Many perceive a boom in nostalgia and what is retro, especially within the marketing discipline. This thesis studies how nostalgia functions in the advertising context and aims to shed light on which effects there are from nostalgia evoking communication, what connections there are with other important factors as well as aspires to develop the understanding of the underlying psychological aspects and the emotional bonds to events (as nostalgia evoking stimuli in the thesis), which pave the ground for nostalgic emotions. Point of origin has been classical measures of communication effects and models of connections and causality and to these important factors have been added. Results show clear connections and correlations between nostalgia and positive communication effects, even with control for other factors that may interfere. However, the results show that some factors have moderating effects that should be important to take into consideration, namely how well the brand and the event in the ad are perceived to fit the advertising context.

There is an irregularity in the interregional migration in Sweden. An increasing proportion ofthe population is drawn to the metropolitan areas, which creates problems for the smallermunicipalities and towns when their population declines. At the same time, our whole societyis faced with a great challenge: we need to redirect towards a sustainable development, wherethe environmental issues are discussed and dealt with to secure that all present and futuregenerations are given equal opportunities to live a good life.The aim of this study is to, focusing mainly on the environmental dimension of thesustainability concept, examine the attractivity of housing with sustainability claims. Toanswer this, three research questions were used:? Was the migration motive to reduce their environmental impact a part of the decision tomove, among migrants who had moved to housing with sustainability claims?? If the motive was a part of the decision, how much impact did it have compared to othermigration motives?? Which factors in housing aiming at sustainability are considered important by peopleliving in housing with sustainability claims?The research questions have been answered using quantitative data, gained in the form of selfadministeredquestionnaires which were distributed in four different residential areas withsustainability claims in the county of Västra Götaland, Sweden.

Many perceive a boom in nostalgia and what is retro, especially within the marketing discipline. This thesis studies how nostalgia functions in the advertising context and aims to shed light on which effects there are from nostalgia evoking communication, what connections there are with other important factors as well as aspires to develop the understanding of the underlying psychological aspects and the emotional bonds to events (as nostalgia evoking stimuli in the thesis), which pave the ground for nostalgic emotions. Point of origin has been classical measures of communication effects and models of connections and causality and to these important factors have been added. Results show clear connections and correlations between nostalgia and positive communication effects, even with control for other factors that may interfere. However, the results show that some factors have moderating effects that should be important to take into consideration, namely how well the brand and the event in the ad are perceived to fit the advertising context.

Syftet med denna kvalitativa studie var att undersöka hur 50-65 åringar förhåller sig till risker och olyckor i sitt vardagsliv i hemmet. Detta har vi gjort genom att studera hur individen förhåller sig till risker genom riskuppfattning och riskförståelse samt hur de influerats av tidigare erfarenheter. Forskning har tidigare gjorts inom riskområdet men har till större del dominerats av riskperception som har en psykologisk grund. Vi ansåg det därför vara intressant att även koppla in riskförståelse för att få en djupare insikt i hur individer förhåller sig till risk. Då detta begrepp även berör individens sociala interaktion samt kontext.

Risk management har historiskt sett associerats med riskminimering och undvikande. Men framför allt inom project portfolio management har ett skifte inletts mot ett proaktivt tillvägagångssätt för att hantera risk, snarare än reaktivt. På så sätt uppnås en holistisk analys av risk som tar hänsyn till både positiva och negativa avvikelser på mål. Syftet med detta arbete är att undersöka hur användbara optimeringsmodeller är i läkemedelsindustrin ur ett risk management-perspektiv. Modellerna som undersöks är capital budgeting problem, goal programming och contingent portfolio programming.

Resultaten i denna undersökning bekräftar att det finns en stor medvetenhet hos ungdomar i Göteborg kring risker för våld i vardagen och många säger sig använda riskreducerande strategier i olika sammanhang. Samtidigt visar denna undersökning att det finns en del skillnader i användningen av strategierna med avseende på bl a kön, erfarenhet av våld, samt mellan skolorna..

There is an irregularity in the interregional migration in Sweden. An increasing proportion ofthe population is drawn to the metropolitan areas, which creates problems for the smallermunicipalities and towns when their population declines. At the same time, our whole societyis faced with a great challenge: we need to redirect towards a sustainable development, wherethe environmental issues are discussed and dealt with to secure that all present and futuregenerations are given equal opportunities to live a good life.The aim of this study is to, focusing mainly on the environmental dimension of thesustainability concept, examine the attractivity of housing with sustainability claims. Toanswer this, three research questions were used:? Was the migration motive to reduce their environmental impact a part of the decision tomove, among migrants who had moved to housing with sustainability claims?? If the motive was a part of the decision, how much impact did it have compared to othermigration motives?? Which factors in housing aiming at sustainability are considered important by peopleliving in housing with sustainability claims?The research questions have been answered using quantitative data, gained in the form of selfadministeredquestionnaires which were distributed in four different residential areas withsustainability claims in the county of Västra Götaland, Sweden.

