A majority of Swedish consumers have a positive attitude towards organic production and the number of organic products on the market is increasing. Despite these positive trends, there are still relatively few consumers who choose to buy organic produced products. According to statistics, only 3% of the total sales of food consist of organic products. The aim with this essay is to understand what is needed, both from the grocery store and the consumer's point of view, to increase the consumption of organic food. Information has been collected partly through questionnaire with consumers and partly through analysis of sales statistics for a selected numbers of products. Then the empirical material have been analysed in the light of a combination of the Behavioural Perspective Model (Foxell, 1997) and Kotler's Four P:s (Kotler, 2002). Consumer's willingness to buy organic products is influenced by a number of different factors. One important thing is if the grocery store offers a behaviour setting that stimulates the consumers positive attitude and facilitates their possibilities to collect new information. Furthermore, the store needs to offer a broad and well-visualised selection of organic products.

SAMMANFATTNING En bristfällig munvård kan leda till olika sjukdomstillstånd. En god munvård är en viktig del i det fysiska och psykiska välbefinnandet. Allt fler äldre personer behåller idag sina egna tänder. De som inte kan sköta sin egen munvård p.g.a. sjukdom eller åldrande behöver därför hjälp.

AbstractThis essay is about what rights that a consumer has, after it?s been to a beauty-shop getting a treatment somewhere on her body. We were interested to see what kind of regulations that could be useful if a problem occurred after or during treatment. There are several risks with these treatments.The last decade these kinds of treatments have increased, due to people being vain and so aware about there looks. We started to investigate what type of rights the consumer generally has when it?s about a service.

Within the interconnected global markets of today; people, products, and information travel at a pace never met before. In light of the global retail markets recent integration, consumers are opened up to new products and are beginning to develop a vetted interest in the heritage of those products. Within literature this process has been coined "Country of Origin" COO, and its impacts on consumer attitudes, product value- assessment, and overall behaviors has been one of the most emphasized areas of "international business" studies, during the last three decades. Numerous studies have shown a correlation between positive or advantageous associations to a country of origin, and the actual products representing and coming out of that country. It is by this synergetic process that so-called positive COO-effects are brought forth.The goal of this thesis stems directly from the still unexplored potential for Swedish firms to differentiate their products and brands on new international markets, through a strategic and coherent communication of relevant Swedish COO-effects.

The matter of CSR and sustainable products has gained an increased amount of interest in recent years as "green products" are becoming a trend with more "eco"-alternatives in the assortment of many retailers. However, among the increasing number of socially oriented customers, it seems that although they claim an increased demand for these kind of products, its easier to "talk the talk" that to actually "walk the walk". This is due to a discrepancy between attitude and behavior, called the attitude-behavior gap. The purpose of this paper is to examine how to overcome this gap by using three different studies to get a nuanced and reality-based view of the problem. The focus within these different studies is on the potential effects inside the store and how information provided has an effect on perceived credibility and purchase intention.

In a society where children are getting a bigger influence over the family?s consumption and where more products for children are purchased, the market for children products has expanded. This growth is due to a higher amount of older parents which have a god economy and are choosing to spend more money on products for their children. Also the fact that parents use fashion products for children as a way to reflect their own status and that children are becoming more fashionable and aware of trends have contributed to the markets expansion. All together this leads to a grown importance of knowledge for marketers concerning the market.

In today's society there is a significant focus on energy efficiency. Despite this, people leave lamps, televisions and computer screens etc. powered on unnecessarily. The goal of this project is to build a simple prototype for home automation where a user, via an application on a mobile phone, can switch on and off the power of an electrical products in the home and as well as being able to check whether such products are switched on or off. The prototype will also collect data on power consumption for these electrical products.

This thesis was performed as assignment from Fazer Food Services. The aim was to survey which food additives that were present in the products in the quotation list of one of their suppliers to the Education and Nursing segment. The aim also was to perform a theoretical analysis of these food additives and to make recommendations which food additives are acceptable and which should be excluded from the products in the future. The recommendations are not published in this report, for more information Fazer Food Services can be contacted. Food additives which have already been approved are regarded as safe according to the safety evaluation methods available at the time of approval.

