Studiens syfte är att undersöka ungdomars sociala medieanvändande och hur dessa påverkar dem då de är online och offline. Det som studien fokuserar på är införlivande av tillhörighetskänslor, kollektiv självkänsla och bekräftelse via sociala medier hos informanterna. Det är en kvalitativ metod som används i form av semistrukturerade intervjuer. Resultatet analyseras och kopplas till tidigare forskning samt Richard Jenkins teori om social identitet vilken inkluderar begrepp som grupper, kategorisering, institutionalisering, habitualisation, identifikation, självbild och offentlig image. Även Berger och Luckmanns begrepp face-to-face interaktion och socialisationsprocess används i analysen samt begrepp som berör internetberoende.Det empiriska materialet analyseras enligt hermeneutiska principer, och visar på att alla informanterna tar del av sociala medier varje dag.

The aim of this paper is to describe the characteristics of the sport journalistic weblog. To achieve this we have used the following questions: Which themes are included in the sport journalistic weblog? How much text does the sport journalistic weblog content? How often is multimediality incorporated in the sport journalistic weblog? Which references occur in the sport journalistic weblog? How many hyperlinks occur in the sport journalistic weblog? How many of the hyperlinks is internal respective external? How often does the sport journalistic weblog offers possibilities to interaction between the journalist and the reader? How often does interaction between the journalist and the reader occur?The theories we have used is both online publishing and Jan Schmidt?s analytical framework on blogs. Online publishing describes an important part in our paper, online journalism, which in turn describes three important definitions for this paper; hypertextuality, multimediality and interactivity. Jan Schmidt?s theory is central to understand the phenomena, and functions as a starting point in the analyze part.

User comments:Availability and Utilization in Online News Affiliated with Local Daily PressAuthor: Susanne AlmgrenSupervisor: Mats EkströmConstituent: Dagspresskollegiet (Annika Bergström/Ingela Wadbring)Course: Term Paper in Media and Communication StudiesTerm: Spring Term 2012Pages/word count: 91 pages / 38 334 wordsObjective: To examine the users availability to the user comment feature and how theusers utilizes the user comment feature in the context of an online news site affiliatedwith local daily press.Method: Mixed methods approach, content analysis and discourse analysisMain result: In this context, three out of four news stories (76.5 percent) has beenallocated with the user comments feature. The highest availability to the user comment feature was found in news themes covering sports and entertainment, followed by financial news. News stories lacking the user comment feature weremainly found in news themes concerning crimes and accidents. The user comment frequencies are not normally distributed along news stories. On the contrary, 62 percent of the news stories did not get any user comments at all.

The purpose of this thesis is to clarify the connection between word-of-mouth and viral marketing, to identify properties of and strategic ways to implement viral marketing and to examine how a company can influence the customers? perception of the brand in social media.This purpose served to answer our research question: How can companies deliberately create viral marketing?To answer this question we based our study on a qualitative method where we conducted eight interviews with different people, all with experience in our research field. We focused on our respondents? own opinions and were more interested in their personal experiences rather than the market in general.In our last chapter our analysis clearly demonstrates that companies can deliberately create viral marketing. This is possible if companies create material that appeal to and that triggers the costumer to share.

This study focuses on the Nordic model of Extended Collective Licenses (ECL) and how this model can be used in the process of digitalising and publishing archival material such as photos, letters, maps or films. The question that this study aims to deal with is what advantages, and disadvantages, there are for archives and copyright holders when an ECL is being used. To help answering this question the ?theory of the knowledge commons? has been applied. The research question has been answered through a text analysis based on legal texts including Swedish law.

The thesis examines how sex/gender and sexuality are represented through text and images within the Internet community Sylvia whose primary target group is girls. Through an examination of the aesthetics, the member rules and the choices that constitute the framework for the site, the study observes Sylvia as a cultural context. In relation to this setting, the ten most visited member profiles at the time for the study are more closely examined. These profiles are studied from a constructivist view of sex/gender and are analysed from the perspective of feminist and quee r theory as well as in the light of feministic debates concerning sexuality and erotica. The thesis shows how Internet as a forum and the non-heterosexual context Sylvia open up for a constructivist understanding of sex/gender and also leads to a questioning of "masculinity" and "femininity".

 The purpose of my study is to illumine the aesthetic learning process significant in the preschool. Focus has been on allowing educators in different preschools to answer questions valid the use of aesthetic learning processes. I chose to do my study using an opinion poll and a literature review. The result shows that the preschools use aesthetic learning processes and according to the educator?s aesthetic learning process is a very important tool for education in the preschool.  The notable in this study is that the educators have different views of what aesthetic means. The first view is that you only work with aesthetic subjects.

