This paper examines a popular music song (Heartbeats by Jose Gonzalez) as a sign system in television advertising. The study was conducted through qualitative questionnaires in connection to an audio-visual method of analysis called Masking. The method facilitates the analysis of isolated parts in the audio-visual spectrum by masking/hiding parts of the audio-visual totality.The survey had seven respondents where a hermeneutic epistemological approach was used. For the analysis Cooper's theory of brand identity (Practical and Symbolic Attitudes to Buying Brands) was used together with an interaction model for music in audio-visual advertising called "Modes of music-image interaction?.

AbstractTitle: Interactivity and participation - a qualitative study about the making of machinima withWorld of Warcraft (Interaktivitet och och deltagande ? en kvalitativ studie kring skapandet avmachinima med World of Warcraft)Number of pages: 68 total, 50 without appendixAuthor: Peter BrandbergTutor: Else NygrenPeriod: Autumn 2006Course: Media and Communication Studies CUniversity: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: The aim of this study is to take a closer look at the phenomenon machinima by analysing a number of specific movies from the site worldcraftmovies.com. This analyse is focusing on how the content of these movies relate to the wider game culture of the MMORPG World of Warcraft, what specific elements in the movies is referring to and if there is differences or similarities between different genres (or categories).Material/Method: The method used in analysing the movies is a combined method inspired by hermeneutic, Semiotics and discourse analysis.Main results: Instead of answers this study raises many questions about the diverse content of the movies. A general division can be seen between movies focusing on the games rules and movies that are trying to present a fictive world. But the study also shows how there are many movies moving between these two points.

Denna uppsats undersöker runformerna belagda i gotländska inskrifter från medeltiden och reformationstiden. Syftet är delvis att inventera samtliga runformer, delvis att belysa deras bruk, utveckling och spridning ur ett kronologiskt och materialmässigt perspektiv.Inventeringen görs genom en typologisk modell som möjliggör identifieringen av runformernas distinktiva och redundanta drag, och följaktligen deras indelning i graftyper och graftypsvarianter.Den stora variationen som präglar runristarnas teckenuppsättning, liksom uppkomsten och utvecklingen av nya medeltida runformer förklaras ur olika synvinklar. För vissa graftyper, bl. a. den gotländska s-runan, blir alfabetsinterna utvecklingstendenser aktuella, såsom homogenitetsprincipen och hasta + coda?principen.

Title: I saw it on Facebook ? Youth presentation of self on FacebookAuthors: Nicole Dreher & Anders SkoglundPresented: 01.06.2010Purpose: The purpose of this thesis was to examine how the, in the study, participating youths make their presentation of self on their Facebook profiles.Methodology: The method used in the thesis was a social semiotic analysis focusing on the social semiotic concepts: semiotic resource, semiotic potential, affordance, denotation and connotation. A social semiotic analysis of composition was also used with the purpose to gain a deeper knowledge of the social semiotic affordances of Facebook?s composition.Theoretical perspectives: The theoretical base of this thesis consists mainly of Erving Goffman?s theory on presentation of self in everyday life as well as relevant theories to youth culture in sociology and identity in social psychology.Conclusions: The results show that the youth?s presentations of selves mostly takes place in their profile picture, status updates, groups, fan pages and through their communication with other users on their wall. The borders between front and back stage on Facebook entirely depends on the norms that the reader expects the profile owner to uphold.

The intention of this study is to find out how the female celebrity is portrayed in women?s magazines directed at women of different age groups. The magazines that I have chosen to analyse are Frida, Veckorevyn and Damernas Värld. My aim is to find out what kind of celebrity appears in the magazines in terms of occupation and topics in the articles. Furthermore, the aim is also to determine whether the celebrity is portrayed in a different or similar way depending on the target group.

The purpose of this study was to examine the political party ?Feministiskt initiativ? (Fi) and their communication during the election campaign 2006. We wanted to find out what the intention was and how the communication was received by the public. We also looked for signs of congruence between those two sides.Fi is the first political party with a feministic ideology to candidate for the parliament in Sweden. The party is rather new and their political standpoints and internal affairs have often been subject of for debate in the media.We wanted to investigate people?s individual opinions of the matter, and therefore we chose to personally interview a number of people.

A qualitative study of the Swedish Instagram account Kvinnohat´s framing of media criticism. The Instagram account Kvinnohat is an example when citizens with a feminist agenda participate in a public debate. With a critical point of view Kvinnohat approach society; which media is a part of. Social network with photo-sharing implement such as Instagram is a quite new type of social media. Instagram has quickly become a part of many peoples everyday life, especially among adolescents.

The purpose of this study is to investigate differences of how the Swedishemployees union ?Unionen? communicates with its members, on one hand thosewho are members of local union clubs and on the other non-club members. Thenumber of non-club members has increased due to labour market changes implyingthat workplaces have been fragmented and hence affect the possibility to form localunion clubs.The questions posed in the study are: How does Unionen communicate with itsmembers? How does the communication differ between club members and non-clubmembers? What are the preferences of Unionen´s members as far as communicationwith the central organization? What kind of information do the members seek andhow do they find it? What values does Unionen represent? Are there differencesbetween the messages that Unionen is sends out and how members and non-clubmembers, respectively, perceive them?A case study method has been used applying both quantitative and qualitativeanalyses. Quantitative methods have been used in illustrating the number ofdiscussion subjects at Unionen´s website, the members needs for receivingcommunication and channel usage while qualitative methodologies have been usedin interviews with Unionen´s members, club chairmen and union representatives aswell as semiotic picture analyses and analyses based on methods of Uses andgratifications theory.One conclusion of the study is that two significant differences of communicationhave been found between members and non-club members.