This project was aimed to study the degradation of polystyrene-butadiene-styrene block copolymer (SBS). SBS is used to modify bitumen, the binder in asphalt. From earlier studies it is known that SBS degrades in bitumen, but the degradation products have not been identified. To be able to determine the long term effects of SBS in the environment, degradation products need to be identified. Polystyrene forms rigid blocks with polybutadiene as a rubbery matrix between the ridgid blocks.

Clostridium difficile is a grampositive, anaerobe bacteria with a spore-forming ability. The bacteria is present in the environment, can be isolated from animals and is common in hospitals, where it is a known cause of severe diarrhoea in compromised patients. Lately scientists have been discussing whether Cl. difficile could be a new food-borne pathogen. The bacteria has been isolated from food-producing animals and from meat products. In this pilot study 82 meat products, bought from swedish shops during a periode of four months, were investigated.

Because of the large economic growth in China there are many companies who have economic interests in the Chinese market. Also in the forest market companies have started to invest in China and the interest for the market is growing. The question is how the Chinese forest market will develop in the years to come? How will China?s entry on the market of forest products affect the global forest market? The purposes of this study are to describe production, consumption and trade of forest products, and China?s possible competitive advantage in the forest industry. The purpose of this study is also to describe how China?s entry on the forest market affects the world market of forest products.

The purpose of this thesis is to study whether there is a demand for sawn wood products of large dimensions and planed goods among Wallnäs AB:s customers. The thesis consist of two main parts, one survey among Wallnäs present customers and another one which purpose is to increase Wallnäs customer base. Finally there is a chapter that describes what properties the raw material has to have in order to produce the demanded products. The survey to the present customers was conducted through a questioner. A sample of those who stated an interest for either sawn wood products of large dimensions or planed goods, were later contacted for a telephone interview. To reach out to new customers, relevant companies has been identified through the Swedish Trade Councils data base and through the member list of the Timber Trade Federation.

The purpose with this research is to examine how the green marketing in retail trade can be developed in order to promote the eco-labeled products closer to the consumer.The method for the survey includes interviews with managers of a few retailers and their customers in the industrial sector. The purpose with the interviews was to produce the retailer and the customer?s perspective of products with eco-label on.The research is limited to the region of Västra Götaland.The results from this research indicate that there is a lack of communication between the retailer and the consumer. The consumers don?t think that the product is available.

The project was carried out with SwedSafe AB, engaged in hearing and manufacture of earplugs. Since the company is a world leader in the sale of these products, it is important that they keep a higher level of quality of these products.Production of earplugs is currently a automated manufacturing process that is divided into four conveyor belts and one of the conveyor belts is what will be affected in the project. The belt affected during this process is exposed to various elements such as filling, closing, fermentation and extraction of products. Because the belt gets dirty, degraded products and the work environment is affected. To increase the quality of products and improve the working environment requires an automatic cleaning process, which collects dirt from the belt.The aim of the project is to design a machine that prevents the belt from becoming dirty, preserve molds clean and improve the working environment without disrupting production.

Master?s Thesis in Media and CommunicationTitle: See me, buy me ? A study of how women and men are exposed in commercial advertisements for beauty productsAuthor: Annelie EliassonUniversity: University of HalmstadCourse: Media and CommunicationTerm: Spring 2013Supervisor: Ebba SundinExaminer: Ingegerd RydinPurpose: This studys purpose is to examine how women and men are exposed in commercial advertisements for beauty products. To examine this purpose two main questions have been formulated:What differences and similarities are there in the representation of women and men in the commercial advertisements?Are there any differences in the representation regarding the target audience in the commercial advertisements?Method: Quantitative content analysisMaterial: 443 commercial advertisements for beauty products in the Swedish lifestyle magazines Plaza Kvinna and Café Magazine from 2008 to 2012Main results: The result of the study shows that women and men, presented in the commercial advertisements for beauty products, were very much alike in most aspects. For example there were only insignificant differences regarding how much of the person?s body that was included in the advertisement, the body position and the activeness of passiveness of the person in question.