Public Service Begreppets olika ideal och tolkningar
With this master thesis we wanted to find out in which way the concept of public service is connected to different perspectives, ideals, visions of the future and forms of organizations. The purpose with our thesis was to do an analysis of different concepts regarding to public service. To the analysis of concepts we used Swedish newspapers and analysed the issue of public service that had been discussed in articles written during the last five years. From this material and other papers about public service we developed a model of public service ideals. We wanted to find out what the different perspectives thought about the Swedish television and their commission. In order to do that we examined the Swedish television, the management, the government and the media through interviews and analysis of government bills about public service. To see if our model worked, the respondents' answers were put under our headlines in the model. We found this possible and noticed that our model could be used as an instrument to make the concept of public service clearer. We found out that more discussion about public service is needed in the company SVT, to establish clearer visions and goals for the Swedish television. It is also important to have a dialog with the public and independent workers in media.