Equality is a central aspect within development work. All development work is expected to be influenced by a gender equalty thinking, and these directions are distributed by the Department of Foreign Affairs, through Sida to Forum Syd and down to the very grasroot level, through Forum Syds local cooperation organisations. The essays question of research is a reflection over empowerment, with other words how international organisations influence other societies understanding of the society dynamics. This aspect triggered my interest for the subject, aswell as the link between aid, equality and men, and how these factors are in need of eachother. My study is mainly build on theoretical starting points, and not on earlier studies.

The purpose of this study has been to examine how customers, by interacting with each other, can communicate and create the image of a brand. We find this topic to be relevant since there are no previous studies conducted concerning the customers influence on the brand image. Our ambition has been to describe in what ways and to what extent the customer can affect and influence the brand image by communicating with other customers. To fulfill our purposed we have targeted three important questions which are:? In which ways can the customer affect the communicated image of a brand?? To what extent can the customer influence the brand image and the perceived value?? Who has control over the brand, the customer or the company?For this study we have used a qualitative approach in which we have conducted eight personal interviews with brand consultants and the editor of the magazine Dagens Media which has given us the foundation for our analysis.

The project was made in cooperation with Coffee Queen AB, Arvika. The task was to develop and design a new cooler for the milk to Jura Impressa X9, an espresso machine. The good assistance with staff at Coffee Queen and engineers in China and at KPA in Karlstad led to a solution to the problem. It was a long road to get there, many different concepts was developed. When the day came to decide which concept to work with, the choice stood between two different technical solutions.

The advantages with product placement in blogs compared to traditional media is shown in earlier empirical findings where consumers found blog posts more credible and informative than a corresponding article in a web paper. It can therefore be argued that the informal structure and personal tonality of the blog reinforces the effects of product placement on brand attitude and intention to buy as the consumer has no persuasion knowledge and does not detect the rewriting of the product as commercial.This paper?s overall aim is to provide concrete implications for how to manage product placement on fashion blogs. The purpose of the essay is therefore to investigate the communicative effects of product placement in fashion blogs as well as to examine if a revelation of commercial interest behind a blog posts about a certain brand effects the consumers? attitude towards the blog and/or brand attitude and intention to buy.

The purpose of this study has been to analyze the relationship between commercial brands and a subculture, with a focus on a number of elements of success. These elements could be in the nature of sale stats as well as that of influence within the subculture. All of this within the context of the snowboard culture. In accossiation to this we have formulated a question of study:What marks brands which gains influence within a subculture in addittion to becoming an important factor in the self-expression process of the cultural members?In this study, we have practised a qualitative method based on six (6) independant interviews with participants, active within the snowboard culture as well as one outside marketing executive and one ethnological reseracher.

This paper relates a debate on a book Vetenskapen och förnuftet (1986) written by the Scandinavian philosopher Georg Henrik von Wright (1916 - 2003). The book brings up fate of mankind, raising the question if human rational thinking and scientific achievements are threatening our very existence on earth. Shortly after the book was published, it was intensively debated in a leading Swedish newspaper Svenska Dagbladet. Some 20 leading politicians and scientists contributed with their criticism during spring 1987. The paper highlights this debate by writing reception history, describing how the book with its serious message was received by leading scientists of the time.

Den här studien belyser killar inom ridsporten och deras förhållningssätt till hästar och ridsport. Den utreder också hur deras introduktion i ridsporten såg ut samt hur de först kom i kontakt med den. Ridsporten är den idrott som idag engagerar flest tjejer i Sverige och den uppfattas som något feminint. Av den anledningen finner jag det intressant att studera dessa killar som går mot strömmen och faktiskt utövar en idrott som anses vara kvinnlig. Studien är en kvalitativ intervjuforskning och baseras på åtta intervjuer med enbart killar.

This paper analyzes the content of eight Islamic Friday-sermons, held at Chalmers Technical University in Gothenburg in spring 2010, organized by Chalmers Islamiska Förening (CIF) (Chalmers Islamic community).The forces of globalization, the accessibility of information and the Internet have given rise to discourses and movements that know no national boundaries. The accessibility of these global movements and discourses through media, Internet, etc., affect the way Muslims in Sweden interpret and practice their religion. Thus, this paper includes discussions and descriptions of global Islamic revivalist-movements, and relates the contents of the sermons at Chalmers to these movements. In the sermons, the imams often discuss the concept of a global Muslim community, the umma, and their perceptions of the prescribed ethics linked to this community. They often relate this discussion of ethics to frequently discussed issues in the West such as equality, justice and ethical standards in war.

