The Swedish telecommunication market was prior to the official deregulation 1975 characterized by Telia?s former monopoly position. This thesis studies how the deregulation of the market, and the thereby increasing competition, has affected Telia and how it has influenced Telia?s marketing strategies.The theoretical framework, from which the conclusions will be made, is a combination of the theory about strategic learning behaviours by Slater et al, and Grönroos? theory about a marketing continuum. The empirical work material is the result from two interviews with former key figures at Telia, and a briefing of Telia?s annual report between the years 1993 and 2006.Research findings indicate that Telia has gone from being product oriented with a strong technical focus, to becoming gradually more market oriented with competition orientation but foremost customer orientation as their most distinguished learning behaviours.

This report discusses developing a software log tool for analysis of industrial processes. The target was to develop software that can help electro Engineers for monitor and fault finding in industrial processes. The tool is called PLS (Process log server), and is developed in Visual Studio.NET Framework 2005. PLS works as a client with Beijer Electronics OPC Server. The program is able to read data from PLC (Programmable Logic Controller), trough the OPC Server.

The presence of nostalgic emotions during consumption is often seen as something purely positive to a product. To evoke these emotions has become a very common tool in marketing and advertising. Paradoxically very few studies have focused on the effects of nostalgia. The purpose of the thesis has been to understand how the presence of nostalgic emotions during consumption effect consumers. The research model used is a quantitative study with testing of hypotheses generated from theory.

The aim with this thesis is to make a comparison between forcing tulips in a hydroponic system and the forcing off tulips that have been planted in soil. The results are mostly based on interviews with six Dutch and one Swedish tulip forcer and the managing director at the Horticultural Research Centre, Proeftuin Zwaagdijke, in the Netherlands. There are benefits and disadvantages with both methods. Tulip bulbs planted in soil seem to get a brighter colour after forcing, compared with those forced ?in water?.

Studiens syfte har varit att undersöka hur transsexuella personer passerar som sitt upplevda kön och om det finns några skillnader mellan hur transsexuella män respektive transsexuella kvinnor passerar. Transsexuella personer beskrivs ofta som en utsatt grupp i samhället som ibland råkar ut för negativ uppmärksamhet genom olika typer av stigmatiseringar, till exempel för att de inte följer heteronormen. Därför valde jag stigma och queer som teoretiska begrepp för att analysera empirin. Materialet varvas även utifrån de centrala teman som vuxit fram genom tio kvalitativa intervjuer i en abduktiv analys. Resultatet ger sedan exempel av hur transsexuella personers vardag kan se ut genom kopplingar med hur väl de passerar som deras upplevda kön.

The purpose of this study is to look at the line extensions of the Swedish dairy company Skånemejerier. We have chosen to focus on how trends in ecological products and Functional Food influence the line extensions. The competition in the food sector have made it harder for companies to be seen in the market area and the companies have to make their brands more visible. That is one of the reasons why companies work with line extensions. The study is based on a qualitative approach because we wanted to come closer to our subject in order to establish a greater understanding for the case itself.

Denna uppsats behandlar hur företag arbetar effektivt med första fasen i produktutvecklingsprocessen, det vill säga fuzzy front end. Vi har valt att studera detta utifrån ett ledningsperspektiv och undersökt fyra mejeriföretag eftersom det är en konkurrensutsatt bransch med snabb produktutveckling. Vi har gjort en fallstudie och intervjuat forskning och utvecklingscheferna på Milko, Skånemejerier, Arla Foods och Norrmejerier. I vår undersökning har vi kommit fram till att de teorier vi behandlat tillämpas i stor utsträckning i de företag vi undersökt. Företagen arbetar aktivt med att effektivisera fuzzy front end genom att skapa innovationskultur och motivera de anställda.

