I media ligger stort fokus på kropp och hälsa. Under det senaste årtiondet har flera hälsorelaterade tv-produktioner sänts i svenska kanaler. En av dessa är Toppform på Sveriges Television. Syftet med den här uppsatsen är att ta reda på vad tv-programmet Toppform menar med hälsa. Genom en kritisk diskursanalys tolkar jag vika diskurser som är dominerande i programmet och om Toppform förändrar eller reproducerar den dominerande diskursordningen.

Syftet med uppsatsen är att få en grundligare kunskap om berättande. I uppsatsen kan man läsa om vad författare anser om berättandets betydelse, medias påverkan på fantasin och vilka skyldigheter pedagoger har. Jag har även intervjuat tre pedagoger, från förskolan och skolans yngre år. Pedagogerna har givit en förståelse om hur berättande kan användas i praktiken och vilken betydelse de anser att berättande har för barnen. Jag har kommit fram till att berättande används i alla dess former ute i de verksamheter jag har besökt och är uppskattat från både lärare och barn.

Public concern and the need of responsible way of doing business have brought forward the issue of sustainability at the forefront of discussion in the last decade. Even though, food retailers are playing an important role in the economy, they are exposed for criticism by media and consumers for any socially and environmentally irresponsible business practices because, the potential environmental and social impacts from their operations are significant. These impacts need to be recognized and properly addressed. The main objective of this study was to assess the sustainable business management of a cooperative food retail business in Sweden, known as Konsum Värmland (KV). The necessary data and information on history and status of KV, and its practical activities concerning the implementation of sustainable development programs as well as the motivation and challenges encountered by KV during the implementation were gathered via reviewing different documents, research papers and press releases; interviewing decision makers and other personnel in KV and other researchers from Swedish University of Agricultural University who have investigated KV.

AbstractTitle: What TV-glasses do you wear? A study in how party-political people decode the TVshow Scooby Doo (Vilka tv-glasögon har du? En studie i hur partipolitiskt aktiva personer tolkar tv-serien Scooby Doo)Number of pages: 47 (54 including enclosures)Author: Christopher LandstedtTutor: Amelie HössjerCourse: Media and Communication Studies CPeriod: Autumn term 2007University: Division of Media and Communication, Department of Information Science, Uppsala University.Purpose/Aim: The aim of this essay is to make a study in how party-political people, 18-25 years old, both female and male, decode the messages in the TV-show Scooby Doo from 1969. Do they decode the show differently because of their political view, their gender or, and their social background? Is there a pattern in the decoding or is it based on a more individual level?Material/Method: A qualitative method containing a total number of 16 individual interviews with young adults, 18-25 years old, half of them female, the other half male, were used. All of the participants are members of political youth parties/organizations, equally divided in left and right wing parties.

I mars 2012 tog SVT 1 bort sin bildpresentatör och ersatte den med en speakerröst och grafiska sekvenser i programskarvarna. Syftet med det här examensarbetet var att undersöka vilken betydelse programpresentationerna inom de här två formaten har för publiken.För att kunna besvara forskningsfrågan genomfördes två gestaltningar som var grunden för den kvantitativa undersökning som arbetet bottnade i. Den kompletterades med kvalitativa intervjuer för att få en så tydlig bild av varför respondenterna svarat som de gjort i detta aktuella ämne.Resultatet visade att publiken till en början tyckte bäst om att få informationen av en Hallåa, men efter de kvalitativa intervjuerna visade det sig att det första svaret berodde på gammal vana och att de nu tyckte bättre om det nya formatet då de efterfrågar snabbare TV. Resultatet visade också att innehållet mellan program är mycket identitetsskapande för tv-kanaler..

Klädbranschen har fått stor uppmärksamhet gällande hållbarhet och miljökostnader. Tidigare forskning har främst täckt frågor kring hållbara material och transporter samt arbetsförhållanden för dem som producerar kläderna, medan andra aktiviteter som ingår i ett klädföretagets värdekedja inte har fått så stor uppmärksamhet, trots att de också har en stor påverkan på miljö och kostnader.Innevarande uppsats handlar om klädföretag och hur deras rutiner gällande upphängning av kläder på galgar fungerar. Syftet med arbetet har varit att undersöka var i värdekedjan kläderna galgas och hur returhanteringen av galgarna sker samt hållbarhetsperspektivet kring detta.Teorin har tagits fram från olika vetenskapliga artiklar, böcker samt hemsidor, och informationen som redan finns i ämnet och som är relevant för undersökningen presenteras. Teorin tar upp termen Supply Chain Management (SCM) och hur det ser ut i klädbranschen. En överblick av aktiviteter som ingår i ett klädföretags värdekedja ges, där "pre-retail"-aktiviteter och returflöden får stor uppmärksamhet.

The out-of-town retail establishments are part of the dramatic structural changes in the retailing of food and groceries. There are however strong indications suggesting these establishments result in negative externalities concerning areas such as pollution and urban environment. The purpose of this study is to describe and, from an economic perspective, analyse the Swedish political regulations and planning policies concerning the out-of-town supermarkets. The analysis establishes that the current regulations regarding out-of-town retailing do not, due to the occurrence of market failures, produce an optimal situation. It might therefore be necessary to change the planning policies in a more restrictive direction.

Almost every commercial in television nowadays aim to sell a product or service. This researchpresents two big actors in the grocery chain and their respective commercials. The two actors thatare presented in this research are Lidl and Coop. Both Lidl and Coop are among the largest grocerychains in Sweden. By examine two commercials from each company we aim to find how theircommercials are structured.

