Media has a big impact on our lives and is one of the main channels for people to recieve information. When recieved, the messages creates a meaning for the people that read, hear or see them. In other words, media could be seen as a source for people on how to perceive the world and it gives a certain picture of what is ?normal?. We chose to do this study to get a deeper knowledge of how men and women are being portrayed in a Swedish lifestyle magazine and what messagest that sends out to the readers.In this study we have examined how men and women are being portrayed in the Swedish magazine Café, both in photographs and in text.

In today's society dogs have become more popular as pets. This increase may result in more dog owners with lack of knowledge on how to care for them. A major social issue is the societies viewpoint to fighting breeds and similar breeds with an aggressive behavior. We experience that there is an increasing problem with aggressive dogs and their owners in Sweden that needs to be taken seriously.The aim of our study is to find out if people in Sweden think there is a problem with aggressive dogs. The study has been carried out as a literature study and a survey.

The spread of digital photography has created major changes in the previously stable Swedish photofinishing market. We investigate how companies act to survive in the face of technological change, through our research question: What strategies have actors in the photofinishing business chosen during the changeover from analog to digital photofinishing? Using a deductive method, we have conducted semi-structured interviews with 11 actors in the photofinishing business. Innovation management studies innovation from a number of perspectives, describing effects of innovations on the competitive ability of established actors, and on the value of their resources. The companies were not prepared for the speed of the change.

The aim of this study was to examine if performance-based self-esteem, personality (Type A), perceived stress, age and gender predict the value of own or others life-stress (VLS). The aim was also to examine whether the variables were correlated significantly with each other. The investigation was conducted in a town in the mid-south of Sweden. The instrument consisted of two forms where the first measured Type A personality and the second tapped perform-ance-based self-esteem, perceived stress and the level of life-stress. The results showed that the level of life-stress could explain, on the basis of the predictors, performance-based self-esteem, personality (Type A), perceived stress, age and gender.

The purpose of this bachelor thesis is to describe how Swedish public libraries use the online social network Facebook and its functions. Our focus of this study lies on how the librarians use the network and what experiences they?ve made. The questions we wanted to answer were:? How do the libraries in this study work with Facebook and its services? ? What do the interviewed librarians think about working with Facebook as an instrument?? What pros and cons can be identified from working with Facebook?The methodology used for this study was qualitative interviews.

I dagsläget finns effektiv behandling för cervixcancer med en god överlevnadsstatistik i Sverige och delar av västvärlden. All typ av behandling för cervixcancer kan medföra olika konsekvenser som kan leda till sexuell dysfunktion och en påverkad kroppsbild. SYFTE: Att identifiera vilka faktorer som bidrar till sexuell dysfunktion och en negativt påverkad kroppsbild hos kvinnor som behandlats för cervixcancer. METOD: Polit och Beck (2012) niostegsmodell följdes för att systematiskt utföra denna litteraturstudie. CINAHL och PubMed användes som databaser för att hitta relevanta artiklar.

Attityder och beteende i ungdomsåren vad gäller sexualitet kan ha stor betydelse för hur den sexuella hälsan utvecklas. Ungdomsmottagningen är en betydelsefull arena för att förebygga sexuellt överförbara infektioner och oönskade graviditeter samt för att främja ungas sexuella hälsa i helhet. Undersökningen har utförts i samråd med och på uppdrag av Landstinget i Jönköpings län. Syftet med studien var att undersöka ungdomsmottagningarnas verksamhet i Jönköpings län och finna förslag till underlag för att kvalitetssäkra ungdomsmottagningarna i länet. Enkätundersökningen baserades på Socialstyrelsens förslag på indikatorer och Föreningen för Sveriges Ungdomsmottagningars (FSUM) rekommendationer för ungdomsmottagningars verksamhet.

