Social media, such as Facebook, Instagram and Twitter, have become popular platforms for social communication, and, increasingly, also important channels for business marketing. For a business intending to use social media for marketing, however, developing a strategy and building a trademark can be a challenge. This report describes how a small, newly established business enterprise can develop a digital strategy with clear goals and practical guidelines. The report describes a digital strategy for Gelato Scarfó and shows how this strategy is made concrete through a set of guidelines. The guidelines develop a trademark for identification and loyalty, and give advice on how new materials can be made consistent with the trademark..

Contents:The evolution of today?s computer influenced society has taken giant steps towards virtual reality, game addictions and the possibility of not having to meet the people we communicate with. What is a reality today?To give a more concrete image of our question we?ve chosen the online game World of Warcraft as an example and to describe our connection to an alternative reality. We have performed different investigations, interviewed both gamers and non gamers, all this to give us the opportunity to see if the term reality has started to change in a direction that will allow us to call this alternative world a reality, or if it?s just a world wide phenomena of for example gaming addiction.

Usability is a way to study how good a website is which is what our research builds upon. On a mission from Liseberg our purpose is to find out if their website liseberg.se is good from a user?s perspective. Our way of carrying this out where grounded upon a qualitative study through observations and following interviews with a number of participants. By compositing tools of method we have started with the theories descriptions of usability tests and we have also used the theories to be able to reflect around and to understand the results from the tests.

Today, companies work with issues concerning Corporate Social Responsibility (CSR). A higher demand from customers and other stakeholders as well as an extended legislation are great reasons. Framework and guidelines for sustainability reporting has been developed which includes indices that companies are able to report. Though, for a long term work with sustainability a functional system and internal tool is necessary. Balanced Scorecard, BSC, is a useful tool and efforts have been made to integrate BSC and CSR with purpose to establish the work with sustainability in a more concrete and clear way.

Communication can be heard in many different ways and it is important for all businesses, especially in B2B. The construction and maintenance of a brand plays just like the communication a very important part. These parts also have a lot to common and affect each other in a large extent. One problem that may occur in many companies is the failure to grow and gain a larger share of the market even if they in various ways are trying. Expander is one of those companies and in this research report we studied communication and brand building, focusing on brand management, relationships and integrated marketing. Here we drew the conclusion that all these areas are important for a company, especially in the Business-to-Business marketing in different ways.

Lime Hempcrete consists of lime, water and hemp and creates an insulating, sound-absorbing, lightweight and environmentally friendly material that can be used in wall, roof and floor structures (Bevan & Woolley 2008). This construction method is not yet developed in Sweden as there has been a ban on the cultivation of the hemp plant. This ban on the cultivation of hemp was removed in 2003, when the material got a boost. You can use it in many different ways and not just in the construction industry (Ahlsten, 2010).In this study we have investigated the possibility to produce prefabricated wall elements of LHC. We have also studied its mechanical properties and dehydration time.

This work is about how teachers describe their work with mathematics in a traditional nursery school and a Montessori preschool. Another aim is to study how children mathematise on the two different preschools and to see if there are any differences between the various educational theories and practices mathematising. I have used two methods wich is interviews with preschool teachers, and observation of the children. The results of my study was that differences exist but the biggest difference is the material that Montessori uses. The difference between the teachers' way of teaching mathematics is to Montessori preschool places great emphasis on the material and how it is used, while in the traditional preschool puts the emphasis on learning through interaction with others.

A philanthropist needs long arms- An investigation on how to illustrate difficult wordsThe feeling of not understanding all the words that I read made me initiate the project of investigating the capacity of drawn images to increase the understanding of difficult words. I?ve been working with my own personal understanding and skills in illustration.My aim was to reflect on the function, composition and manner of my illustrations. I wanted the images to be clear enough to explain and function as a help for memorizing the words but also open enough to give them a new dimension. One of my conclutions is that my way of changing the original shape of a body in my drawings, by giving it new functions such as longer arms, helps me to explain the words clearer and deeper.

Half of Sweden?s 140 000-150 000 sows are culled and replaced by 75 000 gilts annually. Culling of old sows is necessary and allows new breeding material to enter the herd. However, many of the culled sows are young, and have not yet become profitable at the time for culling. Therefore, it is an important question for the pig industry, how to raise gilts to sows with a high and sustainable production level.

This thesis investigates how inventory management is practiced at a Swedish sawmill company, how practice differs from theory in this field and how the company could make more use of this theory. To do this we have performed a study on relevant literature and compared our findings with a field study on Moelven Valåsen AB. Our analysis shows that a large gap between theory and practice exists. We identify several reasons to this, including some sector specific problems when calculating cost rate for timber inventories. Suggestions on solutions to these problems and an example of how a cost rate can be estimated with relatively simple means are presented.

Most of today?s concrete structures that are built on site are mainly constructed in a traditional fashion with a lot of artisanal operations. One step towards industrializing the in-situ construction of concrete is to use prefabricated reinforcement. Through this method there can be a lot of savings when each bar doesn?t have to be placed and fixed separately on site.

The purpose of my study was to visualize how teachers works with multilingual children in pre-school, the methods used to stimulate and develop primary and secondary language and how teachers does see second languages development with the help of the primary language. The study consists of qualitative methods in form of interviews which are made with four teachers who work within the pre-school. The findings during the collection of data (interviews) are going to be connected to the relevant literature on the subject I have chosen.The result showed that the concrete materials are used to stimulate and develop primary- as the secondary language and that the teachers have different opinions on secondary languages development with the help of primary language even if the primary language seems to be an important asset of all teachers that I interviewed..

Asperger´s syndrome is a state with certain difficulties in social relations, communication and perception. People with Asperger´s syndrome often have a special interest for a certain topic. The main purpose of this study was to describe how grown people with Asperger´s syndrome make sense of living with Asperger´s syndrome. The inquiry was based on semi-structured interviews with eight persons with Asperger´s syndrome. We reached those subjects trough interest organisations for people with Asperger´s syndrome.

In this essay, Risk and crisis management Conservation policy and normalization production, I discuss how societies, communities and individuals are responsible for the handling of catastrophes and crises. Risk and vulnerability analyzes are parts of modern risk and crisis management. The purpose of these analyzes is to prepare people and organizations for any crises. For managing this it is necessary to comprehend, be able to change mindset in creating concrete tasks and inform others.The purpose of this essay is to analyze modern risk and crisis management by studying empirical material, such as interviews, observations and literature. My aim is to combine these materials and study how they cooperate.One of the findings in this essay is that risk and vulnerability analyzes are of great complexity. These analyzes require a discussion in order to identify the development of the society's crisis management system, as well as the continued support of the individuals that have a responsibility for preventing and preparing their organizations..

Intranets can streamline workflow processes, improve communication and add value to the employees of an organization. Companies that don?t take advantage of the potential in their intranet is a common phenomenon. In connection with a migration project dealing with a switch of content management system it turned out that SAS Technical Services lacked clear objectives and strategies for the use of their intranet. Thereby they didn?t make the most of the possibilities an intranet brings.The work with this thesis began with collecting the experiences the company could take with them from the migration project.