Surrogate boycotts are highly threatening for corporations in terms of both economical cost and image damage. All corporations are due to our globalized environment and increased stakeholder fragmentation gradually more risking to become victims of surrogate boycotts, which of nature is hard if not impossible to predict and prevent. Corporations are generally recommended to build clear and strong corporate identities, which should be reflected in their most important stakeholders, as this will secure minimum damage on the corporate image.Even a surrogate boycott situation can have positive effects on corporations, especially in terms of image, as such situation increases the brand involvement and thereby make it possible for corporations to connect with important stakeholders on an emotional level..

The purpose of the present study has been to investigate the attitudes of personell involved in the preschoolorganisation in a Swedish commune regarding injury risks for children in pre-school. Sixrespondents were interviewed in a qualitative interview study.Two different pre-school units were investigated, and it was found that they had surprisingly largedifferences in how they were working with children safety. However, in summary it can be said that therespondents perceived that child safety should encompass a safe and secure environment, however withthe important caveat that accidents can never be completely excluded, due to the natural anddevelopmentally important play of children.The investigated commune and pre-school units improved children safety mainly by using yearlyplanning meetings (Sw. "barnskyddsrond") where the physical environment in the school wasinvestigated together with external specialists. However, there are important differences in how the unitsworked within this framework, some units actively encouraging and others discouraging children andparent participation in the work..

The purpose behind this study is to explore and explain the role of fear arousal when combined with the concept of customer satisfaction and retention in one marketing strategy. The major theories applied are the concept of fear appeals and the concept of customer satisfaction & customer retention. We chose to conduct our research through an ethnographic case study of KM. We did a qualitative study where we collected 10 interviews and we conducted observations. Our empirical data consists of academic articles from scientific journals, interviews andobservations.

This essay is written within my education for Technical Officer in the Swedish armed forces. The essay describes the alternative fuels that the Swedish armed forces can make use of if the supply of fossil fuels is insecure. The alternative fuels that are described and compared are; Synthetic diesel, Organic diesel, Methanol and Ethanol. The essay describes the process of producing the alternatives, the need for modification and the economics for each alternative. The alternatives are compared and assessed for their ability to secure the supply of fuel to the Swedish Armed Forces.

This study is on how small companies can use the Internet as a part of their marketing strategy to gain a leverage on their competitors with small means to survive and expand in the global market. Many Swedish small companies still don?t have a sufficient knowledge on how to use the communication channel despite the various advantages the Internet offers.Case studies were conducted of how AdLibris, A-lotterierna AB and SF-bokhandeln perceived the importance of using the Internet as a part of their communications strategy.This new communication channel demand new ways of applying traditional marketing principals. Careful analysis of the interviews and how the answers relate to new and old marketing theories makes the bulk of this study. The conclusion is that the Internet solely is not enough, a combination with traditional marketing tools is the way to succeed in their marketing efforts.

The main purpose of this stydy was to evaluate the Aurora clinic (for women afraid of birth/delivery) in the south of Sweden. Questionnaires were sent to 197 women who had contact with the Aurora clinic during 2007 and 2008. The group of participants contained both pregnant women and women who have given birth. A total of 136 women replied. The results showed that both the average age and the level of education of the women were high.

The purpose of this thesis is to analyze green marketing and green brand building from a managerial perspective, with the intention to create an implementation guide for companies in the Swedish consumer market.  The essay is based on a qualitative approach with a mixture of inductive and deductive elements. We have interviewed five people with close links to green marketing. We have during the study identified a number of touch points to be particularly important in the process of incorporating green marketing. These findings are presented in full in chapter five. We have found that the framework of green marketing is established during the company?s choice of green strategy.

The modern workplace is dependent on effective communication in order for the employees to be able to execute their tasks. Despite this over half of the new communications-solutions that are inserted to handle an organizations communication needs fail. Therefore this study focuses on the adoption of communication-solutions in the context of the modern workplace. This with the intent of identifying factors that are central to the individuals? adoption of new communication-solutions.

