This study examines how masculinity is portrayed in podcasts. Our original materialconsisted of four episodes of C/o Hannah & Amanda and four episodes of Filip &Fredrik's podcast. We analyzed the programs both individually and in comparison toeach other. Using a rhetorical analysis, we found that the perception of men in thepodcasts conforms to societal norms. The theoretical basis underlying ouranalysis can be expected to strengthen our findings and made us also realize that theimage of masculinity is constantly evolving..

Uppsatsen beskriver hur samhällets ekonomiska och kulturella situation påverkar reklamens utformning. Utgångspunkten i arbetet är samspelet mellan samhällets situation och reklamens utformning och omfattar åren 1960 till 2005. Vi har funnit olika företeelser som kan kallas trender i samhällets ekonomiska och kulturella situation som till viss del kan kopplas till de trender som iakttagits i reklamen. Vi har även sett trender i reklamen som kan sägas ha påverkat samhällets utveckling. Därmed kan vi säga att det finns en påverkan mellan samhällets situation och reklamens utformning.

This essay investigates the work situation for teacher educators at a university with focus on the subject areas education, research and administration. The research questions contain the work situation the teacher educators have, how they apprehend it, and how they find their position within the work organisation. Six interviews have been executed at the teacher education at a university. Some of the results from the investigation indicate that the teacher educators find education to be very a very demanding work and that the split of work during the academic year is uneven. The work with administration before and after the education, for example work with syllabuses and descriptions for courses, are activities demanding much time.

Is it possible to conduct a joint organizational change despite different circumstances and different starting points, and still talk about the same organizational change? Can all the work that leads to more efficient operations fall into the same category? How can such concept gain legitimacy? The result shows that by talking about a concept, in this case, Lean, as something that leads to a better and more efficient organization, without for that matter have to set a defined content of the concept you still can present the process as one concept. Tough the concept will be practically blank. But there is still a rhetorical value in the concept of Lean. The organization institutionalizes the concept and obtains in this way legitimacy from its surroundings.

The purpose of this master thesis is to investigate how librarians working in academic libraries are experiencing the reference situation from a pedagogical point of view, by applying a theoretical framework consisting of learning strategies and their different characteristics, to qualitative interviews. Other goals are to elucidate the fact that learning takes place every day at libraries during the reference situation and that this work must be seen as ?one of the most important activities that takes place at the library?, using the words from one of the interviewed librarians, but also to make place for more discussions regarding pedagogic and library work. This is done by posing questions about knowledge, learning, information literacy, communication, the reference encounter, the roles of the librarian, policy and also architectural aspects of the reference situation. The interviews were taped, transcribed and categorized according to the earlier mentioned areas of interest.

Studier som undersöker hemlösa människors upplevelser med annat fokus än det elände de befinner sig i kan bidra med förståelse och kunskap som behövs för att kunna hjälpa de sämst ställda. Det salutogena begreppet känsla av sammanhang (KASAM) hos försäljare av Situation Sthlm, en grupp hemlösa, före detta hemlösa och socialt utsatta människor, är inte tidigare känt och syftet med den här studien är att kvantitativt undersöka var på KASAM-13 skalan försäljare av Situation Sthlm befinner sig och kvalitativt att beskriva hur fyra individer ur urvalet upplever och beskriver sin känsla av sammanhang.  Slutsatser av studien kan sammanfattas i att levnadsvillkor påverkar en persons känsla av sammanhang, att försäljare av Situation Sthlm har KASAM-värden (54,67 p.) långt från medelvärdet i en befolkningsundersökning (70.83 p.) och att en låg skattning på KASAM Livsfrågeformulär (under medelvärdet 54,67) inte behöver betyda att en person inte upplever känsla av sammanhang i sitt liv och omvänt, en hög skattning (över medelvärdet 54,67 p.) inom undersöknings-gruppen försäljare av Situation Sthlm av KASAM behöver inte betyda att en person upplever känsla av sammanhang..

