In my work as speech and language pathologist I often meet people emerging from coma andtheir experiences intrigue me. Coma is an eluding human condition that offers a challenge formodern science and our view on body and mind. In my Master project in Creative Writing Iwanted to try to enter this zone that is so hard for a clinician to reach: the personal experienceof being in a coma. By writing HUSK MIDAS I have tried to create a realistic fiction based onresearch on coma state and real-life stories of people waking up from coma.In my exploration of the coma state I found that lucid dreaming is common apart fromdreaming, many patients experience sensory inputs like sound and touch which aremisinterpreted and woven into dreams and creating a feeling of confusion and fear.Coma is a frequent theme in literature and film but is often depicted unrealistically andmisleadingly. A few works like Artur Lundkvist?s Journeys in Dream and Imagination andthe film The Descendents by Alexander Payne show a more reality based fiction.

Background: When someone suffers a spinal cord injury, the nerve impulses between the brain, the muscles and the skin are intercepted, thereby resulting in motion and sensory loss.  During the recovery process, healthcare professionals play a vital role in ensuring that the patients have a positive experience of care, recovery and rehabilitation.Aim: The aim of this study is to determine how patients at a rehabilitation clinic in Sweden experienced the following: The patient?s experience of how well they were received by staff, the staff?s ability to explain and inform the patient of important details concerning their care and the staff?s ability to involve the patients in their own care.Method: A qualitative interview approach was used when undertaking this study. Six patients at the rehabilitation clinic were interviewed, and the interviews were later analyzed using qualitative content analysis.Result: The collected material was divided into ten categories that were sorted into three subheadings: reception of staff, information and involvement. Reception of staff, with categories: helpfulness, commitment, consideration, professionalism and reception. Information, with categories: if the patients felt well-informed.

Syfte: Syftet med den här studien är att undersöka hur reklambyråer strategiskt tänker och praktiskt användersig av syn, hörsel, lukt, smak och känsel i marknadsföring av sina kunders varumärken samt undersöka vilka möjligheter och risker som finns med sinnesmarknadsföring.Metod: Studien följer den hermeneutiska vetenskapsinriktningen och har genomförts utifrån en kvalitativmetodansats där litteraturstudier och intervjuer genomförts.Teoretisk referensram: Studien utgår bland annat ifrån boken ?Sinnesmarknadsföring? med fokus på användningav de fem mänskliga sinnena syn, hörsel, lukt, smak och känsel. Referensramen består av information, fakta och exempel kring upplevelserummet och sinnena. Därefter behandlas ämnesområdet varumärkesstrategi i kombination med sinnesmarknadsföring.Empiri: Empirin grundar sig på genomförda intervjuer med sex respondenter från fem olika reklambyråer i Norrköping och Linköping samt en intervju med Niklas Broweus, sinnesmarknadsföringsexpert, som alla bidrar med information och åsikter kring arbetet med sinnesmarknadsföring.Analys: Analysen består av svar på om och hur byråerna arbetar med sinnesmarknadsföring i sitt dagliga arbete men även vilka anledningar det finns till att de i vissa fall inte gör det. Därefter behandlas hur sinnesstrategier används i olika upplevelserum för att skapa upplevelser hos konsumenter samt hur sinnesstrategier används för att stärka ett varumärke.

The purpose of this study has been to create a communication plan to use at the launch of an independent fashion store and give a current storeowner an overall picture concerning which communication aspects to use during his ongoing business. To fulfill our purpose we have targeted one important question, which is:   Which communication fields are the most important to use, when you are about to launch an independent fashion store.  For this study we have used a qualitative approach in which we have conducted eleven personal interviews with people who has a strong understanding in communication regarding to this type of business. Most of our respondents are currently working actively with communication because they are active in retailing.The remaining respondent has a strong experience in the field of communication. In the final chapter we present our conclusions of the study. We have found the main factors in a communication plan, which is most important for a storeowner. Which are the most important communication parts for the owner to focus on before he launches the store? The basic need of knowledge in social mediaDevelop a unique concept to differentiate yourselfUnderstand the nature of networks and relationshipsThe relevance of store layout and sensory marketing which is an important tool when you need renewal and develop your concept.

This essay studies what has been written about religious experience and visions both in the past and now. It deals with both the religious experience and tries to explain how and if there is any place in the modern society for religious visions and experience. The essay has a strong theoretical perspective to psychology of religion as presented by Anton Geels whose writings in the subject have been of one of my main sources.The study shows that people of all times and cultures have had religious visions and the feeling of a divine experience even if this has changed because of tradition, time and place. Religious experience and visions can furthermore occur both in a spontaneous, unprepared way as well as being cultured through ascetic practice in order to facilitate the divine reception. The study also shows that religious experience in no means is reserved for special ?chosen ones? but can occur to each and every one, no matter what class, race or position in life.

