Background: The Swedish fashion industry grows steadily, today it?s populated by many small and medium sized companies. Due to the big clothing chains dominant position small businesses risks to be ousted out of the fashion industry.Smaller companies may find it difficult to reach out to the customer by traditional advertising because their budgets are often smaller. It is therefore important for smaller companies to create loyal customers. If the smaller sized businesses in the fashion industry do not follow the rapid developments in society and focus on building strong brands and relationships, they will have problems with surviving in the long run.Problem definition: Which communicative factors are important in the choice of brand strategy to create a long-term survival for small and medium-sized companies in the fashion industry?Purpose: The purpose of the essay is to analyse and evaluate the brand as a communications tool for building a brand image.Method: The data which is being used in the essay is collected from interviews with companies and survey of each company's existing and potential customers.Theoretical perspective: Relationship Marketing Perspective and Transaction Marketing PerspectiveTheories: Brand Strategies, Total Communication, Brand Equity, Involvement Theory, Service Value Profit Chain.Empiric: The empirical data is primary data gathered from interviews with a representative for each company and from the questionnaires distributed to the customers of each company.Analysis: The analysis is an interpretation of the empirical material collected from interviews with each company and customers survey.

In this study we examine to what extent people with disability participate in television news and how they are represented. We chose to examine one broadcast per day of SVT Public Service news program Rapport and commercial channel TV4 Nyheterna (TV4 News) during one month using quantitative content analysis and qualitative discourse analysis.We found that people with disability are underrepresented in television news. In Rapport only 1,9 percent of the total broadcasting time contained people with disability and in TV4 Nyheterna 3 percent of the total broadcasting time contained people with disability. In the news people with disability were often represented as stereotypes, most commonly as victims. The focus was often on the medical aspect of the disability and on the problems that people with disability had.

Den största delen av forskningen inom projekthantering är koncentrerad till stora företag och projekt, däremot finns det mindre forskning utförd på små företag. I denna uppsats har vi studerat projekthanteringen i North Kingdom; en liten kreativ digital byrå med 17 anställda. Genom intervjuer med projektledaren har vi studerat hur deras projekt ?Get the Glass?, ett webbaserat spel, genomförts med fokus på dess tidsplanering och budgethantering utifrån följande problemställning:Hur inverkar ett litet svenskt kreativt företags tidsplanering och budgethantering på ett kort, komplicerat och kreativt projekt?Studiens huvudsyfte är att skapa förståelse för hur ett litet svenskt kreativt företag arbetar i ett kort komplicerat projektarbete med fokus på projektets tidsplanering och budgethantering. Som delsyfte ser studien över North Kingdoms arbete med budgethantering och tidsplanering med avsikten att undersöka på vilka sätt dessa delar av projektarbetet kan göras enklare och effektivare.Uppsatsen har genomförts med en hermeneutisk syn på kunskap och med en abduktiv vetenskapsteoretisk metod där förståelse för teori och empiri vuxit fram tillsammans.

Att designa en generell och utbyggbar mjukvara är inte enkelt, då det krävs en bred kompetens inom många olika områden. Vi belyser i detta arbete en del av problematiken kring design. Utgångspunkten är ett praktikfall vars målmiljö rör processer och integrationer. Huvudfokus ligger på designmönster, men även en bredare genomgång av ämnen så som utvecklingsmetodik, Service Oriented Architecture (SOA), Web Services (WS) och utvecklingsmiljöer presenteras. Arbetet bedrivs i enlighet med riktlinjer från Rational Unified Process (RUP) och slutprodukten är en checklista på tre punkter.

Att besöka hotell är ofta mycket trevligt. Om ett hotellbesök upplevs som trevligt eller inte beror till stor del på hur väl ledarna på hotellet lyckas att motivera personalen och i sin tur hur väl personalen bemöter gästen. Syftet med denna uppsats är att se hur man på Scandic Hotell arbetar för att upprätthålla en god service och se om ledare och personal har olika syn på ämnet. Jag har intervjuat tre stycken personer på tre olika nivåer. Undersökningsmetoden som jag använt mig av är kvalitativ metod, syftet med detta är att skapa en djupare förståelse för det jag studerar. Resultatet blev inte vad jag hade förväntat mig. Jag hade väntat mig mycket olikheter i deras syn. De personer som jag intervjuade hade väldigt lika syn. För att upprätthålla en genomgripande god servicekvalitet är det viktigt att ledarna lyckas skapa goda relationer till personalen dels genom kommunikation och dels genom att själva uppträda som goda rollmodeller. Alla respondenterna är överens om att rätt attityd, normer och värderingar måste delas av alla på hotellet för att servicekvaliteten ska vara god..

The purpose of this study was to examine the school counsellors and social service workers experience of how the child psychiatry manage their authority in the collaboration concerning children with mental health problems. The study was conducted using qualitative interviews with school counsellors, social service workers and one former employee of the Swedish child psychiatric care. Our results are divided into two themes: Collaboration and distribution of responsibility and Children who fall between the cracks. Examples of groups of children who according to our study are at risk of falling between the cracks are those who apart from mental issues have substance abuse issues or social issues, those whose parents are in a child custody dispute, children who are acting out and children with self-harm issues. The study also reveals that it's easier for children whose parents are active and knowledgeable to get help from the child psychiatric care and that it's a requirement for both parents and children to be highly motivated.There are established social hierarchs between agencies who partake in collaboration regarding children with mental illness.

