Uppsatsens syfte är att analysera och diskutera varför och på vilka sätt ett detaljhandelsföretag bör erbjuda kunden en multisensorisk varumärkesupplevelse. Uppsatsen kommer att ge företag ökad förståelse för Sinnesmarknadsföring och vad det får för konsekvenser vid utformandet av servicelandskapet.Vi har använt oss av både en kvantitativ och en kvalitativ metod. Den kvantitativa metoden innebar ett experiment där vi undersökte doft- och ljudets påverkan på kundbeteendet. Experimentet utfördes på en utvald yta på EM Kalmar Severins i samband med den specifika produktgruppen soffa. Den kvalitativa undersökningen genomfördes med observationer, 15 kundintervjuer samt en intervju med varuhuschefen..

The purpose of this paper was to examine social workers' experiences of integration of unaccompanied children. We aimed to study which factors in the individual and the community social workers experience affect the integration and how they, based on their understanding, work to promote integration. The essay has a phenomenological approach and focuses on the social workers' own experiences of the phenomenon. The empirical data was obtained from qualitative interviews conducted with five social workers, all administrators in cases involving unaccompanied children. The result shows that the social workers feel that the desire to integrate is the most important presumption that must be present in the unaccompanied children.

The study aims to examine how the people who have received special needs education during their schooling have experienced it.Since I wanted to take advantage of people's experiences of special needs education, I chose to conduct qualitative research interviews. Five people in the ages of 21-26 years old participated in the study.A summary of the work says that special needs education creates mixed feelings, feelings of joy and alienation. The positive as described in the work is that the special education teaching has created a classroom that is aligned along the pupil's needs and circumstances. All informants have expressed that their negative experiences is about them having to leave the common classroom.Keywords: exclusion, inclusion, special needs education, student needs.

Stärkta kundrelationer är viktigt för ett företags lönsamhet och när individuella upplevelser efterfrågas i allt större utsträckning behöver företag utveckla och differentiera sig genom Unique Selling Proposition. Allt mer forskning tyder på att utnyttjandet av de fem sinnena i företagets verksamhet samt marknadsföring kan vara nyckeln till differentiering. Det har blivit viktigare att ge konsumenterna en individuell och skräddarsydd upplevelse där sinnena har fått en allt större betydelse.Syftet med denna undersökning är att undersöka och analysera utnyttjandet av sinnesupplevelsen i marknadsföringen där vi har genomfört en fallstudie på SPA-hotellet Yasuragi. Vi delar även upp konsumentgruppen i två delar, affärsgäster och privatgäster, för att jämföra upplevelse och mottagandet av marknadsföringen. För att svara på syftet har författarna genomfört en enkätundersökning, en deltagande observation på Yasuragi och fyra djupintervjuer samt en mailintervju.

The aim of this master thesis is to study the students usage and experiences of the reference services at the university library at Linköping University. The four questions that I seek answers to are: - What kind of help do the students most often ask for at the reference desk? - To what extent do the students use the reference services for their studies? - What are the students experiences of the help they receive at the reference desk? - What are the students experiences of the treatment they receive from the librarians at the reference desk? I have studied literature that describes reference work and evaluation of reference work. I have also studied Christian Grönroos theory of service quality. I have distributed questionnaires to students at Linköping University.

Since storytelling is a growing form of teaching we wanted to interview teachers to see what their experiences and opinions were on the subject. Therefore the purpose of this study is to use interviews to examine teacher perceptions and experiences about storytelling and its effect on language development. I will investigate both the use when the teacher is telling a story but also when students are telling stories. With help from my supervisor I was able to come up with interview questions that would help me answer my research question. After the interviews I reviewed the answers and analyzed them.

Background: Type 1 Diabetes Mellitus is a chronical disease that often occurs early in life. In 2005 around 7000 children in Sweden was estimated with type 1 diabetes. When a child gets a chronical disease it affects the whole family. The parents will be the ones who take the main responsible for the child´s care. Purpose: The aim of this literature review was to describe the parents experiences of living with a child with type 1 diabetes.

