Syftet med uppsatsen har varit att undersöka vilka kommunikationsstrategier som används i reklamfilmer för spelbolag samt vilka gemensamma drag och olikheter som finns i de olika spelbolagens marknadsföring då tv-reklam utgör mediet. Jag har i min uppsats besvarat följande frågeställningar:? Hur byggs reklamfilmerna upp för att locka specifika målgrupper att spela på just deras sajter?? Hur gestaltas manligt och kvinnligt i reklamfilmerna?Jag har analyserat fem reklamfilmer från fem olika spelföretag; Karamba, Maria, Jackptjoy, Vera & John samt Mr Green. Jag har analyserat reklamfilmerna utifrån begreppen: humor, metafor, ljud, bild, kvinnlighet och manlighet. Dessa begrepp är formade utifrån Jens Elmelund Kjeldsen, Maria Nikolajeva samt Ulf Dahlqvist och Magnus Lindes teorier om retorik, genusschema och reklamutformning.

Bakgrunden till denna studie är att skoldebatten är het och vikten av att ha bra lärare nämns ofta. Hur är då en bra lärare? Studiens syfte är att få kunskap om hur en bra lärare är enligt gymnasieelever och se om elevernas svar överensstämmer med vad tidigare forskning säger. Jag ville även se om det fanns några större skillnader i svar mellan elever i ettan jämfört med de som går i trean. Metoden för undersökningen var kvalitativ i form av enskilda intervjuer med 22 elever på studieförberedande program.

In information retrieval there is a problem with ambiguous words. To solve this problem word sense disambiguation WSD is used. Few studies combining information retrieval and word sense disambiguation have been conducted with Swedish words. The purpose of this thesis has been divided in two. The first purpose was to examine Swedish information retrieval and disambiguation in the query phase.

Personer som vårdas på sjukhus påverkas av vårdmiljöns design och atmosfär. Syftet med denna litteraturstudie var att beskriva hur personer i livets slut upplever den fysiska och psykosociala vårdmiljön. Fjorton kvalitativa vetenskapliga studier analyserades med kvalitativ innehållsanalys med manifest ansats. Detta resulterade i fem slutkategorier: Att ett gott bemötande och professionalitet hos vårdpersonalen ökar tryggheten, Att den fysiska vårdmiljöns utformning påverkar förtroendet för vården, Att önskemål om avskildhet ska tillgodoses, Att relationer med andra patienter ökar välbefinnandet och Att en humoristisk atmosfär ökar livskvaliteten. Resultatet av studien visade att patienterna uppskattade att känna sig väntade, sedda och inbjudna.

The aim of this thesis is to see if there are differences in how managers and other staff looks at goals for short-term accommodation. The results show that there is a difference in views on the goals. This is manifested, among other things, in the form of managers have their focus concentrated on the financial framework for the business. Other staff have their focus directed at targets that are more about the work of the resident. The theory that the survey is based on is The sense of coherence and its three pillars: comprehensibility, manageability and meaningfulness..

Mitt examensarbete handlar om mina tankar kring behov och resurser. Jag har reflekterat över hur vi som enskilda människor kan låta oss dras med i ett beteende att uppfylla behov som inte alltid är så tydliga. Ofta går också bekvämlighet före eftertanke dvs. det sekundära behovet sätts i fokus mer än det primära behovet . Jag har illustrerat mina tankar med en bok, en modell och en möbeldesign.

Since 2007 the American sitcom the Big Bang Theory has spread throughout the world. With its twenty million watchers it is one of the most popular sitcoms of our time. The starting point for this essay is that the humourus series with the more or less geeky main characters is more than just entertainment - it is a part of the mediatization of religion. This means that media is affecting the recipients? view on religion in general and the personal religion.

The paper evaluates two housing proposals with Space syntax as method. The proposals are very different in a topological sense but are in a configural sense almost the same. This effect is because both proposals connect themselves to the existing configural structure of the city in the same way. Neither of them takes advantages of the most integrated streets in the existing structure and use them to concentrate pedestrian and car flows to the streets or points which are intended to be the most urban areas. The knowledge of Space syntax and this evaluation puts focus on the pour understanding among architects and planners of what effect urban design proposals will have..

