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211 Uppsatser om Rhetoric - Sida 1 av 15

Marknadsretoriken i Sverige : Ett arbete om retoriken som produkt

Rhetoric is a difficult discipline to define. For centuries, Rhetoricians have argued and discussed the question: what is Rhetoric? Over the past 20 years, Sweden has seen a new breed of companies enter the labor market - the Rhetoric consultants. If the adverts are correct, these consultants will help you become a better speaker, a greater debater and a more critical and conscious listener. In other words, you can pay to become a greater Rhetorician.

Samma skola, sex olika uppfattningar : En kvalitativ studie om retorikens plats i svenskämnet

The purpose of this study is to examine the teachings of Rhetoric?s in schools, more specifically within the Swedish subject; furthermore it examines how Swedish teachers work with Rhetoric in the Swedish subject on a practical basis. The study also highlights teachers' approaches to the curriculum for high school. The method I have used to conduct this study, have been to use interviews and inductive ethnography. The teachers whom have been interviewed in my study have similar understandings of what oral presentations actually are, but their idea of what the term Rhetoric stands for however differs. Teachers have received similar training in Rhetoric; however, they have different experiences within it.

Sverigedemokraterna - En retorisk studie

The Sweden democrats are a political party that has had a time of success duringthe last year. However many people believe them to be a racist party, in contrastto how they view themselves and their political message. How is it possible thatthe views of the same party differ to this extent, it seems to be a large ambiguityin their message. Rhetoric is a tool that everybody uses in some way or anotherand can be crucial to how a political party is perceived by people. Can thereforethe use of Rhetoric be a factor that has contributed to the different perception of theparty and if so, in which way?With the help of theories such as semiotics, classical Rhetoric and antiestablishmentstrategy, different texts, such as motions, and pictures published bythe Sweden democrats can be analyzed to find ways they use Rhetoric.In the analysis it was obvious that they used Rhetoric, even though theRhetorical quality differed between the leading persons in the party and the peoplewho represented the Sweden democrats in the local government.

Att riskera sin världsbild : En uppsats om tolkning av retoriska objekt ur två individuella perspektiv

This paper discusses the relationship between Rhetoric and hermeneutics. It is a studyconducted through a generative method where two different Rhetoric students haveanalyzed three Rhetorical objects and afterwards have compared their results and theninterpreted the differences and similarities. The purpose is to find what makes aninterpretation legitimate and plausible and what binds Rhetoric and hermeneuticstogether through meta analysis. The study shows that doxa is a fundamental elementthat connects Rhetoric to hermeneutics and that it is more relevant to discussintersubjectivity than legitimacy, which is harder to define and achieve. An importantresult is also that the dialogue in the interpretation process has been found to be acatalyst for new research findings and of increased knowledge..

Invandrarprat och skam: en kvalitativ studie av retorikens betydelse

The purpose of this enquiry was to study how the Rhetoric about immigrants (invandrarprat) influences the interpretation of reality in regards to new swedes. The study was conducted with the help of qualitative interviews with eight new swedes who, apart from their country of origin, by Swedish social standards would be considered average. Two questions were examined for the purpose of this study:1. How do new swedes react to Rhetoric about immigrants?2.

Konsten att skapa frustration : En procedurell och visuell retorisk analys av ?Riskprofilen? ? en interaktiv film från Myndigheten för Samhällsskydd och Beredskap

A Rhetorical analysis of the educational interactive film ?Riskprofilen?, produced by the Swedish Civil Contingencies Agency (Swedish: Myndigheten för Samhällsskydd och Beredskap). This essay uses the theories and methods of Procedural Rhetoric, as described by Professor Ian Bogost, and Visual Rhetoric, as described by Professor Brigitte Mral to analyse the interactive and visual component parts of the artefact, and compares them to the intended purposes of the artefact as stated by documents pertaining to its creation, found to be those of educating the public; marketing the agency; and driving traffic to its webpage. The artefact is through analysis found to fulfil the purposes of marketing the Agency and of likely increasing traffic to the website upon which it is hosted. Regarding the primary, educational purpose this analysis finds that the artefact does not teach a user the accident-avoidance strategies it claims to do, but is dependent upon further materials..

Retorik i psykoterapi : Hur en psykoterapeut etablerar sitt ethos

This paper aims to describe and discuss psychotherapy in Rhetorical terms; in particular how psychotherapists can use their ethos, or person, as a means for convincing the patient, and subsequently discuss how these insights in turn can be useful for other rhetors.Classical Rhetoric is commonly associated with one speaker exercising influence on an audience of many, but modern Rhetoric is broader, and includes all situations where someone is attempting, by speech or in writing, to affect anyone, including the rhetor himself. With this broader definition, psychotherapy may also be considered a form of Rhetoric. Psychotherapy does, however, highlight the aspect of power distribution, in that it is clear that it is up to the patient to determine whether the Rhetoric will achieve its purpose or not, that is, if he will be influenced by it. In psychotherapy, it is also important to differentiate between persuading and convincing: for a permanent change to occur in the patient?s thoughts and actions, the deeper, "internal" form of conviction is necessary for change to take place.When attempting to convince an audience, it is important for the speaker to establish a credible ethos, that is, present a trustworthy persona.

