This essay studies how advertisements in various anti-smoking campaigns can influence and persuade by using anti-logos as counter-arguments to the tobacco industry's logos. In contrast to tobacco advertising arguments such as freedom (logos), pleasure (pathos) and trademark (ethos) the anti-smoking campaigns create anti-logos arguments with various connotations such as repulsive pictures and sexual implications to influence groups of people not to start smoking or to quit smoking.Advertisement of tobacco does not exist nowadays due to legal restrictions in the western world; however several decades of myths created in the consumer consciousness still exist. Thus one can speak of a tobacco advertising ideology that exists and the various anti-smoking campaigns trying to change that ideology.The purpose of anti-smoking campaigns is to conduct a kategoria of myth that tobacco advertisement has created over the years. Anti smoking organizations do this by creating a new ideology to affect consumer?s attitude toward smoking and the tobacco myth with an anti-myth.

Syftet med studien var att ur ett genusteoretiskt perspektiv analysera barnlitteratur på en småbarnsavdelning på en förskola. Avsikten var att undersöka hur kvinnor/flickor respektive män/pojkar framställs i förskolans barnlitteratur. Intresset för studiens ämne väcktes då vi under vår verksamhetsförlagda tid uppmärksammat att efterföljande reflektion och diskussion vid högläsning, barn och pedagoger emellan, brister gällande genus. Vad förmedlar barnlitteraturen - egentligen? Studien utgår från de tre aspekterna socialisering, kvinnligt/manligt och färg som genusmarkör med utgångspunkt i den sociala inlärningsteorin samt ett abstrakt schema över kvinnliga och manliga egenskaper.

Undersökningen behandlar problem som tidigare forskning har uppmärksammat kring användandet av standarden XMI. XMI är avsedd för utbyte av modeller mellan modelleringsverktyg. Problem som uppmärksammats i användningen av XMI är att information om modeller inte alltid utbyts korrekt mellan verktyg. Detta kan resultera i att viktig information om modellerna går förlorad.Undersökningen har till syfte att undersöka huruvida det är möjligt att extrahera data från modeller sparade i XMI-format utan tillgång till DTD eller XML-schema. En sådan möjlighet skulle kunna användas för att rädda information om modeller som annars skulle gå förlorad.Den metod som har används för undersökningen är litteraturstudie, experiment och implementation samt hypotesprövning.

Genom att använda scheman till textfiler som ska matas in ett system, kan textfilerna direkt översättas till systemets interna datastrukturer. Scheman kan också användas för att kontrollera att inte felaktiga värden matas in i systemet. För enklare textfiler som YAML och JSON är det ovanligt med format för att definiera scheman. Det vanligaste schema-formatet för YAML i nuläget är Kwalify, men det finns inte för Microsofts .NET-ramverk. Lösningen är att implementera Kwalify på .NET.

This essay studies how advertisements in various anti-smoking campaigns can influence and persuade by using anti-logos as counter-arguments to the tobacco industry's logos. In contrast to tobacco advertising arguments such as freedom (logos), pleasure (pathos) and trademark (ethos) the anti-smoking campaigns create anti-logos arguments with various connotations such as repulsive pictures and sexual implications to influence groups of people not to start smoking or to quit smoking.Advertisement of tobacco does not exist nowadays due to legal restrictions in the western world; however several decades of myths created in the consumer consciousness still exist. Thus one can speak of a tobacco advertising ideology that exists and the various anti-smoking campaigns trying to change that ideology.The purpose of anti-smoking campaigns is to conduct a kategoria of myth that tobacco advertisement has created over the years. Anti smoking organizations do this by creating a new ideology to affect consumer?s attitude toward smoking and the tobacco myth with an anti-myth.

Title: ?Du kommer väl ihåg hur det var att gå i skolan?? ? En visuell retorikanalys av fem av Friends antimobbningsfilmerNumber of pages: 75Authors: Radhika Bhasin and Christoffer OrreTutor: Marinette Fogde and Gudrun WeinerCourse: Communication, Advanced CoursePeriod: Spring 2007University: Division of Media and Communication, Department of Humanistic Science, Örebro UniversityPurpose/Aim: The purpose with this essay is to examine in what ways the Swedish organisation Friends advertising films against bullying rhetorically and visual rhetorically intend to convince their audience of their message.Material/Method: We have been studying five of Friends advertising films against bullying. The five films were chosen because they all originated from the same campaign against bullying amongst schoolchildren. The methods used were partly rhetoric analysis and partly visual rhetoric analysis.Main results: The conclusion we can draw from this study is that Friends anti-bullying films uses several rhetoric methods, both classic and visual, to convince their audience. Occurrence of pathos (emotions) arguments as convincing method was most commonly used, followed by ethos (sender trust) and only a few logos (fact) arguments.