As IT service departments in organisations are becoming more complex and customised, the indirect costs are increasing in relation to the total costs. The difficulty of fully estimating and identifying the spread of the cost in the IT service department is increasing. As a result, firms tend to budget the business unit as a total cost rather than as a spread of defined costs. In order to deal with this challenge an ABC calculation will be applied. The Time Driven ABC model will be conducted in OMX´s Servicedesk unit within the IT services.

The Swedish government published their current proposition concerning cultural politics,Tid för kultur in 2009. Due to this proposition, culture is considered a basic human right we all deserve to be provided with. It contained goals and guidelines for how to enable culture to all citizens, to integrate and enrich the state, the county councils? and municipalities? work with diversity and multi culture in their culture-based institutes. However, there seems to be a lack of strategies in the issue of how to provide our nondependent elderly, suffering age related handicaps and diseases, with this proclaimed necessity.In recent years, there has been a lot of research proving the link between human wellbeing and a stimulating environment.

This master?s thesis examines the possibility to heuristically optimise instruction cache performance in a Just-In-Time (JIT) compiler. Programs that do not fit inside the cache all at once may suffer from cache misses as a result of frequently executed code segments competing for the same cache lines. A new heuristic algorithm LHCPA was created to place frequently executed code segments to avoid cache conflicts between them, reducing the overall cache misses and reducing the performance bottlenecks. Set-associative caches are taken into consideration and not only direct mapped caches.

The Swedish government published their current proposition concerning cultural politics,Tid för kultur in 2009. Due to this proposition, culture is considered a basic human right we all deserve to be provided with. It contained goals and guidelines for how to enable culture to all citizens, to integrate and enrich the state, the county councils? and municipalities? work with diversity and multi culture in their culture-based institutes. However, there seems to be a lack of strategies in the issue of how to provide our nondependent elderly, suffering age related handicaps and diseases, with this proclaimed necessity.In recent years, there has been a lot of research proving the link between human wellbeing and a stimulating environment.

ABSTRACTThe aim for this study is to examine how relatives to children who participated/participate in Youth and family team Sputnik-group, oriented towards support groups for children of substance abusing parents, perceive the work done by the organization. On the basis of this aim three questions were formulated: do the relatives perceive a change in the communication with the child as an effect of the child?s participation in Sputnik?s activities, do the relatives perceive a change in their relationship with the child as an effect of the child?s participation in Sputnik?s activities, do the relatives think that their awareness of substance abuse have changed following the child?s participation in Sputnik?s activities. Previous research, Mead?s perspective, the concept of ?groups? and support groups for children, were used to interpret the results.

Companies in the apparel industry are becoming increasingly responsible with regards to the social and environmental issues related to textile production. Despite these tendencies, there are great insecurities surrounding the concept of CSR and the effects on consumers of CSR communication. There is currently no model for breaking the concept of CSR down into smaller elements, specific for the apparel industry. In the first part of this thesis, we create such a model, applicable in a consumer communication context. In the second part, we investigate the effects on consumer attitudes and intentions of communicating the different elements of CSR presented in the model.

The purpose of this master?s thesis is to investigate children?s access to specific children?s activities at Swedish public libraries 2005. The thesis is based on literature studies and qualitative interviews with children?s librarians, library directors and local politicians at two demographically different libraries in Gothenburg.The sub questions are: What measures exist to promote children?s access to public libraries and children?s activities when it comes to: law and other political statements: different efforts on the state level and different efforts on the municipal level in the direct activity with children at public libraries? What driving forces and needs justify activities for children at public libraries? How will the responsible persons judge that the efforts are sufficient? The result of the study shows that children?s access to library activity has increased in the last couple of years due to reorganization, economic savings with closing down of library affiliates and because libraries have given priority to other things, like IT and new media. Children?s librarians have got new assignments and less time for children?s activity.The conclusion of our investigation is that children?s librarians are ambitious in their work, but unfortunately don?t give children?s library activity adequate resources.

Internet påverkar vår vardag i allra högsta grad. Våra rutiner har förändrats och därmed ställs det även krav på företagen att möta sina kunder där kunderna finns. En bransch som tagit stor hänsyn till detta är bankvärlden. Men hur möter de kunderna på den digitala arenan? Hur hanterar de sitt varumärke ur ett digitalt perspektiv?  Denna studie har som syfte att undersöka just detta och se på fyra av de svenska rikstäckande bankernas digitala varumärkeshantering och hur de arbetar med kommunikation i digitala kanaler.