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1679 Uppsatser om Sales organizations across divisions - Sida 58 av 112

Diskursiv diskrepans En diskursanalys av biståndseffektivitet.

This thesis examines the relationship between OECD-DAC and Civil Society Organizations (CSOs) within an aid efficiency context. The ability for these two actors to cooperate is highly important and determines the outcome for a major part of the development aid in the new millennium. The development agenda for the new millennium emphasizes aid efficiency as a key to a more successful aid, and this requires increased cooperation between all actors. The analysis made is a discourse analysis. The discourse of aid efficiency is analyzed, both its preconditions and results.The analyze finds out that there is a gap between OECD-DAC and CSOs in terms of how to handle aid efficiency.

Krav som hjälper eller stjälper?: En studie om hur varumärkens samexponering med ekomärkningen KRAV påverkar konsumenters köpbeteende i butik

The behaviour of consumers has changed rapidly during the last decade, and a healthy lifestyle and an environmental mindset has become part of everyday life. This is also something that has become prominent in the supermarkets, where the organic products are increasingly winning shelf space. Several consumer behaviour studies have shown that the attitudes towards organic products and labels are predominantly positive. According to traditional marketing theory, these kind of attitudes should affect consumers? purchase intentions in a positive manner, as well as the actual purchase behavior.

Svängda hyllor - den raka vägen till en attraktiv butik? En kvantitativ studie om konkava hyllors effekter på kundens perception av sortimentet, upplevelse av butiksmiljön och köpbeteende.

Due to the harsh competition among Swedish food retailers, in-store marketing is a crucial component in the stores marketing strategy. In an attempt to differentiate among its competitors, COOP Sweden has begun to use concave store shelves. Although the food retailing industry is one of the most studied, no research has been conducted on the concave store shelves. The objective of this study is to describe how these shelves effect the customer perception of the assortment, their experience of the store environment and their buying behavior. An S-O-R framework is used as an overall basis in order to outline the effects investigated in this paper.

Fastighetsmäklarbranschens rykte

Title: Real Estate Brokerage Industry's reputation - a study from a relationship marketing perspectiveLevel: Bachelor thesis in business administrationAuthors: Sanna Soininen & Sofia PulkkinenSupervisor: Jonas KågströmDate: 2013 ? AugustBackground: The background to this investigation was primarily another survey, conducted by Fastighetsbyrån, a Swedish real estate agency. According to the survey, only 5% of the Swedish population claims to have high confidence for realtors. The problem discussion revolves around statistics about how few real estate agents who are notified and receive sanctions each year. We believe that those numbers doesn't make sense when compared to how few people trust realtors, which is where our aim with the study comes from.Purpose: The aim of this study is to investigate the real estate brokerage industry's reputation by previous research in relationship marketing.Method: The study was conducted with a deductive and for the most part with a positivistic approach.

En uppsats om kontraheringsplikten för dominerande företag

In organizations today Corporate Social Responsibility (CSR) is becoming a common means to try to gain legitimacy and credibility for their business. A successful CSR strategy has the potential to generate positive outcomes for a company and reaching out to stakeholders about the corporation?s contribution in the field is an important part of the work. In this study I examine how the employees at Max Hamburgare receive the corporation?s efforts within sustainability, how it is perceived and what this means to the employees.

Designteori i praktiken : En undersökande fallstudie om hur designteori manifesterar sig i praktiken

New technologies and new consumer behaviors are having a large impact on mediacompanies. The biggest change is in the behavior of the younger demographic whereold platforms like television are abandoned for new online platforms. In this newworld, media companies and organizations need new tools and business models tostay competitive. One such tool is Design Thinking, a term used to describe a cognitivedesign-specific set of activities used during a design process. It has been popularizedin commercial areas and there the term is used to describe an applicable workflowused to promote the skills required to use Design Thinking.

"Det internationella kortet": En undersökning av det politiska samtalet kring Ålandsexemplet

Over the past few years the Åland islands have attracted growing internationalattention as an example of how to successfully secure the position of a minorityregion, and in the current situation the government of Åland has an intention toextend the efforts of spreading the example of Åland. The purpose of this essay isto shed light on the political discussion about the example of Åland, andinvestigate the underlying political reasons for emphasizing the example of Ålandinternationally. Through interviews with leading politicians on Åland I analyzeÅland as a norm entrepreneur. The research shows that besides altruism, selfinterestis a factor behind emphasizing the example of Åland. The essay showsthat the theory of norm entrepreneurship also can be applied on an autonomousarea, but instead of influencing international organizations themselves, theautonomous area use norm entrepreneurship as a tool for influencing domesticpolitics..

Arbete med utveckling av ett kartsökverktyg för nationell naturolycksdatabas

We have made a suggestion for a map based search tool used with a database containinginformation on natural disasters. The database is being developed by NCO (SwedishCentre for Lessons Learned from Incidents & Accidents).We examined both Swedish and international examples of databases on naturaldisasters. The examples that we found were often hard to get the hang of, due to poorcompilation. The problem, that is typical of the international examples, is that the processof data collection is not standardized, as it is performed by different organizations andcompanies with diverse demands on and needs for the database. Therefore, to keep itsymmetrical, there ought to be only one department with the overall responsibility for anational database on natural disasters in Sweden.The natural disaster we based our study on was the flooding in Arvika in the year 2000.We inspected the availability of data about the flooding, and found it to be satisfying.Through contact with the municipality of Arvika, by mail and telephone, and a visit at theArvika municipality office, we acquired reports on the flooding and the joint rescueoperation that followed, and also GIS layers showing the extension of the flooding..

