This study was a qualitative analysis of the covers of six lifestyle magazines, three addressed to women and three addressed to men. We have studied the cover photographs, the teasers and their relations. The purpose of this study was to answer the questions: According to the magazines, what are male interests and what are typical female interests? Who is the ideal man and who is the ideal woman? Is there a certain way you need to look to be able to be on a magazine cover? And how often do the magazines encourage you to consume? The study was based on thirty covers, five from each magazine. The Swedish magazines are VeckoRevyn, Amelia, Damernas Värld, King of Sweden, Café and the American version of GQ. We?ve used semiotics and rhetorical methods to analyze the material.

The essay?s main focus has been to investigate and analyze the political actions behind the 2015?s grade compromise; an agreement to introduce grades from the fourth year in primary school. Through a game-theory analysis, mainly based in Leif Lewin?s and Jörgen Herman's research on rationality in politics, this study examined the grade debate  during a fifteen year period. The primary task has thereby been to explain the grade compromise through game-theory.

Is it possible to conduct a joint organizational change despite different circumstances and different starting points, and still talk about the same organizational change? Can all the work that leads to more efficient operations fall into the same category? How can such concept gain legitimacy? The result shows that by talking about a concept, in this case, Lean, as something that leads to a better and more efficient organization, without for that matter have to set a defined content of the concept you still can present the process as one concept. Tough the concept will be practically blank. But there is still a rhetorical value in the concept of Lean. The organization institutionalizes the concept and obtains in this way legitimacy from its surroundings.

The aim of the present thesis is to examine discourses about teaching information seeking in upper secondary school teachers. The main questions are: (1) What different interpretative repertoires can be identified among teachers talking about teaching information seeking in relation to students? problem-based tasks? (2) How are these repertoires constructed and what functions can be observed? The theoretical framework is discursive psychology. Two teacher teams from two different upper secondary schools in the Gothenburg area participated in focus group interviews. Group A consisted of four teachers from the Individual Programme and group B of seven teachers from the Social Science Programme.

The purpose of this essay is to perform a comparative study of first a pedagogical/rhetorical and then a therapeutic method, to help students overcome their speech anxiety. My choice stayed at focusing on the academic world and the benefits offered to mainly students. I have chosen two institutions with long experience of work with speech anxiety: Instutionen of Swedish, rhetoric and journalism at Södertörns Högskola and Student Health at Uppsala University. I want to find the advantages and disadvantages of the two universities and in no way define what is more favorable..

This essay discusses the import of cod (Gadus morhua) in Sweden during the Middle Ages through isotope analysis of cod vertebrae. The isotope analysis is used to trace the cods origin to either the Baltic Sea or the Atlantic Ocean. The bones were subjected to d13C, d15N and d34S analysis; 64 of  the analyzed bones met the quality criteria. The isotop data showed that import of Atlantic cod was significant in medeval Sweden. The analysis suggests that there is no specific time or event that the sites start to import cod but this varies from site to site. .

Due to political decisions regarding the Swedish school, public and independent schools booth face the need topromote themselves in the quest for new pupils. This study aims to, from a communications perspective, examine how four selected upper secondary schools address their target audience; the pupils?to?be, on their homepages. Additionally, I intend to investigate whether, and if so, how, said addressing can be connected to the different target groups applying to the schools in question.The questions asked in this study regard the way in which the selected schools describe themselves on their homepage; how do they use the textual and visual content to address their audience, and can there be disagreement between the meaning of the text and that of the image? To answer these questions, I use a theoretical base made out of visual communication and semiotic as well as rhetorical analyses.The methodological procedure is a qualitative approach on the matter, allowing me to understand the ?what? of the content on the homepages, as well as the ?how? it?s being communicated.

