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1843 Uppsatser om Rhetorical strategies - Sida 54 av 123
Relation möter rationalitet: Om professionalisering av inköp av managementkonsulttjänster
The purchasing of management consulting services has traditionally been characterized by informal and relation based interaction. However, case studies have shown that there is a movement towards more formalized and structured purchasing procedures among buyers of management consulting services. The purpose of this study is to investigate the prevalence and the implications of this professionalization. To investigate to what extent certain mechanisms of professionalization have been implemented on the Swedish market, a survey directed to Sweden?s 500 largest companies was conducted.
Konsthallar och gallerier på nätet : En retorisk analys om konsten att övertyga om (samtids)konst
Uppsatsen undersöker retoriken runt konst på fyra konstverksamheters hemsidor. Konsthallarna och gallerierna som undersöks är alla belägna på landsbygden eller i mindre samhällen i Sverige. Dessa är Bjurbäcks konsthall, Virserums konsthall, Neon Gallery samt Galleri Astley. De frågor som ställs till materialet är: Vilken konst är det som presenteras och hur lyfts den fram? Vilka retoriska medel använder man sig av, och vem vänder man sig till? I vilka sammanhang presenteras konst? Vilken relation och vilket synsätt till konst förmedlas? Vilken relation till platsen och miljön där konsthallen och galleriet är belägen förmedlas?För att undersöka hur konstverksamheternas retorik är upplagd på hemsidorna har framförallt de klassiska begreppen ethos, logos och pathos fungerat som analysverktyg så som de används i metoden retorikanalys.
Informationshantering och -spridning på Axis Communications AB
In a complex and turbulent world, several companies begin to realize the value of information as a strategic resource and try to find strategies to manage this. This master thesis aims to describe the information management at Axis Communications AB. Axis is a fast growing company and due to this they have not been able to manage the flow of information whitin the company. To find out how the information was managed at this time we made a survey and employee interviews at three Axis business units. By analyzing the surveys and interviews we found several problems.
Hur kamratstöd hjälper ambulanspersonal att gå vidare efter starka upplevelser
Arbetet som ambulanspersonal är påfrestande, såväl fysiskt som psykiskt.Att vara fysiskt vältränad är säkerligen en fördel, men kan man varavältränad även på det psykiska planet? Många studier har gjorts omambulanspersonalens copingstrategier, men få har gjorts i Sverige. Studiergjorda utomlands har visat att några av de vanligaste copingstrategierna hosambulanspersonal är socialt stöd, emotionell- och kognitivcoping. Dennastudie har gjorts för att belysa relationen mellan socialt stöd och copingangående arbetsmiljöstressorer hos ambulanspersonal i Mellansverige.Författaren genomförde studien genom intervjuer av fyra kamratstödjareinom ambulansen. Resultatet visade att socialt stöd har en stor betydelse förambulanspersonalen för att lägga upp copingstrategier i hanteringen avarbetsmiljöstressorer.
Övergången till molntjänster : Vad man bör ha i åtanke
This study focus on organizations transfer to cloud computing. Today many companies are shifting their attention towards cloud computing and the possibilities that it offers, with more flexibility and lower costs. Different kinds of cloud services, both for use by the individual and the large enterprise, are getting more popular. More and more organizations therefore decide to do the move to the cloud. There are several different strategies and many pieces of advice for these organizations to follow, but there?s not much research that have been conducted on this subject.
Belöningssystem i heterogena organisationer -I teori och praktik
The purpose of this master thesis is to, with the strategies of the organization and the preferences of the co-workers in mind, explore how reward systems can be designed in heterogeneous organizations. This is done by interviewing store managers and sales personnel in a heterogeneous organization. The frame of reference deals with theoretical approaches on reward systems and is divided in the following sections, individual or group based, differentiated or not differentiated rewards systems and goals, measurements and rewards. These sections are highlighted from the following aspects, equity, implementation possibilities and finally environment. The theoretical discussion ends in the conclusion that heterogeneous organizations should have several different reward systems, but not if a restructuring process is in progress or the system becomes too costly.
Julia och eliterna : En studie av hur näthatsdebatten utvecklades till en medial lavin
English title: Julia and the elite. A study of how the Internet hatred developed into a media avalanche.Introduction: During February 2013 Swedish media flooded with news of online hate directed towards women after an episode of Uppdrag Granskning on SVT (2013). Female media profiles were given the opportunity to tell the entire Swedish population about the hate and threats they had been exposed to online. In this thesis we want to investigate what topics end up on the media´s agenda, how a piece of news is developed and framed.Questions: How does a piece of news considered highly newsworthy develop from when it first appears in the media until it gradually disappears? How and why did Internet hatred end up on the media´s agenda? How does the media framed the Internet hatred?Theory: To be able to answer the questions formulated in this thesis, the following theories have been used: Agenda-Setting theory, framing theory, news valuation and media logic. Method: Quantitative content analysis of news broadcasts and debate shows from TV, radio and newspapers.
