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6096 Uppsatser om Service marketing discourse - Sida 44 av 407
DATORSTÖD FÖR ARBETE : KONSEKVENSER FÖR VAL AV AFFÄRSSYSTEM En studie av en service- och supportavdelning
This report is focusing on problems with introducing standard enterprise resource planning systems (ERP) in businesses. A study has been carried out on a service and support department at a Swedish heat metering company, SVM North Node. The study aims to help the company become a better customer in choice and customization of a new ERP system. We make a description of the department studied and the work carried out there, on the basis of learning, knowledge and cooperation. As a final point we present some ideas on how computer systems could support their work, hoping that this will result in them making adequate demands on a new ERP system..
Metadon - drog eller medicin: en diskursanalys av Socialstyrelsens föreskrifter för läkemedelsassisterad behandling vid opiatberoende.
This thesis discusses the attitudes versus methadone assisted rehabilitation ad modum Dole Nyswander in Sweden during the period 1972-2004. This is done by means of a Foucault inspired discourse analysis applied on the directions issued by the Board of Health and Social Affairs. The context in which these directions were created is also described, in which scientific achievements on methadone treatments during the period, and the main actors struggling to establish and define the discourse on narcotics and narcomania, are juxtaposed to the effects of the work of the Board. It is stated that the directions were largely affected not by scientific results and knowledge on methadone, but by the symbolic connotations of narcotics in Sweden established in the discourse already in the mid 1960´s. Also during the end of the studied period, after the occurence of AIDS had begun making methadone more broadly accepted, the findings of this thesis showed that the legacy of the 1970´s symtomtheory and its severe antagonism against methadone, was still present, in effect, in the discourse around methadone and subutex assisted rehabilitation, and so in the directions issued by the Board of Health and Social Affairs..
En diskursanalytisk studie av Aftonbladets publiceringar kring ADHD
This paper examines the Swedish newspaper Aftonbladets conception of the phenomenon ADHD. The essay regards the language that is used (and the values reflected in it) as a sort of mirror where the public opinion is expressed, established and put forward. Being such a constructive factor in the creation of the phenomenon, the language is considered of big importance and therefore this essay is using a discourse-analytic approach to the problem.The aim of the essay is to achieve a discourse-analytic understanding of Aftonbladets ADHD publications. This paper reaches the conclusion that in Aftonbladet, ADHD is put forward as something extraordinary, not normal and unusual, which results in the subject-positions ?Unwanted?, ?Disabled? and ?Function beneficial?.
Thinking of you - att skapa kundorientering med intern marknadsföring
The companies of today figures on a hardly competitive market. This makes it necessary for the company to find new way to create competition advantages. Since it is no longer enough to compete with the technical quality of the product the companies are forced to also enhance the functional quality. To accomplish this it becomes necessary for producing companies to be customer oriented. A customer oriented company culture can be reached with the help of internal marketing in which different activities work to inform and teach the employees about the company strategy and also about their own role as part-time marketers.This thesis examines Electrolux, a company which is currently striving to develop a customer oriented company culture.
Bloggandets baksida : Blogghat och bloggmobbning bland kvinnliga bloggareFörfattare
Purpose/Aim: To examine whether or not there is such a thing as bloggbullying, and if so, how this manifests itself among female bloggers.Material/Method: To analyze the material, which consists of comments made on a total of 75 posts made on three different blogs, a quantitative method as well as a qualitative critical discourse analysis was used.Main result: Several similarities between Anatol Pikas definition of bullying and the results were found, and the conclusion is that there is such a thing as bloggbullying..
Service och bemötande
Grundtanken med examensarbetet har varit att genom kvalitativa intervjuer ta reda på om ett betyg i service och bemötande är aktuellt och efterfrågat inom hotell- och restaurangbranschen och vad införandet av ett sådant betyg skulle tänkas få för konsekvenser för eleven. Vidare belyses vikten av en god attityd i servicebranschen, en egenskap som värderas väldigt högt och ställa detta i kontrast till skolan och hur lärare och handledare arbetar för att stimulera en positiv social utveckling hos eleven.
Jag valde att intervjua fyra yrkeslärare på hotell och restaurangprogrammet i en större stad och tre APU-handledare på tre skilda hotell i staden. Gemensamt för lärarna och APU-handledarna är gedigna branschkunskaper och aktivt arbete med elever/praktikanter i flera år.
Undersökningen visar att lärare och APU-handledare är positivt inställda till ett betyg i service och bemötande, men reservationer finns angående vem som har behörighet att sätta betyget samt vem som ska få ta del av betyget. Forskningen tyder på att betyget i service och bemötande inte bör visas för APU-handledare före praktikperiodens start då det kan skada elevens självkänsla.
APU=arbetsplatsförlagd undervisning.
En värdtjänst för mjukvarutvecklingsprojekt : Utveckling av ett verktyg för att effektivisera programmering
Title: A hosting service for software development projects that use the Git revision control system. To learn using tools to make software development more effective should be self-evident at a high level institution as the competitive industry races on. The absence of directives for programming students in Sweden to use source code management (SCM) was the basis for this report. The report describing the developing of a hosting service for software development to use SCM of Git, which includes a web application, storage, API and authentication of students. The project resulted in a hosting service and a smaller survey of how the today Swedish students using habits of SCM during their studies..
