Multichannel-shopping has become a wide spread phenomenon in the retail industry due to a significant development of retail channels and formats. Consumers now shop for the same product category in many different retail settings and this trend is increasing. Therefore both the academic world and the retail industry are screaming for knowledge about the multichannel-shoppers. Several studies have focused on the characteristics of different channels and how multichannel strategies should be designed to minimize cannibalization. There is however a lack of research concerning what characterizes multichannel-shoppers and what drives them to shop in several channels.

This essay aims to investigate how Swedish Public Libraries market their activities in video games for youths. It also highlights how the library, on the basis of the unique opportunities of the video game medium, can develop this marketing to build a relationship with youths. The empiric evidence is based on a survey of answers given by 30 librarians responsible for video game collections, and qualitative telephone interviews with three of them. The essay?s theoretical framework is based on Philip Kotler and his co-authors? marketing theory which consists of five stages: Marketing research, Segmentation, marketing mix, implementation and development.

A?gare av aktier i privata bolag har sa?mre mo?jlighet att avyttra sina aktier a?n a?gare av aktier i publika bolag, allt annat lika. Da?rfo?r anva?nds en generell rabatt vid va?rdering av privata bolag, en privat bolagsrabatt, fo?r att kompensera ko?pare fo?r den reducerade mo?jligheten att avyttra sina aktier i ett senare skede. Underso?kningen a?mnade da?rfo?r underso?ka huruvida en generell rabatt a?r applicerbar pa? samtliga bolag genom att underso?ka skillnader i den privata bolagsrabatten mellan olika branscher i Norden.Genom att anva?nda publika aktietransaktioner skapades publika referensportfo?ljer som kunde ja?mfo?ras med privata bolagstransaktioner i Norden under perioden 2006- 2013.

It has been even more important in the forest sector in recent years to look at the whole chain from suppliers to end users, to improve operations and improve performance and the profits of the company. The research and development have been concentrated on the buyer?s market and product development, probably because this research has capability to give an increased cash flow. But to obtain stability and continuity in the production and selling units, the suppliers should also be investigated. The aim of this thesis is to study a one company's existing suppliers of roundwood and investigate the differences and attitudes they have about the company offerings.

The purpose of this study is to examine what characterizes brand identity and positioning regarding festivals on the current Swedish festival market. In relation to our purpose we are also going to analyze how festival attendees relate to a festivals brand identity. Our research question is as follows:What characterizes festivals brand identity and positioning on the current Swedish festival market?This study has been written with a qualitative research method and an inductive approach. Our empirical foundation is built on a rich content based on personal interviews.

The purpose of the present qualitative study is to create knowledge about librarydigital services and their marketing to patrons with disabilities in Armenia, on theexample of the National Library of Armenia, as well as, to discover opinions of theNLA librarians and patrons with disabilities about the importance of library digitalservices to people with disabilities. Literature review and qualitative interviewing has been employed as methods to collect the empirical data. The results have been analyzed and discussed based on the library-marketing model of marketing research, marketing Segmentation, marketing mix strategy and marketing evaluation suggested by Koontz & Gubbin (2010). It has been concluded, that 1) e-accessibility issomething new at the NLA and the NLA does not provide equally available knowledge, resources, services, facilities to patrons with disabilities, because of the following main challenges: lack of continuous funding and support from the state, lack of appropriate facilities and technologies, lack of qualified staff, and historicallyinherited library infrastructure impediments; 2) no library service marketing is conducted to patrons with disabilities at the NLA; 3) the opinions are that provisionwith such services is very important to people with disabilities, since they allow those people to gain access and use information in formats adopted to their various needs, and, of course, they become integrated into the modern society. The important role of a library as a non-discriminator and copyright protector in a developing country when delivering digital library services to patrons with disabilities has also been discovered..

The purpose of this study is to analyze which communication strategies andinformation- and communication channels that Gällivare municipality should useunder the urban transformation to communicate with the citizens. The studyconcentrates on the age-groups 16 ? 24, 25 ? 44, 45 ? 64 and people that are 65 yearsand older. This selection has been made as a Segmentation of the citizens and is oneof the essay questions which refers to study the channels that each age-groups prefer.The study is a quantitative one and is based on a questionnaire survey directed to thecitizens and it?s 85 people who participated.

This paper focuses on traditional clothing enterprise IT strategies. The purpose was to investigate the correlation between traditional clothing companies IT strategies and their brand. In a market where the competition is high it has become more important that the company targets a customer segment. To reach their targeted customers the company builds their brand with different corporate strategies. This Segmentation is necessary because of the high exposure to competition, and a well-established brand could be a prerequisite for profitability.  In today?s market, IT has a major impact on the clothing business.

The de-regulation of commercial air traffic in the early 1990?s lead to that many new airline companies entered the market. Many of these new actors were low budget airlines which meant that the traditional airlines met a new type of competition. This situation contributed to the fact that ticket prices dropped in many countries. It has become more and more common that the traveller prefers to fly with low budget airlines rather than with the traditional airlines.

