The essay, based on interviews with eight people, deals with name changes from a foreign-sounding name to Swedish-sounding name. The aim is to investigate the reasons behind the name change and whether experiences of ethnic discrimination were among these reasons. Furthermore, I explore the consequences of the name change, and whether the name change was an effective strategy to avoid ethnic discrimination. The study employs qualitative method; I carry out eight interviews with four women and four men, and analyze the empirical material by means of post-colonial theory in which categorizing, otherness and passing are significant terms. The results show that the name change takes place primarily to reduce a sense of otherness, and the discursively locked positions a foreign-sounding name creates.

Social media provides, as many points out, new possibilities for marketing. Marketing in social media requires a two way communication, rather than the traditional marketing where the communication model is typically sender ? receiver.To create a marketing campaign that is suitable for a two way communication model has its difficulties and risks as well as its opportunities. Opportunities in the sense that the campaign can become a viral, a Word of mouth and create a Buzz, which will reach potential customers, to a bigger quantity for lower costs, with a message that will make a different impact from the types of commercial messages we are used to. Risks in the sense that the message, if not properly aimed and phrased, can be turned overnight into something that humiliates the company and possibly harm its brand.The difficulties in creating such a campaign is to create something that will catch people?s attention, discuss and forward it, while at the same time avoid getting hurt.We aim to describe the internet from a cultural context, and from that point of view explore the types of misunderstandings which often seem to happen when a corporate message is created and sent out in social media, how to avoid putting the image of a company in danger when doing this, and examine if there is ways to know how the message will be received.

This case study, ?The sense of place in a courtyard in Gothenburg?, examines whether the city planners? vision correspond to the residents? perception regarding the sense of place and the physical environment in a courtyard in Gothenburg. By carrying out a questionnaire survey, the inhabitants? perception has been explicated, which we have then compared to the total vision for the design of the courtyard that we have gathered from doing interviews with the planning executive, the developer and the landscape architect as well as reviewing the development plan. The study has shown that the vision coincides relatively well with the residents? perception, but it differenciates when it comes to social aspects.

Sense of coherence, SOC, is a way to study health and wellbeing in a salutogen perspective. SOC is a theory that Aaron Antonovsky came up with and it involves three elements; comprehensibility, manageability and meaningfulness. These three elements is a objective way to look at our existence. The aim of this study was to examine how high the pupils sense of coherence was in the grades 1, 3 and 6 in a school in Karlstad. And with the result as starting point have a discussion around the pedagogical consequences and which educational work procedures we can use to work with SOC in school.

The purpose of this thesis is to investigate the library for children and young people at Sahlgrenska university hospital in Sweden from a salutogenic perspective. The sociologist Aaron Antonovsky states that human health is benefited by the salutogenic perspective, since it stimulates our sense ofcoherence.The theoretical departure point is sense-making theory. The theory states that in order to move through life, humans are dependent on a sensemaking process. To make sense of our current situation, we need information. What kind of information depends on the individual and its context.

AbstractThe aim of this study was to examine whether there are differences in Sense of Coherence between people in monotonous and non ? monotonous jobs with regard to birth order. In this present study, 89 individuals from three different working organizations participated, of which 51 (57, 3 %) of them were men and 38 (42, 7 %) women. The results showed that in varying occupations, firstborn children showed a higher level of Sense of Coherence. In monotonus jobs, middle children prove to have the lowest level of Sence of Coherence.

The aim of this quantitative study was to from a gender perspective understand and measure the mental health among young people as a sense of managing to handle situations and also how satisfied young people are with their personal qualities. The study also aims to see if there is a connection between these two ways of explaining mental health. This study takes its standpoint from a gender theory and gender stereotypes. The study was conducted as a survey with 100 young girls and boys, all of whom was students of a Swedish upper secondary school. The result of the study show that young people in general has a good sense of being able to handle situations.

