Kundservice har på senare år blivit ett allt viktigare sätt att differentiera sig på konkurrensutsatta marknader. Heminrednings-företaget IKEA har insett detta, men går det att kombinera god service med vad som är deras främsta konkurrensmedel, det låga priset?Det är därför av intresse att utreda om service bidrar till kundlojalitet. Frågeställningar som väckts är; Bidrar IKEA:s serviceaktiviteter till kundlojalitet? Föreligger det skillnader mellan hur mycket de olika serviceaktiviteterna bidrar till kundlojalitet?Syftet med denna uppsats är att undersöka om IKEA:s kundservice spelar en betydande roll för kunderna eller om det endast är en omotiverad kostnadspost, samt att utreda vilken typ av service IKEA bör prioritera i framtiden.En kvantitativ tvärsnittsstudie med surveyansats har gjorts genom en enkätundersökning bland 200 IKEA kunder För att få insikt i serviceaktiviteternas funktion gjordes även en mindre kvalitativ undersökning.Samtliga serviceaktiviteter har ett positivt samband med lojalitet och påverkar därför köpbeslutet till en viss grad.

The aim of this paper is to investigate the underlying motifs leading to the decision to appoint a supplemental liquidity provider and how they vary between companies. As the first study of its kind to take on an internal company perspective, the goal was to broaden the knowledge base of the field and lay ground for further studies. The study has been conducted by interviewing companies providing the service, their customers and the stock exchanges which they are traded on. The results show that there are two main motifs for appointing a liquidity provider, 1) Creating conditions for increased trade and 2) Improving the pricing of the stock. There was also a supplemental group 3) Other motifs consisting of the observations that would not fit in any of the main categories.

Denna uppsats behandlar service, ett fenomen som har växt sig starkare de senaste årtiondena och som har kommit att bli ett avgörande verktyg för många företag för att kunna skapa marknadsfördelar. Att ett företag förvaltar mötet dem och kunden emellan på bästa sätt är ofta en kritisk faktor för att få kunden att återvända till butiken även nästa gång. Vissa företag är mer och andra är mindre beroende av ett bra servicesystem och därför är syftet med denna uppsats att undersöka huruvida serviceförväntningarna hos två olika kundgrupper liknar eller skiljer sig från varandra. Kundgrupperna som valts ut tillhör konfektionsföretagen, H&M som är en kedja i lågprissegmentet och Acne som är ett företag i högprissegmentet. Frågeformuleringen som besvaras i uppsatsen gäller som följer: Hur skiljer sig H&M-kunden från Acne-kunden i sina förväntningar på service i butik? För att besvara frågeställningen används en kvantitativ metod en så kallad muntlig strukturerad intervju som är riktad mot de två kundgrupperna.

With a strong company culture an organisation has relationships with their clients on an organizational level rather than on an individual. This simplifies the ability to change team members in order to enforce creativity and keep clients on a long-term basis. In turn the final product/service improves, which creates long-term relationships. Additionally, relationships on a personal level due to social activities helps Solberg detect early warnings-signs of eventual dissatisfaction from the client?s point of view.

This paper is written as an examination paper at the University of Jönköping. The subject is chosen by Peab Sweden in Jönköping with whom further cooperation has been hold. The aim is to compare building methods and building materials in Sweden, Finland and Germany for further inspiration for Peab?s own market.BackgroundThe development of the construction industry develops new materials and methods to the market which has been forced by shorter construction times and the environment aspect. To pursue the development, further knowledge exchange should exist between the countries.

The purpose of this study is to examine and explain why three Swedish public libraries failedin their ambition to act as information services for small and medium-sized firms (SMF). To support this purpose two major assumptions are made:1) Public libraries who plan to run this kind of "business" must act with the same means as "professional" services.2) The service must be adjusted to the information needs of the customer.Based on these assumptions sixteen factors which are crucial to the "success" for this kind of service are presented.Applied to the information services of Lidkoping, Sölvesborg and Västervik, these factors reveal a number of shortcomings and mistakes made by the libraries.To understand this result these information services are seen as parts of a traditional Swedish public "library-thought". It is shown that, fundamental ideas in the way the public libraries are defined, like the responsibility to act in a neutral and democratic way, also characterised the three information services.These ideas together with the opinion of SMF as a "rational" information-consumer resulted in information services who did not meet the information-needs and information-behaviour of SMF..