Syftet med den här rapporten är att beskriva ett antal olika tillvägagångssätt man kan använda sig av då man har behov av att dela in ett lokalt nätverk i olika segment och med det även kunna reglera trafikflödet mellan segmenten. De lösningar som presenteras i arbetet är inriktade mot mikro- och småföretag.Anledningen till att vi har valt att arbeta med det här området är att vi anser att det är viktigt för organisationer att har en strukturerad och segmenterad design på sitt interna datornätverk.Vi har arbetat genom att i förväg samla in information om olika tekniker som kan tänkas lösa vårt problem, och därefter testat olika scenarion med dessa tekniker. Data har samlats in efter varje genomfört scenario och sammanställts i statistisk form för att kunna avgöra vilken metod som var att föredra.Vi har testat lösningar där man segmenterar nätverket i en lager 2-switch medan man möjliggör och förhindrar trafikflöde mellan segmenten i en router. Även lösningar där man använder en lager 3-switch har testats. På så sätt kan routningen ske direkt i switchen och det blir betydligt mindre belastning i routern.

With new energy directives in place, the Swedish Social Service (SSS) stands beforethe challenge how to reduce the energy demand in its locales. It is a complex matter,as the locales are rented from various property owners and it becomes a question ofhow to reduce the operational electricity and influence the property owners to workmore with energy efficiency. This thesis takes a balanced research approach in threeparts. Firstly a qualitative part in form of interviews with personnel at the SSS and itsproperty owners, secondly a quantitative part of descriptive nature in form of energystatistics and thirdly a literature review of Energy Management (EM) Supply ChainManagement(SCM), Green Supply Chain Management(GSCM) and EnviromentalPerformance Indicators (EPI). This in order to be able to give normativerecommendations of how the SSS should act to reduce its energy consumption in itslocales and provide new insights on how EM, SCM, GSCM and EPI can be applied ineffect.

Strukturell avbildning med ultraljud kan användas för att upptäcka sjukdomar och störningar i kroppen. För att ställa tillförlitliga diagnoser räcker det inte alltid med en strukturell avbildning utan ibland krävs det även fysiologisk information. Vid användning av funktionell avbildning med ultraljud kan den informationen mätas i kroppens olika fysiologiska system. Systemen består av funktionellt olika enheter och kallas för motoriska enheter i skelettmuskulatur. Vid sjukdomar som ateroskleros (åderförkalkning) kan dessa enheter vara så kallade kärlplack, som består av vävnad med varierande egenskaper och medicinsk relevans. Möjligheten att kunna analysera funktionella enheter i system som dessa kan bidra mycket till diagnostisering av sjukdomar och störningar. Den här studien presenterar en metod för att hitta naturliga kluster av funktionella enheter i skelettmuskulatur, från 3D-data inhämtat med ultraljudssekvenser. I studien genererades syntetiska data från en modell som simulerar sekvenser av aktionspotentialer i kontraherande muskelvävnad.

This paper discusses the world heritage of Falun and its influence on the marketing of Falun as a destination. The reason for this study is the fact that world heritage nominations can lead to an increased pressure on the destination and an increase in popularity for the place. A world heritage is something unique and odd that can be used in the marketing of the destination in the purpose of attracting tourists, company investments and so on. It has been vital for the study to interview people that work with marketing or have important rolls within the world heritage.With this background the study is focused on three major questions:What meaning does the world heritage have in the marketing of Falun?Is the world heritage important for Falun? If yes: For who and why?Which organisations/persons in Falun have the greatest influence on the marketing process?In order to answer or discuss this question there are discussions in the paper regarding the notions of place marketing as well as the importance of a well outlined marketing strategy as a basis for the formulation of a product portfolio and Segmentation strategy as well as strategy for developing a strong profile on the market.The answers to the question are relative and can have a different view in the future.

Title: Point of Purchase TV-screens - An analysis of Gender and Generations in the In-store-Retail-EnvironmentDate of Seminar: May 29th 2007 Course: BUS 809, Master Thesis in International Marketing and Brand Management.Authors: Søren Berg Jørgensen, Daniel McCartney and Ben Wallenborn.Supervisors: Karin Alm and Ulf Johansson Keywords: In-store Marketing, Point-of-Purchase, In-store TV, Gender, Generations. Thesis Purpose: The purpose of the thesis is to contribute to a greater understanding as to how consumers react to and perceive PoP TV-screens within the in-store retail environment. More specific, the aim of the study is to investigate if gender and generations react and feel differently towards the use of PoP TV-screens. From a practical standpoint, the study will aid marketers in how they can communicate more effectively with their target-market inside the store. In addition to this, the study will provide retailers with an insight into the overall atmospheric effect that the placement of TV screens has on stores.

Since the middle of the 1980´s the Swedish bank market has experienced a change concerning structure and pressure of competition. Before the year 1985, the market was characterized as a market with few operators but have changed to a market with many operators and seen as one of the most intense in Europe where the four major banks; Nordea, Handelsbanken, SEB and Föreningssparbanken together have a strong position. Their market share has recently decreased, mostly for the benefit of foreign banks and niche banks. The Swedish market has experienced difficulties in generating profits which mostly depends on new establishments that have increased the pressure on competition, a low growth as well as weakened customer relations. The development has resulted in a growing importance of market Segmentation, mainly by the fact that costumers have become more disloyal as a result of the increased competition.Students are a market segment of interest for the financial market, mainly because of the expectations of their positive financial situation in the future.