This paper aims to examine how and to what extent, a transition of Sweden according to the principles of Omställning Sverige (Transition towns Sweden), have the potential to contribute to a society with increased happiness.The paper is based on a qualitative textual analysis of the key texts in the Swedish Transition towns movement, Omställning Sverige. In the first part of the study the most important transition principles of Omställning Sverige were identified. Four key principles emerged: An altered view of economics, a spiritual change, a stronger local community and increased awareness. These transition principles were then analyzed through the lens of the scientific fields position on happiness, followed by a summarizing conclusion.The altered view of economics which Omställning Sverige advocates, where sustainability and quality of life are priorities over economic growth, is even necessary to secure our basic physiological needs. Such an economy has also improved conditions for economic stability, high employment and higher efficiency in the sense of happiness promoted in relationship to how many natural resources are used.

The project Easy Battery Handling - EBH has been carried out in our auspicial and completedfor Devantini Corporation, a development company in Halmstad with its main concern inenvironmental friendly innovations.EBH has solved one of many technical challenges in one of Devantini corporation?s largerprojects. This main project involves the development of an electric powered formula racingcar. The part of this car that involved EBH was the battery handling to guarantee safe andquick battery exchanges during pit-stops.The solution became an entire battery module, hanging on the side of the car on two spearspointing out from the car. The batteries are exchanged by a specially designed trolley that isinserted under the battery module.

The purpose was to examine how the pre-schools used the public libraries in two Swedishtowns. We also examined if and how the pre-schools and the public libraries were coopera­ting.Literature showed that it is possible to stimulate children's language development and this is a duty for pre-schools and public libraries. We sent an inquiry to all pre-schools divisions in both towns. We interviewed two librarians. Our results showed that the pre-schools did use the libraries to a great extent but they didn't cooperate with the libraries in the sense that they had elaborated agreements.

The main purpose of this stydy was to evaluate the Aurora clinic (for women afraid of birth/delivery) in the south of Sweden. Questionnaires were sent to 197 women who had contact with the Aurora clinic during 2007 and 2008. The group of participants contained both pregnant women and women who have given birth. A total of 136 women replied. The results showed that both the average age and the level of education of the women were high.

Vid högvolymsproduktion av konsumentelektronik är testtid, mätnogrannhet och fabriksgolvsutrymme synonymt med kostnader. Detta har gjort att man på sektionen Test Engineering vid Ericsson Mobile Communications fabrik i Linköping tagit fram ett testkoncept, kallat Pelle-konceptet, där datorkraft och mätutrustning flyttas in i små utrymmessnåla testfixturer anpassade för både robotiserade produktionslinor och manuella. Det nya testkonceptet saknade på våren 1998 ett generellt mät- och stimulikort för mobiltelefoner vilket specificerades och konstruerades  under sommren och hösten 1998 av författaren och Stefan Lantz. I rapporten beskrivs arbetet med att specificera kortets funktionsblock samt detaljkonstruktion av de funktionsblock som författaren ansvarat för. Rapporten ger även en inblick i designarbetet och dess svårigheter för ett mät- och stimulikort med många olika funktionsblock på en mycket begränsad yta, samt de problem som uppstår i många projekt till följd av förändrade krav, missupfattningar, kommunikationsmissar och saknad dokumentation..

According to the study [1] several firefighters are killed in action each year. This happens naturally in various ways. One of the major factors is that firefighters often do not know how the environment looks like, for example that a building in an industrial area contains hazardous gas cylinders. Without a solution, fire-fighters will continue to die in duty. It is therefore important to solve this problem so that we can minimize the risks and save lives.The goal of this project was a control system for pneumatic artificial muscles.

Jämtkraft AB which is a power production company in Sweden has bought two newhydro power units to their station in Hissmofors. The two new generators are using aconcept with sliding stator feet to handle the thermal expansion.The concept with sliding stator feet on hydro electric generators has not beenworking satisfactory on many hydro power stations in Sweden and has caused a lot ofcosts due to long downtimes.The new station in Hissmofors is very important for Jämtkraft AB, and therefore theywant to know how to make sure that the sliding stator feet are working as theyshould. According to theories and a simplified model of the generator the stator feetdisplacement should be around 1 -1,6 mm.The generators are delivered with a surveillance system that will measure thedisplacement of the sliding stator feet. The signal from the system isn?t accessible forJämtkraft AB but it will alarm when the sliding stator feet are malfunctioning.To secure the function of the sliding feet a logger for the surveillance system or adifferent measurement system must be used; if both systems are used Jämtkraft cansecure the function of the surveillance system..