The purpose of this Masters thesis is to analyze the research front within medical ethics. We wish to identify which research themes that are included in the subject field of medical ethics. The research themes can be identified by a couple of bibliometrical methods and techniques. In our case, it is bibliographic coupling combined with a cluster analysis. The analysis is accomplished by the extracted references from articles in the two journals Bioethics and Journal of medical ethics.

First time labelling occurred was when animal owners marked their cattle in order to distinguish the differences. The need for labelling was added when the trade had expanded during Roman times in order for the customers to know who manufactured their craft. Trademarks are characterized as a way to distinguish one's own product or service from someone else. The marketing purpose is to create an identity. The brand has an important role as an effective competitive tool for businesses.A brand can have many different functions, which will simplify a customer's decision making process in selecting a service or product.

 The image of the poet Gustaf Fröding is the main theme of this essay. It opens with an analysis of the chamber opera Flickan i ögat. This opera has never been translated but a direct translation would be The Girl in the Eye. It refers to a story that when a man looks into the mirror and sees a picture of a girl in his eye, she will be his future love.  Fröding has written a poem "Flickan i ögat" where the person in the poem only observes himself.

The background of the study consists of the fact that knowledge about how eating disorders are developed and maintained is extensive. Socio-cultural factors and media influence when developing an eating disorder is of significance. When reviewing literature and previous research, knowledge about practical attainments when treating eating disorders are insufficient. The aim of the study was therefore to examine how staff who treats eating disordered patients think about body ideals, strive for success and media influence in treatment and rehabilitation. The theory consists of Foucault?s theory of power, how beauty ideals are dependent of the cultural context in which we live and what qualities are associated with beauty and body ideals.

Sexmissbruk eller diagnosmissbruk? ? En diskursanalys av begreppet sexmissbruk Jakobsson, R. Key words: diagnoses, hypersexuality, medicalization, nymphomania, sexual addiction, sexual behavior, sexual compulsivity, sexual deviation, shame, social construction. Background: Sexual addiction has been given a dominant discoursive power in Sweden which (re)inforces the idea that sexuality is essentially a dangerous and lethal force. Methods: The thesis consists of two sub studies. Firstly, a critical discourse analysis is conducted over scientifical articles of sexual addiction and sexual compulsivity. Secondly, a critical discourse analysis of the concept of sexual addiction in newspapers in Sweden?s largest newspaper, DN, and an evening paper, Aftonbladet.

Denna studie utgår från fältet PR och marknadskommunikation med inriktning mot employer branding. Landstinget i Jönköpings län har nyligen inlett ett arbete med employer branding och som ett led i detta arbete söker de nu kunskap om vad som bör kommuniceras till presumtiva medarbetare för att på så sätt skapa ett attraktivt employer brand.Syftet med studien var att identifiera de attribut som Landstinget i Jönköpings län med fördel kan lyfta fram i den marknadskommunikation som riktas till presumtiva medarbetare. För att besvara syftet utfördes en kvantitativ enkätundersökning bland studenter vid Högskolan i Jönköping för att få en bild av vilka attribut de ansåg viktiga hos en arbetsgivare samt hur de såg på Landstinget som arbetsgivare. För att få ytterligare substans i studien valde vi att ställa resultaten mot teorier om inre och yttre motivation för att på så sätt undersöka vilken typ av motivaton som de tillfrågade studenterna drivs av när de väljer arbetsgivare.Studiens resultat ger en tydlig bild av vad som anses vara mest respektive minst attraktivt hos en arbetsgivare, där goda relationer med kollegor är det attribut som värderats högst och förmånersamt bonus värderats lägst av respondenterna. Goda relationer med kollegor är även det attribut som respondenterna ansåg som mest troligt att Landstinget kunde erbjuda som arbetsgivare.Sammanfattningsvis har studiens resultat visat att psykologiska attribut som kan härledas till inre motivation är de som värderats mest attraktiva.

This thesis aims to examine how the renowned swedish writer and critic Olof Lagercrantz wrote about communist China under Mao Zedong's leadership in the years 1970?1971. Lagercrantz served as editor-in-chef and as cultural director on one of Sweden's major daily newspapers, Dagens Nyheter, between 1951 and 1975. He travelled to China in 1970 as one of the first European reporters to get admission after the cultural revolution. This series of articles about China also changed the image of Lagercrantz, afterwards he was referred to as Maoist.

The aim of this thesis is to mediate to the reader an image of Chinese classification systems and in what way the methods of classification have progressed during time. The tradition of classification in China is very old and dates back more than two thousand years, but it wasnt until the downfall of the dynastic era in the beginning of the 20th century, that Chinese libraries and methods of classification were modernized. This thesis also identifies the development of Chinese librarianship which is of old age since Chinese literature stretches three thousand years back. The main question is in what way the values of three different philosophies are reflected in five classification systems compiled between 1953-1975. The three philosophies are Daoism, Confucianism and Maoism/Mao Zedong Thought.

