The purpose of this master thesis is to use marketing theory on the library?s activities. The marketing theory used is the 4Ps; product, price, promotion and place, as it's presented by Philip Kotler. Because the library can be seen as a service oriented organization Christian Gronroos theory of marketing in the service industry also has been used. A case study of the public library in Broby was made to illustrate how the public libraries? activities can appear in the light of marketing theory.

With an increased empowerment of the users, and a dependence on outside critics, one wonders what kind of role the librarians have in a context where qualitative literature is discussed. The aim of this study is to examine the relationship between librarians private and professional views on qualitative fiction, in order to be able to discuss their role as quality intermediaries in a user oriented context.The method used, is the qualitative, semistructured interview. This author interviewed seven librarians from three different libraries in Sweden. The theoretical emphasis partly relies on the ten words of qualitative value that Inger Elam and Bengt Brülde discusses in their respective texts, partly on David Garvins quality assessment theory, which defines several quality categories divided between an absolute and a relative quality view.Through the comparison between the private and the professional quality view, examined with the two theoretical approaches, the analysis of the interview material shows that there lies a complexity in the librarians professional role. On the one hand, they are dependent of both the users and the critics judgements about the qualitative aspect in the work with purchasing new literature to the library.

This thesis is intended to respond to the extent to which South African textbooks on the subject of history is linked to the governmental policy documents and whether they are producing and reproducing national identity. The two textbooks are aimed at students in grade 10. Both books were produced in 2008 but published by different publishers.The essay is based on Norman Faircloughs critical discourse theory which has been supplemented by Michael Billings theory Banal Nationalism, which assumes that it is the national words that remind us daily of our homeland that is producing and reproducing national identity.  The survey shows that both textbooks are closely tied to the government policy document for the teaching of history. The textbooks refer to the policy, both explicitly and implicitly. The two textbooks reproduce a common national identity in South Africa based on the discussions taking place in society.

Vårt syfte med studien var att undersöka om och i så fall hur lärare arbetar medvetet med genus i litteraturen. Vi ville undersöka vilka böcker barn i två förskolor och elever i år 2 i två skolor väljer att läsa och vilka genusstrukturer dessa böcker visar upp. För att få våra frågeställningar besvarade har vi använt oss av halvstrukturerade intervjuer med fyra lärare, gjort boklistor på böcker barn i förskolorna har tillgång till och eleverna i skolorna läser, samt gjort textanalyser ur ett genusperspektiv av åtta av de mest populära barnböckerna i vårt material. Resultatet visar att de fyra intervjuade lärarna arbetar mycket med litteratur, men inte i någon större utsträckning utifrån ett genusperspektiv. De väljer eller påverkar inte heller elevernas val utifrån genus nämnvärt.

This two years master´s thesis examines how books and literature can strengthen the contact between imprisoned fathers and their children, and the connection between the treatment of offenders and education in Sweden. The methods used are interviews and textual analysis. The theoretical starting points are influenced by Bernt Gustavssons works concerning the concept of education (the Swedish term ?bildning?) and Foucaults thoughts on the subject of power and its relation to knowledge and resistance.Through history many attempts have been made to ?cure? those who commit criminal acts by educating them, at first to enable them to get employed after serving their sentence, the education thus being for the greater good of the society in general, but since the 1940?s the aim has shifted towards education for the individuals own personal development and readjustment to society.The findings indicate that the service provided to prisons by public libraries play an important role for the inmates, as a source of books for amusement and diversion as well as providing the means for education. This thesis examines four reading programmes in prison, in order to establish their place in the tradition of education within the Swedish penal system.

My thesis is based on a qualitative study in which I have selected six professional teachers in a school in Greater Stockholm, and their views on the phenomenon of conflict management. My questions were the following.How teachers perceive the phenomenon of conflict in the world of school?What strategies do teachers use to resolve conflicts with students?In order to analyze my informants, I have chosen different books that deal with conflict man-agement, policy documents and books on the teaching profession meaning. Through my investigation I found that some teachers used tools and strategies through expe-rience and reflections, and resolve conflicts together or individually. My informants described that there are some teachers how choose to hide and pretend not to see the problem.

Since the abrupt ending of the Cold Wars the international system of politics has been dominated by the unipolar United States. Leading scholars within structural realism sees this stage as just a temporary condition for various reasons. They also target China as aspirant to embody the role of a balancer against USA and pole in a bi- or multipolar system. Some even argue they are destined for superpower.With the help of realisms definition of power I estimate U.S., China's and India's capabilities and judge their potential superpower. I then go on to connect structural realism and role theory to estimate their different statuses in the system.

The purpose of this study is to gain increased understanding of managers´ attitudes and knowledge about its role in the internal organizational communication. We want to understand how managers define dialogue and further understand the role that dialogue plays for managers. We want to see whether the different managers highlight some common foundations or differences in the dialogue. With the help of the following two questions we wish to understand managers´ relationship to the dialogue within the internal organizational communication: -What meaning does the dialogue have for managers in the private sector?-What role does the dialogue play in the internal organizational communication according to these managers? We use qualitative interviews as the data collection method of our material. Using material from the interviews and mainly in accordance with William Isaacs? theory of dialogue, wecan answer our questions. The result shows that managers' views on the dialogue in many cases are similar to Isaacs? vision but differs in part. The managers believe that employees are there to contribute to the company.

