In a time when concern for the environment is a topic that is met with both love and hatred, organic goods and services become increasingly common on the market. Communication efforts with the purpose of increasing the proportion of organic products consumed are being conducted by both private and public actors. However, achieving attitudinal and behavioral change within complex areas such as this comes with many difficulties.Within public opinion change, a common way of achieving a change in behavior is to use fear appeals and scare tactics. Earlier studies have shown that messages prompting a low level of fear can be more effective than messages prompting a high level of fear, since a high level of fear tends to raise defense mechanisms in the consumer. The purpose of this essay is to examine whether fear and defense mechanisms is a problem when it comes to making consumers choose organic products, as well as studying whether messages prompting low levels of fear are more effective than those prompting high levels of fear.This quantitative study is conducted in the form of a questionnaire-based experiment, comparing the effectiveness of two messages prompting different levels of fear.

Eco-design is all about improving products environmental performances throughout the products lifecycle by including the environmental aspect into the product development process. There are a large number of different tools that can be used for this, but there are several factors that can affect which one will be the best to use. Some tools for eco-design takes comprehensive studies and can only be performed by experts, while some tools can be used more time- and cost efficient and with basic knowledge. The choice of tool should be based on the company?s situation.This report describes the research of how the design and furniture company Blå Station could include a tool for eco-design in their product development process.

Service Design is a relatively new, unexplored and exciting phenomenon that through an interdisciplinary work methodology designs services. A discussion has been going on for a long time regarding whether there is a difference between products and services. Services are often classified as immaterial, heterogeneous, non-storable and inseparable in relation to products. A question that arises is if something specific characterises the work methodology used regarding service design. The aim with this paper is thus to explain the work methodology when working with service design.

The use of thin and attractive models to promote companies' products is widespread among marketers. This is true even for companies whose products have little or no association with beauty or body weight. As the proportion of overweight people continues to grow in many developed countries the ideals used by marketers to attract customers strays further away from the actual attributes of the customers themselves. What is little understood is what effect overweight has on the efficiency of the product promoter. Some limited research has studied how the efficiency of the product promoters in printed advertisements is affected by the existence of congruence between the product promoter and the product itself.

Arbetsförmedlingen is the Swedish national authority responsible for the work politics, and its main purpose is to create and build a solid and sustainable job market.Economic crises together with changes in the society and in the organization over the past few years mean that the unemployed individuals that come in contact with Arbetsförmedlingen are no longer a homogenous group. A lot of effort is put into helping those who may find it difficult to enter the work environment, such as youths (19 ? 26 years old), people who have been unemployed or on sick leave for a long period of time, people with disabilities or immigrants who are newly arrived in Sweden.A harder social and economic climate can lead to frustration among the unemployed which mean that security measures at the offices has had to become adjusted. Local offices now have a public area where they have meetings with their clients and a locked open plan office space to which the public have no access. Working within an open plan office environment can cause health problems, mostly due to the constant background noise that comes from people having conversations on the phone, or with each other.

The EU has had a special agreement with their former colonies in Africa, the Caribbean and the Pacific Islands, the ACP-countries, for almost 30 years. This has granted the ACPs with preferences on the Europen market, which have been excluded from other countries. The agreement is now beeing re-negotiated to make it more in terms with the rule of the WTO?s most favoured nation-principle. The new agreement will differ from the present one as it will be a mutual free trade agreement where the ACP countries will open their markets to the EU as much as the EU opens up it?s market to them.

One of the biggest challenges in the human history is to prevent environmental pollution. Everybody has an indirect or direct influence on the environment through his or her consumption. The stakeholders are not just interested in price and quality, they are also interested in the circumstances of production and how this affects the environment. By taking environmental concern in public procurement it is possible to speed up the environmental adjustment of services and products. Environmental awareness has become more and more self evident in the environmental work.

In Sweden the most common type of road traffic accidents involving passenger cars are single accidents (where only one vehicle is involved). The aim of this thesis is to analyse how these accidents occur, and present recommendations on how to reduce the number of deaths. Data has been collected from the Swedish Transport Administration?s in-depth studies of fatal accidents. Road traffic accidents with fatal outcome that happened on public roads during the years 2007 to 2009 have been studied.

