Co-branding, vilket är en typ av varumärkessamarbete, har på senare tid blivit en populär strategi i strävan efter att skapa ett högre värde för konsumenten samt nå fördelar så som ökade intäkter samt möjligheten att skapa och attrahera lojala kunder. Dock finns det siffror som pekar på att många co-brandingsamarbeten misslyckas. Mot denna bakgrund har syftet med denna studie varit att, utifrån lojala kunders perspektiv, undersöka vilken påverkan ett varumärkessamarbete av typen co-branding kan ha på ett av de två varumärkenas värde. För att undersöka detta har co-brandingsamarbetet mellan Nike och Apple i form av produkten Nike + iPod Sport Kit valts som undersökningsobjekt. En enkätundersökning baserad på Aakers modell har gjorts bland alla ?Apple on Campus? representanter i Sverige.

The aim of this qualitative study of service work in the private sector is to examine how the service worker experiences his/her work. There are three dimensions of the service workers experience in focus, and they are the base of my formulation of questions. The first dimension refers to how the service worker experiences the emotional labor demands from the employer. The second dimension concerns the relation between service worker and customer, from the view of the service worker. The third dimension problematizes how service workers experience efficiency.I have interviewed three call center customer workers and two hotel receptionists, using semi-structured interview technique.

With this master thesis we wanted to find out in which way the concept of public service is connected to different perspectives, ideals, visions of the future and forms of organizations. The purpose with our thesis was to do an analysis of different concepts regarding to public service. To the analysis of concepts we used Swedish newspapers and analysed the issue of public service that had been discussed in articles written during the last five years. From this material and other papers about public service we developed a model of public service ideals. We wanted to find out what the different perspectives thought about the Swedish television and their commission.

The purpose of this thesis is to examine and analyse which effects a service strategy has on the control system of an organisation. The thesis takes a service perspective, and it is assumed that a service strategy gains competitive advantage and that the goal of the service strategy is to increase the customers? satisfaction level. A qualitative in-depth case study was performed on a Swedish beauty company. The organisation?s vertical structure was examined, from central to local level.

AbstractTitle: Företag X? the hidden power? a study of internal communication, culture and internal branding. Företaget X has in real life a different name.Number of pages: 42 (49 with enclosures)Author: Charlotta Babington ThorszeliusCourse: Media and Communication Studies CPeriod: Autumn 2007University: Uppsala University, SwedenPurpose/Aim: To analyze the internal communication, culture and internal branding of an insurance company and how they can improve these company tools can be improved.Material/Method: qualitative method using interviews, analysis of internal communication policies and observations.Main results: The policy documents do not match how the internal communication works in every day life. There is a structure that is working and the information flows through the different levels. The vision and goals are difficult to understand as they are written in a complicated way.

The purpose of this essay is to examine how the editorial office to the TV-programs Gokväll,Mitt i naturen and Plus use social media. To achieve the purpose qualitative interviews wereconducted with three Web Editors, one for each program. This essay is based on theories onhow companies can and should work with social media from Andreas M. Kaplan andMichael Haenlin among other writers and scholars from Sweden. The convergence concepttheory with particular focus on media convergence and branding has also been applied in thestudy.

Den fundamentala resursen i en kunskapsekonomi är humankapital och jakten på denna resurs tar sig många olika utryck. Många näringslivsaktörer knyter starka band till universitet och högskolor för att positionera sig som attraktiva arbetsgivare för att rekrytera kompetenta medarbetare. Två begrepp som aktualiseras i denna kontext är employer branding och talent management. Denna studie undersöker hur företag inom revision och rådgivningsbranschen engagerar sig på svenska universitet och högskolor utifrån de två koncepten. Frågor som hur och varför de engagerar sig i en akademisk kontext undersöks utifrån en kvalitativ ansats och 10 intervjuer har genomförts med personer med god insyn i företagens relationer med akademin.

The purpose of this master?s thesis is to study an electronic reference service from a user perspective. By qualitative interviews with eight students the thesis examines their information behaviour, why and when they use the service, the user?s experiences of the service and the communication with the librarian. The users have all used the Swedish electronic reference service Fråga biblioteket ? Forskningsbibliotek.

The success of self-service technology in retail grocery stores cannot be ignored, and the fact is that every other grocery store in Sweden has implemented the self-scanning or self-checkout systems. The trend is that the technique is spreading into other markets with potential to increase productivity for companies and enhance the service for customers. Fast fashion is one branch that is left untouched by the development in payment processes, and despite the leading companies extensive focus on fast service, the concept of self-service technology has not yet been tested. This paper undertake a quantitative, experimental approach to the issue and examines the effect self-checkout would have on Fast fashion- customers. By presenting a scenario with and without self- checkout and afterwards asked about the respondents experience, we can provide the marketing world with new insights.

