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3656 Uppsatser om Scientific debate about global advertising - Sida 22 av 244

Brothers in arms or partners in crime? A study of the gap between EU and USA in the cooperation against global terrorism.

In this thesis I analyse and discuss what impact the 2003 U.S lead intervention in Iraq, had for the cooperation against global terrorism between the European Union and the United States. Six years have passed since the Bush administration decided to go on with the intervention, even though they did not have the necessary UN mandate. Due to unsuccessful argumentation in favour of the intervention by the Bush administration, the world got divided. George W. Bush reference to a ?war on terror?, which passed almost unnoticed by Americans, rang alarm bells in many European countries.

Att utvärdera vetenskapliga tidskrifter: En kritisk analys av Journal Impact Factor: en metod inom citeringsanalys.

The purpose of this Masters thesis is to make a critical analysis of Journal Impact Factor JIF. JIF is today the most widespread quantitative measure for evaluating scientific journals. Although it is internationally used and is considered authoritarian many problems have been observed. This has led to that the validity of JIF has been questioned. To identify JIFs limitations the following issues have been raised: Which are the problems with citation analysis? What criticisms have been directed towards Journal Impact Factor as a measure for evaluating scientific journals? The theoretical framework consists of theories about citation behaviour and a discussion about the characteristics of a scientific journal.

Kampen om kunskap: Vem bestämmer vad kunskap är och vem äger den? : En textanalys av WIPOs Development Agenda och Draft Treaty on Access to Knowledge

Uppsala universitet The aim of this master?s thesis is to investigate, through text analysis, the role of copyright in development, with particular interest of how the concepts knowledge and access to knowledge are used in Access to Knowledge Draft Treaty and WIPO Development Agenda. The definition of the concept knowledge, as it is used in copyright, is based in a Western historical and philosophical context and therefore excludes knowledge created in another type of society. The consequences of this exclusion have effects on development. Further it is stated that knowledge according to the global copyright scheme will be reduced to a commodity, which will have consequences not only in societies in the global South.

Miljömål 17: Hållbar konsumtion : Ett försök att integrera den svenska konsumtionens globala miljöpåverkan med miljömålssystemet

Environmental objective 17: Sustainable consumption - An attempt to integrate the global impact of the Swedish consumption with the environmental objectives system The aim of this report was to integrate the global impact of the Swedish consumption withthe environmental objectives system through presenting a suggestion for a seventeenth environmental objective ? Sustainable consumption. How the Swedish consumption pressures the global environment and methods to measure the affects was investigated. The pressure was divided into five main fields: climate, air, water, land and chemicals. The impacton humans and the biodiversity was also discussed, as well as differences between how men and women affect the environment and get affected when the environment changes.

Kommer produktplacering att ersätta traditionell TV-reklam?

The reason for this essay is to investigate if productplacement will replace the traditionall advertising on TV..

MÄN MED KLASS - En jämförande studie om maskuliniteter och klass

The focus of our dissertation is masculinity which is often a topic of debate in today?s society concerning areas such as violence, sport and paternal leave. Male studies are a relatively new field which means there is a lot remaining to be explored. We have chosen to explore how social class reflects on male identity. The reason we have chosen social class as a variable is due to a focus in the general debate of identity amongst the social sciences towards identities formed through consumption in the world of global mass-media.

Vad kännetecknar en effektiv hälso- och sjukvård? En jämförelse mellan de svenska landstingen.

For almost a century the debate about women as ordained servants in the Church of Sweden has raged on and on. The decision to open up the priesthood for both genders in 1958 was a milestone in the women?s liberation movement as well as it marks an important time in the church history. The debate has mainly been about how to interpret scripture, who has the right to do so, and so on. Feminist theology has become one way in recent decades to paint a wider and more nuanced picture of history and how to interpret the texts often used to repress women.This essay surveys some of the steps towards that decision, as well as it paints a rough picture of what leadership among women in the church could involve before ordination became an option.

The Integration of Swedish and global grain markets : a price transmission analysis of wheat

Increased trade and eased policy restrictions have brought markets closer together. Prices at different locations are much likely to affect each other to a certain extent. Since the adaption of Common Agricultural Policy in 1995 the Swedish wheat market has been exposed to the world market and Swedish farmers are facing new challenges. A broader knowledge about market integration and price transmission will facilitate Swedish farmers, banks and politicians in making rational decisions. Therefore the aim of this research is to explain how global wheat prices are transmitted on Swedish wheat prices.

