This two years master?s thesis is a review and exploration of the Swedish debate concerning children?s literature from the 19th century to the present, as well as the evaluation and analysis of four adaptations of the tale Red Riding Hood. The aims are to identify how ideas and values regarding the role of children?s literature in society have developed over time and to contribute with a knowledge base for continued reflection and discussion on the subject of children?s reading and mediation of children?s literature in public libraries.The theory and method used in the thesis, is primarily based on the discourse analysis of Michel Foucault. I have identified four main discourses: the educational discourse, the liberation discourse, the politicized dis- course and the popular discourse.

Advertisement is something that surrounds us in our everyday life. The two terms marketing and advertising are closely linked together and often considered as the same thing, although they are not. To be able to analyse the term advertisement it is crucial to separate it from the term marketing and observe advertising as a part of the complete marketing. We have two main focuses with this qualitative research and the first one of these is to analyse the changes in advertising when considering style, message and characteristics. The advertiser has a wide range of tools that he or she can use to make commercials follow the trends and changes in society.

In today?s history teaching in Sweden, role-play and historical re-enactment receive littleattention. Even though many students find history as a subject boring and irrelevant, verylittle is done to improve the mode of teaching. My theses is that this could be done bypresenting new ways of teaching and at the same time find a way to make more studentsinterested in history. The main aim is to investigate if there are ways to offer students anexperience of history by carrying out different interactive exercises with a touch of roleplayand historical recreation.

The aim of this Master?s thesis is to examine the librarians? perception of the users of children?s and young people?s literature. Questions posed in this study are: How are the librarians described according to appearance, personality and interaction with the users? How are the librarians described compared to former studies on the subject? Which perception can be seen, based on Douglas Rabers?s theory which describes the role the public libraries can take in the society? The study is based on content analysis. We have examined 15 descriptions of librarians in both picture books and literature for young adults, published between 1985 and 2006.

AbstractThis degree project focuses on the questions how teachers´ within the four socially oriented subjects? history, geography, religion and social science use the textbook, and their attitudes towards textbooks. The method used in this project was interviews with teachers. Previous research shows that teachers use the textbook to a great extent. Studies also show that teachers? way of educating depends upon their individual educational attitudes.

Introduction When a child comes into a family changing conditions for the older sibling, who may feel left out. This can be a problem for parents who face new challenges towards the older sibling, which can lead to parents looking for advice and support. Parenting is an activity that strengthens the role of parents and provides information about children's health and social development. Purpose The purpose is to describe the parents' experiences of support in their parental role by participating in the sibling circle. Method Semi-structured focus group interview was conducted and qualitative content analysis was performed.

The purpose of this bachelor thesis is to study, describe andimprove the understanding of voluntary driven libraries. How doesthe library staff view their role? How is the library operationworking in respect of economy, organization structure and systemsof rules? Research methods I used were semistructured interviewsand document research.The theoretical framework was based on Joacim Hansson´sdiscussion about libraries in a local community, Henning Bang´sdiscussion about organization culture and the Swedishgovernment´s non- profit advisory group`s discussion aboutvoluntary work.The results of this study shows that the library staff are enthusiastsmotivated by a wish to spread literature to people who find itdifficult to visit municipal libraries. Other motives for theirvoluntary work is the opportunity for being a part of a socialcommunity, to be surrounded by books and to activate body andsenses. The results of this study also shows that the voluntarylibrary system differ from the traditional, municipal library systemconcerning economy, organization structure and set of rules..

This thesis is an investigation of Iranian immigrants and their use of libraries in Sweden. It isbased on a combination of a qualitative and a·quantitative method.Using a qualitative method, I give an outline of the history of lran from ancient times up to the present, as well as the different ethnological groups in Iran and their cultures. The main objective of this part is to clarify the contrasts between Iranian and Swedish cultural, social, linguistic and family structures, and also the characteristics of the crisis that most immigrants go through on their arrival in the new country. The qualitative method also involves structured telephone interviews with eight highly educated Iranians.This method was supplemented by a quantitative study through questionnaires of the attitudes· of lranian immigrants to libraries and reading. Iranians in Sweden turned out to be frequent Iibrary users.

The purpose of this thesis is to increase the understanding about consumer buying behaviour when purchasing books online. In order to acquire data for the study we used a questionnaire that 75 students where asked to respond. The respondents were students at the University of Technology in Luleå. Our findings suggest that the following factors are the most commonly cited reasons for deciding to complete the purchase: trust, perceived risk, price, convenience, design of the website and experience. The following factors are the most commonly cited rea-sons for deciding not to complete the purchase: trust, perceived risk, price and the design of the website.

The essay concerns the role of fiction in school. The research questions is; what is ?readable?, what does the authors think of teacher's task to develop students' literacy skills through fiction and how do the authors think of the teachers' task of using fiction in school. The questions give a basis that describes the role of fiction in school today based on the authors' perspective. We have chosen to use the open surveys as a method.

Forming teacher teams is currently the standard way of organizing teachers in Swedish Compulsory Schools. This is the result of a process that started in the 1970s.Traditionally the culture of teaching has been one of isolation. Once the door to the classroom is shut, what happens behind the door is up to the teacher to decide. Over the past thirty years a lot of time has been dedicated to making fundamental changes in the way teachers interact with their colleagues. Today the idea of teachers forming teams is generally accepted but still the core of a Swedish teacher?s job is that of a lone worker.

The aim of this master?s thesis is to examine how users at four public libraries experience the alternative shelf arrangement in their library. The purpose of introducing an alternative shelf arrangement in a public library is often to facilitate for its users. In each of our chosen libraries, the librarians have arranged the books in the non-fiction section in broad themes, with the Swedish Library Association Classification System as subsections. Using qualitative interviews, we examined a total of 26 users? experience of the shelf arrangement and its accessibility, their methods for seeking information and their opinion about the presentation of the books.

The purpose of this thesis was to examine reading groups inpublic libraries from a bibliotherapeutic perspective. Inorder to reach this purpose following questions needed to beanswered: What does the discussion in reading groups looklike? What does the reading groups fulfill for theirparticipants? What is the circle leaders? role? The study isbased on the observations of three reading groups and offive interviews of its participants. With the help of CarolineShrodes theory the study shows that there are few signs ofbibliotherapy in the reading groups. But on the other handthey show similarities with other bibliotherapeutic readinggroups, by being a social venue for its participants.

The purpose with this essay is to study how children in the fifth grade experience reading in three different reading cultures; library, home and in school. The children?s experiences from reading are compared to expectations from library and school.Data, to this study, is collected through qualitative interviews in two focus groups and analyzed by using an idea analysis. The INSU-model, Information Needs, Seeking and Use, and Aidan Chambers reading circle in combination with a triangle of the three reading cultures are used as a theoretical framework. The analysis shows that children are using reading for different purposes in different reading cultures.

The main purpose of this thesis was to examine how hospital librarians worked with young people at a children?s and young people?s hospital in Sweden. We wanted to see how they promoted their health with culture and cultural means such as book trolleys. We did a case study, and made three qualitative interviews with the hospital librarians. The purpose was also to find out what the hospital librarians thought of young peoples.