The study examines what affects loyal football supporter?s intentions to an array of behaviors that can generate revenues to the football clubs. Specifically the study shows that attitude towards the club affects the supporter?s intentions towards consuming products and services that in some way are related to the favorite club stronger than the satisfaction with the club. Furthermore, the study also shows that there are different kinds of attitudes that drive the intentions and that the strength of these drivers varies.

The object of this examination project is to produce a method of work sampling at Rapid Granulator AB. The aim is to perform the method at the company and evaluate if it is executable. The study is delimited to the basic construction of the 45-series in the assembly hall.Preparations to produce the method of the work sampling resulted in definitions of activities, a form and a product tree. Several days were spent studying the assembling to learn and understand the entirety.The work sampling result showed a large amount of no value adding time that was used in the assembling. Some of the activities could be reduced and we observed some problems during the assembly process.

The project has been oriented for development of fixtures to ateljé Lyktan to provide a more efficiency line. In the year 2012 the company invested in a new coating booth, which leads to opportunities to upgrading the fixtures and also new design. The request is to minimize the area for storage of fixtures, and therefore should fixtures be designed to apply as many articles as possible The priority of products that fixtures have development to has been products that are most frequently coated and new products that don?t have any fixtures. The product families that the project has been having focus on is TIME and FOVEA with RONDO. In the developing of fixtures have ideas been discussed with the staff, and instructions were made about how you are suppose to hang up the different products.

Health and convenience trends dominate the food industry and retailing business of today. The health consciousness is spreading while appealing product attributes concerning taste and packaging also are increasingly important. At the same time, the competition is growing fierce in the Swedish market with hard discount formats and niche concepts who also are trying to provide the market with perishables. Therefore, the pressure to lower prices is increasing making economies of scale and rationalization progressively more important. In 2004, ICA launched private label meat packaged in a modified atmosphere. Consequently, many stores went from in-store cutting-up and packaging to selling centrally packaged and distributed meat. ICA is now developing a concept with fresh fish in modified atmosphere packages and needs to increase the knowledge about the market and the consumer.

Unlike the manufacturing industry, the construction industry is always in motion. Each new construction project brings new opportunities, and it requires a new plan, new organisation, and new suppliers. All construction projects are very different from each other and in terms of a logistical perspective, this is very weak as it makes it difficult to get a flow in the production and to make flawless routines. The way the external and internal logistics are managed, can effect the final product in the time taken to produce it, the quality of the product and the profit made from it. When internal logistics are handled poorly, it could result in materials not being at the right place at the right time, or information not going through to the right person.

Destination branding is becoming increasingly acknowledged by regions working with tourism. Underlying is the fragmented web of actors in the supply chain of which the tourism product consists of. The main purpose of our thesis was, from a management perspective, to gain an understanding and describing how a network and the actors within it can build a consistent brand. We therefore chose to make a case study research on The Kingdom of Chrystal, or Glasriket, which is one of the most famous tourist destinations in Sweden. Our research is based on theoretical and empirical data.

This essay examines the communication value of music in television advertising. It studies different forms of music and whether these forms contribute positively or negatively to how television advertising is perceived and remembered. The forms are jingle, familiar song and unfamiliar song. 100 high school students participated in the study through a questionnaire.                      The study shows that music is an important tool that complements television advertisings visual aspects. Music creates feelings, emphasizes aspects of the image and clarifies the advertised message.

The basis of the study lies with a newly patented gearbox by cardiologist and inventor Stig Lundbäck. Stig founded CorPower Ocean AB to further develop the gearbox to be used in a wave energy device. The purpose of this project is to develop a concept of a lifting system with CorPower Oceans gearbox that is more energy efficient than a hydraulic lifting system. The goal is to use technology from CorPower Oceans gearbox inversely to perform heavy lifting as an alternative to hydraulics. The project is limited to applying the gearbox and gear rack on a forklift with a lifting capacity of ten tons.The main tool in this project will be the product development process Systems Engineering where only the most relevant parts will be used to develop a concept.