Syftet med undersökningen var att undersöka fyra förskollärares uppfattningar om ledarskap i förskolan i deras interaktion med barnen samt hur de skildrar relationers betydelse, genom att använda intervju som metod. Genom observation har jag undersökt en förskollärares interaktion med barnen i syfte att se hur förskolläraren arbetar. I resultatet framkommer det att ledarskap för förskollärare innebär att vara lyhörd, att barn har olika viljor och att lyssna till barnet och ser barnet samt att förskolläraren är tydlig med det som förväntas av barnen och av förskolläraren. Resultatet visade vikten av att skapa goda relationer, att förskolläraren kan använda sig utav humor och det ansågs att humor är en del av en lärares ledarskap. Under relationsarbetet var det viktigt att förskolläraren bekräftar varje barn och visar intresse för barnet.

We set out to compare two different categories of workers: the, so called, white- and blue collar workers. The studies aim was to measure if there were any observable differences between the two in means of optimism and sense of coherence. There are two tools created for measuring optimism and sense of coherence, the Life Orientation Test ? Revised (LOT-R) measures an individual?s level of optimism and Aaron Antonovsky devised a test for measuring an individual?s level of sense of coherence (SOC). Optimism is best explained like a way to measure anticipation, how an individual expect future events to fall out.

Background: Physical activity is important to sustain your health, but there are also other factors which can influence health. One of them is the degree of sense of coherence. Aim: The main purpose of this study was to examine if there existed a correlation between amount of physical activity and degree of sense of coherence (SOC) in adolescents in the northern parts of Sweden. This study also dealt with differences and similarities between and within the whole examination- group and subgroups. Methods: A SOC- questionnaire with 29 items, developed by Antonovsky, was used.

Purpose: Our aim is to get an insight on how home care workers experience, handle and looks upon their work. We also want to form an opinion of how home care workers experience the relationship to the clients they meet.Questions: How does home care workers experience their daily work with their clients? Home care workers daily meet many different sorts of clients with different needs, how do they handle this? What kind of support does home care workers get in their work?Method: A qualitative design with semistructured interviews.Conclusion: The most central conclusion from all of our interviews were: that home care service workers has a very stressful and demanding occupation, that the work has a low status, that the personnel has a big responsibility for the wellbeing of other people and that they often find their work satisfying and fun. To have someone to talk to and exchange ideas with was also mentioned by the informants as a vital part of feeling support in their work. From the Antonovskys theory, a sense of coherence, and Goffmans views of the society, we also find that the larger part of our informants feel a high sense of coherence and that when they have to adjust to their different caretakers they play different roles..

To be able to feel a sense of belonging, people need to have the possibility to take part of the information from the society. Hearing-impaired don?t have the same possibility as hearing people when they want to take part of the information, therefore they don?t get the same benefit. This contributes to a feeling of not belonging and a sense of limitation in different social occasions. Therefore the society needs to be accessible to everyone regardless disability.

The aim of this thesis is to develop two idealtypes of politics to help serve as instruments in understanding and analysing the view on politics held by top civil servants in the municipality of Lund Sweden. The two ideal types developed here are symbolic sense making politics and rational instrumental politics. These two ideal types were applied to material from a qualitative survey to help bring out clear results and to help with the interpretation of the material The results of the study showed that the two idealtypes could not help to clearly categorize the civil servants views on management by objectives. But while categorizing the top civil servants views the important features of policy documents the ideal types were helpful. By using the ideal types I came to the conclusion that the view on policy documents was mainly characterized by sense making politics.

In this text, composer Kristoffer Aronsson invites us into his mind. In a sincere and sometimes straightforward way, he tries to communicate his impressions and reflections about art, music and the creative process behind the solo guitar piece Tahini in the shape of gas..