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582 Uppsatser om Retail sales - Sida 22 av 39
Tjejer vs. killar på Facebook : En studie om ungdomars identitetskonstruktion och deras syn på andras identitetsskapande på Facebook sett ur ett genusperspektiv
The purpose of this study was to examine the experience of organizational culture among salespeople at a specific workplace. The purpose was also to investigate what motivates these salespeople in their work and the impact culture has on their motivation. We have used a qualitative research method to collect the empirical material. With the help of seven interviews, including six salespeople from one of Sweden?s biggest electronic retailer and also one information interview with a sales consultant, we attempted to find the answer to how they perceive the organizational culture and how it affects their work motivation. The following questions are used to fulfill this purpose: ? How do the salespeople experience the organizational culture? ? What motivates the salespeople in their daily work? ? What effects does the organizational culture have on the salespersons motivation? As analytical tools we have used are the concept of organizational culture, Schein's description of the three components of culture and Herzberg Motivation-Hygiene theory. The results of the study indicate that the salespeople experience a positive organizational culture and that this culture promotes fellowship and unity between colleagues, which in turn contributes to an enhanced motivation.
Eskortverksamhet med fokus på försäljning av BDSM-tjänster
The purpose of this study is to examine escort-business with a focus on sales of BDSM-services (Bondage and Discipline, Dominance and Submission, Sadism and Masochism).
The study is based on qualitative interviews with three informants providing BDSM-services, as well as a survey with 96 men who requested domination of escorts (the survey was carried out by an escort in the 1980s). The analysis of this material resulted in the identification of three themes on which the study centers: The personal experiences of the three escorts, the interaction between the escorts and the clients, and the changes over time when it comes to the performance of BDSM-services. The study has a gender perspective with a focus on feminism and queer-theory. The important conclusions are that there are several differences between prostitution having a focus on BDSM-services and other prostitution.
Musik som kommunikation : en empirisk undersökning hur musik kan påverka startblocket av en lektion
Music affects us humans. Marketing has long made use of music as a means to enable customers to identify with a brand, and thus increase sales. The Influence of music is obvious, but can you use this on students, and how effective is it to use in a classroom?I will answer the question: how does soft music provide reassurance/create a harmoniums learning environment at the beginning of a lesson?By observing how students react and behave to the playing of soft music. My aim is to create different strategies that teachers can effectively use to get students to ?jump in? to their lessons without wasting 5-15 minutes of class time.Professor Lennart Grosin conducts research into what is in Sweden called PESKO.
Leader-Member Exchange och relationsaspekters betydelse ur säljmedarbetres perspektiv
Ledarskapsteorin Leader-Member Exchange (LMX) menar att en hög kvalité i relationen mellan ledare och medarbetare är viktig för olika organisatoriska utfall. Då forskning inte fokuserat på vilka relationsaspekter som medarbetare värderar som viktiga inom specifika branscher, är denna studie ett avstamp till området. Syftet med undersökningen var att ta reda på vilka relationsaspekter som säljmedarbetare värderar som viktiga i relationen till sin närmsta chef, om värderingen av dessa relationsaspekter har ett samband med medarbetares upplevelse av den befintliga relationen till sin närmsta chef och om relationsaspekterna värderas olika beroende på den befintliga kvalitén i relationen. En enkätstudie genomfördes där LMX samt relationsaspekter behandlades. Deltagarna bestod av 70 säljmedarbetare på ett globalt företag i Mellansverige.
Koncernbidragets hantering ur ett ABL-perspektiv: - En analys av det vedertagna tillvägagångssättet
The use of group contribution between consolidated firms is a common phenomenon in Sweden where taxation is not based on the return on the consolidated level but on the return on the individual firms. However, the process of handling the group contribution does not work without problems. This thesis analyzes three main issues where group contributions oppose the Swedish Companies Act. ? The Swedish Companies Act enacts the decision regarding group contributions to be made at a shareholder?s meeting.
Eskortverksamhet med fokus på försäljning av BDSM-tjänster
The purpose of this study is to examine escort-business with a focus on sales of BDSM-services (Bondage and Discipline, Dominance and Submission, Sadism and Masochism).
The study is based on qualitative interviews with three informants providing BDSM-services, as well as a survey with 96 men who requested domination of escorts (the survey was carried out by an escort in the 1980s). The analysis of this material resulted in the identification of three themes on which the study centers: The personal experiences of the three escorts, the interaction between the escorts and the clients, and the changes over time when it comes to the performance of BDSM-services. The study has a gender perspective. The important conclusions are that there are several differences between prostitution having a focus on BDSM-services and other prostitution.
Se inte ner på golvmarknadsföring! - En kvantitativ studie om effekter av golvmarknadsföring i köpcentrummiljöer
Shopping malls have been growing in numbers during the last few decades. As an effect, consumers are increasingly placing a greater amount of their purchases under one roof. The problem is that stores within these malls have to fight for the consumers' attention in competition with all the other stores. Thus, making consumers noticing their store is critical for success. Creating attention through floor advertising could be a potential way of doing so.
Talk the talk and walk the walk? -A study of the dissonance between the consumers? attitudes and actual behaviour towards local produce-
A debate on environmental issues and food safety has been ongoing in Sweden and it is suggested that consumers' are seeking local produce instead of global and exotic foods. Moreover, studies show that the consumers? positive attitude towards local produce does not reflect their actions. The purpose with this thesis is to contribute to a better understanding of the dissonance between the consumer?s attitudes and actual behaviour towards local produce.