Varumärkeskommunikation och positionering med en begränsad marknadsföringsbudget : Marknadsföring med små medel i ett bilpoolsföretag
This Thesis deals with the two concepts branding and position, more precisely how companies with a small marketing budget needs to work with these two concepts. The purpose of this thesis is to understand how these companies are able to assert a position on their specific market. The thesis treats theories and empirical data to be able to answer the purposes of the thesis and for the authors to be able to give recommendations of how companies in this situation can improve their marketing strategies. To be able to give these recommendations a more in depth study had been made of a carsharing company, Sunfleet. This to be able to se how a specific company works with branding and positioning as well as what can be improved.
AppleTM 1 - 0 Allsvenskan : En uppsats om varumärken och fotboll i en föränderlig värld
The purpose of this essay is to analyse and understand how branding can take place in a football organisation. Football clubs have for a long time been seen as non-profit organisations but since money have become a main factor also in football these days the organisations are more or less turning in to commercial businesses. Football organisations have for many years neglected the assets of actively contributing values to their brand. Despite that branding doesn't seem to be seen as important in football organisations as it is for real companies who spend a fortune of money on building strong brands, which makes us curious to find out how this approach can be developed also in football. We are also interested in what the characteristics are and which underlying factors that determines the choice of a football brand.
Shared IT Service Center i kommuner
To be able to maintain an adequate ITservice for various users and needs,more municipalities are looking at thepossibility for mergers of local ITdepartments. One solution for mergingmultiple services/functions and creatingsynergy opportunities is called SharedService Center (SSC). The concept of SSCis that the administrative serviceitself becomes a core activity withinthe organization. The aim of this thesisis to provide municipalities who areconsidering a merging of their local ITdepartments with recommendations on howto design the Shared IT Service Center.Recommendations are outlined based on ananalysis of IT-management literature,reports and by conducting a study onthree ongoing collaborations.The conclusions drawn from the studysuggest guidelines for the design of aShared IT Service Center formunicipalities. These are as following:Create a vision associated with aspecific and structured target state.Identify needs for different targetgroups in municipalities and set acommon standard.Create a clear and practical model/SLAappearance of the cooperation andagreement.Ensure the individual municipalitiescommissioning skills in order to notlose it in the context of a common IToperation.Find an organization that is democraticfor member municipalities andfacilitates long-term partnership.Specify the operation and maintenance sothat it can be regulated and controlledEstablish a common help desk.Establish a common standard andconsolidated infrastructure before theintroduction of a common technology platform..
Marknaden och kulturarvet: Argumentationsanalys av moderaternas kulturmotion 2005/06Kr:233
The cultural policy area has a tendency to be seen as a consensus area, where there are no big conflicts between the parties. The aim of this master?s thesis is to study the moderate party?s cultural motion 2005/06Kr:233 with the party leader Fredrik Reinfeldt as first author. If consensus rules, the party?s ideology should not be visible in the motion, but the assumption in the thesis is that it is visible.
Strategiskt arbete med digital tjänsteutveckling : En kvalitativ fallstudie om företags utmaningar och möjligheter
The postindustrial market increasingly demands service infused products to add more value to the customer in order to be competitive. Much research regarding digitalized services indicates that companies have to be innovative in order to compete on the market. However, companies within different industries face different challenges with digital service development. This study has been conducted because there are little known about the opportunities and the challenges different industries faces with a globalized market. Our research question is what the challenges are and what opportunities does strategic digital service development entails for companies.
Impulsköpsåtgärder i butik - En fallstudie av 7-Eleven
Should libraries first and foremost be a source of free informationwhere the citizens can find whatever information they want, or dothe librarians have a responsibility for what kind of works theypresent to people on their shelves? A wild debate broke out inSwedish media in September 2012, after the artistic leader ofKulturhuset in Stockholm; Behrang Miri decided to weed out allthe Tintin albums from the children´s library Tiotretton. Hewanted to start a debate on stereotypes in children´s fiction, andwhat damage they do to children who face them. The purpose ofthe thesis is to carry out a discourse analysis of this media debate,and to identify the different views that are expressed on thedemocratic mission of the libraries, what media they shouldpresent. The method and theory is based on the discourse theory ofErnesto Laclau and Chantal Mouffe and their concepts are used toarrange the analysis around certain themes that build up twodifferent discourses; ?Freedom of information discourse? and the?Weeding out discourse?.The two main questions are: What views of the public librariesselection of works are expressed in the Tintin debate in Tiotretton,and how do the views relate to each other? What concepts arespecific for the debate, and what meanings do they get in thesedifferent views?In the concluding chapter I discuss which consequences theseopposing opinions can have for the future selection processes ofthe library..
Att utmärka sig bland konkurrenter vid ett lågt produktengagemang : En fallstudie av mejeriföretaget Valio
The purpose of this study is to create an understanding of how a company selling commodity products works to create interest and loyalty among customers and how to stand out relative to competition. Based upon present theories within marketing communication, a comparison is made with actual market information to understand how well the theory can predict reality. The study is applied to the dairy industry with the company Valio as the bench mark. In total four persons have been interviewed, marketing manager and category manager at Valio Sweden, and also project manager and art director from their advertising agency. The qualitative data obtained has been compared to predications given by theory.
Service recovery : ?To err is human; recover, divine?
Uppsatsen handlar om hur företag hanterar missnöjda kunder, vilket i teorin benämns service recovery. Uppsatsen behandlar ett företag som sedan mindre än ett år tillbaka är en sammanslagning av fyra olika varumärken. Syftet med uppsatsen är att kartlägga hur fallföretaget hanterar missnöjda kunder samt att undersöka möjligheter till förbättringar. Uppsatsen bygger på teorier om service recovery skrivna av Grönroos, Bowen, Hart, Spreng och Best. Avsikten med uppsatsen är att skriva en plan för hur företaget kan förbättra sitt hanterande av missnöjda kunder.