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826 Uppsatser om Sales promotion - Sida 29 av 56
The Price Phenomenon of Equity Issues-A Study on Initial Public Offerings and Seasoned Equity Offerings-
The purpose of this thesis is to investigate the price effect on the initial day of trading of IPOs and the price effect on the announcement day of SEOs on Stockholm Stock Exchange. A second purpose it to conduct studies on which factors influencing the price effects and if these factors can be explained by the same fundamental ideas. Theories regarding capital structure and the pricing of IPOs and SEOs are covered. The capital structure theories involve; Miller and Modigliani's cost of captial theory, Static Tradeoff Model and the Pecking Order. The Efficient Market Hypothesis is presented and previous theories are investigated.
Kunskapso?verfo?ring inom franchisena?tverk : En studie av utveckling och o?verfo?ring av kunskap inom franchisena?tverk
This case study has been conducted within the Swedish fitness chain World Class to explore the opportunities for knowledge development and transfers within franchise networks. We have interviewed the product manager at the World Class headquarter, the owner of a franchise club and a local product manager from the same facility. Our finding indicates that various forms of knowledge transfer occur within the World Class network, particularly in product development and sales. The transfer occurs within the framework set by World Class with regularly scheduled meetings. In addition informal networks provide other means of knowledge exchange between some units.
TAKK - Tecken som Alternativ och Kompletterande Kommunikation : En kvalitativ studie om hur förskolepedagoger arbetar med TAKK med barn med Downs syndrom ur ett språkutvecklingsperspektiv och vad de anser om att använda TAKK med barn utan särskilda behov
The purpose of this study is to examine how two educators at a preschool that is located in a neighborhood south of Stockholm works with TAKK with children who has Down syndrome in a language promotion purposes. The aim is also to investigate what teachers think about using TAKK with children without special needs and children with Down syndrome.In this study, I used qualitative research methods. I've used both observations and interviews to get answers to my questions. The theories which I have used in this thesis is, socio-cultural perspective, including integration and segregated integration.In order to find out how the educators work with TAKK I have asked these questions:How do the educators work with TAKK with children with Down syndrome from a language development perspective?What do the educators express about using TAKK with children without special needs and with children who has Down syndrome?My conclusions to these questions are that the literatures I have read in many ways are consistent with how they work.
Livet efter döden : Svenska tidningar anpassar sig till en digital framtid
The media industry in general and the newspaper in particular is going through major changes ? technological, logistical, economical ? due to the dropping sales and width of the printed daily newspaper. Few organisations have been spared the necessary rationalizations and cut-downs in staff. All of them are expected to produce more and better content, in more and new channels and platforms, with less resources. Some have been preparing for this a long time, others have never entered the digital world of news.
Hotbilden i Sverige : En undersökning av den digitala hotbilden mot ett medelstort svenskt företag
Internet and information technology today has a rather obvious role in the activities of companies and organizations. All cash transactions within and between companies is digitized, communication within the company is done via e-mail, sales and marketing is done largely with marketing and ads on the Internet. This has resulted in economic benefits for companies and organizations, and facilitated the work for them. However, this has also led to new threats have emerged. Companies and organizations is well aware that there are numerous threats that comes with using the Internet and Information Technologies but exactly what those threats are for a mid-sized company in Sweden is not clarified anywhere.
En utvärdering av Ungdomskraft - Region Skånes ungdomsråd
Partly as a reaction to a perceived crisis in contemporary democracy, the nineties witnessed an upsurge in different forms of citizens? fora, dedicated to the promotion of increased participation by the citizen in the political process. Youth councils are a special point in case as they entail the general characteristics of a deliberative forum, with an emphasis on political learning. This study aims to undertake an evaluation of a regional youth council in the region of Skåne in the south of Sweden. Through qualitative analysis, the study aims to portray the origin, purposes and consequences of such a forum.
Hyllad, ratad eller anonym : en studie om svenska konsumenters attityder till opastöriserad mjölk
In Sweden, all milk needs to be pasteurized. Unpasteurized milk [ OPM ] may only be sold in a smaller scale directly from the farmer to the consumer. The law was introduced in 1939, to prevent tuberculosis, which poses no threat today. There are other reasons, such as keepability and risk of pathogenic bacteria, why milk is pasteurized. Despite these risks, many consume OPM.