This thesis is concerning private brands on special display. ICA Gott Liv! was used as a study object and a latin square design was employed, using 2 ICA Kvantum stores. Two displays were built in order to compare which created the most awareness and interest, one with the best selling Gott Liv! product and one with four randomly chosen Gott Liv! products. The data was collected using triangulation, questionnaires, sales data and observations were conducted in the two stores. The results indicated that private brands works as well as manufacturer brands on special display and a display with four randomly chosen products creates more interest and higher sales than the display with the best selling product..

The thesis work focuses on marketing and its point of departure centers on mapping the utilization of social media as a form of marketing. The choice of this thesis subject has been deemed by the authors as one of particular interest due to the current popularity of social media in the Internet connected society and their use as marketing tools. Specifically, this thesis sets out to explore how companies exploit social media tools in marketing and how their use affects retail operations and customer relations in an effective and creative way.The report concentrates on qualitative data collection, the interview answers of four respondents, of which, two are considered experts within the field of social media. The choice of suitable respondents was strategic with the goal of covering as large a portion of the social media field as possible; one social media educator that works with companies and one who assists companies with social media applications. The remaining two respondents work in marketing and communications and employ, as part of their job, social media tools such as Facebook and Twitter.

Abstrakt  Tv-branschen är en jätteindustri som styrs av ett fåtal stora sändningsnätverk. I Sverige är den största distributören Sveriges Television (SVT) och på grund av detta så är sannolikheten att personer som arbetar inom ljud i Sverige någon gång kommer att arbeta på projekt för dem väldigt hög.I min uppsats har jag utfört en Actor Network-analys av empiriska studier jag utfört på postproduktionsbolaget Europa Sound and Vision. Med hjälp av analysen vill jag undersöka vad begreppet ?god hörbarhet? består av och därmed kunna definiera uttrycket tydligare.Jag jämför sedan SVTs syn på hörbarhet med den jag fått fram genom dessa studier för att till slut ändra på den nuvarande synen och på det regelverk SVT har..

Servicescape is a research area within service management which processes the effect that the environment has on the service experience. The purpose of this essay is to find out how servicescape, with focus on the ?background music?, affects customer behavior in a clothing retail store. Through manipulation of the background music?s tempo the essay aim to explore to what extent this part of the servicescape a) affect the customers approach and avoidance behavior, b) is affected by customers with a hedonic or utilitarian shopping behavior, c) affects pleasure, arousal and dominance perceptions for the customer, and d) how the servicescape is perceived.Key words: Servicescape, approach-avoidance behaviour, pleasure, arousal, dominance, hedonic-utilitarian behaviour..

The success of self-service technology in retail grocery stores cannot be ignored, and the fact is that every other grocery store in Sweden has implemented the self-scanning or self-checkout systems. The trend is that the technique is spreading into other markets with potential to increase productivity for companies and enhance the service for customers. Fast fashion is one branch that is left untouched by the development in payment processes, and despite the leading companies extensive focus on fast service, the concept of self-service technology has not yet been tested. This paper undertake a quantitative, experimental approach to the issue and examines the effect self-checkout would have on Fast fashion- customers. By presenting a scenario with and without self- checkout and afterwards asked about the respondents experience, we can provide the marketing world with new insights.

This thesis discusses the representation of bodies in todays non-fiction television in Sweden. I have chosen to focus on deviant bodies (sexual, deformed or unhealthy) on display in reality-shows and documentaries on SVT, TV4 but especially on the commercial channels TV3 and Kanal5. Also discussed are the viewers emotional and bodily reactions. Altough these shows are different from one another in many respects, I argue that there is also a common thread between them. From a sociological and cultural perspective, and with help of some historical examples, I try to illustrate how we view these shows and what their function is.

Title: How does the buying decision process really function within e-commerce? - A qualitative study of consumer behavior when they consume on Internet.Institution: School of Economics, Linnaeus University, Va?xjo?.Course code: 2FE16E.Authors: Sara Hja?rne, Mathilda Perem, Ewelina Wallin.Tutor: Dan Halvarsson.Examiner: A?sa Devine.Key words: Buying decision process, purchase decision process need recognition, information search, evaluation, purchase decision, postpurchase behavior, consumer decision making, E-commerce, E- commerce channels, online shopping, online purchase, e-retail, internet shopping, electronic shopping, consumer behavior, online appereal shopping, social media, decision making, online retailing, website design, customer satisfaction, webshopping, perceived risk, convinience, price, online consumption behavior.Background: Buying decision process is a model that marketers use to get a better understanding of their customers and their behavior when purchasing a product. This process consists of five different steps; need recognition, information search, evaluation of alternatives, purchase decision and evaluation. Buying decision process has for a long time been an accepted model but scientists argue that the introduction of Internet as a channel for consumption has changed this process. The Internet has also led to a change of power in which customers today have greater influence, which greatly affects the buying decision process in e-commercePurpose: The purpose is to explore how consumers perceive their behavior when they consume through e-commerce.Research questions:How do consumers perceive the buying decision process they experience when they consume through e-commerce?How do consumers perceive different factors that are important to them when they consume through e-commerce?Methodology: Qualitative study, cross-sectional design, semi-structured interviews.Conclusion: This thesis shows that the traditional model of the buying decision process is not consistent with consumers' perception of how they are undergoing the process when applied to an e-commerce context.