Previous research in the field of consumer marketing has confirmed the positive effects of divergence on advertising efficiency. Despite the coherent evidence, some industries lag in the adoption of these findings, one of which is the Swedish real estate market. Divergence has not been elaborately investigated within said context and this paper addresses the need of actionable insights for housing advertising. Starting with the proven success of housing firm Fantastic Frank who work with detail photos in contrast to the common wide angle, this paper examines theoretical implications of detail photos' characteristics. Besides being divergent, detail photos are also ambiguous which renders access to effects related to visual perception.

Denna intervjustudie har undersökt hur blivande adoptivföräldrar i slutet av adoptions-processen konstruerar sitt föräldraskap inför att hämta och knyta an till sitt barn. Studien har delvis genomförts med tolkande fenomenologisk analys med en analysprocess i sex steg. Genom fem semistrukturerade djupintervjuer med åtta deltagare framkom att det är möjligt att jämföra en biologisk graviditet och en adoptionsprocess vad det gäller kon-struktion av föräldraskap och anknytning till sitt väntade barn. Studien vittnar om att adoptanter är väl förberedda för sitt kommande föräldraskap. Deltagarna uppger att vän-tan i adoptionsprocessen är svår samt att mentaliseringsprocessen kring barnet varierar beroende på var i processen de befinner sig.

School can be an effective environment for achieving a more equal health among children and adolescents, since many individuals can be reached by the health promoting work in the school. In the year of 2000 a project in Skåne was started for the development of health promoting schools. The health promoting projects however, have shown to be of short duration. So, as an alternative, the integration of the health in school ought to be tried. The aim of this study is to give examples how health promoting schools can strengthen their profile.

The purpose of the study is to explore preschool teachers experiences of how immigrant parents become involved in the preschool activities and how their linguistic and cultural background appears in relation to participation.The survey was conducted through individual interviews with eight preschool teachers working in various multicultural preeschools.The results of this survey shows that the preschool teachers perceive that parents with different cultural and linguistic backgrounds are reluctant to participate in various forms of cooperation, such as parent meetings. Preschool teachers believe that the lack of parental participation depends on the parents linguistic and cultural backgrounds, such as different approaches to understand the pre-school educational activity or the view of parenting, and other things such as language difficulties.Another result reveals also a great lack of written methods, because teachers sometimes face difficult dilemmas. To seek itself the right approach in a current situation can be both difficult and time consuming, therefore, the preschool teachers wish that there were already complete methods for use..

Vårt syfte med detta examensarbete är att undersöka hur föräldrakontakten ser ut på en invandrartät skola i Malmö, med särskilt fokus på utvecklingssamtalet. Vi har gjort fem semi-strukturerade intervjuer med fyra olika lärare samt biträdande rektorn på skolan. Våra slutsatser är att de flesta av föräldrarna i grundskolans senare år, oavsett kunskaper i svenska språket, kommer till utvecklingssamtalet. Däremot uteblir majoriteten vid föräldramöten. Vårt resultat indikerar att detta inte bara beror på om man förstår svenska eller inte, utan också exempelvis på vad man som förälder prioriterar eller känner sig delaktig i.

The main purpose of this study is to investigate and understand how technology students handle information especially when they are working with their Masters thesis. A further purpose is to examine how technology students use library resources of the Linköping University. The research method used is grounded theory, where description of the method is an integral part of the study. Twelve qualitative interviews were made with newly qualified graduates from the engineering programs of Linköping Institute of Technology. The respondents were divided into two groups, A and B, with six in each group.

Preschool is a place where children, parents and teachers meet. Preschool is for children but also for the parents, they should feel confident about the place where they leave their children. We who made this study have a common interest to examine how teachers´ attitudes to parental contact in preschool works. The purpose of this study is to examine how teachers relate to parental contact.What do the educators think of their professionalism in the profession? Do educators believe that parental contact is important? And how do they work to obtain a good parent contact?The study has three questioners holder: How does teachers relate to parental contact in preschool?What do the educators think of their professionalism in the profession? And how visible educators child development and learning in daily contact with parents?We chose to do qualitative interviews with four preschool teachers at two different preschools in Sweden, to seek answers to our questions.

