The purpose of this study has been to find out how service companies work to increase the value of their trademark. A case study with personal interviews was chosen as data collection method and as case study object a service company was chosen. The result of the study shows that service companies strategically work with increasing the value of their trademark. To achieve this, agreement between the company product and the image of the trademark is required..

The term "Project" have become a growing work model that exist in almost all bransches. A project is a work effort made over a finite period of time with a start and a finish to create a unique product, service, or result. Science shows that time limitation has an impact on humans to perform under pressure, which challanges the contributor to deliver. This report contains an examination about project management, both coming from scientific results and an external business. The point of this study is to bring ideas of improvement, which can make the work method more effective in this company..

Småskalig mjölkproduktion är ett system som främjar regelbundna inkomster och spelar en viktig roll för att minska fattigdomen, ger anställningsmöjligheter och skapar välfärd samt säkrar en näringsrik livsmedelsförsörjning. Det finns cirka 2500 småskaliga mjölkbönder i Zambia men deras kunskap om bra mjölkningsrutiner och hygien är ofta dåliga. Bra skötselrutiner och mjölkningshygien är viktigt för att uppnå en god juverhälsa och mjölkproduktion, och för att inte förorena mjölken. Subklinisk mastit är en vanlig sjukdom bland mjölkkor, som medför förändrad sammansättning av mjölken och minskad mjölkproduktion vilket orsakar stora ekonomiska förluster. Syftet med denna studie var att undersöka skötselrutinerna, med fokus på mjölkningen, hos småskaliga mjölkbönder i tre olika områden i södra Zambia samt att undersöka om det fanns något samband mellan skötselfaktorerna och juverhälsan (subklinisk mastit).

Purpose/Aim: The purpose of this study was to investigate future marketing channels from the perspective of professional marketers.Material/Method: The study is based upon interviews with six professional marketers.Main results: Traditional marketing is not being put aside but needs to be combined with new methods. There are several new and exciting ways to gain attention from the audience, all depending on the purpose of the campaign. Mobile technology is considered upcoming and target group defining is a key issue..

SEB Merchant Banking provides to its institutional customers a true market neutral product called Dynamic Manager Alpha (DMA). The DMA is constructed by a long position in an exceptionally well performing mutual fund and a beta adjusted short position in an appropriate index. The key to making the product market neutral is adjusting with the correct beta, since the beta changes, it is very important to have a good model for predicting beta in the future.This master thesis begins with describing what beta is in a CAPM sense. It then continues with recognizing the so called ?Two Beta Trap?, which separates two kinds of beta.

Tuberculosis is one of many infectious diseases in the world and is responsible for a large number of human deaths each year. The cause is Mycobacterium ssp included in the tuberculosis-complex, there among Mycobacterium bovis and Mycobacterium tuberculosis. Infection with M. bovis causes bovine tuberculosis in cattle which in 90 % has a pulmonary location. Humans are infected mainly by milk from infected cows but also by close contact with coughing animals or by eating raw meat.

SEB Merchant Banking provides to its institutional customers a true market neutral product called Dynamic Manager Alpha (DMA). The DMA is constructed by a long position in an exceptionally well performing mutual fund and a beta adjusted short position in an appropriate index. The key to making the product market neutral is adjusting with the correct beta, since the beta changes, it is very important to have a good model for predicting beta in the future.This master thesis begins with describing what beta is in a CAPM sense. It then continues with recognizing the so called ?Two Beta Trap?, which separates two kinds of beta.

Tuberculosis is one of many infectious diseases in the world and is responsible for a large number of human deaths each year. The cause is Mycobacterium ssp included in the tuberculosis-complex, there among Mycobacterium bovis and Mycobacterium tuberculosis. Infection with M. bovis causes bovine tuberculosis in cattle which in 90 % has a pulmonary location. Humans are infected mainly by milk from infected cows but also by close contact with coughing animals or by eating raw meat.

Scania is among the leading companies in the heavy vehicle industry. Scania also assemble engines for their trucks and buses, as well as to external marine and industrial applications. Wrongly assembled parts leads to quality problems, which makes it important to secure that the assembly is correct. To do this Design For Assembly (DFA) is used to describe how parts should become easier to assemble. Scania?s production unit for engine assembly has had a working method for DFA in the shape of a checklist, which is not used.

The lifecycle of fashion products get shorter and shorter. Companies in the fashion business needto make sure that they can offer their customers the right products, in the right quantity at theexact right time. The competition on the fashion market today is tough and if companies aregoing to be successful they need to have access to the most reliable suppliers, and also offer theircustomers products with high quality to attractive prices. It is therefore of highest importance toevaluate and choose the right sourcing strategy. Product category and type of organisation aresome of the factors that will determine which strategy that is most appropriate.