Political scandals are constantly abound in the media, rulers face the global tribunal of the mass media and are forced to defend their actions and above all, their position in society. This essay concerns itself with that defence ? more specifi- cally with the defence of four Swedish politicians in high office during four different scandals. Gudrun Schymans? eva- sion, Laila Freivalds? dealing with the tsunami disaster in Thailand, Annie Lo?o?fs? tangle concerning representation notes and public documents and Tobias Billstro?ms? statements concerning undocumented immigrants and asylum seekers.

As the European Landscape Convention is brought into action, planning in Sweden has got to become increasingly considerate of the landscape and its character. To render this possible, a basic requirement is that we find a functional method for analysis. The Landscape is a synthesis of the interplay between place and man. It is made up of our physical environment and shows the result of our actions throughout history. Our surroundings affect us in many ways, financially as well as emotionally. This is why an analysis of the landscape has to be inclusive of many types of information. I have performed a landscape analysis, according to the British Landscape Character Assessment-method, in Svedala kommun.

AbstractEvidence based research has shown that organized parent support programmes have a goodeffect in strengthening the role of the parent and preventing problems during growth. Thisin turn has a great significance for Public Health.Komet is one of the evidence based programmes used in Sweden, based on Americanprogrammes and adapted to Swedish conditions.This qualitative study consists of interviews with six children between six and nine yearswith behaviour problems, whose parents have taken part in the Komet programme.With Grounded Theory as research approach the children?s experiences of the programmeand relations within the family have been looked into and analysed.The result of this study suggests that a space for growth of their own is a common need ofthe children, and that this can be achieved by giving them the opportunity to function in afamily environment where they are seen and understood.The Komet programme contributed to this by giving the family tools to strengthen relationswithin the family, create calm and make the children more visible.The self image of the children in this study had improved which gave them more room togrow in a strengthened family situation. This in turn improved conditions for good feelings,and sense of well being, of importance for child development and health..

I studien undersöks genom semiotisk analys hur livsstilsmagasin representerar och tilltalar kön. Vidare undersöker vi hur livsstilsmagasinet Damernas Värld representerar och tilltalar kvinnan och kvinnligheten samt hur livsstilsmagasinet King of Sweden representerar och tilltalar mannen och manligheten. För att genomföra vår studie har vi använt oss av frågeställningen: Hur representerar och tilltalar Damernas Värld kvinnan och kvinnlighet samt hur representerar och tilltalar King of Sweden mannen och manlighet? Vilka skillnader och likheter kan man se i Damernas Världs representation och tilltal av kvinnan och kvinnligheten och King of Swedens representation och tilltal av mannen och manligheten? Kan studien genom att synliggöra kvinnan och kvinnlighetens representation och tilltal i Damernas Värld samt mannen manlighetens representation och tilltal i King of Sweden, belysa huruvida könen konstrueras i dessa livsstilsmagasin och i så fall hur?.

Questions concerning the Cultural Heritage must be integrated in social planning.Therefore there is a need for adequate methods for cultural environmental analysis, toreceive knowledge that is relevant in an integrated conservation. The thesis is a review ofmethods for cultural environmental analysis and discusses the qualifications necessary fora method in order to receive adequate information as well as it discusses what kind ofinformation to be considered relevant. The thesis also analyzes a specific method forcultural environmental analysis in order to exam if it has got the qualifications concludedas necessary if it is to be used in an integrated conservation. The conclusion is that amethod for cultural environmental analysis should collect information about the entireenvironment (integrated information about nature and culture, in a historical perspectiveand how it is today), about social structures, physical remains (buildings etc) and what thecollected information tell about the history of the studied area, as well as what is importantin the landscape of today. Information about how the environment should be treated in thefuture is also of importance.

Som med många svenska varor och tjänster, räcker inte den svenska marknaden till för att vara tillräckligt lönsam. Detsamma gäller även många modeföretag där exporten är nödvändig för att den svenska modebranschen skall ha möjlighet att utvecklas. I och med globaliseringen kan allt fler modeföretag expandera och agera på marknader världen över, vilket för konsumenten innebär ett brett utbud av internationella klädmärken. Konsumenterna blir samtidigt även allt medvetnare i sina val, vilket tillsammans med stark köpkraft betyder att de väljer att lägga extra pengar på varumärken. Allt större summor spenderas på sig själv, och konsumtion av kläder har övergått till att även vara ett sätt att kommunicera sin identitet.

The purpose with this thesis was to study the special pedagogical perspectives that stood out in documents written by the special teachers in preschool. In order to maintain the thesis research questions a text analysis was carried out on the document ?Handledningssamtal? that was used by the special teachers in their contact with the teachers in preschool. The documents were analyzed based in the special educational perspectives and the results and measures from the analysis were divided into three levels; individual, group and organizational level. Finally a study of the connection between the analysis and the measures was carried out and the result was reported in a typology schedule inspired by earlier research.