The purpose of our essay is to examine if variation exists in the way that auditors try their independence, this so called analysis-model. We will suggest some factors that influence the way auditors practise the analysis-model. The institutional theory predicts no differencies since the normative pressure could be expected to be severe. But we found that among other things people?s qualifications, personalities and audit firm?s size and age influence the way auditors try their independence.

Advertising is something that we get in touch with on a daily basis and more or less everywhere. Advertising is used in different mediums, such as magazines, television, radio, internet, cellphones et.c. The aim of the present study is to find out if there are any recurrent dissimilarities how advertising is constructed among the mediums regarding rhetorical and semiotical theories. Two different mediums have been chosen for a comparison, printed advertisments versus internetbanners. The study has been based on a total of ten qualitative image analyses.

This essay contains a comparative analysis of Erik Olin Wrights Marxist class analysis and Michael Hardt and Antonio Negris post-Marxist class analysis as presented in their books ?Empire? and ?Multitude: War and democracy in the age of Empire?. I discuss the shift in analytical focus from state level to global level that Hardt and Negri's analysis represent and the ensuing relevance of this for contemporary class analysis. The essay also address the challenge and implications posed to class analysis by the ever increasing economic globalization, from a material production to an ever growing immaterial service economy and the decrease in state power in controlling capital and labor movement. I propose that analytical understanding of class conflict help us to a better understanding of the mechanisms and dynamics that generate social and economical inequalities and that an updated Marxist class analysis still have much to contribute to our understanding to how these issues not only shape our society but also our capacity to counteract them..

Denna studie undersöker hur begravningsbyrån Fonus valde att bemöta en kritisk artikel, publicerad i Aftonbladet, med ett pressmeddelande som lades upp på den egna hemsidan. Uppsatsen undersöker först vilka retoriska verktyg som har använts i skapandet av detta meddelande, och sett från Benoits teori om Image Repair, vilka strategier som använts och hur användningen av dessa har sett ut.Därefter söker studien att praktiskt undersöka detta budskap genom att låta en utvald grupp respondenter ta del av materialet samtidigt som de i personliga intervjuer får svara på frågor om det de läst. Här utsätts respondenterna först för negativa påståenden riktade mot Fonus för att färga deras åsikt om företaget innan de får ta del av pressmeddelandet. Syftet är att undersöka om Fonus textbaserade kriskommunikation kan påverka respondenterna och deras attityd mot företaget i en positiv riktning.Undersökningens slutsats är att ett budskap som utformats med en väl balanserad retorik och ett väl avvägt bruk av Benoits strategier, utgör ett fruktbart sätt att påverka mottagaren i den önskade riktningen..

Undersökningens syfte är att studera hur historielärare på gymnasiet berättar om berättande. Studien grundar sig därför på intervjuer med gymnasielärare i historia. Intervjumaterialet kopplas sedan för det första till retoriska begrepp, för det andra till Thomas Ziehes pedagogiska teorier och för det tredje till Peter Gärdenfors bild av människan som mönsterskapare och meningssökare. Resultatet av undersökningen visar på att lärarna i sin undervisning använder retoriska grepp av olika slag. När de berättar om vad de gör, beskriver de det emellertid inte med retoriska termer..

This essay discusses the import of cod (Gadus morhua) in Sweden during the Middle Ages through isotope analysis of cod vertebrae. The isotope analysis is used to trace the cods origin to either the Baltic Sea or the Atlantic Ocean. The bones were subjected to d13C, d15N and d34S analysis; 64 of  the analyzed bones met the quality criteria. The isotop data showed that import of Atlantic cod was significant in medeval Sweden. The analysis suggests that there is no specific time or event that the sites start to import cod but this varies from site to site. .

The purpose of this study is to investigate and increase the understanding of how the two commercial companies IKEA and SAS and the two aid organizations/nonprofit organizations UNICEF and Save the Children use perceptions of Christmas to produce messages in their Christmas advertising/commercial film. The study also discusses if there may be communicative and pictorial similarities and differences in how these brands constructs messages in commercials, and why it may be that the brands choose to use these messages in commercials based on the recipient possible interpretations. The theories used in this study are promotional culture, framing theory, preferred meaning, semiotics (denotation and connotation), myth and rhetoric (ethos, pathos and logos). The method used to answer the purpose and issues are the qualitative method that uses the theories semiotic and rhetoric to analyze the material. The study's results derived from the qualitative content analyzes of the material (the brands IKEA, SAS, UNICEF and Save the Children Christmas advertising films) show that IKEA message might want to show that they want to help the customer and that they pay attention to the customer needs.