The purpose of this essay is to perform a comparative study of first a pedagogical/rhetorical and then a therapeutic method, to help students overcome their speech anxiety. My choice stayed at focusing on the academic world and the benefits offered to mainly students. I have chosen two institutions with long experience of work with speech anxiety: Instutionen of Swedish, rhetoric and journalism at Södertörns Högskola and Student Health at Uppsala University. I want to find the advantages and disadvantages of the two universities and in no way define what is more favorable..

ABSTRACTThe purpose of this thesis has been to increase the knowledge about the life situation for next of kin who are caring for the elderly and mentally disabled. Also, the impact of ?supportive actions? on the quality of life for the next of kin has been assessed. This study tried to answer the following questions:? How do next of kin perceive their every day life.? Do supportive actions lead to a better situation in your every day life.? Do supportive actions raise the quality of life for next of kinTo answer the questions above a qualitative method was used.

The purpose of this essay was to analyze rhetorical features of Swedish drug advertising and see if drug advertising could be misleading or not. The study was primarily concentrated on how pills were described and that was the overall picture of pills created in commercials. The essay uses theories of narrative, semiotic, argumentation and theories concerning social communication in advertising. In this study fife TV-ads were analyzed: Alvedon, Ibumetin, Treo, Bamyl, and Ipren. The analysis showed that drug advertising has the potential to be misleading mostly because the overall picture of pills which creates in commercials is strong and kind heroes. .

Photography has a big role in information sharing today. Especially in the hotel industry where it is the closest thing a customer can get to the product that is being sold. This study intends to find out how you can make use of rhetorical models and techniques of photography to enhance the communication skills of photos of hotel rooms. The main focus was to understand the difference between informative and emotional photographs and what consumers themselves focus on when choosing a hotel, and also how to use the collected information to create a larger buying interest through hotel photography. Using previous research work and quantitative data collection method, we have concluded that the informational and emotional photography methods have obvious differences but also many similarities, and are most effective used together and that the hotel consumer is more aware of the images influence then we assumed..

Photography has a big role in information sharing today. Especially in the hotel industry where it is the closest thing a customer can get to the product that is being sold. This study intends to find out how you can make use of rhetorical models and techniques of photography to enhance the communication skills of photos of hotel rooms. The main focus was to understand the difference between informative and emotional photographs and what consumers themselves focus on when choosing a hotel, and also how to use the collected information to create a larger buying interest through hotel photography. Using previous research work and quantitative data collection method, we have concluded that the informational and emotional photography methods have obvious differences but also many similarities, and are most effective used together and that the hotel consumer is more aware of the images influence then we assumed..

Gavlegårdarna is in the state of an invisible dissatisfaction situation from the students on the University of Gävle.This paper shows how the students feel about their housing situation in Gavlegårdarnas student apartments. It is a basis of change that hopefully will open up Gavlegårdarnas eyes and minds for changes.In this paper we come up with solutions for Gavlegårdarna to create a more satisfying student-housing situation, for the students on Högskolan i Gävle who are situated in Gavlegårdarnas student apartments..

In the 1960?s, Paul Hersey and Ken Blanchard developed a theory called Situational Leadership. Situational Leadership is a model where the leader analyses the needs of the situation and the needs of the people to be led. After analysing the situation, decision is made on what leadership style to adopt. The Situational Leadership model was developed in a company environment.

The purpose with this study was to examine how persons giving care to their spouses with dementia experience their life situation. As information source we used a qualitative study which included halfstructured interview questions. The study took place in three municipalities in the south of Sweden. Three females and two males took part in the study and everyone had experiences of giving care to their spouces with dementia. We used a coping theory and an exchange theory.

This study looks at the uses of the temple metaphor in 1 Cor 3:16-17 and 6:19 inlight of the so-called New Perspective on Paul. The aim of the study is to determine if one's interpretation may be dependent on whether the background material for the temple is taken from the Jewish or Greek-Roman world. The study looks at how the terms temple and holiness were generally understood in those contexts, and if the textual context related to the temple metaphor is dependent on a Jewish or Greek-Roman temple. The results of the study shows that while the terms temple and holiness were more or less equivalent in both contexts, a rhetorical analyze of the textual context of the temple metaphor in 3:16-17 is dependent on Greek-Roman temples, such as those in Corinth..