Syftet är att undersöka mångfaldsproblematiken i ett public service företag genom att undersöka och utvärdera hur enheten NoS tar tillvara på sin mångfaldskompetens, det vill säga den djupa mångfalden. Vi har använt oss av en kvalitativ ansats, där vi har utgått från en fallundersökning på Nyhetsenheten (NoS) på Sveriges Television (SVT) i Stockholm, där vi använt oss av semistrukturerade intervjuer. Vi har utgått från traditionella mångfaldsteorier och använt oss av Cox´s förändrings modell med hjälp av ett intersektionellt perspektiv. Vår undersökning bygger på 14 intervjuer som vi har genomfört på NoS. Respondenterna består av redaktörer och mångfaldsanställda, samt sekundärdata som består av material från SVT.

The aim of this report is to increase the knowledge and understanding of the problems within the production at AQ Enclosure systems, and thereby achieve a more stable flow throughout the whole process, a better working environment and better competition advantages. The internal flow along with the external cooperation is very important for the company, because it views flexibility and short leadtime as it is the most important competitive means. The part of AQ production that?s been investigated is the manufacturing of ATM-machines, where the costumer is Banqit. This company is a rater small company with about 4 % of the world market of ATM-machines.In order to achieve the aim of the report extensive interviews have been carried out with employees at AQ.

A?r fika pa? jobbet nyckeln till god service? Denna fra?ga sta?llde vi oss och valde att titta na?rmare pa? hur servicekultur och belo?ningssystem ho?r ihop. Servicekultur har visat sig vara ett la?ngsiktigt konkurrensmedel bland ba?de produkt- och tja?nstefo?retag, och belo?ningar har visat sig kunna motarbeta en servicekultur om de anva?nds pa? fel sa?tt.Vi har valt att utfo?ra en fallstudie pa? tva? fo?rsa?kringsbolags lokala kontor i Umea?. Detta eftersom det ena fo?retaget anva?nder sig av individuell prestationsbaserad belo?ning vil- ket enligt servicekulturlitteraturen kan motarbeta en servicekultur, samt att det andra fo?retaget inte uttalat anva?nder sig av belo?ning, men har ett mer gemensamt bonussy- stem, vilket enligt servicekulturlitteraturen kan gynna en servicekultur.

It has become increasingly simple for companies to offer its employees shares in the form of incentive or option plans to acquire.  Companies motivate incentive plans with employee buy-outs that it will lead to higher involvement of work. The offers are often associated with disposal restrictions to the employee such as not immediately dispose of shares or that the employees will have to remain of employment within a certain timeframe. The problems with disposal restrictions are that it makes it difficult to determine the point of taxation.When shares deemed acquired at the time of share subscription the benefit will be taxable as income from service and the increase in value income from capital. When shares are deemed to be acquired only after cessation of disposal restrictions this will result in that the benefit is taxed only once.After the Supreme Administrative Court rulings in 3167-09 and 3168-09, it is now obvious that the acquisition is deemed to occur at the time of acquisition. The problem is not yet solved because the constant development of the security market needs to be considered.

Studies have shown that library employees often choose not to use readers? advisory tools but to instead rely entirely on their own experience, often doing the library user a disservice. However, very few have looked at why this is so. This thesis looks at to what extent thirty individual employees in thirty Swedish public libraries use readers advisory tools when helping a patron find a good book, with the major focus on what motivates them to use these tools and why some choose not to use them. It was found that readers? advisory tools where not used with any consistency and that many things influence the library employees? use of these tools.

The idea with constructions made out of prefabricated elements is that it should be quick and easy to build as the demands for lower production costs, increased profitability and shorter production times are constantly increasing. High accuracy in measurements and well-balanced tolerances is required to achieve this. The fact that the concrete-elements doesn?t fit and that damage occurs during assembly is a highly topical issue even though we now have methods and systems that make this high-intensity construction possible. Through this report we want to highlight the problems that cause the dimensional and tolerance problems and give suggestions on how to come to terms with these.

The increased specialisation and complexity in products and services has created the need for Swedish companies to focus more on their core businesses. This has resulted in them opting to buy services and products that lie outside of their core business from consultancy businesses or other types of suppliers. When companies describe their offers in internal and external marketing it is done often in terms of company or service attributes that are not based on customer value or offered value for the customer. The reason for this is that companies have not adapted their services to the different needs of their customers. As a result of this, they run the risk of offering the same services as their competitors and communicate values that the customers either do not understand or experience as value adding. By using the theory on the data collection from the case company we have an understanding and shown how the customer values can be developed from a service company?s internal and external prerequisites and competitive advantages.

In this essay, we examine the new form of loan which is called ?SMS-loans? which is in understanding terms ? ?text message loans?. This was established in Sweden in 2006. Income-loans are fast loans taken during a short period, usually up to 30 days. Costs which are additional to the loan are interest and fees.

For many companies, the Internet has revolutionized the relationship they have with their customers concerning costumer service. The use of Information Technology in regard to Internet as a media has provided companies with the opportunity to build customer databases in order to target their customers individually. The airline industry was one of the first pioneers to use the full potential of Internet to improve customer relations and its profits which we aim to investigate in greater detail in our thesis.Our thesis answers the question on how Scandinavian Airlines' (SAS) Eurobonus department uses their website to create valuable and profitable relationships with SAS loyalty club members through direct marketing. In order to answer our research question, three key informants have been interviewed - each representing different sub departments at Eurobonus; service and support, IT and marketing. Our results were that the Eurobonus department use direct marketing methods by sending customized e-mail offerings to target specific customer, using their customer databases.