Är morsan för gammal för sociala medier?

Ett av de mest omtalade fenomenen de senaste åren har varit den snabba utvecklingen av digitala medier och sociala nätverk. Teknologin har utvecklats från att ha varit något som användes ibland och var till för arbete och underhållning, till att vara en stor del av livet och för vissa en nödvändighet. De nya medierna och sociala nätverken är idag en stor del av mångas vardag och påverkar hur vi tar in information, kommunicerar och utrycker våra tankar och idéer. Under de senaste åren har allt fler organisationer valt att ta in sociala medier i sin marknadsföringsstrategi och organisationerna har företagsprofiler på bland annat Facebook och YouTube för att kommunicera med kunderna. Yngre generationer har växt upp med tekniken och sociala medier vilket är en resa som äldre inte har följt med på och därför är en vanlig uppfattning idag att endast yngre generationer använder sig av de nya mediekanalerna.

Den Bortglömda Kanalen

The matter of CSR and sustainable products has gained an increased amount of interest in recent years as "green products" are becoming a trend with more "eco"-alternatives in the assortment of many retailers. However, among the increasing number of socially oriented customers, it seems that although they claim an increased demand for these kind of products, its easier to "talk the talk" that to actually "walk the walk". This is due to a discrepancy between attitude and behavior, called the attitude-behavior gap. The purpose of this paper is to examine how to overcome this gap by using three different studies to get a nuanced and reality-based view of the problem. The focus within these different studies is on the potential effects inside the store and how information provided has an effect on perceived credibility and purchase intention.

Kriskommunikation i ett senmodernt samhälle ? exemplet Svenska Röda Korset

The purpose of this study is to examine how an organization communicates during a crisis and how a crisis can affect an organization's reputation/credibility in late modernity. The focus is on how the Swedish Red Cross handled crises from summer 2009 until spring 2010, and how the organization's reputation/credibility was affected by the fact that society has changed. The methodology used is a quantitative and qualitative text analysis. The results show that crises affect organizations, how much depends on how open they appear to be and how much credibility they have with them when the crisis begins. Getting to know the late modern society, to understand how it works, can bring benefits to an organization during a crisis.

Strategisk kommunikation inom fastighetsbranschen : En kvalitativ undersökning om skillnader och likheter i kommunikationen mellan ett kommunalt och privat bolag

The aim of this study is to find and highlight the differences and similarities in the strategic communication in two real estate businesses with different proprietaries. In order to achieve the purpose, theories and previous research on public relations, strategic communication, mediatization, framing and new public management has been used. The study was conducted through interviews with two different organizations, Lerstenen who is based in Umeå, and Övikshem who is based in Örnsköldsvik. The analysis and results showed that the key difference between the firms was the spontaneity that influenced the private one, in contrast to the public firm that relied on solid structures to manage their communication. The results also showed that differences in basis conditions both allowed and hindered the possibilities with the communicative efforts that the two firms could do..

Från budget till prognos ? om traditionell ekonomistyrning kontra modern verksamhetsstyrning ? fallstudie Nymölla Bruk

Syftet är att beskriva och analysera förutsättning och konsekvenser av prognoser som alternativ eller komplement till den traditionella budgeten. Uppsatsen består av tre delstudier. Första delstudien är en litteraturstudie som beskriver och analyserar budget och prognostisering, dels i ett större ekonomistyrningssammanhang, dels var för sig. Den andra studien är en referensstudie med fem olika fallföretag. Studien hade till syfte att analysera hur prognoser används i ekonomistyrningen och vad det har för effekter på budgeten och ekonomistyrningen i stort.

Organisationsförändring och attityder : En fallstudie i en offentlig myndighet

Purpose: The purpose of this thesis is to describe the change at Myndigheten and analyze its implementation to identify the employees' attitudes towards the change. The survey of attitudes is important to provide indicators of how they may affect the continued implementation of the process-oriented approach.Research methodology: This thesis is based on both quantitative and qualitative method. Surveys have been implemented on co-workers/employees and an interview has been implemented on a project participant.Theoretical framework: This thesis uses theories of organizations, organizational changes and attitudes.Conclusions: Both positive and negative attitudes are found for the employees and these attitudes are mainly weak. If Myndigheten makes interventions, it can help to minimize the negative consequences that the attitudes may lead to. By doing this the commitment for the change will increase, which is critical for the change to succeed..

Entreprenörskapsutbildning för framtiden

Increasing innovation and entrepreneurship has been identified as a key target for sustained growth and welfare, both in Sweden and abroad. Therefore, many countries have recognized the need to equip students with entrepreneurship education and to integrate skills associated with entrepreneurship into the various curricula.To shed light on entrepreneurship education within business curricula, a case study focusing on the first two years of the Bachelor program at the Stockholm School of Economics (SSE) was conducted. The study was based on interviews with students, alumni and scholars with a background of entrepreneurship. Insights from respondents were compared with leading research on entrepreneurship education, to evaluate the program's approach.Primary findings from the qualitative analysis showed an overall lack of entrepreneurship education in the early stages of the program. Entrepreneurial "know-how" knowledge was an insufficient component of the SSE program and a barrier for why more students did not pursue a career in entrepreneurship.

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