Photography has a big role in information sharing today. Especially in the hotel industry where it is the closest thing a customer can get to the product that is being sold. This study intends to find out how you can make use of rhetorical models and techniques of photography to enhance the communication skills of photos of hotel rooms. The main focus was to understand the difference between informative and emotional photographs and what consumers themselves focus on when choosing a hotel, and also how to use the collected information to create a larger buying interest through hotel photography. Using previous research work and quantitative data collection method, we have concluded that the informational and emotional photography methods have obvious differences but also many similarities, and are most effective used together and that the hotel consumer is more aware of the images influence then we assumed..

The aim of this thesis is to examine how personnel working with asylum cases at the Swedish Migration Board handle their role as administrators of asylum. For the study 7 asylum administrators were interviewed and the analysis was made with influence from the method critical discourse analysis. To understand the themes in the analysis I have used Michael Lipskys theory about street-level bureaucrats. Main results from the analysis of the interviews were that the street-level bureaucrats had certain strategies for managing the difficult aspects of the job. The interviews also showed that the participating informants had difficulties with different identity positions..

Photography has a big role in information sharing today. Especially in the hotel industry where it is the closest thing a customer can get to the product that is being sold. This study intends to find out how you can make use of rhetorical models and techniques of photography to enhance the communication skills of photos of hotel rooms. The main focus was to understand the difference between informative and emotional photographs and what consumers themselves focus on when choosing a hotel, and also how to use the collected information to create a larger buying interest through hotel photography. Using previous research work and quantitative data collection method, we have concluded that the informational and emotional photography methods have obvious differences but also many similarities, and are most effective used together and that the hotel consumer is more aware of the images influence then we assumed..

The Uppsala based company Q-linea develops procedures, instruments and systems for protein and nucleic acid analysis. The components in such an instrument are controlled by microcontrollers. Microcontrollers are computers in one singular chip that can be used in a wide range of applications such as cars, toys or in this case an analysis instrument. When developing a new instrument for biochemical analysis, Q-linea needed new software for controlling and communicating between the components in the instrument. The process of developing this software is the subject of this thesis.The project included research of microcontrollers and the components in the instrument.

Rapporten som följer är en analys av en metod som genererar regler från neurala nätverk. Metoden heter VI-Analysis (Validity Interval Analysis) och är framtagen av Sebastian B. Thrun [Thrun]. VI-Analysis arbetar på det sättet att det neurala nätverket ses som en svart låda där endast de inputvärden och outputvärden som finns i nätverket används som underlag när regler ska genereras. Dessa inputvärden och outputvärden kommer sedan att få tillåtna intervall av VI-Analysis.

This study looks at the uses of the temple metaphor in 1 Cor 3:16-17 and 6:19 inlight of the so-called New Perspective on Paul. The aim of the study is to determine if one's interpretation may be dependent on whether the background material for the temple is taken from the Jewish or Greek-Roman world. The study looks at how the terms temple and holiness were generally understood in those contexts, and if the textual context related to the temple metaphor is dependent on a Jewish or Greek-Roman temple. The results of the study shows that while the terms temple and holiness were more or less equivalent in both contexts, a rhetorical analyze of the textual context of the temple metaphor in 3:16-17 is dependent on Greek-Roman temples, such as those in Corinth..

The regulations for energy consumption are consistently getting more and morestrict. This leads to a higher customer demand for energy analysis early in the buildingdesign process. Many building planners and architects use powerful modeling softwareto visualize their projects. These digital models contain sufficient information aboutthe building?s physical characteristics for reliable energy analysis.

The essay circulates around the technological analysis of flint material from four localities around the Baltic Sea basin. The analysis was created to investigate the question of where the first Gotlandic settlers originated from and to give clues about the colonization process. The investigated material was collected during the fall of 2011 and a correspondence analysis is used to analyze the collected material. The purpose of using a correspondence analysis is to test the method as a tool for investigating Mesolithic flint technologies. The essay also discusses marine hunter-gatherers, their economy and how their archeological remains differ from terrestrial hunter-gatherers..