This study is about how videogamecompanies and Swedish newspapers represent masculinity and femininity in the covers of the games Assassins Creed 3, Grand Theft Auto 5, Bayonetta and Tomb Raider along with the reviews being done in conjunction with the game. The reviews has been published in the following newspapers: Aftonbladet, Svenska Dagbladet, Expressen and Göteborgsposten. The image that is formed in our society about how a man and a woman should be and behave will be the basics of this study. The covers of the games often represent what the game itself is about and what it contains and the reviews also conveys what the consumer who buys the game gets. The video game industry has grown in recent years to become one of the largest entertainmentindustries, but despite this, there has not been many studies on how this media represents masculinity and femininity.

The aim of the research project ?The menacing immigration and ideal Swedishness:A semiotic analysis of the Sweden Democrats campaign films? was to highlight how ethnicities are portrayed in five different campaign films produced by the Swedish party the Sweden Democrats (Sverigedemokraterna). The applied theories are stereotypes, binary oppositions as well as the theory of whiteness and blackness. The method used to analyse the campaign films are Semiotics, and the tools denotation, connotation, anchoring, relay, metonymy and myths. The results show that a person?s skin colour is of minor importance.

Syftet med denna uppsats var att genom en genusvetenskaplig och socialkonstruktivistisk ansats undersöka hur kvinnor framställs i de svenska hårdrocksmagasinen Close-Up Magazine och Sweden Rock Magazine. Då majoriteten av den genusrelaterade medieforskningen har intresserat sig för reklam- och modebilder finns en kunskapslucka kring hur kvinnor framställs i bilder inom genrer vid sidan av dessa.Denna studie avsåg att genom semiotisk textanalys undersöka bilder i dessa magasin, för att identifiera de kvinnliga stereotyperna i dem och sedan jämföra dessa med etablerade stereotyper som tidigare forskning påvisat. Sammanlagt analyserades 28 bilder i 15 magasin från 2013 utifrån feministisk blickteori och Goffmans teori om könsframställning.Tre tydliga kvinnliga stereotyper framträdde i resultatet. Dessa benämnde vi som Den hårda, Den medkännande och Den objektifierade. De två sistnämnda är väl kända sedan innan inom forskningssammanhang medan Den hårda kvinnan, som bland annat uppvisar tecken på aggressivitet, avsky och överlägsenhet, inte påträffats i liknande studier innan.

Syfte med uppsatsen har varit att underso?ka fa?rgens och gestikens pa?verkan pa? altarska?pets iscensa?ttning av bera?ttelserna och da?rmed a?ven budskapet. Uppsatsen har ett bildsemiotiskt perspektiv som en utga?ngspunkt. Materialet fo?r underso?kningen a?r ett flandriskt altarska?p fra?n Ska?nela kyrka som finns idag i Uppsala domkyrka.

The purpose of this thesis is to investigate if there are any differences regarding syntactic complexity in written language between persons with (phonologically based) reading and writing difficulties and a control group. Earlier research has pointed to such a difference, indicating that texts written by subjects with reading and writing difficulties display a lower grade of syntactic complexity than text written by control groups.Two texts each from 48 subjects (24 from each category) were collected. The subjects were divided in two age groups, one consisting of 15-year-olds and the other of university students (adults in various ages). The subjects were selected through a word decoding test and a spelling test, where the lowest performing formed the group of reading and writing difficulties and the highest performing formed the control groups. All subjects had Swedish as their mother tongue.The syntactic aspects studied were number of words per syntactic sentence (Sw.

The purpose of this study is to investigate and increase the understanding of how the two commercial companies IKEA and SAS and the two aid organizations/nonprofit organizations UNICEF and Save the Children use perceptions of Christmas to produce messages in their Christmas advertising/commercial film. The study also discusses if there may be communicative and pictorial similarities and differences in how these brands constructs messages in commercials, and why it may be that the brands choose to use these messages in commercials based on the recipient possible interpretations. The theories used in this study are promotional culture, framing theory, preferred meaning, Semiotics (denotation and connotation), myth and rhetoric (ethos, pathos and logos). The method used to answer the purpose and issues are the qualitative method that uses the theories semiotic and rhetoric to analyze the material. The study's results derived from the qualitative content analyzes of the material (the brands IKEA, SAS, UNICEF and Save the Children Christmas advertising films) show that IKEA message might want to show that they want to help the customer and that they pay attention to the customer needs.

I modernt danskt språkbruk finns en tendens att välja icke-kongruerande form av perfektparticip istället för kongruerande i meningar som Væggene er malet och Naboerne er interesseret, så att man inte längre skiljer på verbalt och adjektiviskt perfektparticip i predikativ användning.Syftet med föreliggande undersökning var att ta reda på hur perfektparticip i predikativ användning uttalades respektive skrevs på danska, i en informantgrupp bestående av 10 informanter, varav 5 var kvinnor och 5 män. Metoden var att låta dessa informanter översätta en svensk text till danska, först muntligt och sedan skriftligt. Som komplement till min metod använde jag senare ytterligare två informanter till att lyssna på perfektparticipen i det inspelade materialet från undersökningen, för att de skulle uppge vilka former de hörde.Undersökningen visar att de manliga informanterna i större utsträckning än de kvinnliga informanterna valde den kongruerande formen av perfektparticip vid den muntliga undersökningen, trots att de inte själva var medvetna om detta. I de kvinnliga informanternas uttal var det ett uttal med [ð] som dominerade, och dessa informanter uppvisade en större medvetenhet om att både kongruerande och icke-kongruerande former av perfektparticip existerar i danska språket. I den skriftliga översättningen var det dock hos både de kvinnliga och de manliga informanterna den icke-kongruerande formen som valdes i störst utsträckning..