The following study is a comparative analysis on the usage of history in Ridley Scott?s epic Kingdom of Heaven. Based on the thesis that this movie has a lot to say about contemporary political values, it compares the theatrical version from 2005 with the 45 minute extended Director?s Cut, which came out on DVD in 2006. Firmly based in the popular-cultural context I tried to evaluate whether these changes related in any way, to matters concerning the current gender debate and post-colonial theory.

The purpose of this master thesis is to use marketing theory on the library?s activities. The marketing theory used is the 4Ps; product, price, promotion and place, as it's presented by Philip Kotler. Because the library can be seen as a service oriented organization Christian Gronroos theory of marketing in the service industry also has been used. A case study of the public library in Broby was made to illustrate how the public libraries? activities can appear in the light of marketing theory.

Background: The consumers of today have the possibility to choose from a wide range of products and services. Consequently, the ability to differentiate the products is essential for the brand owners. If a brand owner does not manage to differentiate its product, it can be difficult to make the consumers realise the benefits of the product and convince them to buy it. One way to differentiate the product is to create a distinguished brand identity. However, it is not enough to create a strong brand identity, the brand owner must also be capable of communicating the brand identity successfully.

The aim and purpose of this essay is to study if three museums are using Facebook strategically to promote two-way communication with their target audiences in their external communication. A qual-itative and comparative research method and has been used and communication managers from each of the three museums have been interviewed. These interviews have been transcribed and coded in order to reveal opinions and views on how that particular museum feels about social media and the use of these tools in their external communication. A number of Facebook statuses have also been collect-ed in order to discover how each of the museums is using social media in order to reach and engage their target groups. Should the results of this essay be summarized it would show that the museums are using the communication channel that they feel suits the needs of reaching a specific audience.

This study has its background in the debate about religion and the existence of God, which has been an ongoing issue throughout the Western cultural tradition. Today´s information society has been an impact on the increasing interest for this subject. The essay?s main task is to accomplish a rhetorical analysis of two books, Illusionen om Gud (2008) by atheist Richard Dawkins and Guds dödgrävare (2010) by Christian John Lennox, in order to investigate the authors? use of rhetorical strategies to influence their audience. The texts are studied using a qualitative approach with the theoretical basis of some well-defined rhetorical variables: ethical, logical and pathetic means of persuasion, propaganda, and the important factor that a message always is presented in a certain context in which the recipients both have their own values and subjects to general truths and common frames of reference.

Denna studie handlade om personal på ett gruppboende för ensamkommande asylsökande flyktingbarn. Den hade syftet att undersöka professionalitet, inre och yttre påverkan i personalens möte med barnen samt att utröna vilken kompetens som behövs för att arbeta inom detta område. De frågeställningar som framtogs behandlade riktlinjers och relationers påverkan på mötet med barnen, personalens syn på professionalitet är och vad som är professionalitet i deras arbete samt deras syn på kompetens. Den tidigare forskningen var koncentrerad till studier där fokus ligger på förståelsen för det sociala arbetet och dess påfrestningar. De teoretiska utgångspunkterna var professionalitet, etnicitet, interkulturellt socialt arbete och konsekvenspedagogik där etnicitet främst inriktar sig på identitetskonstruktion.

The purpose of this thesis is to study how Malaysia Airlines communicated during the two largest crises of 2014. Key questions to be answered are: Did organizational hypocrisy occur? If yes, in what way? Which communication strategies were used? Did the company mediate an unequivocal message and how was the information framed? Did any aggravating factors, which worsened the organization?s reputation, appear? How did Malaysia Airlines manage possible rumours? Was the word contact used as a keyword? The method of choice is a quantitative content analysis and the material consists of 20 different analysis units. These analysis units were collected from social media and Malaysia Airlines website. The quantitative content analysis is based on the theory Situational Crisis Communication Theory, taken from PR, Strategy and Application, Managing Influence, by W.

Detta examensarbete är utfört åt Alnöbud och Transport i Sundsvall. Alnöbud och Transport håller påmed transport inom såväl Sundsvall som ute i landet. Deras tidrapporteringssystem var föråldrat och de använder sig idag av papper och penna för att registrera de olika anställdas tider. De ville dåveta hur man skulle kunna datorisera detta påett enkelt, smart och prisvärt sätt. Genom att gå till grunden för hur ett litet företag i dagens läge skulle kunna gå tillväga för att datorisera exempelvis ett sådant system krävdes genomgående information om allt från undersökningar, priser för liknande typer av kravspecifikationer och jämförande mellan olika produkter/tjänster.