Marknadsföringsbegrepp i praktiken : En kvalitativ studie om tillämpningen av priming, upplevelserummet och relationsmarknadsföring i fallet HV71

The study is based on the pragmatic question whether one can apply the theoretical perspectives priming, experience space and relationship marketing in a practical context. The authors visualize how these concepts appear practical and what advantages and disadvantages can be discerned in the particular case of HV71. The method used is a hypothetico-deductive approach, which is not entirely conventional in the humanistic and social scientific context. Consequently, it has been proven to be particularly suitable as it could expose the theoretical perspectives for a difficult scientific test.The result of the study demonstrated that a marketer could benefit from using the theoretical perspectives when exercising the profession. It also showed that the object of study applied these perspectives.

Det vi vet när vi glömt allt vi lärt oss : den politiska debatten om utbildning för nyanlända elever på 1970-talet och 2000-talet

The purpose of the present paper is to examine the political debate on the education of newly arrived immigrant pupils at secondary school age. The following issues are under scrutiny:What are the goals, expressed by politicians during the examined periods, for the education of newly arrived pupils?What ideas about education and what educational ideals can be observed in the political debate on the education of newly arrived pupils?Has there been any change, during the examined period, in the policy debate on the education of newly arrived pupils?The research material consists of reports and statements of the Education Committee, as well as a number of parliamentary protocols. Two five-year periods, 1971-1975 and 2006-2010, are studied and compared. All in all, the material consists of 23 documents issued during these periods.

Förvaltningsfastigheter : Den globala finans krisens påverkan på svenska börsnoterade fastighetsbolagens nedskrivningar

Introduction and background: The 1990s crisis and the global financial crisis year 2008 shows the same indications that the property market was affected negative. The Swedish Property companies had a difficult time on the market when the crisis led to decreased property trade and financing problems for the Property companies. The Swedish property companies became less attractive on the market and contributed to a drop in prices on investment property.Purpose: The purpose of this essay is to examine if there is any relation between the Swedish Property companies impairments on their investment property and the global financial crisis year 2008.Method: The essay is based on a quantitative study where we examined Swedish Property companies? annual reports. We answered our questions and our purpose from the empirical data that we collected from the annual reports.Conclusions: The study resulted in that we found a correlation between the Swedish Property companies? impairments on their investment properties and the global financial crisis year 2008.

Svensk politik för global utveckling : Utvecklingspolitik under stor förändring?

Sedan de borgerliga partierna varit i opposition har man efterlyst förändringar inom den svenska utvecklingspolitiken. Utvecklingspolitiken är samlad i skrivelsen Politik för global utveckling(PGU). Arbetets syfte är att undersöka om det skett några förändringar inom PGU sedan de borgerliga partierna intagit regeringsställning år 2006. Frågorna som är ämnade att besvaras är dels om det går att urskilja några väsentliga skillnader mellan den föregående socialdemokratiska regeringens politik för global utveckling och den nuvarande borgerliga regeringens och dels om den politik för global utveckling som den borgerliga regeringen för, är en del av lösningen på en internationellt ickefungerande utvecklingspolitik. Genom en kvalitativ textanalys är avsikten att utföra en komparation mellan de två regeringarnas PGU för att på så sätt uppvisa eventuella skillnader.

Studie- och yrkesvägledares kompetensutveckling mot en global arbetsmarknad - en studie på grundskolor och gymnasieskolor

De snabba förändringarna på den globala arbetsmarknaden har medfört att mycket fokus har riktats mot studie- och yrkesvägledningens roll. Syftet med vårt examensarbete är att undersöka hur en mindre grupp studie- och yrkesvägledare kompetensutvecklar sig för att vara ett stöd i skolans arbete att förbereda elever i grundskola och gymnasieskola för en globaliserad arbetsmarknad. Vi vill samtidigt undersöka några elevers förståelse av och framtida tankar om en global arbetsmarknad. Vid genomförandet av denna undersökning har vi använt oss av enskilda, kvalitativa intervjuer med sex studie- och yrkesvägledare, verksamma på olika skolor i Skåne. Dessutom har vi gjort en fokusgruppintervju med fem elever på grundskolor och gymnasieskolor i Skåne.

Marknadsföring av folkbibliotek i teori och praktik ? En studie av marknadsföringsarbetet på två folkbibliotek

The competition for people´s attention becomes harder and harder. If the libraries want to continue to attract visitors it´s important that their business is promoted. The purpose of this thesis is to in-vestigate how two public libraries work with marketing. The study is based on a marketing model, introduced by Philip Kotler and further developed by Eileen Elliott de Sáez. Kotler believes that marketing is a social process and that everything can be promoted.

SIDAs Watergate : En ide?historisk undersö?kning av debatten om svenskt bistånd till det indiska befolkningsprojektet 1977?1980

In 1975 the Indian president Indira Gandhi proclaimed the emergency period which would go on until 1977. Under this time approximately 8 million men and women were sterilized in the name of family planning. Many of them did not volunteer. This was not just an Indian con- cern because the family planning program was largely funded by international aid. The Swe- dish involvement in the program was debated 1977?1980, in what has been called ?SIDA?s Watergate?.

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