Previous studies have shown positive results on the use of music as postoperative pain relief. Quantitative studies have examined the effect of music on rated pain and otherparameters such as anxiety, relaxation and blood-pressure. The purpose of this study was to investigate the expectations and experiences of patients and nurses onimplementing music as postoperative pain relief in an orthopedic unitQualitative design and semi-structured interviews were used to examine expectations and experiences. Five patients and five nurses in the unit were interviewed.Four themes developed during the data-analysis. These themes were ?Expectations on music as postoperative pain relief?, ?Experiences of music as postoperative pain relief?,?Effects of music as postoperative pain relief? and ?Continued implementation of musicas postoperative pain relief?.

Background: In Sweden, heart transplantation increases as a method of treatment. Patients undergoing heart transplantation require special needs of care. Nurses have to increase knowledge about experiences that these patients percieve to conform the health care in the future. In this study, health science has been used as a theoretical frame of reference which includes a patient perspective.Aim: The aim of this study was to describe experiences among patients, elder than 18 years old, undergoing heart transplantation.Method: The method was a qualitative descriptive study with a context analysis based on ten scientific articles and an autobiography corresponding with the aim of the study.Results: The results of this study showed six themes about experiences that emerged among patients undergoing heart transplantation: feeling of vitality, existential crisis, importance of social support, destructive feelings, capacity of going on and the experience of quality of life.Conclusion: It?s not a guarantee that the quality of life will increase among patients undergoing heart transplantation and they need a specialist trained nurse available to support at all hours..

All new households were to be constructed with "near zero energy house standards" (NZE-house) by the year of 2020. The ambition to construct energy-efficient buildings had to increase rapidly in the spring of 2013.The purpose of this report was to increase the interest for building contractors to construct apartment buildings with passive house standards. By locating and evaluating experiences from an existing passive house a case study including interviews, field visits and document analysis was made. Research of literature regarding other passive houses in Sweden also helped to answer the following questions:- What positive and negative experiences have the study of the passive house meant to the involved stakeholders and residents?- What improvements can be made based on identified experiences?- How can an apartment building be designed as a passive house based on possible improvements?By collecting good and bad experiences, as well as improvements and potential design proposals, a diagram was created designed as a tool for developers when constructing apartment buildings with passive house standards.

This essay is focused on the phenomena of self-injurious behavior of two young men. The purpose of the essay is to enlighten their experiences of their earlier self-injurious behavior, and to further enlighten which factors they believe have been contributed to the origin and the ending of the behavior. The research questions the essay raises are: Which factors has contributed to the origin of the self-injurious behavior? Which functions did the self-injurious behavior have for the young men? What made the two young men quit their self-injurious behavior? The essay is qualitative and do not imply to generalize the results and it is made from interviews with respondents and earlier research on self-injurious behavior. The results show that there are differences in the factors that origin of the self-injurious behavior between the respondents.

The aim of the study was to describe parents' experiences of empty nest. The sample consisted of individuals who had experienced one child moving out of the parental home. Data were collected through qualitative semi-structured interviews and were analyzed by using thematic analysis. The thematic analysis revealed four themes, Concerns about the new time in life, Changing roles, Socializing in the family and Testing the relations. Due to the themes participants' stories reveal anxiety facing the time that will come when children takes the step to leave the nest.

The aim of the present thesis is to find deeper knowledge about women?s experiences of sexuality, desire and pleasure during childbirth. In this thesis there are statements of women?s different kinds of pleasurable and sexual feelings and experiences during birth. Furthermore, factors that may influence some women?s feelings and experiences of a sexual kind are discussed in relation to the common notion that women above all feel fear and pain when giving birth.

More people are likely to be diagnosed with cancer and the number of people living with cancer is expected to increase, which means that patients live longer with cancer and different treatments. All patients in Sweden should have access to a nurse navigator to facilitate the cancer trajectory. The purpose of this literature review was to delineate patients' experiences of the care given by the nurse navigator. The result is based upon twelve scientific articles included in this review. The results show that the experiences of the patients can be divided into four different categories: emotional support- being present and offering supportive talks, support for physical symptoms- counseling and relief from symptoms due to illness and treatments, educational support- receiving information and knowledge about the disease and cancer trajectory and coordination support- collaboration with other healthcare professionals involved in patients´care.

Background: To lose a child describes as the most painful loss that a human being can experience. The grief can be experienced individual depending on several factors such as culture and life experience. Being a man or woman is another factor that may influence the experience of grief. The nurse´s role is to support both parents in their role as mother and father. Aim: The aim was to describe men?s and women?s experiences of the loss of a child.