The purpose with this research is to examine how the green marketing in retail trade can be developed in order to promote the eco-labeled products closer to the consumer.The method for the survey includes interviews with managers of a few retailers and their customers in the industrial sector. The purpose with the interviews was to produce the retailer and the customer?s perspective of products with eco-label on.The research is limited to the region of Västra Götaland.The results from this research indicate that there is a lack of communication between the retailer and the consumer. The consumers don?t think that the product is available.

Syftet med denna studie är att mäta och analysera detaljhandlares uppfattningar om konkurrenshot utifrån fyra olika hypotetiska valsituationer, ett Choice Experiment. Urvalsgruppen bestod av cityhandlare inom ett geografiskt definierat område i Gävle stad i Sverige. Resultatet indikerar att cityhandlare uppfattar konkurrens mellan marknadsplatser i viss utsträckning. Dock indikerar resultatet att konkurrens uppfattas inom marknadsplatsen i högre utsträckning i jämförelse med konkurrens mellan marknadsplatser..

Garden center and market gardens are a growing trade, undergoing great changes with new actors and purchasing habits. The interest in gardens and plants is steadily increasing, official statistics show an increase of garden plants and flower consumption, of an annual 3 per cent. Garden centers and market gardens are in great need of development to be able to tackle the prevailing competition, and maintain a steady growth. Many companies are heading for a generation shift and are founding it difficult to find and employ younger managers. The aim of this report is to examine different strategies of garden centers and market gardens through the manager/ owner?s views and opinions about competition, growth and success.

After the deregulation of the Swedish pharmacy market customers can be lost due to stock-outs. Optimization of pharmacy inventory levels has thus become increasingly important. To minimize inventory costs while considering the cost of shortages the latter must be estimated. However, the shortage cost is very difficult to compute. Thus, the aim of this paper is to estimate the pharmacy-specific shortage cost parameter and its relation to other inventory costs.

This case study aims to explore how decision making is performed under circumstances characterised by high uncertainty. We have identified and interviewed two types of organisations dealing with investments in pharmaceutical drug development, a business characterised by high uncertainty. We have found that the two types of organisations we have interviewed display different decision making behaviour evaluating the same type of investment. Further we have explained these differences in decision making behaviour by using relevant decision making theories. This study has showed that different forms of decision making are appropriate depending on the conditions facing the decision maker..

The thesis tries to answer how a combination of financial metrics and marketing metrics can improve strategic decision making. The purpose is to develop a strategic working method for general dealers. The method is based on the two theoretical frameworks "The strategic resource model" and "The importance-performance matrix". The suggested method is being tested in a small retail store environment on the Swedish market. The result of the test shows that a better suited strategy can be developed when this strategic method, which combines financial metrics with marketing metrics, is being used.

The aim of this paper was to investigate whether or not it is possible to keep bottlenose dolphins and killer whales in captivity while maintaining good animal welfare. Today, many zoos and aquariums claim that their primary function is to conserve species and educate people about conservation and threatened species. The keeping of wild animals is justified by conservation programs and by the information spread to the zoo visitors. This does however not seem to be the case for marine mammals such as bottlenose dolphins (Tursiops sp.) and killer whales (Oricnus orca) since these species are not threatened in the wild and neither of them are listed as threatened in IUCN's Red List. Bottlenose dolphins and killer whales are entirely aquatic carnivores and are distributed in all coastal and pelagic waters from the Arctic ice in the north to the Antarctic ice in the south.

Examensarbetet har utförts i samarbete med Kongsberg Power Product Systems AB i Ljungsarp. Syftet med projektet var att utveckla ett grundkoncept på en modulbaserad instrumentpanel. Konceptet skulle ha olika modulkombinationer och erbjuda möjligheten att integreras hos olika kunder och maskintyper. Instrumentpanelen skulle även anpassas och vara en del av Kongsbergs rattstångsprodukt. Projektet innefattade design ? och konstruktionsarbete och resulterade i en instrumentpanel uppbyggd i tre moduler som tillgodoser de krav som sattes upp i smråd med Kongsberg.  Instrumentpanelens tre moduler innehåller bl.a. knappsatser, lampor och indikatorer, en digital display samt ett sammanhängande formspråk. Med utgångspunkt från konstruktionsunderlaget byggdes en identisk prototyp. Prototypen representerar det färdiga resultatet och ger en förståelse för formspråket och de ingående funktionerna..

