With the increased volume of commercial content online, some news sites have adopted so-called native advertising on their websites to convey marketing messages more discreetly. As an increased share of advertising budgets is spent on this form of advertising this essay aims to examine its news consumer?s attitudes towards the phenomenon. The research was carried out through a qualitative study where news consumers discussed their attitudes in two separate focus groups. This was analyzed with the help of the previous studies Advertisement - an uninvited guest? and Banner Blindness as well as theories including theory of science hermeneutics, reception analysis, convergence culture, brand schema, advertising schema and ad- brand attitude.The results show that in most cases native advertising is met with indifferent attitudes but in some cases also confusion, which could lead to negative attitudes towards the ad and the news site.

The advantage and the possibility of keeping track of a number of vehicles to make work practice more effective and smooth is today a favorable choice for Visual Units Logistics customers. We?ve been evaluating the software and trying to take it one step further and letting not only the individual user, but maybe, the company as a whole benefit from its advantages. This has been done by using methods like letting ourselves get to know the software, user case studies, workplace studies, interviews and future workshops. This resulted in a prototype introducing a new function designed with all collected data in mind trying to make the software, Visual Units Logistics, even more effective for the every day work practice of the user. A new function to keep track of vehicles outside the main working area at the same time as you still can keep track of the other vehicles in the field..

Syftet med studien är att ta reda på vilka praktiska moment som genomförs i teknikämnet i grundskolans senare år, utifrån den gällande kursplanen i teknik. Studien bygger på enkäter, ställda till ett antal elever, lärare och science center i Sverige.Enkäterna tolkas utifrån en fenomenografisk ansats.Elevenkäten har gjorts för att få en inblick i hur eleverna ser på de praktiska momenten i skolan samt vad de i allmänhet tycker om teknikämnet.Lärarenkäten har gjorts för att få reda på vilka praktiska moment om görs samt vilken budget som finns att tillgå för teknikundervisningen. Dessutom har användandet av science centers beskrivits.Science centerenkäten har gjorts för att ta reda på hur ofta science center anlitas av skolor och vilka praktiskamoment som genomförs där.De slutsatser som kommer fram är att de flesta eleverna upplever de praktiska momenten som roliga samt att de flesta eleverna någon gång besökt något av de science center som finns i Sverige. I analysen av lärarenkäterna visas att 70 % av lärarna arbetar praktiskt trots låg budget. Utgångspunkten för upplägg av undervisningen är Lpo94 och ämnesintegration är vanlig.

Denna uppsats beskriver Internet i Kina i allmänhet, från dess politiska bakgrundsmotiv och inledande grunder till dess nuvarande tillstånd av dynamisk ekonomisk infrastruktur och medel för folkligt politiskt inflytande. Tonvikten läggs vid för Kina unika aspekter, såsom partiinflytande över informationsutbytet, folkliga attityder till fildelning i ett samhälle som bara nyligen erkänt privat ägande samt effekter av kulturkrockar på nätet mellan västlig och kinesisk civilisation. Det argumenteras för att Kina i en framtid kommer att ha ett stort inflytande över cybermarknader och i beslutsfattande om Internets framtida utveckling, genom tekniska, ekonomiska och politiska medel. Slutligen resoneras att Internet i Kina har förändrat och kommer att förändra folkets mentalitet, så att det anammar västerländska tankemönster i liknande utsträckning som i angränsande länder, vilket banar väg för politisk pluralism..

This report describes a master thesis performed at SICS (Swedish Institute of Computer Science) and KTH (The Royal Institute of Technology) in Stockholm.Ajax stands for "Asynchronous JavaScript and XML" and it's not a programming language, but a suite of technologies used to develop web applications with more interactivity than the traditional web pages.Ajax applications can be adapted for mobile and constrained devices. This has been called Mobile Ajax. While the technique is the same, Mobile Ajax generally is considered to be a special case of Ajax, because it deals with problems specific to the mobile market.The purpose of this thesis has been to examine which possibilities and disadvantages has the Mobile Ajax from developers and users perspective. In addition we compare Mobile Ajax with Java Micro Edition (Java ME) and Flash Lite.This has been done through literature studies and development of a databased chat client (MAIM -Mobile Ajax Instant Messenger). The application sends and receives direct messages in real time between differently mobile devices.

AbstractThe aim of this review was to describe how quality of life is experienced among patients with diabetes type 2. Literature search was made in Medline and the keywords used were ?diabetes mellitus type 2? and ?quality of life?. Twenty studies were examined and categorized into four sections: Quality of life during complications due to diabetes type 2, quality of life during various treatments, quality of life during depression and quality of life and aspects in relation to the individual as well as social aspects. The designs of the studies were of a varying kind: randomized controlled studies, comparative studies, correlative studies and descriptive studies.

