Generations of war. William S. Lind and Thomas X. Hammes are two advocates of fourth generation warfare. Fourth generation warfare combatants uses all available tools to reach their goals.

ASSA develops locks and integrated security systems for doors. ASSA is Sweden?s leadingsupplier of locks and security systems. ASSA AB worked during the master thesis withimplementing a common development process for all companies within the group. Ideageneration was one relative unexplored area for the group and the interest of finding effectivemethods was required, the company understood what an effective handling of ideas couldcontribute in the pursuit of more and pleased customers.The purpose of the master thesis has been to study and to map which methods are used inorder to carry out idea generation.

The purpose of the essay has been to examine representations of immigrants in contemporary library and information science research in a Scandinavian context. By analyzing nine articles from the past decade we examine the perceptions that exist in the concepts of multiculturalism, culture, race, ethnicity, religion, gender and whiteness and what role and importance the library as a place is assigned in relation to immigrants as a user group. Our study consists of a qualitative text analysis, a critical oriented close reading method based on critical race and whiteness studies and intersectional theory. We have, with the help of Sara Ahmed´s theories of hegemonic whiteness, demonstrated how multiculturalism is partly presented as something desirable and good, partly as something potentially threatening.The discourse of multiculturalism can be said to express the notions of the other, which in the source material manifests itself by ascribing otherness to immigrants. We have, for example, examined how ethnical and cultural differences are highlighted by a separation of East and West, the library?s educational and assisting role in relation to immigrants as a user group as well as representations of whiteness, gender and clothes.

Brand loyalty plays a significant role in the success of a business through maintaining and retaining relationships with consumers. Despite companies' extensive use of influencer marketing in order to promote and create brand exposure within Generation Z, there is a lack of sufficient research on influencer marketing?s effect on brand loyalty. Therefore the purpose of this research is to investigate how influencer marketing affects brand loyalty within Generation Z. A quantitative research method was conducted by using a survey, whereby 193 respondents within the age of 18-29 participated.

Syftet med denna uppsats är att bidra med en utökad kunskap kring generation Y, som definieras som bestående av 80- och 90-talister, och deras arbetsvärderingar. Genom att undersöka vilka arbetsvärderingar svenska 80- och 90-talister besitter diskuteras begreppet generation Y och om dessa båda grupper kan betraktas som enhetliga gällande arbetsvärderingar. En enkätundersökning genomfördes bland svenska högskolestudenter. Utifrån resultatet av denna samt ett teoretiskt underlag har vi gett förklaringar till 90-talisternas syn på arbetsvärderingar. Denna syn har sedan jämförts med enkätresultatet med avseende på 80-talister för att därefter jämföras med tidigare kunskap om 80-talisternas arbetsvärderingar.

Previous research shows that small workplaces more often discriminate immigrants during the process of hiring new employees than larger workplaces, and usually explains this result by referring to structural factors. At the same time, previous research also shows that self-employees tend to have different personality traits than other people. Could it be the case that the higher discrimination among small workplaces can be explained at an individual level? I examined the hypothesis through OLS-regressions using a survey called Employment, Material Resources, and Political Preferences. The results showed that people working at small workplaces tend to have more negative attitudes towards immigrants than people working at larger workplaces.

This essay discusses immigrants? prospects of constructing an identity in a multicultural society like Sweden. The discussion is primarily theoretical but offers a few empirical examples to demonstrate its relevance. Furthermore, the ontological standpoint of this essay draws on an understanding of the world and our knowledge as constructed which implies that identities are also constructed. The process of identity making is further understood as a relational process in which others recognition is central to the individuals own understanding of his or hers identity.

As the numbers of immigrants to Sweden and the EU are ever increasing even the right-wing populist parties grow faster in number. Sweden, Germany and France are three European countries that receive 90 percent of all asylum seekers and should therefore have a well-established and talked about immigration policy one can think. Yet the political parties in Sweden do not mention much about the immigration policy apart from the political party Sweden Democrats. This study aims to analyze eight different political parties in the Swedish parliament through a textual analysis to see what kind of immigration policy they share. Carl Dahlström has a theory to determine what type of policy a certain party has and whether they want to assimilate or integrate immigrants.

The purpose of this thesis is to describe the marketing channels Gen Y is exposed to, uses and is influenced by. The thesis also seeks to comment on whether there are other factors, in addition to the marketing channels described, which influence Gen Y in their consumption choices. In addition, we intend to develop knowledge about whether the generalizations of Gen Y have any bearing, or if they are only assumptions with no support. From the empirical results, we have seen a consensus among the respondents concerning which properties they want commercials to hold, but they differ in their opinions regarding which marketing channels the commercials should be distributed through. Overall, the respondents want the commercials to be entertaining, relevant to their interests, and they want to be able to choose themselves whet­her to take part of them or not..