AbstractPurposeThe purpose of this thesis is to examine the Swedish students? habits regarding videos on Youtube and create an understanding towards what makes them viral. The purpose is also to state how companies should make use of visble and hidden viral marketing to get their message out to the customers.MethodThe thesis uses both a qualitative and a quantitative method. At first there was a qualitative focus group with 6 Swedish students. The focus group generated valuable information which later was used to create surveys.

Detta examensarbete har förlagt sig på Saab Aeronautics i Tannerfors, Linköping. Saab Aeronautics utvecklar och bygger Jas Gripen. Saab Aeronautics i Linköping utvecklar simulatorer som används för att testa olika versioner av mjukvara som används i JAS Gripen plan. Dessa simulatorer används inte bara av utvecklare i testsyften utan även av piloter som övar inför uppdrag och för att ge feedback till utvecklarna om mjukvarorna. Vi utförde examensarbetet på simulatorcentralen på området.

This study aims to investigate whether or how the tour operator Fritidsresors customers gets affected by their sustainable environmental work and what kinds of effects the work has generated. A secondary data analysis of Fritidsresors website has been made, and an in-depth interview with Fritidsresors sustainability manager. Also a quantitative survey was conducted by fifty respondents, all customers of Fritidsresor. The answers have since been interpreted and processed in accordance with a comparative and phenomenological approach and with an exploratory purpose. Scientific articles have been studied and analyzed in order to generate an explanation for the phenomenon as a research field, and how previous research has looked.

The attacks of September 11, 2001 have done more to focus attention on the conjunction of religion and conflict than any other event in recent history. Although much international research has focused since then on the role of Islam, religiously inspired violence is also found in countries as diverse as Thailand, Burma, or Sri Lanka, where Buddhism plays a central role. This paper addresses how these realities are reflected in two Swedish high school textbooks on religion. The thesis calls into question the manner in which Buddhism is presented in schoolbooks as the most probable candidate to be a conflict-free religion.Using Fairclough?s discourse analysis theoretical framework and Hellspong?s structural analysis, the thesis critically examines the relationship between text, the discourse practice in which text is produced and the wider social practices.

ABSTRACTWångdahl, J. (2006). Hälsofrämjande budskap i en livsmedelsbutik- kunders uppfattningar. C-uppsats i Folkhälsovetenskap. Örebro, Hälsovetenskapliga institutionen.Obesity and being overweight are on the increase in Sweden which makes work in the area of health promotion very important.

Detta examensarbete reder ut arbetsprinciperna för olika typer av hårddiskskrivskydd; hårdvaruskrivskydd, mjukvaruskrivskydd, hybridskrivskydd och bygelskrivskydd. Slutsatsen av utredningen är att endast hårdvaruskrivskydd Detta examensarbete reder ut arbetsprinciperna för olika typer av hårddiskskrivskydd; hårdvaruskrivskydd, mjukvaruskrivskydd, hybridskrivskydd och bygelskrivskydd. Slutsatsen av utredningen är att endast hårdvaruskrivskydd bedöms ha tillräckligt pålitliga skyddsprinciper, vilket motiveras av dess oberoende från både hårdvara och operativsystem. Vidare undersöks hårdvaruskrivskyddet Image MASSter(TM) Drive Lock från Intelligent Computer Solutions (ICS). Några egentliga slutsatser gick inte dra av kretskonstruktionen, bortsett från att den är uppbyggd kring en FPGA (Xilinx Spartan-II, XC2S15) med tillhörande PROM (XC17S15APC).

There has been a sharp increase in high-technology surveillance. Surveillance is almost alwaysproposed as a complete response on a wide variety of safety issues. At the same time, there has beenan increase in criminal activity online. There is therefore a considerable interest in using Internetfiltering to regulate the behavior of individuals on the Internet. In recent years, many countries havechosen to restrict content on the Internet, where child-abusive material is the content that moststates currently block access to.