Modern societies are generally becoming increasingly capitalist in nature and economies of these societies are thus likely to become more focused on consumer consumption. Advertising plays a vital role in contemporary society where we, as consumers and citizens, are surrounded by it everywhere we look and everywhere we go. This puts pressure on advertisers to become more creative and to explore new ways of marketing their products and services in an already saturated environment. We believe that the added pressure and the already established role of marketing in society make advertisements an interesting and telling object for analysis. This is particularly the case with regards to the concept of selling and marketing products that have qualities that are known to be less than beneficial for our health.This paper analyzes four commercial advertisements marketing beer; a product that we argue has qualities that can be seen as potentially bad for the health of individuals and for societies.

AimThe aim of this essay is to investigate some local curriculum?s interpretation of the upbringing assignment that is expressed in Lpo 94, together with how the physical education teachers in these schools interpret and give expression to this assignment in their teaching. The questions are:? How does the local curriculum interpret the upbringing assignment of the PE teachers?? How does the PE teacher interpret the concept upbringing?? How does the PE teacher work with the upbringing role in their daily teaching?? How does the different experiences regarding to uppbringing and the schools development affect their or the PE teschers? daily teaching?? Is there any difference in the subject teacher?s upbringing role compared to the PE teacher?s?MethodThis study is qualitative and based on four deep individual interviews of teachers, two at the age between 25 and 35, and two at the age of 45 or older. In addition, four local curriculum?s have been investigated with consideration to upbringing.

The present study examines the demolition of a house on Hammarkulletorget in 1996 and the discourse of Hammarkullen, Gothenburg(Sweden), drawn from the perspective of historicization [?historisering?]. I have examined how the past played role inpresentations of Hammarkullen and how the past affected the decision to demolish a house. By examining which role the neighbourhood?spast time played in the perception of the neighbourhood, the thesis aims at providing a better understanding of howthe past can influence and legitimize major changes in the urban environment.In the early 1980s the image of Hammarkullen as a victim of negative publicity is established and this reputation lives beyond thesimplistic and negative descriptions themselfs.

This study illustrates how drama methods and career counselling might interact. The aim is to investigate whether drama methods can enhance career counselling methods. Drama is here defined as an umbrella term that includes all forms of action methods used in psychology and education.A literature survey was carried out in parallel with qualitative research interviews. Three professional drama leaders were interviewed separately. This was followed by a group interview with five upper secondary school students, who had all taken a course in drama with a focus on personal development.The findings show that there are common and consistent goals and values between drama and career counselling.

The purpose of this Master's thesis is to study how children's and youth librarians mediate non-fiction books in public libraries. Our overarching research question is as follows: to which extent, how, and for what reasons do children's and youth librarians mediate non-fiction? We have chosen to limit our study to the practice of booktalking.In order to answer questions on extent we conducted a quantitative survey of booktalking children's and youth librarians in Skåne. To answer our other questions on behaviour and attitudes we conducted observations and interviews with six librarians who include non-fiction in booktalks for children in primary school. As a way to study behaviour we examined librarians' selection criteria and methods.

The purpose of this qualitative study is to understand and examine the problem andreason why second language pupils have difficulties reaching the goals of thecurriculum in ?Swedish as a second language?. The study is based on interviews withtwo second language teachers and Vygotskijs and Antonovskys theories. The interviewswith teachers gave a broader view on why these difficulties exist and whatconsequences might occur. This analysis shows that there can be different reasons as towhy pupils can not reach the goals in their second language that are set for them.

As a newly graduated student in construction you rarely have as much knowledge as you wish you had. It is a complicated line of business that requires knowledge and understanding of both technical solutions and interaction between actors. It is impossible to be fully learned and with that much unknown it can be hard to know where to start. This report is one step in the right direction. It contains a planning that contains construction and installations for a one level house in Kiruna with its different choices motivated.