Syfte: I denna studie har vi undersökt hur Tolv Stockholm använder sig av sinnesmarknadsföring för att skapa en upplevelse och om det har den önskade effekten på besökarna.Metod: Denna kvalitativa studie baseras på primär och sekundär data. Vi har intervjuat anställda som jobbar både på och för Tolv Stockholm för att få deras perspektiv. Sedan har vi utfört observationer för att avgöra om besökarnas upplevelser stämmer överens med Tolv Stockholms intentioner.Referensram: Tidigare forskning och teorier menar att sinnena spelar en stor på våra upplevelser. Dessa kan påverkas av de som producerar upplevelserna genom till exempel belysning, musik och doft.Resultat & Slutsats: Många av de sinnesintryck som Tolv Stockholm arbetar med får den önskade effekten hos deras besökare. Vi anser dock att de har gjort en lite miss vad gäller samspel av musik och belysning.

Denna studie har som syfte att förklara och ge en ökad förståelse för hur utvalda företag i modebranschen arbetar med det fysiska upplägget i butiker, genom bland annat atmosfär, sinnesstimuli och visuell merchandising. Samt vilken påverkan upplägget kan ha på konsumenters köpbeslutsprocesser och därmed även uppfattningen om varumärket. Sex intervjuer med olika företag har gett kvalitativa data som sedan analyserats mot varandra utifrån studiens teoretiska referensram. Resultat visar på att de studerade företagen inte planerar sin butiksyta beroende på teorier om konsumentbeteende och sinnesmarknadsföring. Utan istället planeras ytan beroende på varumärke och positionering, vilket skiljer sig åt beroende på företag.

Since the role of the libraries as merely a place for loans has decreased, the importance of giving the visitors a total experience has increased.The aim of my thesis was to investigate whether a change in the sound environment at the library of Jokkmokk could generate more satisfied visitors, whether they are borrowers or use the library for other purposes. The change in the sound environment was to be effected by means of a background sound experiment in the magazine room at the library. Action research was used as a research strategy and observations and interviews as method to collect data.The experiment was conducted with two selected sounds of nature: birdsong and a rippling brook. The observations and interviews were executeted in three stages: 1. Without any background sound.

The purpose of this study has been to examine how elderly people in today?s society look upon themselves and experience their own aging. We have inquired answers to the following main questions: What main events during the life course are emphasized in the elderly?s stories about their lives, and in what way has it affected their experience of growing old? In what way have social relationships, interests and the experience of health changed during the life course? How do the elderly experience their own aging, and what emotions are expressed in the speech surrounding their life course? The results of the study have been analyzed and interpreted with the help of the life course theory, Erikson?s psychosocial development theory and the continuity theory. The results show that elderly people of today don?t feel their age.

As the title insinuate, this essay illustrate Event Marketing as a marketing instrument, and how it can be used as a tool to facilitate brandbuilding and improve relationships. We have come to the understanding that Event Marketing is in the course of constant development. It seems like Event Marketing as a marketing tool is starting to get its well-merited position in the marketing mix throughout the world, since companies and other organisations have realized that Event Marketing is a powerful tool for differentiation. We have also seen that Event Marketing in the business world lately has come to be more important for building and maintaining relationships, as well as carrying marketing messages.In this essay we discuss Event Marketing in three sections; brand, relationships, and customer experience. Among these topics, inter alia Integrated Marketing Communications, Sensory Marketing, and Service-dominant Logic are presented.

Uppkomsten av dagens Web 2.0 har skapat möjligheter till större interaktivitet hos användarna. Denna utveckling har även följts av en möjlighet att skapa användargenererat innehåll, ett fenomen som benämns User Generated Content (UGC). En av de viktigaste aspekterna inom UGC är att det måste uppnå en god användbarhet, men likväl måste tjänsterna också erbjuda en rik subjektiv upplevelse. Denna subjektiva upplevelse benämns som User Experience och är ett uttryck för den upplevelse och tillfredställelse en användare känner då den ställs inför ett interaktivt gränssnitt. Syftet med uppsatsen var att identifiera User Experience av UGC-tjänster.

Background: Asthma is an illness that many adolescents have today. The symtom can prevent them to live like contemporaries and the development phase they experience makes asthma difficult to get control of. Aim: The aim of this study was to describe adolescent?s experience of living with asthma. Method: The literature review was performed by reviewing nine scientific articles.

Over the past 20 years, retailers have embraced new international trends, which created a strong economic growth. Experiences are one of the trends that will be a significant part of future retail. The purpose of this thesis is to find components that can provide a positive experience in a clothing store to the customer. We have used a qualitative method with an inductive approach and the empirical data is collected through interviews. Literature we have chosen focus on how an experience is created in clothing stores.

This thesis focuses on the driver?s experience of the road and its surroundings. ?The view from the road? takes place every day and a high-quality ?road experience? is therefore a question of importance. Since cars made their breakthrough in the 1920-30, the approach to ?the driver experience? has varied notably.

The requirements of good quality and appetizing fast food increases continuously as a consequence of a community where food is always available. The crispiness of French fries is an issue that must be considered in this context, since it tends to decrease and give the fries a soft surface not appreciated by the consumer. To prolong the crispiness, the fries can be coated by a batter, a mix of starches. The batters used often consists of modified starches, e.g. cross-linked, acetylated and dextrinizated to increase and prolong crispiness, flour to stabilize the batter and sodium bicarbonate to make the batter ?rise?.The cross-linked starch keeps the granules in a swelled state and prevents them from breaking when exposed to heat or processing: therefore, it delays the gelatinization and decreases the stickiness of the batter.