Relationen mellan Europeiska Unionen och Vitryssland : En kvalitativ studie om hur Vitryssland debatterats i Europaparlamentet i samband med parlamentsvalen i landet år 2004 och 2008

A qualitative document analysis is used to answer the aim of this thesis that is to find out if the relation between the European Union and Belarus has changed from confrontational to reparational in between the two parliamentary elections that was held in the country in the years of 2004 and 2008. The study focuses on debates from the European parliament in association to the elections in Belarus to see if the Rhetoric used in the debates have changed. It is found that the Rhetoric used in the European parliament after the 2004 election in Belarus are extremely confrontational and the members of the debate expresses their thoughts of Belarus in a rather harsh way. It has also been found that the Rhetoric used in the European parliament after the 2008 election in Belarus are more diplomatic and have the tendencies of a warmer relation to Belarus although there are still some confrontational views among the members..

Du kommer väl ihåg hur det var att gå i skolan : En visuell retorikanalys av fem av Friends antimobbningsfilmer

Title: ?Du kommer väl ihåg hur det var att gå i skolan?? ? En visuell retorikanalys av fem av Friends antimobbningsfilmerNumber of pages: 75Authors: Radhika Bhasin and Christoffer OrreTutor: Marinette Fogde and Gudrun WeinerCourse: Communication, Advanced CoursePeriod: Spring 2007University: Division of Media and Communication, Department of Humanistic Science, Örebro UniversityPurpose/Aim: The purpose with this essay is to examine in what ways the Swedish organisation Friends advertising films against bullying Rhetorically and visual Rhetorically intend to convince their audience of their message.Material/Method: We have been studying five of Friends advertising films against bullying. The five films were chosen because they all originated from the same campaign against bullying amongst schoolchildren. The methods used were partly Rhetoric analysis and partly visual Rhetoric analysis.Main results: The conclusion we can draw from this study is that Friends anti-bullying films uses several Rhetoric methods, both classic and visual, to convince their audience. Occurrence of pathos (emotions) arguments as convincing method was most commonly used, followed by ethos (sender trust) and only a few logos (fact) arguments.

Den svenska kärnkraftspolitiken : En processpårande fallstudie av svensk kärnkraftspolitik

This study deals with Swedish nuclear-energy politics from 1980 to 2006. The purpose is to trace and to explain change and stability in three political parties? Rhetoric concerning the phase-out of Swedish nuclear-energy and the Swedish government?s nuclear politics. Two hypotheses based on path dependency theory are tested to analyze if Rhetoric and politics are developing in separate directions. The first hypothesis is based on the idea that earlier promises from the political parties affect what promises they can make later on.

Protestretorik : En studie av kroppen som ett retoriskt medel under demonstrationen i Båstad 1968

Med utgångspunkt i George Lakoff och Mark Johnsons teori om den konceptuella metaforen analyseras i denna uppsats bildspråket i opionsjournalistiska texter som behandlar frågan om individualiserad föräldraförsäkring. Därtill anläggs med hjälp av Yvonne Hirdmans teori om genussystemet ett genuserspektiv, för att undersöka om metaforerna är könade och/eller reproducerar det binära könstänkandet. Materialet är hämtat från DN, Aftonbladet, Expressen och SvD under perioden januari 2010-novmeber 2013. .

Den dolda europeiseringen : En studie av svenska partiers retoriska förändring mellan 1995-2010

This thesis studies the indirect effects of Europeanization on national political parties. I argue that Europeanization has affected the way national parties operate, and communicate with the voters, by restricting the national policy space through increased economic and political integration. Furthermore, I argue that the impact of Europeanization is likely to be reflected in electoral manifestos and changed patterns of party competition. Accordingly, Europeanization is hypothesized to change party Rhetoric in a cartel-like manner by diminishing voters? expectations, and also by avoiding EU-affairs in electoral manifestos. The hypothesis suggests, moreover, that Europeanization is reflected in convergence among parties regarding the Rhetoric concerning EU-affairs. The purpose of the thesis is to examine to what extent the Rhetoric concerning EU-affairs has changed in electoral manifestos sinceSwedenjoined the European Union in 1995.

Med "ansvar" som mål, medel och självbild : Retoriseringen av ?ansvar? i svensk, politisk retorik 1991?2013

En undersökning över hur ordet "ansvar" använts i svensk politik 1991-2013 och den förändring ordet genomgått i avsende på argumentativ funktionalitet under Fredrik Reinfeldts tid som statsminister..

Sverigedemokraternasanvändning av begreppet?svenskfientlighet? : en diskursanalys

The Sweden Democrats uses a term to describe a situation where ?swedes? are being discriminated against by other ethnic groups and where the elite is promoting this. The term ?svenskfientlighet? can be translated as ?swedofobia? and in this thesis a speech by the party leader Jimmie Åkesson held during the election campaign that solely was dedicated to this term is being analyzed with the help of tools developed by the scholar Ruth Wodak. Ruth Wodak has previously analyzed the Rhetoric by other European right-wing-populist parties like FPÖ in Austria and has asked for other researchers to analyze the speech used by right-wing-populist and extremist parties to get a better understanding for just how these parties construct their different enemies.

Persuasiva spel: Ett medium med spännande möjligheter : Procedurell retorik i två svenska opinionsbildande datorspel

This essay is about the principles and rules that control persuasive computer games. The term persuasive games mean computer games, video games and other similar artifacts that are produced to shape opinion. The Rhetorical scholar Ian Bogost at Georgia Tech claims that this kind of games mainly get their persuasive power by using procedural Rhetoric and that games as a medium gives special conditions for procedurality.  By procedural Rhetoric Bogost means an argumentation that is based on rules and choices, as opposed to texts, movies and images. (Bogost 2007). Bogost describes these procedures as quite specific for games and claims that they differ qualitatively from ?ordinary? Rhetorical arguments even if they just as other arguments work by establishing enthymems.

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