Distriktssköterskors erfarenhet av hälsofrämjande arbete : En kvalitativ intervjustudie
Distriktssköterskan har en viktig funktion i motivationsarbete i samband med patientens livsstilsförändringar. Ohälsa medför risk att utveckla långvariga sjukdomar och olika komplikationer. Levnadsförhållanden och levnadsvanor har stor betydelse för människans hälsa. Syftet med denna studie var att beskriva distriktssköterskors erfarenheter av att motivera patienter till hälsofrämjande livsstilsförändringar. Studien är baserad på en kvalitativ metod med en induktiv ansats.
H?llbar arbetsmilj? i en distanskontext: En kvalitativ studie om mellanchefers tillv?gag?ngss?tt p? globala f?retag
The purpose of the study is to contribute knowledge about the representation of fiction
authors who have written in languages other than Swedish in educational school books
within the Swedish subject. This is done in relation to the school's promotion of cultural
diversity, a globalized world and to the Swedish curriculum. The study is a combination of a
qualitative and a quantitative analysis that takes its starting point in six educational books for
the courses Swedish 1 and 2. The analysis shows that all study materials include a broad
representation of authorships from Europe and the USA. The selection of authors from other
parts of the world is, however, limited.
Beräkningsprogram för gasfjädrar
This master thesis work was done by two students at Machine Design at KTH for Lesjöfors Stockholmsfjäder AB. The task was to develop a calculation program for gas springs. The program is going to ease the selection of gas springs for a given case of a lid that should be opened. The program is going to be used internal by sales people at Lesjöfors AB in Sweden and internationally. The program is therefore written in English.The program was developed in Microsoft Visual C# 2008 Express Edition.
Skolsköterskans hälsofrämjande omvårdnadsarbete med psykisk hälsa hos barn
Bakgrund: Barn och ungdomar i skolan som är missnöjda med sina kroppar tenderar att börja experimentera med mat och träningsvanor vilket kan leda till en ohälsosam kroppsuppfattning. Sociala medier tillsammans med andra media spelar en stor roll i hur de påverkar framförallt kvinnor. En utmaning för skolsköterskan är att lyckas identifiera och stötta dessa elever i ett tidigt stadium. Syfte: Syftet med denna studie är att beskriva hur skolsköterskor upptäcker och bemöter elever med ätstörningar. Metod: Intervjuer med åtta skolsköterskor utfördes efter så kallad snöbollsrekrytering och analyserades med hjälp av en kvalitativ innebördsanalys.
I väntan på något annat : en studie av tillfälliga platser ur ett planerarperspektiv
The term Temporary places could be used to describe a wide range of shapes, functions and not least different time sets . In this thesis, however, the intention of temporality should be seen as the main definition regarding this subject. This thesis is based on a literature study
and the aim is to explore temporary places, their values and their functions. Furthermore, the purpose is also to highlight temporary places as a method to be used by urban planners, in order to create more flexibility in the city planning of today.
The thesis describes the underlying factors and conditions creating an increased interest in flexible planning. Furthermore, a number of tactics and applications are presented, all drawn from current research on the topic.
En förundersökning om vilka marknadsstrategier man kan använda för ved/pelletskaminer
Företaget TräEnergi Teknik AB säljer pelletskaminer. Försäljningen av produkten går inte så bra, men ägaren Carl-Axel Fagerström tycker att produkten borde vara efterfrågad av kunderna eftersom den är både miljövänlig och prisvärd. I denna rapport undersöks hur företaget kan ändra sina marknadsföringsstrategier för att nå ut till potentiella köpare. En enkätundersökning har gjorts hos återförsäljare för att ta reda på slutkundernas behov och önskemål. Ur undersökningen framgick att även om kunden är miljömedveten går priset alltid före.
Skolsköterskans arbete utifrån ett salutogent förhållningssätt : en litteraturstudie
The objective of this literature study was to describe how the school nurse can adopt the salutogenic perspective in her health promoting work. The articles were examined in order to identify what was written about the school nurse?s work from the salutogenic perspective. In parallel, Eriksson?s, Orem?s, and Newman?s nursing theories were examined from the same perspective.
Patienters upplevelser av motiverande samtal vid livsstilsförändringar
Bakgrunden beskrivs utifrån ett globalt och svenskt perspektiv hur levnadsvanor påverkar människors hälsa negativt. Den vanligaste ohälsosamma levnadsvanan är övervikt och den ökar globalt samtidigt kan övervikt leda till sjukdomar. Vidare beskrivs motiverande samtal (MI) och vårdande samtal som kan vara en del i behandlingen vid livsstilsförändringar. Problemformuleringen beskriver sjuksköterskans roll i arbetet med patienters livsstilförändringar. Syftet är att belysa patienters upplevelser av motiverande samtal vid livsstilsförändringar.