Titel: Användningen av Target Costing - En kvantitativ studie om vad som påverkar användningen av Target Costing.Bakgrund och problem: Ekonomistyrningslitteratur publicerar frekvent studier om adoption av styrverktyg och vad som påverkar adoptionen. Dock är betydligt mindre känt om användningen av styrverktyg och forskare menar att det därför vore intressant att studera vad som påverkar användningen av styrverktyget Target Costing.Syfte: Studiens syfte är att förklara vad som påverkar användningen av Target Costing. Detta ämnar vi göra genom att undersöka sju variablers påverkan på användningen av Target Costing.Metod: Studien har ett kvantitativt angreppssätt med en deduktiv ansats. Datainsamlingen har skett med hjälp av en webbaserad enkätundersökning, vilken besvarades av 19 företag. Det empiriska materialet har sedan analyserats utifrån studiens hypotesformulering och teoretiska referensram om vad som påverkar användningen av Target Costing.Resultat och slutsatser: Kundernas sofistikeringsgrad och leverantörsbaseringsgrad påverkar svagt användningen av Target Costing.

Postnatal depression (PND) is a condition which affects about 8-15% of recent parents. The cause of PND is unknown but several underlying factors have been purposed through different studies. This descriptive literature review aims to illuminate the parent?s situation when the mother is affected with PND. In search of literature, the databases Medline (via PubMed), Academic Search Elite, Cinahl, PsycINFO, PsycARTICLES and SweMed+ were used.

Smartphone applications, or apps, are an increasingly important part of omnichannel retailing. While the adoption and usage of apps for communicating with consumers has grown exponentially over the past few years, there is little academic research in this area. The primary purpose of this thesis is to describe how the involvement in a product category affects consumers' intention to use a retailer-branded smartphone application during their shopping trip. Drawing upon recent IS-literature with models TAM and UTAUT, our results indicate that product category involvement constitutes an important factor on the intention to use a retailer-branded smartphone application. By viewing involvement as a multidimensional construct, our study shows that the degree of hedonic and expressive value a product cateogry provides consumers with has important effects on intention, and these relationships are not moderated by consumers' age.

Crowdsourcing och den kollaborativa ekonomin är modeller för öppen innovation som blir allt mer centrala i ett samhälle som står inför morgondagens utmaningar. För att ta itu med globala problem krävs det ett globalt samarbete och ett gemensamt ansvar, där delningsekonomin kan bli avgörande. I denna kvantitativa undersökning svarar vi på frågeställningen om hur upptagandet av och beslutsfattandet kring kollaborativa tjänsteinnovationer kan se ut när vi låter 50 studenter ta del av en kollaborativ tjänsteinnovation. Vi undersöker några befintliga kollaborativa tjänster, redogör för relevanta begrepp och visar på hur Diffusion of innovations kan användas för att förstå något så komplext som hur innovationer kan upptas och spridas i sociala system. Vidare visar vi hur ramverk för konceptualisering av crowdsourcing kan användas för att förstå hur miljöaspekten och viljan att samarbeta kan driva en stor grupp människor till att dela på kompetens, resurser och kunskap.

The aim of the study was to evaluate parents and course directors?experiences of the AKKTIV ComAlong-course (Augmentative and AlternativeCommunication ? Early Intervention). ComAlong targets parents of pre-schoolchildren with extensive communication difficulties and aims to give parentsknowledge about different aspects of communication, communication developmentand AAC. Both qualitative and quantitative methods were used. Individualinterviews and pair-interviews with totally nine persons were performed and 54course questionnaires filled in by parents were evaluated.

A recent development in the field of accounting has been an increasing use of fair values in financial reporting. In 2005, this development was reinforced in Sweden by the adoption of the International Financial Reporting Standards. The aim of this thesis is to discuss the problems related to the use of fair values, through a case study of the Swedish investment bank Carnegie. In May 2007, Carnegie announced that the result had been overly stated by 630 MSEK, due to the valuation of derivatives within the trading department. The empirical material consists of documents produced in the legal process between Carnegie and the Swedish Financial Supervisory Authority.

In the last decade the Italian authorities have tried to adapt themselves to a united European asylum system, in the European Union, through the adoption of legal reforms, intended to improve the conditions of asylum seekers in Italy. Despite these reforms, asylum seekers and refugee?s living conditions are far from covered. The aim of this study is to explore the different functions of social work in the Italian reception process regarding unaccompanied minors and their implications on the wellbeing of the unaccompanied minors. This study was conducted through several interviews with both social workers, which in some way worked with unaccompanied minors, and the unaccompanied minors themselves.

When children are hospitalized they will face a new and unknown environment. Many children experience this situation as stressful and with fear. It is important that the nurse is aware of this fact in order to facilitate the hospitalization for the child. The purpose of this study is to investigate the fear that children feel when they are hospitalized, and to investigate the meaning of being well prepared for clinical examinations and procedures. The method used was a literature review.