
Sökresultat:
3656 Uppsatser om Scientific debate about global advertising - Sida 23 av 244
Individens rätt till jämlikhet ? en kollektiv affär? : En ideologikritisk studie av debatten om positiv särbehandling i Sverige
In this study thoughts of the individual?s right to equality are considered. By using critical ideology analysis the central tools of the study are strongly connected with thoughts of representation, equality, individual and collective rights, equal opportunities and possibilities and discrimination. In critical ideology analysis nothing can be automatically visible to us and critical ideology analysis is a method as well as a theory.A central point in this study is to investigate whether there are oppositional views or unanimity in the debate of affirmative action. The debate is still under ?construction?, which means that the debate has not yet come up with a solution to the problems of discrimination.
Individens rätt till jämlikhet - en kollektiv affär? : En ideologikritisk studie av debatten om positiv särbehandling i Sverige
In this study thoughts of the individual?s right to equality are considered. By using critical ideology analysis the central tools of the study are strongly connected with thoughts of representation, equality, individual and collective rights, equal opportunities and possibilities and discrimination. In critical ideology analysis nothing can be automatically visible to us and critical ideology analysis is a method as well as a theory.A central point in this study is to investigate whether there are oppositional views or unanimity in the debate of affirmative action. The debate is still under ?construction?, which means that the debate has not yet come up with a solution to the problems of discrimination.
En arena för alla? Den semi-offentliga organisationsformens betydelse för offentliga värden.
For almost a century the debate about women as ordained servants in the Church of Sweden has raged on and on. The decision to open up the priesthood for both genders in 1958 was a milestone in the women?s liberation movement as well as it marks an important time in the church history. The debate has mainly been about how to interpret scripture, who has the right to do so, and so on. Feminist theology has become one way in recent decades to paint a wider and more nuanced picture of history and how to interpret the texts often used to repress women.This essay surveys some of the steps towards that decision, as well as it paints a rough picture of what leadership among women in the church could involve before ordination became an option.
Cyber Medicine: An Ethical Evaluation
It is self evident that our society is an information one. This is true from the things we see around us.The world is now a global village.It just take seconds for communication to be established from one part of the globe to another.What a tremendous achievement for information technology.Among the recent developments of information technology is the scientific wizardary of cyber medicine.The internet has definitely revolutionalised the healthcare industry. Many people in developed countries of the world seek medical information, advice or even buy drugs via the internet.So many websites rise every now and then claiming to provide various medical assistance to patients. But the application of information technology to medicine poses some ethical problems today. It is because of this that cyber medicine attracts my attention in this research.With this research, I hope to offer some recommendations for a morally acceptable cyber medicine .This will help to some extent in solving this all important problem ofcyber medicine for the good of the health care industry and the society at large..
CINEMA TO ATTRACT: TRAILERN : ETT ÅSKÅDLIGGÖRANDE AV TRAILERNS MARKNAD, HISTORIA OCH FUNKTION
The aim of this paper is to examine the American movie trailer particularly its history, marketing and functions, presented as an historical overview from the serials of the early 1910s to the trailers of today. A trailer from each decade of the twentieth- and twenty-first centuries is selected which represent typical trends and shows how trailers historically functioned, including their formal, generic differences.The introduction focuses on the market in which the trailer operates, and raises the issue of the entertainment value of art or marketing, how the film industry works and to role of advertising. The second part of the introduction focuses on the development of film stars, and their importance in trailer campaigns. This brings in the question of the growth of Hollywood and new media forms/technologies. The manner in which new media also create a new type of audience is considered, which demonstrates how the trailers capture audience attention in new ways.The second part of the paper focuses on the history of the trailer and examines typical structures, of the different periods.The third part analyses how different trailers operate, and how the trailer industry stands at the beginning of a new era, the so-called Post-interactive era, which is discussed with regard to Spider-Man 2 and The Da Vinci Code..
Estetiken i skolpolitiken En jämförande analys av forskning om estetiska ämnens betydelse för lärande, deras roll i gymnasiereformen Gy11 samt i läroplanen Lgy 11
The artistic subjects disappeared from the obligatory curriculum of the Swedish secondary school in 2011. The purpose of this work is to analyze to which extent the new curriculum Lgy11 is based on scientific results when it comes to the role the aesthetics were given. This paper analyzes the documents that preceded the reform, such as Government Reports and Interpellation Debates, for a start. It continues with an analysis of an interdisciplinary group of researchers, whose scientific work include research of impacts of art and art education in ordinary education and learning in a more holistic perspective. Finally an analysis of the curriculum itself is made.
Musik i reklamfilm : Synkroniseringsprocessen och dess effekter
The purpose of this paper is to analyse, identify and clarify:- The integration of music and brands in commercials that are created for television, cinema or internet,- The effects that this integration has for the involved parties and the movie that is being created.Music is a big part of today's society and advertising is a big part of people's everyday lives. It is therefore natural that music in advertising can have the power to affect, attract, influence and interest human beings. We think that the music in commercials is a fascinating subject to study because the phenomenon is relatively unexplored in the academic sphere. The knowledge of the synchronization process of music and commercials is also becoming increasingly important for involved parties to understand and manage. The essay is developed through a qualitative methodology. We have conducted six interviews, with different players who all have extensive experience and knowledge about the chosen topic.