The purpose of this study is to examine the conditions for pre-school teachers to achieve those goals that are constituted for science education in the Swedish curriculum for the pre-school. The study questions of formulations are: which importance have the conditions for the work with science education in pre-school, which importance have pre-school teachers engagement and knowledge for the work with science education in pre-school and does the pre-school pre-school teachers think that they have enough conditions to achieve those goals that are constituted for science education in the Swedish curriculum for the pre-school. The results are based on an interview survey with ten pre-school teachers from three pre-schools that are connected in a unit. The interviews were recorded and transcribed. The results from the study points out that the pre-school teachers engagement are most important for the work with science education in pre-school to flourish.

Sellout är ett community där medlemmarna har en presentationssida, en gästbok, ett bildgalleri och en dagbok. Det finns även ett forum, där medlemmarna kan diskutera med varandra om allt mellan himmel och jord. Det som skiljer vårt community från andra är att medlemmarna även kan lägga upp bilder och beskrivningar på saker de vill sälja, tipsa om och söka efter musikevenemang, och de kan också få sina demolåtar spelade i vår webbradio. Designmässigt har vi försökt förmedla en känsla som ska få användarna att uppleva att sidan är levande..

The purpose of this paper is to develop an idea about geography in literature and through the study of science fiction literature examine the ?future city?. With the perspective that the city is a social construction and through the use of discourse theory, I have tried to emphasize how the future city is a representation of cultural discourses and in what way geography in literature can be used to increase our understanding of urban places. My intention with this paper has also been to find a way to connect the fictional future city with today?s urban planning discussion about the future city.

In most software engineering project, users are only involved in the beginning of the project as a help to design the requirements specification but users can be involved after this phase too, but is it effective to do so? With this report we would like to investigate how effective it is to involve users after the requirements specification has been written and approved. To find out how effective it is to involve the users we try some fast and simple involvement techniques on a quite far gone project. These techniques include ethnographic studies, prototypes and surveys. We also interviewed a couple of people who work with usability and finally delivered a report with our results to them to find out if they found our result relevant. By also documenting how much time we spent involving users we will show to which degree user involvement is effective. We found out that a couple of fast techniques could get very much result in the form of usability enhancing suggestions to the developers.

Det här arbetet handlar om vad elever vill lära sig mer om i ett naturvetenskapligt och teknologiskt innehåll i grundskolans tidigare år. Min studie är en del utav ROSE-projektet (The Relevance of Science Education) och mina resultat visar att eleverna i hög utsträckning är intresserade utav naturvetenskap och teknik, precis som 15-åringar i tidigare ROSE-undersökningar visat sig vara. Även om många intressen mellan åldersgrupperna visade sig vara gemensamma så är eleverna i grundskolans tidigare år mer intresserade av rena faktakunskaper än av större samhälleliga frågor. Dessa resultat indikerar att tidigare diskussioner som handlar om elevers sjunkande intresse för naturvetenskap och teknik är för allmänna i betydelsen att de inte tar tillräcklig hänsyn till innehåll, ålder och riktar för lite uppmärksamhet till eleverna i dessa sammanhang. Resultaten har implikationer för dem som är ansvariga för styrdokument, läromedel, fortbildning och lärarutbildning.

High technology companies in Sweden spend a huge amount of money on research and product development in proportion to what they get back in earnings from their inventions. Product development has traditionally been regarded as much more important than business development. This thesis aims to point out the critical factors behind successful business development processes for high technology companies. We have chosen to make a case study of Hexagon, a highly successful and innovative company within the measurement technology business. Internal and external actors that are important for business development have been identified and interviewed in order to understand how ideas are developed and executed.

Today?s society is one where technological advances are made daily, which increases the need to stop and assess the risks against users? integrity when integrating new technology in contemporary systems all the greater. We have taken two technologies, Near Field Communication and Certified Wireless USB, whose envisioned area of use is to be integrated into mobile phones, and evaluated what security threats are revealed for the respective technologies. The threats against security have been identified through research of the standards and existing reports for each technology. Practical experiments have not been conducted on account of us not having access to any equipment to run such trials.

The aim of this master's thesis is to study how the design of the music library space affects how it is used and its role as an arena for culture. This is done in form of a case study of Library 10 in Helsinki, a public library branch that specializes in music and information technology. The backdrop to the study is the changing context for cultural activity in the information society and the role of public libraries as public space and meeting place. By analyzing the distribution of space in the library, the distribution of functions and artefacts and the spatial use of the room, I interpret the ways in which this distributional logic produces a unique place for music and culture. I discuss the music library design in a space and place perspective, utilizing theoretical tools from cultural geography and the space theories of Henri Lefebvre.

Today most studies regarding marketing are made on traditional marketing channels, answering questions like which jingle is best or which TV-channel a company should focus their marketing budget on. There is also the science regarding the best way of marketing on Social Networking sites or how to get as many 'likes' as possible, and so forth. However research has also been made in the field of in-store marketing and how a retailers or brand owners can affect customers in "the moment of truth". Until now most of these studies discuss how to get the attention of the customer in the store since both time as well as level of commitment in general is scarce when a customer is in a grocery store doing the necessary weekly- or complementary-shopping. It seems like most of them make the very same conclusion; catching the attention of a customer is vital to sell them your product.