Stärkta kundrelationer är viktigt för ett företags lönsamhet och när individuella upplevelser efterfrågas i allt större utsträckning behöver företag utveckla och differentiera sig genom Unique Selling Proposition. Allt mer forskning tyder på att utnyttjandet av de fem sinnena i företagets verksamhet samt marknadsföring kan vara nyckeln till differentiering. Det har blivit viktigare att ge konsumenterna en individuell och skräddarsydd upplevelse där sinnena har fått en allt större betydelse.Syftet med denna undersökning är att undersöka och analysera utnyttjandet av sinnesupplevelsen i marknadsföringen där vi har genomfört en fallstudie på SPA-hotellet Yasuragi. Vi delar även upp konsumentgruppen i två delar, affärsgäster och privatgäster, för att jämföra upplevelse och mottagandet av marknadsföringen. För att svara på syftet har författarna genomfört en enkätundersökning, en deltagande observation på Yasuragi och fyra djupintervjuer samt en mailintervju.

Aim: The aim of this thesis is to through a survey, gain information about the tenant owners knowledge concerning their own and the real estate agents rights and obligations, this to elucidate one of the factors we think play a big part in the general publics dissatisfaction about the real estate agents and the negative picture painted of them in media today. By throwing light on the assumed lack of knowledge in this area we hope to contribute to improve the information communicated to the customers so that they can feel safer when consulting a real estate agent in this matter.Our main question in this thesis is: How much knowledge does tenant owners and tenant owners to be have concerning the division of responsibilities when it comes to Selling and buying a tenant owned flat and what problems can the presumed lack of knowledge in this area lead to?Method: We have used a combination of qualitative and quantitative methods. Data has been collected through a survey which we have put together and analyzed both based on the results we got from the survey but also based on the reactions we received from the participants. The results are presented both in text and in diagrams.Result & Conclusions: The results we got from the survey indicate that the knowledge among our participants is much worse than what would be desired.

After contacting the company Elite Group Sverige AB, who sells strollers under the brand Crescent Baby, it was determined that the project group were to develop a three wheeled stroller which was going to be Crescents first own developed stroller. Only the frame of the stroller was considered within the demarcation of this project however care was taken to the placement of the carry-cot and the wheels etc. Crescent Baby wished for the frame would be smaller than the competitor Urban Jungle, that the frame would have at least three unique Selling points and that the number of unique parts was to be minimized. The work began with information seeking regarding strollers, competitors, independent tests, European standards and consumer interviews. After that a number of concepts were developed and past to Crescent.

Denna studie behandlar fyra olika branschers utveckling under åren 2000-2004. De fyra branscher som undersökts är telekommunikation, detaljhandel, verkstadsindustrin och livsmedel. Studien tar sin utgångspunkt i en rapport från 1989, skriven av Clive Stickney och Thomas Selling, som belyser olika branschers kännetecken ifråga om avkastning på totalt kapital, vinstmarginaler och kapitalomsättningshastigheter.Syftet med denna studie har varit att studera om våra utvalda branschers kännetecken än idag stämmer överens med Selling och Stickneys studie, trots att drygt 15 år har passerat sedan deras rapport lades fram. Syftet var också att göra en riskbedömning av de tolv företagen som valts ut till vår studie. För att lösa vår uppgift föll metodvalet på surveyundersökningen, som lämpat sig väl för de stora mängder kvantitativa data som vi hämtat ur företagens årsredovisningar.Resultatet av denna undersökning visar att Clive Stickneys och Thomas Sellings studie i hög grad gäller än idag.

Nuclear power plants existences have been well debated since the 70s (Swedish radiation safety authority, 2014). Accidents, risk and presence connected to nuclear power plants have been part of many studies around the world. Recent studies have shown a connection between prices of houses and the distance and presence of nuclear power plant in a surronding area of the house. This paper uses Hedonic price modelling to investigate the willingness to pay for an increased distance to the Swedish nuclear power plant, Forsmark. For the dependent variable Selling price was used and the independent variables were number of rooms, living area, other area, lot size, Selling year, building year and distance to Forsmark.

Bland tillväxtföretag i Sverige är företag som säljer högteknologiska produkter välrepresenterade. Styrning i dessa är en utmaning, speciellt av försäljningsfunktionen som utpekats som hjärtat i dessa företag. Simons hävstänger för strategisk styrning omfattar fyra perspektiv som denne menar bör uppmärksammas för att skapa balans i strategisk styrning och i sin tur nå lönsamhet och tillväxt. Dessa är det diagnostiserande perspektivet, det interaktiva perspektivet, värderingsperspektivet samt det gränsskapande perspektivet. Personlig försäljning är en kritisk komponent för högteknologiska tillväxtföretag.