Title: Food companies' work with CSR and its impact on consumer purchases of organic productsLevel: Final assignment for Bachelor Degree in Business AdministrationAuthor: Maria Nilsson and Mikaela JaredalSupervisor: Agneta SundströmDate: June 2015Aim: The study aims to understand and describe how food chains affect consumer choice to buy organic food and how it affects their buying behaviour.Method: Firstly a qualitative study was conducted. It consisted of six semi-structured interviews with store managers and employees on Willys and Coop in Sala and in Nyköping. Secondly a quantitative study was performed in the form of a questionnaire with 80 consumers in Willys and Coop stores located in Sala and Nyköping.Result & Conclusions: We have seen that price is important when consumers decide whether to buy organic food or not. This has been noticed by the food chains who work actively with being able to offer organic food at lower prices. Other factors that affect the consumers choice to buy organic products are offers, displaying and advertising.

The background to this paper is the fact that many products are demonstrated to show the consumer value of the product. This is generally the fact when it comes to agricultural products, such as tractors. The growing number of models makes this even more import for the retailer to perform a demonstration that really catches the interest of a prospect customer. One problem is that these demonstrations are expensive and many small retailers have difficulties to afford demonstrations of every model. Together with Åhmans Traktorcentrum AB a market investigation was conducted. The company has its primary sales area in the region of Östergötland and north part of Småland. Åhmans Traktorcentrum AB is a John Deere dealer.

Att människor idag avstår från att delta i sociala aktiviteter i samhället på grund av att de känner sig otrygga i kollektivtrafiken, och då särskilt på hållplatser och vägarna till och från, går inte ihop med Göteborgsregionens mål om en ökad användning av kollektivtrafiken. För att få fler att välja kollektivtrafiken som färdmedel måste tryggheten kring hållplatserna öka, vilket skulle innebära fördelar för både hälsa, miljö och välfärd. Det är speciellt kvinnor som anger att de, särskilt kvällstid, avstår från vissa aktiviteter för att de inte känner sig trygga på hållplatsen eller väljer att gå långa omvägar hem för att de känner sig otrygga. Olika fysiska åtgärder, i det offentliga rummet, påverkar den upplevda tryggheten hos människor och med enkla medel tryggheten öka avsevärt på en plats.Syftet med detta arbete är att belysa trygghetsfrågor i samband med hållplatser i Göteborg för att bidra till den debatt som finns angående trygghet i kollektivtrafiken.För att göra detta har en analysmetod tagits fram och ett verktyg har utformats för att undersöka tryggheten på en hållplats och dess närmaste omgivning. Detta kommer att underlätta prioriteringar och utveckling av platsen ur en trygghetssynpunkt.En omfattande litteraturstudie har genomförts för att få en uppfattning av begreppet trygghet och vad det innebär.

Detta examensarbete handlar om en uppföljning av en enkätundersökning enligt EFQM modellen som genomförts vid BT Products. Uppföljningen består i en djupare analys av undersökningens resultat med fokus på vissa av dess delar. De områden som huvudsakligen behandlas är företagets medarbetare, processer och ledarskap. Tyngdpunkten ligger i att klargöra orsakssamband mellan enkätens olika områden samt att gå djupare in på- och identifiera samt beskriva starka och svaga sidor hos dem. Intervjuer, observationer och statistiska metoder har använts för detta syfte vilket resulterat i att det framkommit möjligheter att förbättra verksamheten i flera avseenden. De viktigaste förslagen till förändringar är: En förändrad organisationsmodell med fokus på värdekedjor Förändrade ansvarsförhållanden och tillhörigheter En långsiktig inriktning mot en styrmodell med utgångspunkt i värden och företagskultur.

According to the Employment Protection Act, the permanent employment is the main condition of employment in Sweden. Nevertheless, nowadays a large number of employers choose to apply other conditions of employment than the permanent employment in their businesses. The rapid technical development and the demands for shorter perspective investment in companies on the Swedish labour market have started the requirement for a more flexible workforce. On-call employment is one of the conditions of employment that is increasing the most. This condition of employment is adjusted by the parties on the labour market.

The Swedish oligopoly system that prevailed within the provision-industry has during the latest years subsided. The competition on the market has increased when new participants were given the opportunity to enter the Swedish market. Today the provision-industry is characterized by different foreign participants. Among these new participants one can find Lidl and Netto, who have entered the market enable to provide the Swedish people with an inexpensive range of products. In pace with the growing rivalry the benefits favor the consumers whom are being given several options to choose between.

Large quantities of chemicals are used in all areas of society. The chemicals can be toxic and dangerous for the environment if used incorrectly. To protect people and the environment from dangerous chemicals, a good control of them and an active work to phase out hazardous substances in all areas where chemicals are present, are needed. Banverket and Vägverket handle in production a wide range of chemical products. Many of the products are dangerous to the environment, for those who work with them and to others who may come into contact with them.