"goda influenser utifrån" : En textanalys av hur fo?resta?llningar om feminism och nationalitet konstrueras i ett kommentarfa?lt pa? Newsmill
In ?goda influenser utifra?n? (positive effects from abroad) the purpose is to explore how ideas about feminism and nationality is created within the commentarys on Newsmill (swedish websight for debate). The questions which is directed on the basis of my purpose is drafted to enable my enquiry. On intersectional premisses, and with the help of a textanalysis, i will dress the data which i collected from one field of commentarys. The analysis is divided into themes in which and everyone i tend to immerse on that particular theme..
Vaddå socialt arbete? : socialarbetare och den vetenskapliga diskursen om begreppet och praktiken socialt arbete
Social work is a social phenomenon, existing in most societies, that has given rise to a multitude of special organizations and professions. For that reason social work is dealing with a complex identity. The purpose of this study is to illustrate how social workers and the scientific discourse interpret the concept of social work. In addition to that the study intends to show similarities and differencies. The research process containes two studies, one based on qualitative interviews with five social workers and the other consisting a surway of academic litterature.
TV-spel och folkbibliotek - nya medier, mediepanik och biblioteksdiskurser
The aim of this master's thesis is to study what attitude public libraries in Sweden show towards video games. By using critical discourse analysis as both theory and method we analyse several texts emerging from a debate mainly discussed in blogs. Main topics in the debate are video games in the library, the purpose of the public library and Library 2.0. Our analysis focus on views expressed concerning the work and purpose of the public library, the librarian and the library user - and to identify the main visible discourses in the discussion.Our findings consist of two discourses representing two different views in the debate. We call these two discourses the general educational discourse and the interactive discourse.
Alla ska med? : en jämförande ideologianalys av medborgarskapsbegreppet i dansk och svensk parlamentarisk debatt
Citizenship is fundamental for participation in a democracy. It gives us rights but also responsibilities in the state that we are citizens of. Citizenship provides us with the opportunity to vote in order to influence who should govern us. However, not all living in a state are citizens. Some individuals are not included in the political life of the state.In recent years, there has been a rise of nationalist political parties in Europe.
Ett arrogant regelverk. En studie om hur vårdgivare inom läkemedelsassisterad behandling vid opiatberoende ser på och hanterar Socialstyrelsens föreskrifter.
The purpose of this study is to describe and analyze how health care providers, working at care facilities providing maintenance treatment programs for opiate dependence, perceive and manage the legal framework governing the treatment. The study is limited to a few particular rules within this framework which over the recent decade have been the subject matter of debate regarding i.a. their alleged lack of relation to scientific research and their frequently disastrous implications for program participants. The empirical material consists of interviews with five respondents working at four different care facilities and has been analyzed by using Lipskys theory on street-level bureaucrats as policymaking agents. The results of the study show that the rules are looked upon and dealt with in a liberal fashion and that the primary loyalty of the maintenance treatment staff is clearly directed towards promoting the well-being of their patients and helping them reach their treatment goals rather than strictly following the rules..
Patienters upplevelser av livsstilsförändringar vid diabetes typ 2 : en systematisk litteraturstudie
Diabetes type 2 is a fast growing illness and a global health problem, often a result from less appropriate standard of living. Lifestyle changes related to diet and physical activity are important lifestyle changes regarding to get control of the self-management and to avoid vascular complications.AimThe aim of this study was to describe patient's experiences of lifestyle changes in diabetes type 2.MethodA literature study was carried through based on 12 qualitative scientific articles.ResultsThe analysis result into two main themes and eight subthemes. Main themes where barriers and motivators for lifestyle changes and the subthemes where struggle, denial, lack of knowledge, alienation, support, motivation, acceptance and knowledge.ConclusionThis study shows that lifestyle changes are experienced different by patient with diabetes and nurses should therefore be aware of the unique and specific demands these patients require. This is important for providing a good diabetic healthcare and to help patients with their self-management.
Kontinuitet i förändring - Statens ansvar för svenska medborgare vid kris och katastrof utomlands.
For almost a century the debate about women as ordained servants in the Church of Sweden has raged on and on. The decision to open up the priesthood for both genders in 1958 was a milestone in the women?s liberation movement as well as it marks an important time in the church history. The debate has mainly been about how to interpret scripture, who has the right to do so, and so on. Feminist theology has become one way in recent decades to paint a wider and more nuanced picture of history and how to interpret the texts often used to repress women.This essay surveys some of the steps towards that decision, as well as it paints a rough picture of what leadership among women in the church could involve before ordination became an option.
Behöver Internet regleras?: En undersökning av hur Internet regleras på svenska folkbibliotek och hur diskussionen kring frågan ser ut i Sverige och USA.
The aim of this master thesis has been to investigate discussions about public access to Internet in public libraries. Areas of interest were the debate in Sweden as well as in the United States. The approach was qualitative and questionnaires were distributed by e-mail to a number of Swedish public libraries. The results from the survey were then supplemented with a theoretical background and a literature study. The usable questionnaires obtained from 20 libraries showed a rather uniform approach among the Swedish librarians of how the Internet is best provided by public libraries.