Man has always in one way or another had to take risks in order to survive, but in today's society, voluntary risks increased markedly. It is about both physical and financial risks. The aim of this essay is to problematize what it is for properties that drive people to extreme sports and adventure travel. We want to see how extreme sports performers own picture looks compared to how the media presents them. We have in this essay interviewed two long sailors, a BASE jumper and an ex-mountain climber to see how the performers own picture of reality looks.

Author Cocitation Analysis (ACA), multidimensional scaling (MDS) and Social Network Analysis (SNA), has been used to analyze and visualize the invisible college of the journal European Union Politics. The concept invisible college was first introduced in the fifteenth century, through the creation of the ?the Royal Society of London?, and it was reintroduced in the 1960:ies and the 1970:ies by scholars such as Price and Crane. It is said to have been interpreted in as many ways as there are authors who have used it. Here it has been used synonymously with the term citation network.

SyfteUppsatsen ämnar att analysera och utreda:- sambandet mellan trender och erbjudande i resebranschen.- hur trender kan fungera som differentieringsfaktor. MetodVi har i denna uppsats valt att skriva en kvalitativ studie då den ämnar skapa en djupare förståelse för hur företag kan använda trender för sin positionering på en marknad. Undersökning har kommit att anta en abduktiv karaktär då vi utgår från den teoretiska referensramen som sedan anpassas utifrån empirin. Det empiriska datan är insamlad genom semistrukturerade intervjuer med fem respondenter som verkar inom den svenska resebranschen. SlutsatserI studien har det framkommit att om företag i ett tidigt skede av en trend anpassar sitt erbjudande kan de differentiera sig genom trenden och skapa konkurrensfördelar. Det beror på att om ett företag är först med att ta till sig en trend ökar deras chans att förknippas med trenden i kundernas medvetande. Något annat som framträder i studien är att företagets position kan komma att påverkas negativt om trenden de tagit till sig inte stämmer överens med företagets identitet och kundernas image av varumärket..

The purpose of this study was to investigate how young adults withunilateral cleft lip and palate assess their own speech and communication,and to let speech and language pathologists make a perceptual analysis ofthese individuals? speech at the age of 19 years. An additional aim was toexamine the relationship between these two different ways of evaluation.Data was collected through perceptual analysis from audio recordings and byusing a self-report questionnaire based on the ICF-structure (InternationalClassification of Function, disability and health). Altogether, 33 peopleparticipated. One third of the participants had no speech deficiencies.

The aim of this paper is to see how the local authorities in Norrköping create a way to look at homelessness. This aim is examined with the help of the central questions: How does the municipality describe homelessness as a phenomenon? What causes to homelessness can be seen in the texts? How do they describe homeless people? And What kind of actions are used or proposed? The analysis has been done with the tools and thoughts of the critical discourse analysis and made on text documents written by politics and employees of the city of Norrköping. The theories which have been used are those of postmodernism, welfare, homelessness, civil society and relative poverty. The analysis shows that the way the municipality of Norrköping looks at homelessness correspond with the way homelessness is presented in current Swedish research.

Idag är det relativt utbrett bland företag att använda flera försäljningskanaler. Flera kanaler möjliggör att företaget kan nå flera kundsegment och på så vis öka sin lönsamhet. POC Sweden AB designar och marknadsför alpina skyddsprodukter och har idag planer på att använda flera försäljningskanaler. Deras potentiella försäljningskanaler utgörs av fysiska återförsäljare, konceptbutiker och e-handel. POC:s mål med de potentiella försäljningskanalerna är att öka sin lönsamhet utan att varumärkets image reduceras.

The aim of this Master thesis is to investigate the similarities and differences between a traditional and a new classification scheme. Two classification systems are compared, "The Swedish Library Classification System" the SAB-system - and Yahoo!. The SAB-system has been used in Swedish libraries since the beginning of the 20^th century, and Yahoo! has been online since 1994. Yahoo! has a Swedish version of its international original, which is used in this study to get a similar starting point with the SAB-system. The method used for this is a content analysis, which in this case is not a quantitative analysis.