This thesis is an investigation of Iranian immigrants and their use of libraries in Sweden. It isbased on a combination of a qualitative and a·quantitative method.Using a qualitative method, I give an outline of the history of lran from ancient times up to the present, as well as the different ethnological groups in Iran and their cultures. The main objective of this part is to clarify the contrasts between Iranian and Swedish cultural, social, linguistic and family structures, and also the characteristics of the crisis that most immigrants go through on their arrival in the new country. The qualitative method also involves structured telephone interviews with eight highly educated Iranians.This method was supplemented by a quantitative study through questionnaires of the attitudes· of lranian immigrants to libraries and reading. Iranians in Sweden turned out to be frequent Iibrary users.

I dagens samhälle blir människan utsatt för mer information än någonsin tidigare. Företagen konkurrerar om att just deras budskap ska nå fram till konsumenten för att skapa den påverkan som i slutändan resulterar i konsumtion och som företagen tjänar sina pengar genom.Företagen har inte bara problem att sticka ut bland all övrig marknadskommunikation, människor blir även allt bättre på att sålla ut den information de själva är intresserade av. En av de största svårigheterna i sin kommunikation har företagen fått med den generation som precis ska kliva in i vuxenvärlden, de som är födda mellan 1977 och 1994 vilka varit uppvuxna med en ständig ström av information. Denna generation kallas för generation Y och är individer som utvecklat ett kritiskt sätt att sålla bland information och i synnerhet traditionell reklam. Detta tvingar företagen att finna nya vägar för att kunna påverka denna kräsna generation som ses som en viktig framtida konsument.Denna uppsats hade därför som syfte att undersöka en ny möjlig väg för företagen att komma åt generation Y på varpå en frågeställning har upprättats som lyder: Hur kan generation Y påverkas av produktplacering i bloggar?Produktplacering i bloggar var av stort intresse att utforska då generationen består av de människor som är mest aktiv på sociala medier och som läser flest bloggar.

The purpose of this essay was to see how the construction of elderly immigrants as a problem in healthcare and elderly care has been described in the relevant literature. In the course of doing so I tried to answer the following questions; What is said to be the expected problems or difficulties in work with eldely immigrants? How are the expected members of the problemgroup defined and identified? Whos perspective dominates the description of the problem, the users or the investigators? These questions were hard to answer and I had to conclude that the problem was not clearly defined; there was only an assumption of a problem. This, however, has not been a hindrance in the category of elderly immigrants being claimed to be a group with problems that need research and further investigation. The dominating perspective is that of the investigators as they are the ones who define and identify who is a part of the problemgroup..

This thesis is an investigation of Iranian immigrants and their use of libraries in Sweden. It isbased on a combination of a qualitative and a·quantitative method.Using a qualitative method, I give an outline of the history of lran from ancient times up to the present, as well as the different ethnological groups in Iran and their cultures. The main objective of this part is to clarify the contrasts between Iranian and Swedish cultural, social, linguistic and family structures, and also the characteristics of the crisis that most immigrants go through on their arrival in the new country. The qualitative method also involves structured telephone interviews with eight highly educated Iranians.This method was supplemented by a quantitative study through questionnaires of the attitudes· of lranian immigrants to libraries and reading. Iranians in Sweden turned out to be frequent Iibrary users.

Denna studie har genomförts för att skapa större förståelse för hur generation y uppfattas i arbetslivet. Det har gjorts utifrån tre teman: Vad som karaktäriserar generationen, hur man leder dem samt vilka utmaningar organisationerna står inför i och med den nya generationens intåg på arbetsmarknaden. Detta gjordes genom en kvalitativ studie i form av tre semistrukturerade intervjuer med fyra personer med personalansvar fördelade på tre olika organisationer. Resultatet av studien visar att organisationerna till stor del har negativa uppfattningar av generation y i arbetslivet, men påpekar även att det till viss del handlar om mognad och att den nya generationen kommer att ändra sina attityder och värderingar med tiden. Den största utmaningen man såg med den nya generationen var att attrahera dem till att vilja jobba i just deras organisation.

The purpose of this thesis was to study how four swedish lifestyle magazines: Veckorevyn and Cosmopolitan for women, King and Café for men, represent three groups of people and how often these people appear in the magazines. These groups are HBT, homosexuals, bisexuals and transsexuals, disabled and immigrants. The years we studied were 2007 and 2008.Our main questions were: How often do the three groups appear in the four magazines? How are the groups represented? In order to answer these questions we used a qualitative analysis. We used tools from semiotics, narratology and discourse.