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11738 Uppsatser om Service Management (internal marketing) - Sida 26 av 783
Ovidkommande vatten i spillvattensystemet - problematik och åtgärder
The purpose of this essay was to examine whether small businesses can avoid ac-counting crimes with a well-conducted internal control system. The questions we asked ourselves was, whether and if so, companies can prevent this from happening by using a internal control.In this essay we used a qualitative approach. Essential information was given to us from four different interviewees. We also worked from an inductive approach which means that we interviewed people without any earlier research to build on. The method also had a hermeneutical approach, which means that we made different interpretations based on the reference framework and the empirics.After the study had been carried out, we concluded that all evidence from this essay suggested that even small businesses need an internal control to protect their business.
Bokbussverksamhet. Effektiv decentralisering av svensk biblioteksservice?
The purpose of this masters thesis is to evaluate bookmobile service as a decentralised library service. I have made a qualitative interview survey, with seven Swedish municipalities participating, all providing bookmobile service in their rural parts. The purpose with the interviews is to examine their bookmobile service. I have also studied articles on bookmobile service, and decentralisation through small library units in library journals, to get an insight into how the work with decentralised library service is done in Swedish municipalities. In this thesis answer is sought to the following questions: - Which decentralised library services are suitable for inhabitants and institutions in sparsely populated areas, considering factors such as number of inhabitants, proportion of old people and children, demographic changes, economy, possibilities to cooperate with other municipalities? - What is the current bookmobile service situation in Sweden, taking seven municipalities in the region of Småland as a starting point? My conclusions are that each municipality must decide which decentralised library services that best suites their needs.
EKONOMISTYRNING I EN MOTORVERKSTAD: En analys av centralt ställda krav ur ett operationellt perspektiv
The purpose of this thesis is to analyze the design and function of an engine production management?s control system and its intended function, and to contrast it with the present management control systems in use on an operational level. Interviews conducted with employees from all levels of the engine production are the main source of this study?s empirical foundation. Information has also been gathered from relevant written material such as annual reports, internal documents etc.
Hur skapar man ett leende? : En uppsats om personalmotivation
Our purpose with this paper has been to analyse and discuss how motivation of the personnel affects the service quality in service companies. This has been done through two studies; a literature study with existing theories and an empirical study on the divisions of Lyckohjul and Shopping at Liseberg. In the introduction of this paper we put the question of research; why is there a need for work of motivation in service companies. When collecting information we used literature briefing, a questionnaire study and depth interviews. The literature briefing focused on the well-tried and most dominating theories on the subject motivation.
Varumärkesbyggande genom marknadskommunikation : En fallstudie av varumärket Hollister
This study aims to describe how a company behind a well-established brand in the fashion industry has strategically chosen to communicate with their target market. Interviews with four individuals in different positions within the company have generated qualitative data, which is presented and analyzed in relation to the theoretical frame of reference in this study. The results show that the company does not use conventional marketing, but relies rather on marketing based word-of-mouth generated by its customer base due to its unique store concepts. Previous research has shown that this type of marketing strategy is effective and beneficial to the brand equity, a conclusion that is demonstrated to also apply to the survey object of this study. Furthermore, it is also shown that this is largely due to the distinct and coordinated image that the company maintains through strict standardization..
Effekten av lönesystem och ålder på intern respektive extern arbetsmotivation
The effect of the salary system and age on the internal and external motivationThe purpose of the study was to examine how a fixed salary with commission and only a fixed salary, and age affect the internal and external work motivation of sellers. This was studied by a questionnaire and participants were sellers in the call center industry in Sweden. In total there were 112 sellers from nine different companies that responded to the survey. The respondents were divided into groups based on pay systems and age. The measuring instrument used was the Work Extrinsic and Intrinsic Motivation Scale which classifies the motivation of internal and external based on six subscales.
County Branding : En studie i kommuners marknadsföring mot företag
There is a mutual dependency between the business world and the country?s municipalities. The municipalities are dependent on the companies to create work and tax income while the companies are dependent on the municipalities they are located in to provide good infrastructure among other things.Apart from this the municipalities can work activly with creating a strong brand in the eyes of the companies and many researchers in marketing agree that marketing of places will be more common in the future. Marketing of municipalities is however still a rather new and unexplored area and it is uncertain how and to what extent the municipalities work with this.The thesis is formulated:How are the municipalities working to market towards companies and is it possible to make out any positive change from these marketing efforts?The goal of this study is:Our goal is to examine how the view of marketing of places differs from different municipalities in the Stockholm region, how some of these municipalities work with this and how far they have come in this work.
Dags för IT-boom i hotellbranschen?: Om hur svenska förstaklasshotell med hjälp av IT kan förbättra service för sina gäster
This thesis seeks to investigate how Swedish first class hotels by use of IT can improve customer service and thereby increase the share of loyal guests. The authors have conducted a qualitative study predominantly consisting of an interview-based case study at one of Stockholm?s largest independent hotels. To get a broader and more generalized picture of the hotel industry four smaller studies at other hotels in Stockholm were also conducted. The findings suggest that the use of IT can improve the communication between the hotel and its guests and make possible a continuing relationship between visits that strengthens guest commitment.