From underwater boat to submarine ? The development of the Swedish submarine service 1945-1960 The scope of this essay is the development of the Swedish submarine service during the period 1945-1960. The aim is to answer the following questions:- What kind of new technology did Sweden acquire when salvaging the German type XXI submarine off Gothenburg at the end of World War II?- In what respect did this technology differ from that of the Royal Swedish Navy and did it subsequently contribute to the tactical and operational development?- What tactical and operational development was accomplished between 1945-1960?The timeframe, 1945-1960, was chosen since this is when the analysis of the salvaged type XXI submarine and related effects was conducted. Furthermore, it is also during this time that the Swedish submarine service is beginning to evolve as a result of the new knowledge mentioned above and the experiences made by both the allies and the Germans during World War II.The theoretical framework primarily refers to the theories on naval warfare by Sir Julian Corbett.

This paper aims to study the possibilities and challenges the car industry has to face with applying information technology in cars. The goal is to describe and analyse all the existing technology in the cars out on the market today as well as future possible technologies in cars. By interviewing people who has been working or are working with information technology in cars, we aim to clarify the obstacles and opportunities in the process of implementing informatics in cars. With this knowledge we want to learn more about Ubiquitous computing and how humans interact with Ubiquitous computers today and will be interacting in the future. Technology has a rapid development pace and we find it interesting to examine how the car industry can keep up with the rapid development pace of technology. .

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

Quality Assurance in Service Procurement --- Total Quality and Total Quality Management refer to popular management philosophies in organizations these days. The purchasing department has an important part in the strive for organizational quality as several studies show corporate spend is significant and increasing. In this master thesis I study the actions companies take to ensure quality in service procurement. I argue that managing quality when sourcing services is particularly tricky, because of the special characteristics that belong to services. The purpose of the study is to examine whether different actions are taken to ensure the quality of different kinds of services.

The fashion industry in Kenya is slowly growing. The middleclass is getting bigger and theinterest for fashion among these consumers is increasing. One major problem for the growthof the industry is the extensive second hand trade, which has given several problematicaffects. The textile production has almost disappeared, the western influences are evident andthe consumer?s price sensitivity is prominent.The aim of this thesis is, by conducting a field study; to qualitative examine how to develop astrong domestic fashion brand on the Kenyan market and to give a foundation for a brandingstrategy for people involved within fashion in Kenya.

 The sawmill industry is a relative fragmented industry that is in an economic upswing andwith a hard competition. The customers have high demands on their suppliers and the highcustomer demand make it necessary for the companies to make a streamlining in planningand production. For that reason it is very important that the planning- and productionprocesses aren?t to complex and with a simple structure.The purpose of this report is to study and map out a marked out part of a planning- andproduction process, from adjust works to final delivery, at a company in the sawmill industry.Different methods have been used for the report, among others interviews and subordinatedmaterial.We have mapped out a marked out part of the planning- and production process at theCompany. This part we have studied, and we have analysed the process it self and otherthings connected to the process.We see the planning- and production process in the Company as complex.

Titel; Vilka faktorer i service branschens arbetsmiljö har betydelse för social trötthet? Hur ser sambanden ut mellan utbrändhet och social trötthet? Författare; Jennie Andersson Nyckelord; Utbrändhet, Social trötthet, arbetsmiljö Syftet med undersökningen har varit att få fram vilka faktorer i service branschens arbetsmiljö som har betydelse för social trötthet samt undersöka eventuella samband mellan utbrändhet och social trötthet. Undersökningen är riktat mot vårdanställda och reseledare då tidigare undersökning påvisat samband mellan social trötthet och reseledare. Undersökningen är av en kvantitativ metod i form av en enkät. Denna enkät skickades ut till sammanlagt 110 personer i service branschen (vårdanställda och reseledare).

This thesis aims to describe how a fashion designer should balance art and commerce in order to succeed in the fashion industry. We aim to define the Swedish term KRÄDD, and sort out how a designer or CEO in the fashion business should relate to the term, as well as the balance between cultural and economic capital. We present theories of the origins and fluctuations of fashion, as well as social studies on cultural capital, and brand building. The study is made in a qualitative manner where the empirics consist of interviews with 13 respondents that have different positions in, and experience from the fashion industry, including designers, journalists, buyers, a CEO and a PR-professional. In our conclusion, we emphasize the need for a balance between cultural and economic capital in order to succeed as a fashion designer.

AbstractTitle: The New Type of Music Industry at AllEars.se (Den nya musikbranschen på AllEars.se)Number of pages: 49 (53 including enclosures)Author: Viktor BackemarTutor: Else NygrenCourse: Media och Communication Studies CPeriod: Fall 2007University: Division of Media and Communication, Department of Information Science, Uppsala University.Purpose: The purpose of this paper is to compare AllEars´ own view of the website AllEars.se to an observed view of the same site. The comparison is based on theories regarding the Internet in today?s society, convergence, communities and collective intelligence, interactivity and participation, and business in today?s society.Method: Since the paper has a purpose to compare two views of the same website there are two main methods in use. AllEars´ own view has been created via an interview with the company?s CEO, a press release that was released in connection with the launch of the website and texts found on the website.