In today?s IT-community, consumers use the internet in a increasing rate to find information or to purchase products and services. This has led to a growth in the market, but also a greater competition between e-stores and web shops. To separate yourself from the masses has become more important, the question is; what strategy should the IT-salesman use? The meaning of this scientific study is to find and focus on witch the primary factors/aspects are, that controls and is the very foundation for the consumer making a purchase, by using the internet.

Mulitresistent staphylococcus aureus (MRSA) is a bacteria that is resistent against penicillin, this makes it difficulte to treat. MRSA causes woundinfections and other seriouse conditions. If MRSA establishes in an hospital environment it often spreads fast. Common ways of spreading MRSA is through direct or indirect contact. The nurse should work according to guidelines, apply hygienic routines and prevent the spread of infections.

Companies have in the past decades changed fromtraditional manufacturing organizations into serviceorganizations. For these service organizationsinformation and competence have become animportant resource. The traditional view oninformation is that an employee use and search forinformation to reduce uncertainty for their decisionmaking. Even though information is strategicallyimportant for organizations, information is not valuedin any way. Hence, this thesis aims to valueinformation in terms of the utility it brings to theorganization.The conclusion is that four factors are important whenvaluing information in terms of utility.

Denna uppsats utgörs av en jämförande studie vars mål var att utröna huruvida åtta stycken utvalda investmentbolag på Stockholmsbörsen hade varit ett konkurrenskraftigt alternativ som sparform eller inte med avseende på risk och avkastning. Detta jämfört med SIX Return Index och den riskfria räntan under en tidsperiod på tio år, 2001-01-01 till 2010-12-31.Syftet med undersökningen var att den i slutändan skulle mynna ut i generella slutsatser kring investmentbolag som sparform utifrån de data som hämtats in från de berörda investmentbolagens hemsidor.Författarna kunde efter avslutad undersökning dra slutsatsen att investmentbolagen historiskt sett hade klarat sig mycket bra och kunnat uppvisa resultat som varken marknaden eller den riskfria räntan var i närheten av. Även om vissa av investmentbolagen hade presterat sämre än jämförelsemåtten så var dock den samlade bilden att de som grupp hade varit ett mycket fördelaktigt investeringsalternativ. Detta med en genomsnittlig totalavkastning som överträffade index med drygt åtta procent.  .

The purpose of this report was to investigate how the abiotic factors (temperature, pH, nutrients, oxygen levels and water content) would affect the decomposition of oil-contaminated soil and how a variance in structured soil would affect the decomposition-rate. A minor field-study was made and soil where structured in five different ways (one was a default pile and was used as a reference). The study took place over 137 days and three samples were taken (start, middle, end) and analyzed for aromatic and aliphatic compounds. The result of this study shows that there is a significant difference between all methods for the aliphatic compounds and no significant difference for the aromatic compounds. The abiotic factors that affect decomposition vary from organism to organism, depending on what type of environment it will function the best.

During the last few years the countries in the African continent have experienced an enormous increase in female politicians on a national level. Rwanda is even the country with the highest number of female politicians in its parliament in the world. Despite this development in Africa, the quantitative research on women's political representation in the world has not yet paid attention to the situation there. Some of the surveys that have been done have even excluded countries that do not fit the homogeneous pattern ? which is precisely the problem with African countries ? for it to be possible to explain the situation with existing theories.The intention of this paper is therefore to, with all of the 53 African countries included in the study, examine whether the already existing explanatory factors regarding women's political representation also can be applied to an African context to explain the situation there.

The last decade has created an increasing pressure on companies to decrease their impact on the environment and to increase their effectiveness of recycling the company?s resources, especially for the steel industry. Companies have also started to realize the economic aspects of an effective internal reverse logistics. In the past the value of an effective internal reverse logistic was something that companies tend to underestimate and there are few academic studies done in this area. The purpose of this essay has been to identify key factors to create an effective in plant storage, transport, sorting and handling of returned steel. From these factors a generalized model for creating an effective return steel flow will be developed.

Oralt skivepitelkarcinom är den överlägset vanligast förekommande tumören i munhålan på katt och 10 % av alla tumörer som drabbar djurslaget består av denna cancerform. Lokala infiltrationer är vanliga medan metastasrisken till andra delar av kroppen är relativt låg. En katt som diagnostiserats med sjukdomen har endast 9,5 % chans att överleva en ettårsperiod och även efter behandling är överlevnadschanserna relativt små. Behandling med mandibulaektomi verkar vara den mest effektiva men medför ofta kroniska postoperativa komplikationer som ätsvårigheter, framskjutande tunga, snedvriden underkäke, ökad salivering, svårigheter då katten ska tvätta och slicka sig samt felaktigt bett med skador på gommen som följd. Tumören utvecklas oftast i den mandibulära gingivan eller i de sublinguala delarna av munhålan och mukösa ulcerationer, nekroser och variga inflammationer tillhör de patologiska fynden. Det är osäkert hur oralt skivepitelkarcinom på katt uppstår men forskningen pekar på att det rör sig om cancerstamceller som driver utvecklingen.