Background and aim: Media development and digitalization has expanded the PR industry's working area. More participants are on the media market and it is becoming more and more difficult to define what PR really is and what the PR agencies/departments really do. Is PR marketing, information, event marketing or maybe propaganda? We believe that the complexity to define the term PR can lead to a loss of critical approach to the business, especially among young people. Has the PR industry managed to eliminate their negative image among students in upper secondary school and what do they associate with PR today? The aim of this essay is to examine what a selection of students associate with the term PR and if they are critical to the PR industry or not.Method/Material: The method is a quantitative survey.

This is a thesis about The Eight Circuit Model, a modern mind map developed for the purpose of illumination and enlighenment by Dr. Timothy Leary in the 1970s. Later, authors such as Robert Anton Wilson and Antero Alli elaborated upon the idea to make it more wholesome and compatible with other ideas expressing the same basic principle. In short, it is an intellectual abstraction of the evolution of consciousness through a series of eight stages, which Leary called Circuits. By looking at the brain as an evolving bio-computer, with thoughts working as software, upgrading itself through neurological imprints, Learys created a Hero's Journey for the modern age.The thesis tries to analyze this idea, as it is presented in Robert Anton Wilsons Prometheus Rising, through the lens of the discourse category ?Western Esoterism.? A hard-to-define subject but described as ?the dialectic of the hidden and the revealed in the field of religion.?.

The main purpose of this C-essay is to answer the question: What have been the consequences and effects of the merit point system on language studies and the parties concerned (teachers, students and principals) during the school year of 2010/11?The merit point system is the result of a political decision and was implicated for the first time in the Swedish upper secondary school during the school year 2010/2011. Being a completely new phenomenon it is of great interest and importance to study its effects.The study in this essay also aims to verify, falsify or nullify two hypotheses very often referred to in the political discussions regarding the merit point system:The merit point system will replace affection and interest as main reasons for language studies in upper secondary school and cause a rectification amongst the students choices of additional courses.The merit point system will have a segregating effect upon society and make it harder for people to rise in society through education in the future.A verification of these hypotheses would imply the appearance of an increased rectification amongst students as well as an orientation towards an in the future more segregated society.The empiric material has been collected and examined with qualitative as well as quantitative methods (questionnaires and interviews) and belongs epistemologically to the phenomenological and hermeneutical traditions..

In this study I try to answer the question what to consider when teaching about identity andreligious identity in Religious Studies at Upper Secondary Schools in Sweden. This inquiry isbased on the fact that the latest Program manuals for upper secondary school, GY11, instructsthe teachers to talk about identity and religion, while in the Curriculum for upper secondaryscool, Lpf 94, as well as the latest curriculum, SKOLFS 2011, the idea of identity seemslinked with ethnicity.With this in mind I want to clarify what might be meant with the concept of identity. Byreferring to several different identity theories I propose to illustrate the complexity of theconcept. I study gender, queer and postcolonial theory as well as different aspects of classstructure and commodification of identity, all through the perspective of intersectionality.Intersectionality is not a theory as such but a method of studying various perspectives of anissue. It is an analytical praxis of using several angles of investigation and explanationtogether, all phrased with the background of the question of power.

The purpose of this paper has been to study the relationships and attitudes of a few teachers and librarians as to their co-operation in a combined public and upper secondary school library and to find out what circumstances there may be to exert an influence on their work. The paper has been based upon qualitative interviews with upper secondary school teachers and librarians as well as on studies of literature relating to our issue. We believe there may be different approaches to the learning process, as these are the relations and attitudes of two professions from different trades. That is why our point of departure has been Roger Säljö's theory about learning and, in our analysis, a few of Jean Donham van Deusen's ideas of joint planning and flexible timetabling. All respondents agreed that co-operation could be better, but the teachers were of the opinion that it must not interfere with their time.

The purpose of this project was to find out how reading is affected, and not affected, by different elements on a start page. The site I was studied belongs to the magazine Fitness Magazine, and the current site has a problem. The editorial texts and articles don?t reach out to the visitors. The goal was to make a proposal for a new first page of the web site that highlights the texts and the reading.With the help of interviews, user testing and textual analysis, I studied if the texts were in itself that caused the problem or if it was the design.

Syftet med denna uppsats var att undesöka varför så få tjejer väljer Energiprogrammets inriktning drift och underhåll. Som metod för insamling av data valde jag intervjuer, dessa har genomförts med fem tjejer som varit elever på programmets inriktning..

