Academic research indicates that critical publicity can have a detrimental effect on brand attitudes. The negative effects have been showed to be buffered by cognitive bias elicited by strong favourable attitudes, commitment, brand certainty and brand identification. It has been proposed that the influence of such bias in a news reporting context should be studied, something that also is interesting from a brand perspective. The study therefore investigated whether a well-publicised scandal in one period can lead to increased critical publicity in the coming periods. A case study of Swedish grocery chain ICA was conducted.

Background: Parents attitudes about illness and health reflects on their children. When the child has acute pain the parents often reacts with fear and confusion. The demands on the parenting role increase and therefore it´s important that the nurse show consideration for the parents experience and practise family nursing. Aim: The aim of this study was to illuminate parents experiences in connection with their child´s acute pain in a caregiving situation. Method: This literature study is based on ten scientific articles.

Syftet med denna litteraturstudie var att problematisera det faktum att unga män söker till landets ungdomsmottagningar (UM) i mycket mindre utsträckning än unga kvinnor. Genom att analysera 12 vetenskapliga artiklar på området unga män och sexualitet söktes det svar på hur de unga männen själva ser på sin egen betydelse för att minska STI och oönskade graviditeter. Det undersöktes också om det finns stora könsskillnader eller skillnader mellan olika grupper när det gäller inställning till preventivmedel, samt hur man som barnmorska på UM kan tydliggöra sitt arbete med unga män utifrån deras behov. Det som framkom var dels att preventivmedelsanvändningen är ett komplext område och att hormonella preventivmedel kan se som ett hinder för killar att använda kondom, att kunskaperna om STI är varierande och ofta bristfälliga, att riskbeteende var större i vissa grupper och att ungdomsmottagningen är en viktig arena för ungas reproduktiva och sexuella hälsa och att det krävs kunskap och engagemang av personalen för att nå killarna. Titeln på arbetet ? Lev fort och dö ung ? syftar till den undergrupp av unga killar som inte bara utsätter sig för stora risker vad gäller den sexuella hälsan utan som också uppvisar ett återkomande riskbeteende vad gäller trafik, alkohol, tobak och droger.

Author: Nina Ekberg and Therese LjungTitle - Within the social services approach: A qualitative interview study of the social services attitudes towards young offendersSupervisor: Melker LaboryAssessor: Ulf DruggeThe purpose of this study was to see the social workers attitude towards young offenders and how this can affect the teenagers. The theoretical perspectives have been the theory of street-Level Bureaucracy, social constructivism and Stages of change. The material has been collected through qualitative semi-structured interviews and email-interviews with the social workers. The aim of this study was to examine if the social workers uses their theoretical experiences about their attitudes in their practical work and if their response can raise or reduce the young offenders motivation to change their behaviour. To collect information it was chosen that this study would only concentrate on the social workers opinions.

The aim in this thesis is to study what attitude music teachers in Sweden and New Zealand have towards Information and Communication Technology (ICT) in music education and obtain a better understanding of how their attitudes affect the way they use ICT in their teaching. Another intention is to discuss differences and similarities between the teachers´ preferences regarding this issue in the two different countries, and whether it has any effect on teaching. It's a qualitative study based on interviews with music teachers from both countries. Through the answers we can get an impression about how ICT is used in music education, how the curriculum is interpreted when it comes to use ICT in music education and how the teachers' attitudes towards ICT affect the music education. This thesis shows that teachers are positive towards ICT in music education but the attitude, knowledge and the way of using it differs, due to access to technology and different opinions about what is essential in music and what is pedagogical.

Title: The representation of gender: A semiotic study of Tom Ford's Gucci campaign 2003 and Frida Gianninis Gucci Campaign 2013.Number of pages: 73 (79 including enclosures)Author: Sara AndréassonTutor: Anne-Marie Morhed Course: Media and Communication Studies D (2IV091) Period: VT 2013 University: Division of Media and Communication, Department of Informatics and Media, Uppsala University.Purpose/ Aim: The aim of this study was to examine the representation of gender in advertising that has both men and women as the primary audience. The aim of the study was to investigate how Gucci has chosen to represent men and women in their advertising campaigns 2003 and 2013.Material/ Method: A semiotic analysis was performed by using three images from Gucci's spring/ summer campaign for Tom Ford in 2003, and three images from Gucci's spring/ summer campaign for Frida Giannini in 2013.Main result: The results showed that there was a clear difference between Ford and Gianninis ways of representing women and men in the two advertising campaigns. The women in Fords campaign 2003 are presented as sexual objects and represented by the male pornographic imagination and portrayed as sexual eye-catchers while the men are portrayed as addicted to sex. Frida Gianninis advertising images is a contrast of Ford pornographic portrayal of women. Giannini presents women as confident individuals while the man is represented as feminized and androgynous in his appearance. .