RAMVERK FÖR EFFEKTIV KUNDSUPPORT : Utifrån ITIL, CRM och supporthantering på mjukvaruföretaget Medius AB
The goal of customer support is to help clients achieve maximum value in their services and products. Customer support is the public face of a company, which means that it is important to give the customer a positive experience and live up to customer expectations. Efficient customer support has become more important and studies show that customers who leave a company do so because of poor service. Customers' growing demands for higher quality and easier access to services means that companies must recognize the need to satisfy each customer. It is important that each customer receives the attention required and that customer needs are met quickly and flawlessly.
Utveckling eller avveckling? En intervjustudie av hur folkbibliotek hanterar besparingskrav
The purpose of this masters thesis is to examine how managers in public libraries are managing financial cuts. Questions posed are: What strategies are used by the library manager to handle the cuts and how are the strategies being worked out? What are the consequences of the cuts? How do the managers use their library plans in the work with the cuts and how do the plans change as a consequence of the cuts? Library managers in eleven communities are interviewed about their financial cuts in 2003 and/or 2004. The result shows that cuts are made in different ways. The study analysed the managers statements with a model about strategies created by Oulton.
Mötesanläggningarnas framgångsfaktorer : En fallstudie av Stockholmsmässan och Stockholm Waterfront Congress Centre
The aim of this essay is to examine how important marketing and networking is for the meeting industry in Stockholm. The meeting industry is one of the most profitable areas of the tourism industry today and a major contributor to economic growth in Sweden. The meeting industry has grown rapidly in Sweden and Stockholm has during the last five years been one of the ten most popular congress cities in the world. This has resulted in that the city has become a strong competitor to other European cities.Stockholm International fairs are for example the largest trade fair organizer in Scandinavia and Stockholm Waterfront Congress Centre is the new arena of opportunity.However the marketing and a broad network is necessary for meeting facilities if their aim is to be successful. Marketing contributes to the meeting facilities establishment and makes it well known for the potential market, while the collaborations and relationships is important for facilitating their work.
Kontroll och kreativitet: En fallstudie av tre reklambyråer
There is consensus in research, policy, business and many other areas around the benefits of creativity. Previous research shows that creativity is only spurred under certain conditions. Usually creativity is not associated with concepts such as control, deadline or cost effectiveness. Companies, by contrast, have the need for control and management of their operations, which implies that the two processes can be difficult to reconcile. A company that wants a high creativity while maintaining control and management is forced into a series of organizational compromises.
Miljöchefer : - ledarskap och medarbetarskap inom kommunalt miljö- och hälsoskydd
Environmental management officers ? leadership and employeeship in local environmental health authorityThe purpose of this study was to illustrate the working situation of municipal environmental health management officers. This is a qualitative study where I have interviewed ten environmental officers in ten municipalities in Sweden. The interviews were based on a half structured interview guide with questions. I have interpreted the interviews through different leadership theories.
Utveckling av Servicekvalitet och Tjänsteleverans vid Köpcentrum : En Uppföljande och Fördjupande Studie vid Steen & Ström Sverige
SyfteSyftet med intervjuundersökningen var att ta reda på om eleverna medverkar i planeringen i ämnet Idrott och Hälsa och vad de kan påverka. Delaktighet har olika innebörder i olika sammanhang, delaktighet i yrkeslivet kan handla om arbetsmoral och delaktighet i skolan om integrering eller elevinflytande.Metod6 elever i åk 4-6 intervjuades i en ostrukturerad intervjuundersökning där de först deltog i en gruppdiskussion. Från dessa sex elever gjordes ett urval där tre elever fick medverka i en personlig intervjuundersökning för att ta reda på hur väl eleverna kände sig delaktiga och vilket inflytande de hade i skolan i planeringen inom ämnet Idrott och Hälsa . Vid intervjutillfället användes papper och penna.ResultatEleverna ansåg att läraren bestämmer det mesta i innehållet i ämnet Idrott och Hälsa. De aktiviteter eleverna hade varit med och planerat med läraren var olika lekar och bollsporter.
Revenue Management Nyckeln till framgång?
Titel: Revenue Management Nyckeln till framgångsrik intäktsoptimering? Författare: Charlotte Karlsson & Maria Lantz Nivå: Examensarbete, Magisterprogrammet Service Management, Lunds Universitet, Campus Helsingborg Handledare: Mikael Bergmasth & Pavla Kruzela Problemformulering: Det har forskats mycket kring Revenue Management och ledarskap men kopplingen mellan dessa har utelämnats. Det är viktigt att ledaren kan skapa en förståelse för vad och varför de anställda utför sitt arbete. Därför kan brist på bra ledarskap leda till problem. Syfte: Vårt syfte med denna magisteruppsats är att undersöka hur hotell arbetar med intäktsoptimerade källor som Revenue Management.