???In this thesis I discuss the adaption of the speaker to the audience, and suggest a radical re-imagining of both the act of adaption and the reasons why adaption is necessary. My main purpose is to introduce social complexity into what I see as the pivotal point of both classic and modernrhetoric and thereby create new possibilities for future research.I accomplish this by modifying the rhetorical concept of doxa, moving from Pierre Bourdieu's separation of doxa and habitus ? the incorporated form of shared beliefs and values ? to an integrated view based in Manuel DeLanda's use of Gilles Deleuze & Félix Guattari's concept of the assemblage. In this way I formulate a notion of doxa that emerges from social interaction while at the same time shaping and regulating it.

The aim of this thesis is to examine how personnel working with asylum cases at the Swedish Migration Board handle their role as administrators of asylum. For the study 7 asylum administrators were interviewed and the analysis was made with influence from the method critical discourse analysis. To understand the themes in the analysis I have used Michael Lipskys theory about street-level bureaucrats. Main results from the analysis of the interviews were that the street-level bureaucrats had certain strategies for managing the difficult aspects of the job. The interviews also showed that the participating informants had difficulties with different identity positions..

This master thesis examines commercial video games and their relation to the concept of immersion and realism. Games as a communicative medium is quite a new area of interest within rhetorical research in Sweden. Most of the research conducted has, however, been focused on gaming and formation on opinion ? games that explicitly tries to persuade the player, unlike commercial games that focus on entertainment, that is. But that does not mean that commercial games cannot influence us.

The Uppsala based company Q-linea develops procedures, instruments and systems for protein and nucleic acid analysis. The components in such an instrument are controlled by microcontrollers. Microcontrollers are computers in one singular chip that can be used in a wide range of applications such as cars, toys or in this case an analysis instrument. When developing a new instrument for biochemical analysis, Q-linea needed new software for controlling and communicating between the components in the instrument. The process of developing this software is the subject of this thesis.The project included research of microcontrollers and the components in the instrument.

In the years between 2012 and 2014, Burma has been shaken by waves of violence against Muslims which has resulted in destroyed mosques and shops, at least 140 000 displaced and 200 killed persons. The person who is said to lay behind this violence is the Burmese Theravada monk Ashin Wirathu. Being the founder and leader of the radical Buddhist movement 969, he has been accused of indirectly motivating violence against Muslims and has been portrayed with titles such as ?The face of buddhist terror?. This essay investigates the relation between Wirathu and the anti-Muslim violence by applying the method of content analysis on a speech of him.

Posters had their breakthrough in 1830-1840?s all thanks to the lithographic printing technique. The poster was used as an advertising tool.In this essay, we have looked at which semiotic and rhetorical elements that are found in today?s Swedish movie posters. What kind of image and text elements does the poster use and with what function? With what and how do they persuade the audience that the movies are interesting and worth seeing?We have taken the most popular Swedish movies between 2001 and 2010, one for each year, going by the statistic found at the website of the Swedish Film Institute.

Rapporten som följer är en analys av en metod som genererar regler från neurala nätverk. Metoden heter VI-Analysis (Validity Interval Analysis) och är framtagen av Sebastian B. Thrun [Thrun]. VI-Analysis arbetar på det sättet att det neurala nätverket ses som en svart låda där endast de inputvärden och outputvärden som finns i nätverket används som underlag när regler ska genereras. Dessa inputvärden och outputvärden kommer sedan att få tillåtna intervall av VI-Analysis.

The military conflicts of the early 21st century have seen the introduction and rise of a new military technology: the armed drone. With the United States acting as the driving force behind this technological advancement, the U.S Air Force and intelligence agency CIA have madedrones their weapon of choice for pursuing suspected terrorists and insurgents in various remotelocations. American military leaders and policy makers assert that the armed drone?s high levelof accuracy make it the best available weapons platform for this task. However, new researchshows that the use of drones may result in more civilian casualties than previously thought, andmay in fact be more fallible than conventional aircraft in this respect.