SAMMANFATTNING Uppsatsens titel: AFP ? En ny väg runt mediebruset!? Seminariedatum: 2007-01-19 Ämne/kurs: FEK 591 Magisteruppsats, 10 poäng (15 ECTS) Författare: Alexander Högman, Anders Lindén, Christian Nilsson Handledare: Per-Hugo Skärvad Nyckelord: AFP, Framgångsfaktorer, Medieval, Dolt budskap, TV. Syfte: Uppsatsen inledande syfte är att tydliggöra fenomenet AFP i teori och praktik och därigenom skapa en förståelse för hur fenomenet fungerar. Vidare ämnar uppsatsen att kartlägga, beskriva och analysera faktorer som karaktäriserar framgångsrik AFP. Metod: Undersökningens design är utformad för att belysa vilka faktorer som är viktiga för att nå framgång med AFP.

Vid prissättning av ett hus ingår produktionskostnaden och den utgör en stor andel av det totala priset. I produktionskostnaden ingår material, avskrivning samt löner. Kostnaden för löner är den mest svårbedömda eftersom husens storlek och arkitektur aldrig är lika. Ansvarige för offert och avtal använder sig idag av olika tillverkningsfaktorer vid beräkning och framtagning av offerter. Dessa är baserade på många års erfarenhet, där enheten antingen är timme/m2 eller timme/st beroende på vilken faktor som avses.

In Sweden, reduced tillage usually means non-inversion tillage, where primary tillage is carried out using chisel ploughs or disc implements. Primary tillage method is mainly determined by the desired soil loosening and the handling of soil residues. The effect of tillage depth was studied in field experiments in Skåne, Väderstad, Uppsala, Örebro och Västerås in different crops; spring oilseed rape, spring wheat, winter wheat and spring barley.The experiments generally had a randomized block design with the treatments mouldboard ploughing, deep chisel ploughing and shallow chisel ploughing, in some cases also shallow discing and no-tillage. In the experiments the following parameters were determined: seedbed properties, saturated hydraulic conductivity, penetration resistance, number of emerged plants and crop yield (all parameters were not determined in all experiments. Root growth and draught requirement were determined in two separate studies. There were no significant differences between tillage depths in non-inversion tillage in seedbed properties, plant emergence or root development.

English abstractTitle: Islam and the limitations of the public will of choice.The purpose of this paper have been to investigate how three modern Islamic theorists view the limitations of the public free will of choice based upon their interpretation of the Islamic theology and doctrine.The paper focuses to highlight how all three chosen Islamic theorist interpret the Islamic doctrine based upon my elected theses and more specifically pinpoint were the free will of choice ends, and Islam as a religion starts to take hegemony. The paper?s aim is to further an understanding that in the modern world and as a effect of increased literacy, Islam has been somewhat inclined to split into several Islamisms, based upon the variety of fatwa?s on the Islamic doctrine that is available online. Therefore it remains to the modern day Muslim, to individually decide whether they choose to follow the message of the Holy revelation in the Quran or trust a mufti?s fatwa in their everyday life as a Muslim.The material used and analyzed in this paper is prime source material.

This study has a focus on brand building and brand identity. The overall idea of the study is to examine the Swedish clothing company WeAretheSuperlativeConspiracys brand building tactics and activities. WeAretheSuperlativeConspiracys, or WeSC, is a company that produces and sells streetfashion in over 20 countries and has over 1600 distributors. The company has in the recent years grown to become one of the largest in its segment. The interesting factor in WeSC´s brand building activities is the use of Weactivists.

Branding is becoming increasingly important to companies within the B2B-sector and they put a lot of effort and capital to develop and strengthen their brands. One way of working with brands is through ingredient branding. An ingredient brand is an alliance between two brands where the ingredient brand is applied on a host brand and works as an ingredient on the product. The purpose of ingredient branding is to create competiveness, differentiation and to create quality associations. Ingredient brands can be divided into emotional and functional categories.

English abstractTitle: Islam and the limitations of the public will of choice.The purpose of this paper have been to investigate how three modern Islamic theorists view the limitations of the public free will of choice based upon their interpretation of the Islamic theology and doctrine.The paper focuses to highlight how all three chosen Islamic theorist interpret the Islamic doctrine based upon my elected theses and more specifically pinpoint were the free will of choice ends, and Islam as a religion starts to take hegemony. The paper?s aim is to further an understanding that in the modern world and as a effect of increased literacy, Islam has been somewhat inclined to split into several Islamisms, based upon the variety of fatwa?s on the Islamic doctrine that is available online. Therefore it remains to the modern day Muslim, to individually decide whether they choose to follow the message of the Holy revelation in the Quran or trust a mufti?s fatwa in their everyday life as a Muslim.The material used and analyzed in this paper is prime source material.