Forming teacher teams is currently the standard way of organizing teachers in Swedish Compulsory Schools. This is the result of a process that started in the 1970s.Traditionally the culture of teaching has been one of isolation. Once the door to the classroom is shut, what happens behind the door is up to the teacher to decide. Over the past thirty years a lot of time has been dedicated to making fundamental changes in the way teachers interact with their colleagues. Today the idea of teachers forming teams is generally accepted but still the core of a Swedish teacher?s job is that of a lone worker.

The purpose with this essay is to study police students perception of men?s and women?s role taking and behavior in a group. The question that is presented is if a group?s efficiency can depend on which gender the members of the group have. There are many theories about the concept male and female and the meaning of these words.

The purpose of this master thesis is to investigate issues concerning lifelong learning and the role of the public librarian. This is done by examining LärForum Forum for Learning, a project initiated at a public library located outside of Stockholm, with the aim of supporting adults lifelong learning. The major questions raised in this study are: How do the seven librarians interviewed define lifelong learning and how do they perceive their own role in relation to lifelong learning in the public library? Do they work with adult learners in a different way than they do with "ordinary" users of the library? Has their conception of their own role as a public librarian changed as a result of LärForum, and do they find it necessary to acquire new skills because of the project? Data was collected through interviews and observation, and the study is a qualitative case study. The main results are that the librarians see their role in lifelong learning in the public library as self-evident, and they see lifelong learning mostly as learning for an individuals personal development.

Background: Of those who start companies, only about 30 % are women. Women's companies also often have both fewer employees and lower turnover. Several efforts are therefore being made to try to influence and encourage more women to start businesses and to get them to expand. Two of these ventures are special network for women and about women entrepreneurs as role models, something that also the theories believe is very important for a more egalitarian business. While entrepreneurship is encouraged for growth in the community, it also has a male character, something that needs to be considered.Purpose: As both the EU and the Swedish government through measures such as Tillväxtverket, is investing large sums to promote networking and role models, we intended to analyze the importance of networking and role models for entrepreneurial women.

The communicator has a professional role which is relatively unspecified and hard to define. To work with communication can mean several different tasks, who also might vary between different types of organizations. The purpose with our study is to clarify the professional title communicator and its meaning. By applying a power perspective on the communicators experienced professional role in meaning to find out who has the power over the communication.     Our study is made of qualitative interviews with four professional communicators working in private organizations. We have used semi structured interviews in our study which means that we before we went through with the interviews defined themes which the interviews were built upon.

The release of Maja Lundgrens Myggor och tigrar in 2007 caused a large debate that mostly focused on whether the book should be seen as a true reproduction of reality or a work of fiction and if the author had made the right choice in writing about friends, family and famous Swedish persons in her book. About one year later Lars Norén published En dramatikers dagbok in which he also shares details about other people´s lives and, by placing the book in the genre of a diary, claims that it represents reality. The critics were easier on him, and more positive over all in their judgment of En dramatikers dagbok, and many were upset about how different the two authors and their books were received. Tofind out why controversial works are apprehended as controversial I have chosen to analyze Maja Lundgrens Myggor och Tigrar and Lars Noréns En dramatikers dagbok, independent of, as well as compared to, each other. While leaning on reception theory andtheories about different ways of reading as well as the autobiography as a genre I have asked myself the following questions:Which factors have led critics as well as the public opinion to speak about Maja Lundgrens Myggor och tigrar and Lars Noréns En dramatikers dagbok as controversial?What do the two books have in common and what separates them?How does the debate differ regarding the two books and what is the cause for that difference in reception?My essay shows that when reading an autobiography or a diary most people cannot separate the book from the author and the life that the book is a reflection of.

This text deals with the shooting of a movie comedy. The author of this text was script writer as well as director. The film was extremely dependent upon the interpretation of the role of the leading female character, but the director and the leading actress, in spite of their willingness to cooperate, were unable to understand each other, and no creative meeting ever occurred.The film dealt, in amused distance, with male and female strategies and shortcomings, but the lack of understanding between the director and the leading actress caused the subtleties of the text disappear, so that when the film was ready it was possible to interpret it in a way that partly opposed its intentions.From the director?s point of view different aspects of the situation are investigated: what could she /should she have done? What are the obstacles for a better understanding? Is ?understanding? dependant only upon that which is verbal? Should the director not only be a director but also a kind of therapist? What is professional and what is private? Could a director who wasn´t also the script writer have seen other solutions? And how does it affect you as a female director never to have role models, only a very clear idea of what you don?t want your professional role to look like.The director thought she was being constantly compromising, but finds out she was not, she had only a different, and in appearance, friendly but manipulative strategy in trying to reach her goal: that of enforcing and implementing her personal interpretation of the script. The role of director is also a role, and must be played.