The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

Military dogs in Sweden spend their first 18 months after weaning with a foster owner that has volunteered to care for its upbringing. The foster owner is advised by a consultant and offered three opportunities to train the dog together with other foster owners. There is a positive correlation between the number of attended training opportunities with the consultant, or other professional dog trainers, and the results of the dog in the temperament test at the end of the 18 months. The test results are in turn positively correlated with the likelihood of the dog to enter service. This thesis aims to investigate why the number of training opportunities is important for the dog?s chance to enter service by identifying foster owner factors that influence the success of the dog and which temperament test items the factors have the strongest impact on.

Mitt examensarbete behandlar frågeställningen om hur synen på ett bra barnprogram skiljer sig åt hos public service kanalerna, TV4 och övriga kommersiella kanaler? Detta berör också frågor om vem som egentligen avgör vad som är bra barnprogram; är det producenterna eller mottagarna? Jag har valt den här frågeställningen där för att jag har en nyfikenhet på och ett intresse av hur barnprogrammen skiljer sig mellan kanalerna och hur de kommer att se ut i framtiden.Public Service syftar till att ge allmänheten en särskild sorts berikande programutbud inom radio- eller teveverksamhet. Termen public service har flera olika betydelser; Ofta används den för att beteckna de företag som finansieras av någon slags tv-avgift, har ingen eller begränsad reklam och/eller är statligt ägda/kontrollerade.  Det är idag ett turbulent läge för Public service och trycket från de kommersiella kanalerna har sannolikt en inverkan på programverksamheten. Under arbetets gång har det slagit mig vilken stor inverkan producenter och inköpare har på begreppet ?bra? underhållning. Jag har tittat på befintliga barnprogram och gjort en semiotisk analys av dem.

Under den senaste tiden har antalet av de externa köpcentrumen ökat kraftigt. Människor har blivit mer villiga att åka längre sträckor för att handla. Detta har bidragit till att de externa köpcentrumen hela tiden måste finna nya sätt att konkurera på. Denna uppsats fokuserar på konkurrensmedlen intern och extern miljö samt service och underhållning, och hur de använder sig utav dessa för att konkurera på marknaden. Teorin har valts utifrån dessa konkurrensmedel och det har genomförts en kvalitativ undersökning genom intervjuer med centrumledare för olika köpcentrum.

AbstractTitle: Wireless Fidelity ? A Scenario Analysis Authors: Mellberg Ola, Technology Management, Lund UniversityMårtensson Jens, Technology Management, Lund University Tutors: Andersson Jens A, Faculty of Engineering LTHKarlberg Johan, Sony Ericsson Mobile Communication ABSvensson Claes, Lund University Discussion: The most significant impacts on the telecom industry over the past decades have been the rapid growth of the Internet and mobile telephone services. Currently these two worlds are converging. Moreover, the fast expansion of wireless high capacity Internet access, increased distribution of local/public hotspots and rapid development of wireless network cards have opened new opportunities for the mobile telecom industry. Research Questions:To what extent could the explosion of local and public wireless networks, using WiFi technology, affect the future telecom industry? Who will ultimately master the WiFi innovation and to what degree could this innovation open new possibilities for external players to enter the mobile voice industry? Purpose: The purpose of the Master Thesis is to provide Sony Ericsson Mobile Communication AB with the most transformational scenarios, which will enable employees to recognise patterns and interpret the meaning of WiFi-related events as they unfold.

Syftet för detta examensarbete på kandidatnivå är att undersöka hur Lantmännen AXAutnyttjar sina resurser för att på så sätt försöka förstå hur de strategiskt har bemöttkonsumenternas ökade krav på hälsosamma livsmedel i sin produktutveckling..

 Vi har kommit fram till att kontorets framgångsfaktorer ligger bl.a. i på vilket sätt personalen rekryteras, teamarbetet, företagskulturen samt att personalen delar med sina kompetenser och erfarenheter och bollar idéer med varandra. Att personalen rekryterar lämpliga konsulter på rätt arbetsplats är andra framgångsfaktorer enligt oss. Vi har utformat ett koncept i form av en stjärna till kontoret som ett bidrag till fortsatt utveckling.   Vi har kommit fram till att kontorets framgångsfaktorer ligger bl.a. ipå vilket sätt personalen rekryteras, teamarbetet, företagskulturensamt att personalen delar med sina kompetenser och erfarenheteroch bollar idéer med varandra.

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

We have studied the differences between people debating on a program in apublic service-channel and a privately-owned channel. We have chosen thetwo biggest debate programs, Kvällsöppet in the privately-owned channelTV4 and Debatt in the public service-channel SVT 1. We have in aquantitative content analysis studied female and male, how many of each thatare participating, how long time they talk in the program and in what rolethey have in the debate. We have studied 10 episodes of Kvällsöppet thespring season 2010 and compared with Johanna Paulsson & Patrik Rosellstudy ?30/70.

Human capital is professional service firms' most valuable resource and its quality is closely linked to the quality of its services. The purpose of this study is to investigate how professional service firms appraise their employees. A comparative study between an architecture firm and a management consulting firm is conducted with the aim to identify and explain similarities and differences in performance appraisal. Two qualitative case studies are performed and interviews as well as documents are used to explore the area. The thesis builds on a critical perspective and it has an explorative approach.

iProspect is a global digital marketing agency and work primarily with search marketing. They were the first search engine marketing agency in the world when the company started up 1996 in Boston, Massachusetts, and the first in Sweden to offer services in search marketing after establishing themselves on the Swedish market the following year. iProspect can be found in the södermalm office in south central Stockholm. They are a comprehensive agency within search and offer everything from search engine optimization and sponsored links to advertising on social media. They?re goal is to lead developments in search marketing and to keep ahead of competition.

The purpose of this thesis was to describe how service producing IT- companies handles their internal marketing. We wanted to understand how management deal with internal marketing activities and how different companies create a working environment to encourage employees to motivation and well-being. To be able to find out we did a case study on a service producing IT-company. Two personal interviews were done with two of the managers. Our empirical research showed that the company used internal marketing on a daily basis.