Many perceive a boom in nostalgia and what is retro, especially within the marketing discipline. This thesis studies how nostalgia functions in the advertising context and aims to shed light on which effects there are from nostalgia evoking communication, what connections there are with other important factors as well as aspires to develop the understanding of the underlying psychological aspects and the emotional bonds to events (as nostalgia evoking stimuli in the thesis), which pave the ground for nostalgic emotions. Point of origin has been classical measures of communication effects and models of connections and causality and to these important factors have been added. Results show clear connections and correlations between nostalgia and positive communication effects, even with control for other factors that may interfere. However, the results show that some factors have moderating effects that should be important to take into consideration, namely how well the brand and the event in the ad are perceived to fit the advertising context.

Many perceive a boom in nostalgia and what is retro, especially within the marketing discipline. This thesis studies how nostalgia functions in the advertising context and aims to shed light on which effects there are from nostalgia evoking communication, what connections there are with other important factors as well as aspires to develop the understanding of the underlying psychological aspects and the emotional bonds to events (as nostalgia evoking stimuli in the thesis), which pave the ground for nostalgic emotions. Point of origin has been classical measures of communication effects and models of connections and causality and to these important factors have been added. Results show clear connections and correlations between nostalgia and positive communication effects, even with control for other factors that may interfere. However, the results show that some factors have moderating effects that should be important to take into consideration, namely how well the brand and the event in the ad are perceived to fit the advertising context.

The first ad was published in Sweden 1645. Advertising itself is not a new phenomenon, it's just the conditions that has been changed. Today, advertising is a matter of course in our daily lives, every day we are exposed to thousands of messages that wants to persuade and convince us to consume. In this paper, we have looked into the semiotic and rhetorical tricks that are used for this particular persuasion, and we have investigated whether they have changed in the last 60 years or if the same tricks are still being used today. Our two hypotheses is: A) the rhetorical and semiotic basis of an ad looks the same today as 60 years ago.

Denna uppsats analyserar hur genus gestaltas i fantasyserien Game of Thrones. Analysen a?r baserad pa? tva? kvinnliga gestalters skildringar i den fo?rsta sa?songen av teveserien. De tva? valda karakta?rerna, Daenerys Targaryen och Arya Stark, analyseras och ja?mfo?rs med Yvonne Hirdmans genuskontraktsteori och Paulina de los Reyes och Nina Lykkes intersektionalitets begrepp men a?ven med Maria Nikolajevas schema om hur manligt och kvinnligt gestaltas i littera?ra texter.

Denna uppsats analyserar hur genus gestaltas i fantasyserien Game of Thrones. Analysen a?r baserad pa? tva? kvinnliga gestalters skildringar i den fo?rsta sa?songen av teveserien. De tva? valda karakta?rerna, Daenerys Targaryen och Arya Stark, analyseras och ja?mfo?rs med Yvonne Hirdmans genuskontraktsteori och Paulina de los Reyes och Nina Lykkes intersektionalitets begrepp men a?ven med Maria Nikolajevas schema om hur manligt och kvinnligt gestaltas i littera?ra texter.

Title: Experiences of Banner advertisement on a specialized homepage Author: Marcus Westerberg Supervisor: Marie Hemming Department: Department of Business Administration, IEM Course: Bachelor thesis in Business Administration, FEC 007 Purpose: Create a understanding for how the users on Internet pages experience the occurrence and the shape of the banners. Method: Methods used are quantitative and qualitative, and the facts and figures are based on a pop up inquiry and some telephoneinterviews. I elected pop up inquiry and telephoneinterview as my data collection. My inquiry had a high grade of standardization and the interviews had a low grade of standardization. Result: On the basis of the question of issue I have drawn the conclusion that the users feels that it is important with information in all advertising.

An alternate reality game, often abbreviated as ARG, is a mix between a game and a crossmedia interactive story using mainly the Internet as a platform. The game is built around the idea of teamwork among its participants. The players cooperate to solve puzzles allowing them to go forward in the story of the game. The marketing element is in different ways included in the story.A few Alternate Reality Games such as The Beast, The Art of the H3ist and The Lost Ring have previously been launched as marketing campaigns. This bachelor thesis aims to examine the possibilities of Alternate Reality Games as an alternative marketing tool for profit-driven companies.

This paper examines a popular music song (Heartbeats by Jose Gonzalez) as a sign system in television advertising. The study was conducted through qualitative questionnaires in connection to an audio-visual method of analysis called Masking. The method facilitates the analysis of isolated parts in the audio-visual spectrum by masking/hiding parts of the audio-visual totality.The survey had seven respondents where a hermeneutic epistemological approach was used. For the analysis Cooper's theory of brand identity (Practical and Symbolic Attitudes to Buying Brands) was used together with an interaction model for music in audio-visual advertising called "Modes of music-image interaction?.

As a consumer often chooses product or service to satisfy the specific needs or desires. However, there is more often than not several brands that manufacture the same product, which means we also have to choose between these brands before we can calm our needs. This choice is usually an active decision. We choose a brand that we are familiar with, or a brand whose identity appeals to us. The brand thus has a major impact on both consumers' decision-making in connection with the purchase, but also for business success.