Teststrategier och användning av testautomation : En studie utförd på företaget Extenda AB
In today?s IT world where software is constructed in a rapid pace, testing has become a crucial area to master when testing has to be done at a greater speed. To still be able to handle the demands of high quality software, companies have to spend more resources on testing and introduce test automation. By automating test cases the testers can gain time which they can spend on doing more complex testing and thereby increase the quality of the software.In this thesis we have helped Extenda AB, who delivers systems to retail companies, to introduce test automation in one of their customer specific projects. This has been done using their own in-house ?capture/replay? tool ECP (Extenda Cashier Player).We have also derived a process that explains how Extenda can introduce test automation on other customer projects.
Att vinna musikmatchen: Hur skivbolag förblir framgångsrika i en strömmad värld
Music streaming services are changing the music industry from the inside. After being struck by the piracy wave in the early 2000's, the industry was characterized by declining sales, layoffs, and a seemingly futile battle on what had become a culture of copyright infringement. After the successful launch of the music streaming service Spotify, the Swedish recording industry took a turn for the better. Music streaming services are creating both new opportunities and challenges to the music industry. This paper aims to study some of the opportunities and challenges concerning the creation of new music.
Skönlitteratur på skärm: En explorativ undersökning om e-boken och dess konsekvenser för litteratursamhället
This thesis should be regarded as an integrated research synthesis. The purpose has been to analyse how the literary sociologist Lars Furulands model the literary process correlates in relation to todays book market for fiction. The central problem has been: In what different ways can some of the main actors featuring in Furulands model of the literary process use, produce or provide copyright protected works of fiction which are electronically distributed? Three questions have been considered to penetrate this problem: In what different ways can to judge from some projects which have been carried through at common public libraries electronic works of fiction be provided to their presumed readers? What reasons could there be as it appears in a number of texts that four Swedish authors have chosen to disseminate their works of fiction by the aid of the Internet? Which main functions may, according to current research, be supported by electronic media in connection with editing and retail of fiction? During this study a picture of two quite disconnected processes of publication has materialized. These processes seem to proceed parallelly to each other, without any close contact, in a traditional respectively an electronic circuit.
Konflikten i Baskien : -Kan konsensus uppnås?
The aim of this essay is to examine the background to the ongoing conflict between Spain and Basque. The conflicting parts and the opportunities of an agreement regarding a permanent cease-fire will also be examined. I chose to write about this conflict due to the fact that it has been going on for a long time, and is still going on.In order to be able to conduct the survey of this essay I have studied a wide range of books, reports from different institutions, and articles. I have strived for objectivity and to retail a fair description of the situation.To get a better understanding of the conflict the essay starts with history of conflict which has its beginning in the fifteenth century. Further on the essay is going to examine the conflicting parts that exist nowadays, and also the acting of different Basque political groups and the acting of the Spanish government.
Item-level tagging och RFID : Förutsättningar för en ökad användning inom detaljhandel
RFID har sedan 80-talet vuxit fram inom industri- och transport-branschen som ett sätt att under-lätta spårning av tillgångar och övervakning av informationsflöden genom logistikkedjan. Tek-nologin har idag många olika applikationsområden och används inom en mängd olika verksam-heter. Item-level Tagging (ILT) är ett sätt att utnyttja tekniken genom att märka enskilda varor för att på så sätt ge dem unika identiteter, vilket erbjuder enorm potential inom detaljhandel. Givet potentialen med tekniken vill vi med vår studie undersöka vilka förutsättningar som kommer att krävas för en ökad användning av ILT och RFID inom detaljhandeln. Detta mål uppnås genom att undersöka de barriärer som tidigare har hindrat en ökad användning samt hur dessa barriärer uppfattas i dagsläget.
Marknadsföringsverktyg : Ideella idrottsföreningar
Syftet med uppsatsen var att skapa en förståelse för vilka marknadsföringsverktyg ideella idrottsföreningar använde. Därefter stämma av med den befintliga teorin och om möjligt ge ett teoretiskt bidrag till marknadsföringsteorierna utifrån ideella idrottsföreningars synvinkel.Teorierna inom sportmarknadsföring anger i dagsläget att de vanligaste marknadsföringsverktygen är; direktmarknadsföring, annonsering, sponsring, personlig försäljning, sales promotion och public relations. I analysen framkom det att ideella idrottsföreningar till viss del använde alla de ovanstående marknadsföringsverktygen, men att det mest frekventa tillvägagångssättet vid marknadsföring var annonser i tryckt media. Det uppkom även att ideella idrottsföreningarna använde word?of-mouth (WOM) och sina egna hemsidor vid sin marknadsföring.
Överlåtelser av aktiebolag : Spörsmål kring tillämlig lag, felansvar och Due Diligence
Transfers of joint stock companies can be executed in several ways - for example by transferring individual shares or by transferring all shares or by selling the company's assets and liabilities. It is not fully clear which rules should apply to transfers of joint stock companies. Some legal experts claim that the Sales Act (Köplagen) is applicable, while others claim that the rules for promissory notes (Skuldebrevslagen) should apply. This distinction is of great significance regarding the extent of the vendor's liability. According to Skuldebrevslagen the vendor's liability is rather limited, while Köplagen enjoins the vendor a more extensive liability.A transfer of a joint stock company brings about great economical risks, both for the vendor and for the purchaser.