Statistics Sweden is an administrative agency that delimits built-up areas and produces statistics regarding them. The statistics provide information about the area of the built-up areas, their population number, number of gainfully employees working in the built-up areas, and of buildings. Now Statistics Sweden wishes to extend such statistics by producing a measure regarding how well developed the service is in each built-up area.This study is a contribution to this statistical improvement work and the purpose is to ? by employing geographical information systems and cluster analysis ? classify the Swedish built-up areas according to 1) service width and 2) service degree. A particular built-up area has a high service width if it has many different service functions, such as pharmacies, schools and grocery stores.

Background: Literature regarding brand identity within the service industry is relatively under developed. As a result one theory is used for both the service and product brands, even though there is a significant difference between a product and a service. As a result of this, the brand identity within the service industry has consequences. Purpose: The purpose of this thesis is to contribute to the brand identity within the service industry. This is done by focusing on how and why this work is done.

Inledning: Definitionen av begreppet service är olika för de flesta människor på grund av de olika erfarenheter och förväntningar de bär med sig. Trots att det är svårt att fastställa betydelsen av ordet så är en god service avgörande för eventföretagens framgång.Bakgrund: Vid värdering av service finns det mycket att ta hänsyn till. För att ett eventföretag ska kunna ge sina kunder en god service är det viktigt att de först vet hur de ska arbeta med den interna servicen. Detta för att servicemöten ska kunna hanteras på ett professionellt sätt av personalen.Syfte: Syftet med uppsatsen är att ta reda på hur eventföretag arbetar med sin interna service och vad de anser att begreppet service står för.Metod och material: Uppsatsen är baserad på tryckt litteratur samt vetenskapliga artiklar som berör ämnet service inom eventbranschen. Som grund till studien har även fem semistrukturerade intervjuer utförts för att ta reda på vad eventföretag anser om ämnet och hur de arbetar med det.Resultat: I resultatet framkommer respondenternas svar på vad företagen de arbetar på har för syn på service, hur de arbetar med det internt samt vad de har för strategier och målsättningar kring det.Slutsats: Företagen inom eventbranschen har liknande värderingar av begreppet service.

AIM This report studies the Swedish vintage store company Myrorna from a branding perspective.METHOD The study has applied the qualitative method where four personal interviews have taken a fundamental ground. The four respondents are taken from different professionals and from different positions by the reason that the brand would be based on a fair assessment. The study is obtaining data that further was collected from the library of University of Gävle, the articles from Emerladinsight.com and remaining pictures- and text materials is taken from the organization Myrorna. The theoretical material have been adapted on the brand Myrorna and then been used to analyze the empirical part. From the general impression that portrays the brand the researcher leads the discussion.RESULT AND CONCLUSION The result shows that the brand Myrorna in some extent do not fulfill the image the brand in the media mediate, between the illusion and the reality there is an empty space according to the research.

AbstractA useful tool for companies to use in their differentiation process is proposed to be employee branding. Employee branding is developed and put forth by the management with the main task to formulate the brands vision and values, and communicate them to the employees. To promote the employee engagement and their relationship with the company, corporate storytelling can be applied, with is an internal communication that strengthens the internal rumour and values that represent the brand. Since engagement and motivation is important factors when creating a strong employee brand, there is a need for further research on how corporate storytelling is used by companies to influence employee engagement and motivation, as corporate storytelling leads to deeper commitment among employees.PurposeThe purpose of this paper is to explore how companies use corporate storytelling to influence their employee branding.MethodologyThe authors conducted a qualitative case study on how the retail organization Boomerang. The empirical material was collected thru semi-structured interviews with Boomerangs management and employees.ConclusionThe conclusion shows that the employees prefers when corporate storytelling and various communication is put in context, this because it?s easier for the employees to understand.

Employer branding är en strategi som allt fler organisationer börjar använda sig av för att nå konkurrensfördelar genom att vara en attraktiv arbetsgivare. Medarbetare beskrivs vilja ha en långvarig och lojal relation till organisationen då de upplever fördelar i organisationens värdeerbjudande och genom det identifierar sig med organisationen. Strategin har vuxit sig starkare i takt med att medarbetarna allt mer ses som organisationers viktigaste resurs och medarbetarna ses som länken till organisationens prestation. Denna studie har som syfte att skapa en förståelse för vad som kännetecknar medarbetare och tjänstemäns föreställningar om deras arbetsgivare och hur dessa kan påverka arbetsgivarens employer brand för att kunna utveckla och stärka det. Vi har i studien inspirerats av den kritiska realismen och antagit en kvalitativ ansats.