Female genital mutilation is an ancient custom, practiced mainly in African countries. For several years, Africans has immigrated to Sweden and many of the women are genitally mutilated or circumcised. The aim of this study was to bring some clarity to the attitudes and experiences regarding female genital mutilation among those who are affected. Articles for this literature review were searched for in international databases, and in the university library database. The outcome of this study shows that health care staff is in need of greater knowledge about this custom, in order to be able to handle the situation appropriately.

In this paper five different commonly used methods of making a mount for a costume in along term display was investigated: The shaping of a mannequin and a polystyrene dressstand, the making of a gypsum torso, support made out of plexiglas and polycarbonte and athree dimensional mount on a board. The materials of the mounts were thoroughly takeninto consideration and described in the paper. One of the methods was put into practice in acase study of a Russian uniform dress coat. A gypsum torso was considered to be the mostappropriate mount in this case. The dress coat was to be displayed at the Garnisons- ochluftvärns museum in Halmstad.

Thesis purpose: The purpose of this master thesis is to investigate the expectations of roles between supplier sales representatives and retailer store personnel in relation to in-store campaigns, this in order to enhance effectiveness of these functions creating an increase in consumer response. Methodology: The researchers believe that social phenomenon and their meanings are continually being accomplished by social actors, hence a study of individuals? expectations must have a point of departure in these people?s social reality. Store personnel and supplier sales representatives are to a certain degree affected by the structural power relationships within the organizational network, thus the researchers combine an interpretative and radical structuralist paradigm. Theoretical perspective: The researchers investigate expectations of roles through examining interaction between parties involved.

This paper is a study of female liminal developments in a selection of Grimm's fairy tales using van Gennep?s and Lincoln?s theoretical bases. An inductive technique has been used to analyze the results according to the theoretical agendas. To my help I have used Swedish translations of the Grimms? fairy tales from 1883, 1946, 2003 and 2007.The study shows that the fairy tales of the Brothers Grimm fairy tales display the transition rituals identified by Van Gennep and Lincoln.

Diet and lifestyle are closely interrelated and believed to have a significant influence on four major public diseases - cardiovascular disease, cancer, hypertension and obesity, but also affects functional deficiencies like gluten- and lactose intolerance. Health added-value foods are thought to reduce health-related risks or delay the onset of these major diseases. Therefore, interest among scientists, researchers and the public in general has been growing remarkably over the last decade regarding these special foods. The Swedish market seems to be a good target for health added-values food. However, as there are many risks and cost factors involved for companies to enter the market or invest in R&D, it is important to take a step back and analyze the current market situation.

Arbetet gick ut på att skapa designförslag på informationsstöd för infanterisoldater. För att åstadkomma detta samlades data in genom observation och intervjuer på militärövningsområdet Kvarn i Östergötland. Utifrån det insamlade materialet framställdes en kravlista som i sin tur låg till grund till designprocessen.Tre designförslag framställdes varav ett var på en handleds- eller vapenmonterad display, till största del riktad åt gruppchefer, och de övriga två förslagen huvudmonterade, dessa tänkta att kunna användas av alla soldater i fält. Fokus låg på att på ett så enkelt sätt som möjligt ge tillräcklig information om omgivningen och övriga gruppmedlemmars position för att öka soldatens situationsmedvetenhet och minska belastningen på arbetsminnet..

This report describes the development of a well?functioning and aesthetically appealing web portal and associated database for a company called Svensk Kredit & Försäkringsförmedling AB (Translated: Swedish Credit & Insurance intermediation AB). The portal will test customers' creditworthiness through another company called Business Check in Sweden AB.Administrators to the web portal have a special user interface to display all customers, to disburse the money to the customer and edit customer information. A super?user interface is available for administrators where they can change the information on all administrator accounts.Many aspects of security has been addressed because the web portal will handle personal information.