Abstract Title: Veckorevyn.com. A study from power relations in the world of blogs Author: Klara Sigfridsson Department for Media and Cultural Studies, Malmö Högskola Tutor: Kristoffer Gansing This is a report that aims to research upon Fairclough´s Critical discourse analysis to emphasise the power relationship between professional bloggers and former amateur bloggers at the fashion-entertainment web page Veckorevyn.com. Professional bloggers as they appear in the research object and their power within the Media seem to be a subject that is very relevant these days. This paper will look at different factors that make professional bloggers popular and as an example on their responsibility as a role model. However, amateur bloggers do have an importance in this discussion as they are more and more competing with the professionals.

Resource-based learning or problem-oriented learning are teaching methods that are becoming more and more common in schools today. In order to make these teaching methods work there is a demand to make students information literate. This entails that school librarians ought to play a more important role in teaching than before since they are the ones that are the most qualified when it comes to mediating information skills. The aim of this thesis is to find out how nine teachers at six senior high schools apprehend the professional role of the school librarian and how they apprehend the conception of information literacy In order to learn about these conceptions we have chosen to study to what extent collaboration exists in the schools in question and the teachers conceptions of the importance of the school librarian in this context. We have used phenomenography which is both a set of theoretical assumptions and a methodology.

Föräldrarollen, och upplevelserna av den, varierar alltid utifrån många olika faktorer. Under mitten av 1900-talet var den gällande familjenormen att mödrarna tog allt ansvar fo?r hem och omsorg av barnen, medan fäderna stod fo?r försörjningen. Fäderna gavs alltså bara en liten möjlighet att lära känna/knyta an till sina barn när de var små.Vilka effekter detta kan ha haft på relationen mellan fäderna och deras barn, då barnen blivit vuxna, är i stort sett ett outforskat område. Den här studien ämnar kunna belysa dessa.

?Games children play? is a study about the importance of playing with a focus on a group of disabled children. I have made some observations by participating in these children?s play at an accommodation. My interest arouse when I worked as holiday substitute at an accommodation for disabled children.The purpose with the study is to carry out participation observations and look for signs and events that show the importance of children?s play.

The purpose of this study is to examine what professionals tell about stress, rewards, impact and treatment in the professional treatment with young sexual offenders. Eleven qualitative interviews of half-structured design brought up results about the professional role in the treatment process. During the interviews the professionals described which methods of treatment they work with. We examined the methods through literature research, which was added to the study whit the purpose of strengthening the interview data. The professionals consider their work important and meaningful and they feel safe in their working role.

The purpose of this thesis has been to gather knowledge about the complaints of tying-up in horses and to show that the importance of feeding. The thesis includes a literature review of tying-up how preventative measures by feeding can be made. In the equine sport, crosscountry, horses occasionally suffers from tying-up, a muscle disease. An increased knowledge about the disease is demanded by riders and trainers as the disease disrupts training and competition of suffered horses. A cross-country horse works very hard in training and during competitions but the work bouts are long enough for the muscle cells to use aerobic pathways in the metabolism.

The purpose of this study is to examine how teenage mother in Iceland, who lives in the capital Reykjavík, perceive their situation. The research questions are:How do teenage mother`s perceive that their lives have changed since they became mothers?Perceive teenage mother some sorts of shame, and if so, in what way?What is the process of teenage mothers to be respected?Qualitative semi structured interviews with 5 girls in the aged of 18-20, is used for analysis in this study. The girls have in common that they have had their child when they were between 15 and 19 years old. The interview were recorded on tape and then it was transcribed.

Companies learn through their employees. In this paper I make research into how knowledge transfer and learning occur at Metso Paper Karlstad AB, which is a partly project based organization.The result is that there are many factors that affect the knowledge transfer in a company. Knowledge transfer occurs mainly between individuals within the company, but also between departments and other actors outside the company. In the gaps between these actors, there is a risk that knowledge is not transferred, which is an obstacle to learning. A great deal of the knowledge transfer and the learning is carried out through individual?s own drive and motivation.