The present MA thesis analyzes how body and blood functions as historical and narrative elements in Yu Hua's novel Chronicle of a Blood Merchant (1995). In the novel, the story and the plot can not be regarded as disparate items; the two levels of the text are tightly interwoven by what the thesis introduces as a sangvinolent narration. The term conceptualizes the use of blood as a structural element and the thrust of the text, in this case how the ability to sell blood is a prerequisite for the story and the plot.Close readings reveal the structural correlations between the blood-Selling main-character Xu Sanguan in the plot on the one hand, and in the story on the other, which can be detected to have, inter alia, an effect on the temporality of the narrative. Themes linked to identity, belonging and survival (performativity, mimicry, reification and alienation) permeate the text. In the novel the body and bodily fluids are sacrificed in order to form and enforce perceptions of identity and societal roles.The rhetorical use of ?blood and tears? (Ch.

Deregulation on the market for agricultural products leads to a more globalised market with increasing price fluctuations. This, in turn, places the farmer in positions influenced by new risks but also improved opportunities. The farmers are faced by uncertainty in terms of financial outcome. To be able to utilise these new market conditions it becomes increasingly important for farmers to continuously follow the price trend, and to develop strategies how to manage the risks exposed by a volatile market. Farmers with different conditions perceive risk in different ways. Hence, their risk management behaviour will vary.

It has been even more important in the forest sector in recent years to look at the whole chain from suppliers to end users, to improve operations and improve performance and the profits of the company. The research and development have been concentrated on the buyer?s market and product development, probably because this research has capability to give an increased cash flow. But to obtain stability and continuity in the production and Selling units, the suppliers should also be investigated. The aim of this thesis is to study a one company's existing suppliers of roundwood and investigate the differences and attitudes they have about the company offerings.

This report is about logistic efficiency in companies without own production. The authors have interviewed employees working at two companies, Telias store in Skärholmen and Orion Diagnostica AB. The purpose of the report is to find out which logistic functions the two companies are using to create efficiency.Today?s markets are more global. Different parts of a product can be made in different parts of the world.

This thesis project has focused on studying ÅF?s business concept Energy Collaboration, which is their way of Selling energy efficiency services. Thereforeongoing projects have been analyzed. The purpose was to determine achieved energy efficiency, costs and profitability for the studied projects. It was concluded that the Energy Collaboration is a good way of Selling energy efficiency services, since the customer takes no risk and energy savings of about 15-25 % can be achieved with simple measures.

Modern societies are generally becoming increasingly capitalist in nature and economies of these societies are thus likely to become more focused on consumer consumption. Advertising plays a vital role in contemporary society where we, as consumers and citizens, are surrounded by it everywhere we look and everywhere we go. This puts pressure on advertisers to become more creative and to explore new ways of marketing their products and services in an already saturated environment. We believe that the added pressure and the already established role of marketing in society make advertisements an interesting and telling object for analysis. This is particularly the case with regards to the concept of Selling and marketing products that have qualities that are known to be less than beneficial for our health.This paper analyzes four commercial advertisements marketing beer; a product that we argue has qualities that can be seen as potentially bad for the health of individuals and for societies.

When a person of the older generation in a family owned company wish to transfer his ownership to a person in the younger generation this can be done through a succession of generation. Different methods can be used to proceed with such a matter, Selling the company shares for a price below the market value is one example of this.When the owner transfers shares to a person in the younger generation, either as a gift or by Selling them to a price below the market value, the provision in the 7th chapter 4 § ÄB can be applicable. This provision establish that; when a gift that has been given during the grantors lifetime and when the purpose of this gift is to be equivalent to a testament, the gift shall be returned to the receiver if this action confines with the direct heirs statutory portion.A gift is to be equivalent to a testament when the giver had the intention to arrange the succession when the gift was given away, and when this gift did not amount to any economical sacrifice for the giver. There are two situations which causes a gift to be equivalent to a testament. The first situation arises when the gift is given by the giver right before his death, on his deathbed so to speak.

This Master Thesis is a product development project that has been carried out in cooperation withLappset Sweden AB.The purpose has been to develop a group of products suited for parks andtraditional playground locations. The specific target area has been courtyards of newly builtresidential areas. (These pieces of open land resemble glades that can be found in the forest,which in Swedish is called ?gläntan? and has given name to the product family). Therefore thedesign should match contemporary architecture.

AbstractThe aim of this study is to analyze how the Swedish company VisitSweden and The Swedish institute creates an image of Sweden and what that image looks like? And also to compare their goals and their ways of present Sweden to find out how that contributes to the images of Sweden. The method for this analyze is chosen from the work and theories of Norman Fairclough called ?critical discourse analyze.? The analysis focuses on the text and how the text is created and if the author?s opinions are hidden in the words. The method can be applied in many ways.