Ångest inför statistikämnet (Statistics anxiety) försämrar prestationerna och kan få studenter att undvika statistikstudier. Syftet med studien var att undersöka ifall studenter som upplevde ett stödjande klassrumsklimat (Sense of Community) hade mindre statistikångest. Syftet var också att undersöka om det fanns skillnader i upplevd Statistics anxiety och Sense of Community mellan campus- och distansstudenter. En webbenkät besvarades av 13 campusstudenter och 28 distansstudenter i åldrarna 20-51 år (M=29,4). Statistiska analyser visade inget samband mellan de båda begreppen i analys med samtliga studenter, däremot fanns ett positivt samband för studenter i årskurs två.

AbstractBackground: Becoming a parent to a child in need of Neonatal Intensive Care can be a traumatic experience. During a time when the parents may need support, guidance and a sense of control ? the family might need to relocate to a hospital away from home if the child needs highly specialized medical care at a Neonatal Intensive Care Unit. Aim: The aim of this study is to investigate the parents? experience of having to change neonatal care unit.

Ångest inför statistikämnet (Statistics anxiety) försämrar prestationerna och kan få studenter att undvika statistikstudier. Syftet med studien var att undersöka ifall studenter som upplevde ett stödjande klassrumsklimat (Sense of Community) hade mindre statistikångest. Syftet var också att undersöka om det fanns skillnader i upplevd Statistics anxiety och Sense of Community mellan campus- och distansstudenter. En webbenkät besvarades av 13 campusstudenter och 28 distansstudenter i åldrarna 20-51 år (M=29,4). Statistiska analyser visade inget samband mellan de båda begreppen i analys med samtliga studenter, däremot fanns ett positivt samband för studenter i årskurs två.

Event marketing has during the last decade become a wide spread marketing method. This is because the marketing clutter has increased heavily during the past years and brands are looking for new ways to reach their target audience. The previously well accepted marketing measurement "satisfaction" has shown tendencies no longer to be sufficient for success in today's competitive marketplace. Therefore, the research has somewhat moved to the measurement "brand love" to explain differences in strategic consumer behavior. That is the background to why this report examines and answers the question if a brand through event marketing can enhance brand love.

AbstractBackground: Becoming a parent to a child in need of Neonatal Intensive Care can be a traumatic experience. During a time when the parents may need support, guidance and a sense of control ? the family might need to relocate to a hospital away from home if the child needs highly specialized medical care at a Neonatal Intensive Care Unit. Aim: The aim of this study is to investigate the parents? experience of having to change neonatal care unit.

AbstractBackground: Becoming a parent to a child in need of Neonatal Intensive Care can be a traumatic experience. During a time when the parents may need support, guidance and a sense of control ? the family might need to relocate to a hospital away from home if the child needs highly specialized medical care at a Neonatal Intensive Care Unit. Aim: The aim of this study is to investigate the parents? experience of having to change neonatal care unit.

Introduction: For the adolescent to be diagnosed with cancer could be turbulent and life may end up in tatters. A cancer diagnose affects the adolescents' relationships with parents, friends and new acquaintances. For teens that are affected by cancer, losing peer relations are a great fear and to maintain friendship can be one of several challenges during this period.Purpose: The purpose of the study is to describe adolescents' experiences of peer relations after being diagnosed with cancer.Method: Qualitative interviews with four adolescents were conducted and collected data were analyzed using a qualitative content analysis.Findings: The result shows that peer relations got affected in both positive and negative ways. This is reported in three categories; ?Losing friends?, ?Friends matter? and ?Changed friendship?.

Background: Daily news reports of school violence, bullying and harassment are common. The school has developed into an arena which has been exposed into a growing unhealthyness. Paradoxically, financial resources decreases while demands on school staff increases. How does school staff and personal cope with these demands? Aim: We sought to study sense of coherence among school employees in two schools; a comparison between one health promotional school and one school in the process of working with health promotion.