Svårigheter och utmaningar i religionsundervisningen : En religionsdidaktisk studie med fokus på lärares uppfattningar kring svårigheter och utmaningar i religionsundervisningen
The purpose of this essay is to describe what difficulties and challenges are for teachers of religious education at upper secondary school. The essay is written from a teacher's perspective, where the focus is on the teacher's perceptions of the difficulties and challenges of teaching religious education. The methodology for the collection of information was done through qualitative interviews. Previous research shows that one of the challenges in the teaching profession is the interpretation of the curriculum, and then which of those is correct. The essay shows that the biggest challenges that teachers experience in the subject of religious education is the students' prejudice against different religious groups, and also the difficulty of getting students to understand the purpose of what is being taught.
Varumärkesimage ? utanför företagets kontroll
Companies spend huge amounts on communicating their brand through marketing. Many of these contact areas where the consumer comes in contact with the brand is con-trolled by the company. The brand image is also affected from outside the company. It can be from users, media, blogs etc.Burberry is an example of a company that got in trouble with their brand image after hooligans where associated with their products. If a company with a brand with a strong image is associated whith consumers that are not compatible with the target group the company wants, there is a risk of a negative affect on the brand image.Our purpose is to investigate and describe the phenomenom when a company brandimage is affected by being associated whith consumers not compatable whith, by the company, intended target group.We have chosen a qualitative research where we use a multiple case study.
Amerikanska på svenska : En kommenterad översättning av ett utdrag ur Bill Brysons populärvetenskapliga språkhistoria Made in America
This thesis comprises a translation from English to Swedish followed by a commentary. The source text (ST) of the translation consists of the second chapter of Made in America (1998), a popularised language history by Bill Bryson. The commentary includes an analysis of the ST and the target text (TT), as well as a discussion of the translation process as a whole, and of the translation strategies applied in order to solve the translation problems of the ST. The theoretical framework of the thesis is based on Toury?s notion of norms (1995), from which the following principle for translating is conceived: to transfer the ST information as faithfully as possible but with the modifications necessary to accommodate the source language competence level of the TT readers, which is estimated to be relatively low.
Högläsning som resurs för utveckling av läsförståelse : En studie av lärares beskrivningar om högläsning för att utveckla elevers läsförståelse
The aim of the study is to investigate how teachers in grades 1?3 use reading aloud to develop the pupils? reading comprehension and how they reflect on the method. The study is based on interviews with four teachers, all of them working in these grades. The interviews have been interpreted hermeneutically and the statements compiled in accordance with the aim and research questions. The results indicate that all the teachers are aware that reading aloud can be used as a resource to develop pupils? reading comprehension.
Patienters upplevelser av att leva med åldersförändringar i gula fläcken - en litteraturstudie : Living with age-related macular degeneration from the patient?s perspective
Background: Elderly people with visual impairment increases in the society. To measure vision with visual acuity charts doesn?t indicate how patients with Age-Related Macular Degeneration (AMD) experience their disease. Aim: The aim of the literature review was to describe patients? experiences of living with age-related macular degeneration.
Visuella elements påverkan på konsumenters beslut till köp
av yoghurt
The purpose of this thesis is to provide a better understanding of how dairies use colour, picture and shape in order to influence customers? buying decisions of fruit yoghurt. In order to reach this purpose the research was conducted through case studies of three dairies. In this research three research questions were created with focus on the visual elements colour, picture and shape. The method of data collection was performed through interviews with dairies as well as documentations.
Modellering av indunstning på Södra Cell Mönsterås
Evaporation is a part of the chemical recovery department at wood pulping mills. The purpose of evaporation is to remove water from the black liquor, which makes the liquor combustible. The process is very energy demanding, and having a well-functioning model of the system is of greatest interest. The model can then be used to study energy consumption and to test different control strategies. Two models have been developed during the master thesis.
Morgontidningars miljöstrategier : drivkrafter idag och i framtiden
Society?s interest for environmental issues was reinforced in the 1960:s when the book by
Rachel Carson, ?Silent Spring?, came out. She described a picture of a world without birds
singing and this got the environmental debate going. Today, this debate has reached the
corporate world since stakeholders are putting pressure on companies to show greater
environmental awareness. Many companies show uncertainty when they are faced with these
new market demands.