PURPOSE: To analyze how companies in the Swedish beer industry strategically workingwith CSR externally in order to increase their legitimacy.METHOD: Qualitative interviews and text analysis to enable data to stakeholder analysis.MATERIAL: Respondent interviews with key individuals, textual analysis of CSR-relateddocuments of the largest beer producers in Sweden.MAIN RESULTS: The study shows that it is possible to distinguish three main categories ofstakeholders to the beer producers. These have various high stakeholder values, wherecustomers are those with the highest value, then consumers and third critics. That these havevarious high values allows different strategic approach to the key issue of how preventivemeasures, that can be said to work against their own products, affects the beer producerslegitimacy among stakeholders..

The purpose of the study was to analyze how media, in this case, the daily newspaper Dagens Nyheter, produces the men and women in men's violence against women in close relationships in news articles and if there has been a change over time in this production. It is a qualitative study in which 40 news articles from DN were analyzed. The starting point in the tanks around the analysis is from a social constructive perspective. Critical discourse analysis is the method I chose to use in the processing of news stories. The result is divided into four different blocks where each block presents the results and the analysis for the following years: 1994, 1999, 2004 and 2009.

The goal in doing this study has been studying public interpretations of media content in the commercials that this study uses. The analysis was based on two TV commercials for feminine hygiene products. Initially, they seemed to differ from each other, but soon the question whether or not they in fact did convey the same underlying message was raised. The theoretical premises on which the study was founded on are the gender perspective in advertising and the social construction of gender. To reveal the hidden signs appearing in these commercials and to find out their meanings, we used the method of semiotic analysis.

This paper examines the function of narrative discourse in television talk shows. Basing our analysis on five episodes of the Swedish talk show Skavlan, we illustrate how narratives are initiated and elaborated by the participants of the show. The analysis shows that the institutional roles are challanged and that the roles vary between the host ant the guests. The analysis also shows that when guests introduce and elaborate stories they use the same discursive actions and resources as the host. When participants enter an actvie role in their storytelling the hos takes a more restrained role in which he lets the the conversation evolve spontaneously.

The purpose of this study is to examine a brand?s green marketing and its consumers? perception of it in order to compare these views. The idea is to find a potential gap and what effect it may have on the brand. A case study has therefore been made with the grocery market brand Coop with focus on organic food. The material used consists of texts from Coop?s website to represent their brand.

AbstractTitle: The Construction of Science in Television Crime Shows ? a Critical Discourse Analysis of CSI and Bones (Om konstruktionen av vetenskap i kriminalserier på TV ? en kritisk diskursanalys av CSI och Bones).Number of pages: 45 (50 including enclosures)Author: Lovisa SandbergTutor: Amelie HössjerCourse: Media and Communications Studies DPeriod: Spring 2006University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: The aim was to explore the construction of science in the television crime shows CSI and Bones.Material/Method: The method used is critical discourse analysis based on the thoughts of Norman Fairclough. The analysis includes three episodes of CSI and three episodes of Bones,broadcast from between the 10th and 25th of April, in 2006 on Swedish television.Main results: The scientists in CSI and Bones are constructed as rational and calm; they are mainly concerned with finding the truth. On the surface, the truth is objective and reachable, although, in these TV-shows all observations are theory laden.Keywords: CSI, Bones, crime shows, television, science, discourse analysis..

The purpose of this thesis was to study descriptions of companies on their webpages on the Internet. This was performed from a socialconstructionist point of view with focus being on subject positionings and gender. A critical discourse analysis was carried out on two texts from the webpages of two organizations on the Internet. Using the three dimensional model for critical discourse analysis by Fairclough, the discourses and subject positionings that the texts included could be revealed. The purpose of this thesis was also to point out the importance of the use of language in recruiting personnel and to hopefully encourage organizations to put effort into text production to avoid discrimination.

This study tests two financial valuation models empirically by valuing three stocks from three industries, with the purpose of studying how well valuation models work empirically and to make a forecast. The models which will be tested are residual income valuation and discounted cash flow. Nine stocks will be picked strategically from the Swedish stock market and additional analysis will follow in the analysis chapter.Based on analysis and valuation, the commodities industry has decent valuation as the healthcare industry is undervalued thanks to the high valuation of AZN. The energy industry has low value due to the capital intensive nature of the industry. When it comes to the models and their practical implementation, DCF has been the most problematic to apply empirically whereas RIV was better but it still shows extreme values, which teaches the student the clear difference between theory and empiri..

This essay examines how age, power and agency is represented and reproduced in contemporary Swedish picture books.This is done through a combination of discourse analysis and literary analysis.It uses theoretical perspectives from sociology, and views childhood as a social construct. It sees discourse and language use as both representing and constructing social reality in the tradition of Norman Fairclough and critical discourse analysis. The main results is that the discourses of childhood in the material construct children as a separate group in society, and childhood as a special time in life. Children is portrayed as both social actors and in need of protection from adult themes and worries..

Purpose/Aim: The aim of this thesis was to study Sydsvenskans coverage of the police crisis in Skåne 2009.Material/Method: The study is based on 26 articles which has been analysed within the frames of Norman Faircloughs Critical Discourse Analysis..

Large retirement numbers and fierce competition of available labour, results in municipalities have to be more attractive as an employer. One way for the municipalities to fulfil their staffing requirement is partly to increase their recruitment efforts, and partly to educate their existing employees. Discussions about the supply of competence are therefore pressing within municipal activity. The aim of the study was to investigate how the concept of competence is used within a municipal administration. The method that has been used is Norman Fairclough?s critical discourse analysis, a method that allows multi dimensional analysis.

With theories of creativity and aesthetic learning processes as a basis, this study explores the usage of the concept of creativity in the curriculum for the Swedish compulsory school (Lgr11) and in the various syllabi?s commentaries and the assessment guidelines for the subject of Sloyd produced by the Swedish National Agency for Education. The purpose of the study is, to examine to which extent an education and assessment that is directed towards the development of creativity among pupils in the subject of Sloyd, is underpinned and supported for in these texts, and furthermore how these wordings relate to the various other subjects? wordings about creativity. Creativity is a concept around which there is no proper consensus.

More guns-less violence? A qualitative and comparative analysis between the swedish and the american daily news-press..

This thesis focuses on Chinese?Swedish code-switching of bilingual children in Sweden. The purpose is to, through a case study, study what Chinese?Swedish code-switching looks like in daily conversations between bilingual children and their parents. Three main questions are formulated from the purpose of the thesis, foucusing on the types and frequencies of code-switching, the grammar of code-switching, and the motivation of code-switching.The linguistic material comes from voice recordings of naturally occurring conversations between three children and their parents, which are transcribed afterwards.

This study concerns how Muslims are portrayed in a choice of twelve news articles from Swedish dailies and tabloid newspapers on the aftermath of the film Innocence of Muslims published on YouTube. All articles are distributed in the newspapers Aftonbladet, Expressen, Dagens Nyheter and Svenska Dagbladet in the period of September 11th, 2012 until September 30th, 2012.For this study, a qualitative text analysis has been embraced and focus has been on van Dijk?s Critical discourse analysis to the texts, with additional features from semiotics applied on the images.The theories consist of Critical discourse analysis, hegemony, ideology and power, postcolonialism and stereotyping.In the qualitative content analysis, concrete examples from the articles are retrieved and commented. These have been divided into various themes, which are trends that the authors have been able to distinguish in the analysis.The result shows that Muslims in the analyzed newspapers are portrayed as the others, unimportant and extremely religious, in a negative manner rather than a positive. Moreover the press has tendencies to generalize Muslims as a group.