My main purpose with this paper of John Steinbecks Of mice and men is to both analyze the long-lived structures and the unique individual destinies of the novel. I employ the method of the historical Annales-movement and use three divided levels in my analysis to try to capture these high structures and low moments of humanity in Structure, Konjuncture and the Individuality. The first level, Structure, is used to see how long-lived almost invisible geographic structures set the human act of condition. The second level, Konjuncture, is easier to grasp in understanding of time and embraces for example economic structures as the industrialism. The last level of Individuality is the fastest in time and easiest to understand but in the long run also the least important.

The purpose of this Master?s Thesis is to examine the information use and information behavior of the scientists at the company ?Forskningsbolaget?. For this purpose an Information Audit was carried out using both interviews with six managers and a questionnaire, which was sent out to the entire population of 213 scientists. After finding out what information the scientists use and how they obtain it the aim was to answer the question of to what extent the company?s Information Centre can meet these needs.

With increasing wine consumption and a growing assortment at available to Swedish consumers, there is an interest in understanding the decision making process of Swedish wine consumers. In this thesis the expert phenomenon is studied with respect to wine through wine critic reliability: grading objectivity, understanding the process of wine criticism and possible critic influence on consumer behavior. Two studies were performed; a qualitative in-depth session of interviews with industry connoisseurs and a quantitative analysis of 589 online wine reviews. Our results indicate that wine reviews are highly subjective and defy prediction through analysis of external variables. Critics are likely to judge differently based on what information they have at hand, suggesting that expectations affect grading.

Idag riktar många butiker in sig på sina kvinnliga kunder. De är väl omtalat hur kvinnor handlar och att de ser shopping som ett nöje. Butikerna sätter upp erbjudande för att locka kvinnor att handla mer och göra dem tillfredsställda; då kommer de tillbaka igen. Det läggs inte ner lika mycket tid och engagemang på de manliga kunderna, då det finns olika teorier som säger att män inte tycker om att shoppa. Samtidigt som samhället har förändrats har också männen och kvinnorna förändras.

In this paper the authors aim to examine the effects on consumers using different strategies in a campaign within social marketing. A model by Evans et al (1996) has been used in order to see the different steps in which advertising catches the viewers? attention and eventually leads to action or purchasing. However, in the case of this thesis, the intention of the chosen campaign is to change the consumers? attitudes and behavior towards alcohol.

Motivation är det som driver oss människor till handling och som får oss att agera på olika sätt. För att genomföra en livsstilsförändring krävs det motivation, men vad är det som motiverar människan till handling? Syftet med studien är att undersöka vilka faktorer som motiverat till att ta beslutet om att en förändring är nödvändig samt hur motivationen påverkat förändringsprocessen. Studien undersöker även om det går att urskilja någon gemensam motivationsfaktor inom olika livsstilsförändringar. I studien har fem informanter som genomgått olika livsstilsförändringar intervjuats.

The implementation of IFRS 2 led to significant changes in the accounting practices for corporations regarding stock related compensation. The new regulations required firms to account for the stock based compensation as an expense in the financial statements, rather than merely disclosing the information in the notes section to the statements. Following prior research on the area; specifically studies made in the U.S., where researchers find that companies change their use of stock based compensation due to the increased accounted expenses, this study hypothesizes that the same pattern may be found among companies listed on the Swedish stock market. The results of this study show that the use of option incentives has decreased during the studied period 2001-2008 and that the decrease in part can be derived from IFRS 2 and in part from other factors. The results are useful to future research, as they provide an overview of the effects that IFRS 2 had on companies, and various factors that influence the behavior of corporations, as well as in a larger perspective be a factor to take into account for future modifications of the IFRS..

The aim of this two years master?s thesis in Archive, Library and Museum Studies is to analyse how Swedish cultural history museums work to include LGBTQ-heritage (LGBT is the acronym for Lesbian, Gay, Bisexual, Transgender and Queer) in their collections. This work is articulated around three research questions. These interrogate museum practice about collecting and collection management, what it looks like in the already gathered collections as well as the implications such work implies on a broader level. The theoretical framework throughout the paper is gender and LGBT studies as well as queer theory.