The aim of this study is to explore the fundaments of all psychoanalytic interpretative models, and especially the psychoanalytic literary criticism. Drawing from different fields as affect theory, neuropsychology and Lacan's structural psychoanalysis, strong evidence is found that language in itself contains and transmits affects.The empiric study indicates that different readers of a text, regardless of their interpretation of the text, show similar changes in mood as a function of the text. This seems to be possible as an effect of the separation of the sign between the signifier and the signification. And this supports that the signifier has some kind of direct access to the affects. This is due to the fact that the signifier belongs to the imaginary protolinguistic level while the signification belongs to the symbolic and linguistic level of a higher order.

The reason why this study has been made is the fact that a substantial part of students in the upper secondary school changes their field of study, during or after their first year. The aim of this study is to find out the reasons behind such changes as well as finding out the affecting factors. The study has been made in two steps, first quantitatively by a poll study and the second step is qualitative by interviews. This research has been made in both private schools and municipal schools, with the ambition to search for differences between these two separate school forms. The study shows that no general differences can be found in a comparison between them.

In the school subject of the natural sciences it is imperative that the students are given opportunities to ?talk science?, since the dialogues that occur in the classroom have a significant importance for the students? abilities to engage in meaning-making in their learning process. Hence, the student and teacher interaction in the classroom and the feedback given there play a significant role in the students? learning process. The aim of this study is to contribute to the development of formative assessment tools that can mediate the students? meaning-making in natural sciences subjects in upper-secondary school.

The purpose of the present study has been to investigate the attitudes of personell involved in the preschoolorganisation in a Swedish commune regarding injury risks for children in pre-school. Sixrespondents were interviewed in a qualitative interview study.Two different pre-school units were investigated, and it was found that they had surprisingly largedifferences in how they were working with children safety. However, in summary it can be said that therespondents perceived that child safety should encompass a safe and secure environment, however withthe important caveat that accidents can never be completely excluded, due to the natural anddevelopmentally important play of children.The investigated commune and pre-school units improved children safety mainly by using yearlyplanning meetings (Sw. "barnskyddsrond") where the physical environment in the school wasinvestigated together with external specialists. However, there are important differences in how the unitsworked within this framework, some units actively encouraging and others discouraging children andparent participation in the work..

In this study the aim is to examine how employees in treatment programmes relate to girls that self-harm. To achieve this four questions were formulated: (1) What experiences does the empolyees have of meeting girls that self-harm? (2) Based on the employees? experiences, what has been the background to why the girls self-harm? (3) Based on the employees? experience, what increases or decreases the risk of self-harm? (4) How do the employees? work with girls that self-harm? The method being used was qualitative interviews with vignettes. The theoretical framework is Becker?s Labeling Theory and Bronfenbrenner?s Ecology of Human Development.

A quantitative survey of students in grades one in high school, where the aim is to find out what factors affected their upper secondary school. The survey is based on marketing, and looks to how to market a high school..

Syftet med studien var att undersöka hur manliga elitfotbollspelare (1) upplever stress under sin rehabilitering samt (2) vilka typer av strategier de använder sig av för att minska den upplevda stressen under sin rehabilitering. Elitfotbollspelarna (N=11) med en medelålder på 22 år besvarade en semistrukturerad intervjuguide gällande stress och coping under rehabilitering. Intervjuerna analyserades genom tematisk innehållsanalys. Resultatet visade att elitfotbollspelare upplever störst press och stress från sig själva och att det sociala nätverket är en viktig del för att handskas med upplevd stress. Resultatet visade även att positiv inställning är en viktig komponent för att få ett bra rehabiliteringsutfall.

Purpose: This study`s purpose is to investigate the role of a business incubator in the strategic decision situations during the process of a new venture startup. It also aims to explore the methods and instruments the incubator and its advisers applies during the process.Methodology: This study is built on the basis of a hermeneutic approach with qualitative method and abductive design. The empirical material collected consist of interviews from two case studies and secondary data collection from different related sources.Theoretical perspective: The theory in the study consists of the elements of previous research on innovation processes and entrepreneurship. To analyze the data, models and theories related to decision making, incubation, process theories and organizational theories.Empirical foundation: The empirical material consists of interviews and data from two completed case studies. Additionally consist a relatively large part of the empirical data out of a comprehensive information retrieval from various secondary sources such as internet, newsletters and annual reports.Conclusion: The assay was able to detect not just one, but a variety of roles that the incubator occupies at different stages of the innovation process.