In a time of fierce global competition, where an immense amount of commercial messages reaches consumers around the clock and in every conceivable context, companies constantly seek to find new ways to reach out with their product. One way to do so, that has increased in popularity in recent years, is the use of gift bags. A gift bag may contain samples, miniature products and even products in full size, as a rule from several different brands, which the recipient receives free of charge. The gift bag is typically distributed at some form of event, such as store openings, fashion shows, theme parties and the like, and the receiver of the gift bag can then evaluate the content without any obligation to purchase. The ambition of the companies that choose to participate with their products in a gift bag is, of course, that the recipient will find their products satisfactory, and ideally, that he or she will continue to consume the brand in the future.There are numerous scientific research contributions related to the use of free samples, but very few that concern the gift bag, where a collection of samples from different sources and brands appear.

 The purpose with my study was primarily to illuminate the students' expectations on gained knowledge during their studies at the upper secondary school Hotel- and Restaurant program, and to what extent these expectations were fulfilled. Secondarily, the purpose was to compare the students' expected and perceived knowledge with the program goals set by the Swedish government and the knowledge requirements expressed in a pilot study made by the Education council of the Hotel and restaurant business (UHR, 2007).I chose a quantative approach and I used an anonymous group enquiry among students at the Hotel- and Restaurant program at two different upper secondary schools to carry out my study.Tendencies in the result suggested that the students at the Hotel- and Restaurant program expected high knowledge level within the competence areas of Guest reception and communication, Cleaning and hygiene, Cooking of cold and hot dishes and Waiting. The expectations were not big within the areas Computers and Internet and Business economics and management.Fulfillment of expected knowledge tended to be high within the areas where the expectations were big. It might therefore be a good investment for schools to work on the student expectations to increase motivation within the low expectation areas.A confrontation of the tendencies in the result with the program goals and the competence requirements expressed in the UHR study, suggested that the upper secondary Hotel- and Restaurant education might focus some more the areas of Guest reception and communication, Beverages and Organization of banquets. Business economics and management should be given much more weight..

Syfte: Vi vill ta reda på vad som gör ett varumärke i modebranschenstarkt, samt hur ett företag bör agera för att åstadkomma det.Metod: Vi har använt oss av en kvalitativ ansats och har genom sjupersonliga intervjuer samlat in vårt empiriska material. Genom enabduktiv metod har vi undersökt om empiri och teoriöverensstämmer. Vi har sedan utgått från vår frågeställning ochfört en diskussion.Slutsatser: För att skapa ett starkt varumärke inom modebranschen är detviktigt att vara konsekvent i sitt uttryck. Produkten ochvarumärkesidentiteten måste samspela, även då produkten förnyas,och identiteten måste vara tydlig för konsumenten att minnas.Företagen kan påverka konsumenten genom kommunikation, ochPR har en betydande roll för hur varumärket presenteras i media.Den grafiska identiteten blir varumärkets kostym utåt och ensymbol för densamma. För att skapa ett starkt modevarumärke börvarumärket och produkten vara i linje med varandra och konstantförändras tillsammans.Purpose: We want to find out what makes a fashionbrand strong and how abusiness should act to achive that.Method: We have used a qualitative approach and have collected ourempiric data through seven personal interviews.

This is a project with the main purpose to create a visual identity and platform for the release of the new started record label Human vs Environment, by finding a form and logotype for the homepage and packaging of the first vinyl ep record by the artist Mr Kaizen. This has also been an exploratory work with the target to get a broader competence in the field of visual communication and increase my understanding of the designs communicative aspects of running a design project with an external partner from concept to finished product..

Introduktion: Karies är en kronisk och multifaktoriell sjukdom som uppstår av samspel mellan bakterier, föda och tandytan. I Sverige har kariesförekomsten tydligt minskat, men det är fortfarande vanlig sjukdom hos individer med utländsk bakgrund. Syfte: Syftet är att undersöka kost-, munhygien- och tandvårdsvanor hos en grupp med utländsk bakgrund.         Frågeställningar: Hur ser kostvanor ut för individer med utländsk bakgrund?   Hur ser munhygiensvanor ut för individer med utländsk bakgrund? Vilka tandvårdsvanor har individer med utländsk bakgrund?    Metod: Enkätundersökning genomfördes i två svenska mindre städer och studien inkluderade totalt 44 deltagare från Svenska för invandrare (SFI) i nivå C & D.    Resultat: Alla deltagarna besvarade att de rengör tänderna minst en gång per dag.