The purpose of this master thesis is to use marketing theory on the library?s activities. The marketing theory used is the 4Ps; product, price, promotion and place, as it's presented by Philip Kotler. Because the library can be seen as a service oriented organization Christian Gronroos theory of marketing in the service industry also has been used. A case study of the public library in Broby was made to illustrate how the public libraries? activities can appear in the light of marketing theory.

This thesis has been performed at BAE Systems Hägglunds, which is located in Örnsköldsvik. Hägglunds has a wide background of engineering, where they have manufactured all from airplanes to lifting cranes. Currently they only produce track vehicles at Hägglunds, where they manufacture the CV90 and BVS10 models. This thesis concerns the BVS10 which is an all-terrain-vehicle. The main purpose with the BVS10 is to enable transportation of material and personnel thru tough terrain.

The study is about the collaboration between assistance administrators and unit managers. The aim of the study was to understand the assistance administrators and unit managers interpretation of the concept of collaboration, as well as their experience of collaboration in the practical work in elderly care in the common work around care recipients in the evaluation and execution of home help services. The analyse of the interview material was conducted by using collaboration and New Public Management (NPM). We used the qualitative method in our study with semi-structured questions. The interviews were transcribed, coded and thematised based on our questions. When interpreting the interviews we used the hermeneutic circle in which we analyzed the study's various parts and then attached them to the collaboration, NPM and also to earlier research and to each other. The conclusions that emerged raises the important factors for collaboration and could be linked to collaboration, NPM and previous research.

The intention of this essay has been to investigate how the new digital technology has affected the tourism industry and marketing, as well as how travel agents and tour operators adapt to this. We also aimed to get a broader view of how the future might look like when it comes to marketing and virtual service landscapes. We decided to base our research according to these following four questions:? What affect travel agents? way of adoption to the technical development?? What purposes do the travel agents have for building up their virtual service landscape?? How much does the travel agents emphasize on digital marketing?? What can travel agents do to better adapt to the technological development in the future?We have chosen to use a qualitative research for this essay. The reason for choosing a qualitative research was to gain a wider understanding that would represent a big part of the changes of technology development.

The aim of this study was to understand the contact between foster homes and social workers, by doing a comparison of the social workers and the foster homes experiences of the cooperation that is between them. We started from three main questions to get an answer to our aim, how the foster homes and the social workers experience the organization of the foster care in the Social Service as an impact of the cooperation, what does the foster homes and the social workers experience as a important fact of a successful placement and finally, how does the foster homes and the social workers experience the supporting and controlling contact that is between them. To get our results we based our study on interviews whit four foster homes and whit four social workers. The analysis was based on one theoretical perspective, Skaus (2007) analytical approach for power and help. As a conclusion we have found out, that the organization of the Social Service has significance for the contact between social workers and foster homes.

CSR is a far reaching concept and practice, whose popularity and diffusion has increased rapidly in recent years. Research indicates that CSR has made an evolutionary journey from primarily being characterized by reactiveness to develop into a risk minimizing and proactive competitive advantage and should be looked upon as an answer to heightened societal pressure and awareness. Based on a review regarding different relevant theoretical perspectives, this master thesis discusses CSR as a concept and practical matter in relation to various strategically chosen representatives of a selection of professions.Moreover, the data were collected through in-depth semi structured interviews. The findings show that CSR is a contemporary and highly context dependent phenomenon whose inherent multiplicity brings a distinct aspect of uncertainty to it, in terms of both meaning and practice. And in some parts there is a reluctance to communicate CSR due to a fear of missing out of important aspects.

The purpose of this study has been to examine online travel magazines as an information source and as a virtual service scape. The traditional travel magazines are facing a change due to the technological development and the web has become an important platform for both customers and companies. The virtual service scape opens new opportunities for interaction and we found a great interest in examining which possibilities and limitations travel magazines are facing. This study is based on a qualitative approach because we wanted to gain a deeper understanding and a complete picture of our chosen subject. We have completed six interviews; three of them were consultants, one publishing director, one editor and a research student.

In this essay I try to find out how the local political climate in the Swedish Municipal Örebro looks like through the eyes of Michel Foucault. I?ve been focusing on the concept power, knowledge and politic. I?ve been applying the discourse theory on the study and the founder of that theory is Chantal Mouffe and Ernesto Laclau, the discoursetheory is a refinement of Foucaults thoughts about discourse.