In this study we examine to what extent people with disability participate in television news and how they are represented. We chose to examine one broadcast per day of SVT Public Service news program Rapport and commercial channel TV4 Nyheterna (TV4 News) during one month using quantitative content analysis and qualitative discourse analysis.We found that people with disability are underrepresented in television news. In Rapport only 1,9 percent of the total broadcasting time contained people with disability and in TV4 Nyheterna 3 percent of the total broadcasting time contained people with disability. In the news people with disability were often represented as stereotypes, most commonly as victims. The focus was often on the medical aspect of the disability and on the problems that people with disability had.

The aim of this Masters thesis is to examine how the image of the girl and her environment in the Swedish youth literature has changed during the 1980s to the 2000s. We have focused on how the girls creates gender in fiction. The introduction chapter in this essay covers a short history over Swedish youth literature and how the Swedish youth culture has developed, followed by a description of how the girl in the real world relates to gender. The books we have chosen are written by Swedish authors and the plot partakes in Sweden with female protagonists. We decided to do a close-reading of the novels and analyse them by an analytical model, consisting of several questions.

Scholarly research on comical popular theatre is rare in the Swedish context even though the genre has attracted large audiences throughout the 20th century. Nils Poppe is one of the greatest Swedish actors in the comical genre and he is famous for his playful acting style. With my Master?s dissertation I aim to shed some light on both the genre and this great actor. Another aim of this Master?s dissertation is to gain understanding of what causes the audience?s laughter experiencing Nils Poppe?s comical acting.

The essay is an effort to examine and define three examples of liminal dance performances through an aesthetic, hermeneutic and semiotic analysis. The examples are three dance or liminal performances, made by three different choreographers and performed at ?Moderna Dansteatern? and ?Dansens Hus? in Stockholm during September and October 2005. In the effort to determine the liminal and cross-over in the performances, the analysis focus on aspects such as: the character of the work, choreography, the use of scenery, stage light, requisites, conception of place and interior room, the use of costume and mask, the use of different media as text, pictures, film, and music or not using any these, and the interaction with the audience. The analysis depends on a historical background and the use of literature in the subject.

This essay will focus on video and computer game violence. We hope to uncover, with the help of semiotics, according to Barthes design, if this kind of violence can have a negative effect on youth and adolescents. How intense is the violence and how graphic is it?. PEGI is the European measurement for game age limits.

The purpose of this thesis is to examine the representation of race, social class and gender in the 2013 video game Grand Theft Auto V. Postcolonial theory, including terms such as cultural hegemony, whiteness and Michel Foucaults definition of power, has served as the basis for the analysis. The postcolonial theory has been combined with class theory and gender theory for an intersectional analysis. Semiotic analysis has been used as the method in the thesis, and a total of nine story missions ? three for each protagonist in the game ? have constituted the material.

Retail marketing is a field with many different enbranchements. Some of these can be considered relatively well explored, while the lack of knowledge concerning others is almost total. For example, the existing knowledge regardng the possible impact that non-musical sound can have on the customer can be considered non-existent. With this in mind, the intention with the thesis was to closer investigate how non-musical sound can influence the customer's decision process and attitude in and to a grocery store. The authors started out with theories on associative networks and automatic processing.

Either if you are a company or a state owned organization, in our case Sodertorn University collage, it is very highly demanded and needed that there is a well-defined definition of the area you perform in. It is also highly recommended that you have an accurate and informal profile of the type of company you are and that you have an effective communication to your surroundings, so that they can perceive it the way the company wishes mediate the message. In this essay we have tried to explain the kind of profile Sodertorn University collage has, and how its current students perceive this profiling strategy.Sodertorn University collage profiles itself through three significant areas: the school claim themselves to be multicultural, multiscientific in an aspect when it comes to courses and programs, and as a school with an ambition to educate and form more critical thinking students. This has become Sodertorn University collages trademark and is quite significant for the school, something that we have examined in our survey among the current students. What we will examine in our essay will only be the two first mentioned components, multicultural and multiscientific programs and courses.We have also had the intention to do a comparison with an earlier essay from 1997 made by two economics students, and put our results in contrast to the earlier results since there were no previous research after this one.