The underlying purpose of this study is to see whether a library focused solely on providing literature in other languages than Swedish serves as a unifying, integrating force, or as an agent for division and exclusion. The study focuses on the International Library in Stockholm. The authors have created a profile of the visitors of the selected library, concerning their characteristics, their library habits and their perceptions of the International library. This profile has then been compared with the staff?s perception of the visitors as a group.

The purpose of this study was to evaluate meals and eating in one day for at least ten truck or lorry drivers. Another aim was to investigate the attitudes by the drivers to food and meals and their expectations on the meals. This is a qualitative study conducted in ten interviews, seven of which were over the phone. The interviews were semi-structured and took about twenty minutes for each driver. Data relating to the food choices for one day were collected and questions asked about their attitudes to food and meals were collected simultaneously.

The purpose of this study was to evaluate meals and eating in one day for at least ten truck or lorry drivers. Another aim was to investigate the attitudes by the drivers to food and meals and their expectations on the meals. This is a qualitative study conducted in ten interviews, seven of which were over the phone. The interviews were semi-structured and took about twenty minutes for each driver. Data relating to the food choices for one day were collected and questions asked about their attitudes to food and meals were collected simultaneously.

The aim of this study was to investigate which attitudes young men and women at gym have to doping and supplements in Gästrikland. Method: This study is based on a cross sectional study design where a quantitative approach was used by 60 questionnaires which were distributed at different gyms in Gästrikland. Result: It was found that the majority had a relative negative attitude to doping, those who used supplements had a slightly more positive attitude to some of the statements compared with those who did not use supplements. Overall, the results showed a positive attitude to supplements. Compared with previous studies, it was found in the study that a smaller proportion didn?t agree that it is up to each one to use doping substances.

Bakgrund: Ma?nga patienter som a?r fo?dda med en livmoder upplever livmodern som ett sexuellt organ och a?r vid hysterektomi ra?dda att fo?rlora sin sexuella identitet. Hysterektomi, avla?gsnande av livmodern, a?r ett av det vanligaste gynekologiska ingreppen och i Sverige genomga?r cirka en av tio patienter fo?dda med livmoder behandlingen. Teoretiskt sett kan hysterektomi pa?verka sexualiteten och den sexuella fo?rma?gan.

Incentive programs are one of the most important strategies that a corporation has in order to achieve its major policies and goals. The purpose of this paper is to identify these goals and their function, so that we later can analyze the incentive system?s effectiveness. The paper?s focus is on Max Hamburgarerestauranger AB?s incentive system, that is directed to the managers of all of its restaurants.We had interviews with the CEO, as well as the head of the Economics Department of Max H.

Humans attitudes towards different animals are very complex were culture, genetic, psychology and evolution are some of the factors that influence. The order of animals that can provoke the most intense and extreme attitudes, both positive and negative, are the carnivores. Wolves are a constant debate in Sweden and even though a big part of the population are neutral towards the wolf, a clear friction of the attitudes can be seen. Some factors that have been seen to influence the attitude are age, education and the size of the hometown. The aim of this study is to investigate whether outdoor activities, time spend in rural areas, and time spent in a weekend cottage, also correlate with attitude towards wolf.

The purpose of this thesis is to investigate respectability and the construction of ?free love? in Swedish feminist debater and playwright Frida Stéenhoff?s (1865?1945) drama Lejonets unge (1896). In 1897 the first production of the drama was set in the small town of Sundsvall in Sweden and caused a public storm be-cause of its plea for free love for both men and women.Through an intersectional perspective, where the axes of class, gender, sexual-ity, religion, nationality and age are central and with a starting point in Beverly Skegg?s concept ?respectability? I investigate how ?free love? is constructed in the drama. I also link the construction of ?free love? to the historical context of the debate concerning sexual morality and marriage which was intense in society and literature in Scandinavia in the late 19th century.In the drama the plea for ?free love? is created mainly through the character Saga Leire.

The purpose of the literature study was to describe older people´s difficulties and attitudes to take several drugs. Literature has been sought in two large databases and included literature is selected, quality assessed and analyzed, based on the study purpose and questions. The authors conducted a descriptive literature review of qualitative and quantitative articles. Difficulties to access different types of pharmaceutical packaging, or to remember when to take their medicines are difficulties the elderly encounter. Cultural and socioeconomic differences become apparent.