The purpose of this essay is to review Mundekulla, which is a small, relatively newly established Swedish company operating in the field of conferences. Today they are serving ecological and environmental friendly food to their customers and we choose to investigate if this is a successful concept by asking the customer?s opinions. Our task is to analyze and understand how this company can develop a stronger concept regarding their conference area. This essay will also focus on trends and how the ever changing world can affect Mundekulla in the future.

This study aims to describe the influence of natural law on the common concept of justiceamongst Swedish officers around 1700. Through this study I intend to establish that therewere discrepancies and expressions of other norms in 17th and 18th century military culture.Both from natural law but also from Christian belief. A secondary aim is to establish howsuch variances were manifested and how they can be explained.A few theoretical starting-points have been used as a guide in developing the purpose andrelevant questions for this study. I intend to describe the key features of the concept of naturallaw as thoroughly as needed, through relevant legal literature. The next step will be to mapthese outlines against texts from the time, through a qualitative close reading.This study has investigated, at least, seven diaries from the time.

Title:?Varför går man inte hårdare fram? ? En studie i krigsorienterad journalistik av Public Service från Ukrainakonflikten?Authors:Cemil Arikan, Staffan Florén Sandberg and Karl Henrik OlssonSubject:Undergraduate research paper in journalism studies, Dept. of journalism, media and communication (JMG) Gothenburg UniversityTerm:Spring 2014Supervisor:Mathias Färdigh, JMG, Gothenburg UniversityPages/words:48 pages/16701 wordsPurpose:The main purpose of the paper was to examine if and to what extent the conflict coverage of two Swedish public service news programmes from the ongoing Ukrainian conflict could be said to orientate towards either war or peace journalism.Method:Quantitative and qualitative content analysisProcedure:News broadcasts from Rapport 19:30 and Dagens Eko kvart-i-fem, covering the Ukrainian conflict, over a period of two months, were analyzed from the normative perspective of Johan Galtung?s peace journalism theory and Wilhelm Kempf?s theory of war and peace discourse.Results:Both Rapport and Dagens Eko were found orientating towards war journalism. Reports were given, in a great extent, to events of violence and verbal threats.

This two years master?s thesis in Library and Information Sciences aims to investigate and put the services of 118100 Svar På Allt (SPA, an SMS mobile question and answer service) and Fråga biblioteket (FB, a library operated e-mail reference service) into the context of the reference encounter. Questions sent to SPA and their subsequent answers are analysed, and part of these questions are forwarded to FB for comparative studies. Both of the formats are compared to the reference encounter as a whole. The framing of the question originates in the assumption that there may be a need for further negotiation of the questions submitted to the aforementioned formats.

In this study we have examined how men and women are heard on Sveriges Televisions program Debatt. Debatt broadcast on Sveriges Televison which is a public service broadcaster. Through the use of a quantitative content analysis and a dialogical approach, we have documented how many men and women who speak, how they speak, how long they have the word and the subjects they will be heard in, in the program Debatt. We have investigated the ten last broadcast programs from the fallseason 2011. Every program is 45 minutes long and contains from two to three discussiontopics each time. By categorizing our survey and enter the result in four different tables, we found that the majority, 63%, of those that are heard are men.

The development of the radio medium ? a case study of Sveriges radio is a scientific report of the case study that was made in the spring of 2014 on Sveriges Radio Västerbotten. The report investigates and analyzes how radio has been developed.The purpose of this study is to analyze the production flows of the radio and explore how it has been developed. The project?s objective is to raise the knowledge in media development, primarily radio?s development.The scientific theory is based on the concept of media convergence, in this chapter the reader will learn what media convergence means, but also how it works in the media world and the Public Service.

The purpose of this MSc thesis is to examine the retrieval effectiveness of two Web search engines with queries from the academic discipline of Classical Studies. The two search engines are chosen to represent two different types Google as a broad general search engine and Argos as a specialised search engine for the subject of Classical Studies. The search engines are compared for precision among the first twenty results returned for thirty queries. In order to avoid bias in the study, the queries are based on real users' information needs. Due to the subjective character of the concept of relevance, the study is performed with five different experiments with five different definitions of relevance.